ipad The independent news provider for the global tissue business MEDIA KIT 2017
Tissue World Magazine The leading news provider for the global tissue business Tissue World magazine is the leading independent publication and online resource for the global tissue industry. Dedicated to keep tissue professionals up-to-date with the industry, Tissue World publishes essential information, analyses and opinions on breaking trends in business, technology, regional developments and sustainability. Distributed across print and digital media, Tissue World s authoritative editorial content is accessed by over 50,000 industry professionals every year through: Bi-monthly Magazine (Print & Digital) Website Mobile APP Bi-weekly E-newsletter Social media (LinkedIn/Twitter/Facebook) An Integrated Platform to Enhance Your Brand Visibility Your investment with Tissue World includes a comprehensive outreach to tissue professionals across all of the above-mentioned channels. Raise your profile and get noticed by being part of the leading global media for your industry! Page 2
Tissue World Magazine Visibility The leading news provider for the global tissue business SUBSCRIBER STATISITCS MAGAZINE SUBSCRIBERS NEWSLETTER SUBSCRIBERS ONLINE USER STATISITCS WEBSITE USERS * DIGITAL MAGAZINE READERS ** MOBILE APP USERS *** SOCIAL MEDIA STATISTICS LINKEDIN GROUP MEMBERS TWITTER FOLLOWERS *Users of Tissue World Magazine website from August 2015 - July 2016 ** Counted each time a user opened the digital publication from August 2015 - July 2016 *** Mobile App Users from August 2015 - July 2016 Page 3
TISSUE WORLD MAGAZINE - PRINT The bi-monthly Tissue World magazine is distributed to 3,083 tissue professionals. Every issue of TWM features its popular departments: Frontissues: The editor reviews the leading issues. Marketissues: Expert analysis of market trends from industry leaders and innovators. World News: Rounding up the latest developments across the world with our news and analysis of all the issues that matter. Fisher International: An in-depth look into a region s tissue capacity and production. Euromonitor International: Analysis of a country s tissue market trends and dynamics. Operations Report: TWM visits the world s key tissue mills to report on their latest developments. Technical News: Equipment and process innovations from the suppliers. Consumer Speak: What the industry needs to know tissue product consumers speak to TW about what and why they buy, and how much they are prepared to pay. Exitissues: Expert opinion on issues that count. TISSUE WORLD FOCUS REPORT FOCUS A Tissue World New Orleans Initiative As the official publication of the global Tissue World trade shows, Tissue World magazine publishes Tissue World FOCUS Report in conjunction with the events taking place in Milan, Miami, São Paulo, and Istanbul, offering an in-depth review of the specific market in terms of the regional trends and the latest market opportunities. The FOCUS Report is bundled in the event registration package. STATE OF THE UNION T&T Key developments in the world s leading tissue market M&A: intense activity Integration: energy essential? Innovation: adding value imperative Transition: the emergence of new players Millennials: how strong is their influence? Private label: structural changes in US production? Published by: Produced by: Page 4
TISSUE WORLD MAGAZINE - ONLINE With the steady increase in web page views annually, there can be no better way to promote your products and services to a targeted, industry specific audience through Tissue World online channels. Tissue World s online presence includes: Tissue World Website Updated daily with industry breaking news, market analyses and opinions, the TWM website is the go-to place for all resources essential to the tissue industry. For the past 12 months, TWM website recorded a monthly average of over 3000 unique visitors. Tissue World Bi-Weekly E-Newsletter Emailed every two weeks to over 4000 opt-in subscribers with an average open rate of 19% and click rate of 28%, the Tissue World newsletter delivers a summary of the most important industry news and topics for the convenience of the industry professionals. Tissue World Magazine (PDF Online Version) The digital version of the Tissue World Magazine is published on Issuu. On a monthly average, 848 users access the PDF online version. Tissue World Magazine Mobile App A free to download APP available on Apple App store and Google Play Store, the Tissue World Magazine APP brings the latest tissue industry news to the fingertips of tissue professionals. Tissue World Social Media Channels With a targeted group of followers from the tissue industry, Tissue World s social media platforms including Twitter, Facebook and LinkedIn Group are where the tissue industry connects and shares the latest industry trends. Page 5
TISSUE WORLD MAGAZINE Print & PDF Online Version
Tissue World Magazine Readership 2015-2016 PRINT CIRCULATION (Print Edition) 3,083 DIGITAL MAGAZINE READS (PDF Online Version) 10,179* * Counted each time a user opened the digital publication for a duration of 12 months from August 2015 - July 2016. Page 7
Tissue World Magazine Circulation Top 20 Countries 1. United States 11. South Africa 2. Italy 12. United Arab Emirates 3. United Kingdom 13. Egypt 4. Germany 14. Iran 5. Brazil 15. Finland 6. Turkey 16. Argentina 7. Sweden 17. Malaysia 8. Mexico 18. Colombia 9. China 19. Canada 10. Pakistan 20. Chile Page 8
Tissue World Magazine Readership Breakdown Africa, 3.6% South America, 5.7% Middle East, 7.3% Others, 2.2% North America, 30.5% Association & Education, 3% Tissue Buyers, 4% Consultant, 10% Asia, 21.2% Readership (Print) by Region Tissue Traders, 10% Tissue Producers, 47.2% Readership (Print) by Nature of Business Europe, 29.5% Consultant, 5% Purchasing, 4% Tissue Converters, 25.8% R&D and Technical Design, 10% Corporate Management, 38% Production & Engineering, 16% Readership (Print) by Job Function Sales & Marketing, 27% Page 9
TISSUE WORLD MAGAZINE WEBSITE
Tissue World Magazine Website Traffic 2015-2016 PAGE VIEWS 144,376 (34% YoY increase) USERS 54,176 (33% YoY increase) SESSIONS 77,746 (35% YoY increase) *Statistics from August 2015 - July 2016 Page 11
Tissue World Magazine Website Visitors Top 20 Countries 1. United States 11. China 2. United Kingdom 12. Indonesia 3. Italy 13. France 4. Germany 14. Portugal 5. India 15. Sweden 6. Canada 16. Brazil 7. Singapore 17. Turkey 8. Finland 18. Australia 9. Spain 19. Poland 10. South Africa 20. Netherlands Page 12
TISSUE WORLD BI-WEEKLY E-NEWSLETTER
Tissue World E-Newsletter Subscribers 2015-2016 SUBSCRIBERS 4,169 COUNTRIES 80 OPEN RATE 19% CLICK RATE 28% of opened Page 14
Tissue World E-Newsletter Subscribers Top 20 Countries 1. United States 11. Indonesia 2. United Kingdom 12. China 3. Germany 13. Netherlands 4. Italy 14. Sweden 5. India 15. Australia 6. Brazil 16. Finland 7. Canada 17. Iran 8. France 18. Mexico 9. Spain 19. Nigeria 10. Turkey 20. Russia Page 15
Tissue World E-Newsletter Heatmap 2015-2016 1st News Story Average Click Rate: 51% 2nd News Story Average Click Rate: 28% 3rd News Story Average Click Rate: 27% 4th News Story Average Click Rate: 14% Page 16
Banner Adverts on E-Newsletter and Tissue World magazine website Banner Ad with hyperlink on the bi-weekly e-news Revolving Banner on the homepage of Tissue World magazine website Customised landing page for the banner ad Page 17
Tissue World Magazine App Official Sponsorship About the App Constantly updated with the latest industry news, the Tissue World Magazine app is accessed by tissue professionals from around the world on a daily basis. Providing essential information, analysis and opinion on breaking trends in business, technology, sustainability and regional developments, the content of the app is organised under the following themes: FrontIssues MarketIssues World News Country Report Operations Report Technical Theme ExitIssues Splash Screen Your Company Logo and Message on the App Splash Screen The first impression lasts a lifetime The Splash Screen is the first screen users see when launching the app. Add your company logo and message at the bottom of the splash screen! This screen appears everytime a user launches the app. Page 18
Tissue World Magazine App Sponsorship Promoted Post Promote your message so that it sticks Receive the highest visibility for your message A Promoted Post is a message pinned to the top of the activity feed (the most accessed section of the app) so that your message is placed right in front of your audience. With 140-character limit, Promoted Posts can include a link to a website or an agenda item, as well as an embedded image (600x200 pixels in PNG format). Prime placement in the main menu of the app Sponsored App Section App Position your company along with the other main editorial sections With a custom link and page for your company in the app, this is the best platform for you to share all things relevant to your company solutions, alongside the TW magazine editorial content. The App Section will showcase your company logo and a link to a page within the app with customised content. Page 19
Tissue World Magazine Editorial Calendar 2017/18 Issue Special Feature Technical Theme Country Report Focus On Ad Materials Deadline January/February 2017 Projects Survey Paper Machine Scandinavia NA 10-Dec-16 March/April 2017* Distribution Special Converting Italy Western Europe 10-Feb-17 May/June 2017* Retail Special Pulping/Fibre Brazil Latin America 10-Apr-17 July/August 2017 The Barometer Issue Environment Canada NA 10-Jun-17 September/October 2017 Private Label and Brands Chemicals Japan NA 10-Aug-17 November/December 2017 Annual Review Packaging, Wrapping and Logistics Nigeria NA 10-Oct-17 January/February 2018 Projects Survey Paper Machine Ireland NA 10-Dec-17 Issues distributed during Tissue World Tradeshows and Conferences* March/April 2017- Tissue World Milan (10-12 April 2017) May/June 2017 - Tissue World São Paulo (31 May - 2 June 2017) Page 20
Tissue World Magazine Rate Card PACKAGE NAME ITEMS Maximum Impact and Reach (25,000 USD) 6x full page color advert in the printed magazine 6x full page color advert in the PDF version 6 months revolving banner on the homepage of the magazine s website 1 customised landing page on the magazine s website 6 months banner on the bi-weekly enewsletter (12 times in total) 1 month s splash screen on the magazine s app 1 month s banner on the magazine s app 3 posts on Twitter, LinkedIn and Facebook Maximum Reach (20,000 USD) 6x full page color advert in the printed magazine 6x full page color advert in the PDF version 3 months revolving banner on the homepage of the magazine s website 1 customised landing page on the magazine s website 3 months banner on the bi-weekly e-newsletter (6 times in total) 1 month s banner on the magazine s app 1 free post on Facebook, Twitter and LinkedIn Targeted Reach (15,000 USD) 4x full page color advert in the printed magazine 4x full page color advert in the PDF version 1 month s revolving banner on the homepage of the magazine s website 1 customised landing page on the magazine s website 1 month s banner on the bi-weekly e-newsletter (2 times in total) 1 free post on Facebook, Twitter and LinkedIn Page 21
Tissue World Magazine Rate Card PACKAGE NAME ITEMS Contact info@tissueworld.com for a customised solution. A full-page advert starts from US$5,000. Customised Package Choose from some of the following options that best match your needs Spread 432mmx395mm (w/bleed) Full page 220mm x 305mm (w/bleed) 1/2 page (Horizontal) 180mmx125mm (w/bleed) 1/2 Page (Vertical) 85mmx255mm Classified Ad(4 colors/ Black and white) 85mm x 125mm Gatefold Cover (2 page spread) 432mmx305mm Business Card Ad Inserts Belly band Website Banner + hyperlink 400 pixels width x 77 pixels height Please contact the sales representative in your region for more details (full contact details on the last page of this brochure) Tissue World s visibility across all media platforms makes your integrated marketing campaign for the tissue industry so much easier. Contact us today at info@tissueworld.com. Page 22
UBM Exhibition Singapore Pte Ltd 10 Hoe Chiang Road, #20-05, Keppel Towers, Singapore 089315 Tel: + 65 6592 0888 Fax: + 65 6221 2282 Email: info@tissueworld.com ADVERTISING ENQUIRIES Europe & North America Paolo Rampetta M: +32 497 050755 E: paolo.rampetta@skynet.be Turkey, Middle East, CIS & Africa Özgür Kayıhan T: +90 (216) 693 32 00 E: ozgur.kayihan@ubm.com Asia Pacific Rane Tan T: +65 6592 0886 ext 861 E: rane.tan@ubm.com China, Hong Kong & Macau Jennie Zhan T: +86 20-86660158 E: info-china@ubm.com South and Central America Selma Ugolini T: +55 11 2218 0005/ +55 11 999045350 E: selma@gova.com.br EDITORIAL Publisher Agnes Gehot agnes.gehot@ubm.com Circulation & Media Partnership Yew Lei Ching leiching.yew@ubm.com Editor Helen Morris helen.morris@ubm.com Dawn Chan dawn.chan@ubm.com