Pursuing Sustainable Production & Consumption Pranshu Singhal Head, Sustainability Nokia India Private Limited pranshu.singhal@nokia.com 1
Lifecycle thinking - basis for Nokia s environmental work Energy Sustainable materials efficiency in products, solutions and operations Raw materials Product & technology development Suppliers activities Sustainable supply chain End of life, Take-back and recycling Reuse recovery recycling disposal 2 2005 Nokia V1-Filename.ppt / yyyy-mm-dd / Initials Use Software and services advocating sustainable lifestyle 2 2011 Nokia Own operations Sustainable operations
Going for the Greenest Portfolio Minimizing environmental impact throughout lifecycle and across entire portfolio Use of recyclable materials Low energy consumption Avoiding substances of concern Compact packaging with reusable and recycled materials In 10 years we have reduced the environmental impact of our phones by up to 65% 3 2009 Nokia 3 2011 Nokia
Nokia Substance Management Know all the substances in products, not just those that raise concerns Nokia follows precautionary principle i When there is reasonable ground for concern, lack of full scientific certainty should not be an obstacle to triggering actions Nokia Substance List (NSL) defines Banned, Restricted,or Targeted for reduction substances with the aim of phasing out their use in products 4 2011 Nokia
All Nokia Phones Free of BFRs and RFRs (Restricted Flame retardents) since end of 2009 Free of PVC since 2006 100% made of materials that can be recovered and used to make new products or generate energy Free of mercury, lead and many other substances of concern for many years Supplied in a fully recyclable package 5 2009 Nokia 5 2011 Nokia
Exhibiting Environmental Edge Nokia N8, E7, C7 and C6-01 are latest devices that showcase environmental advancements C7 : first in the industry to use bio paints C6-01: first in the industry to use recycled metals N8, C6-01 and E7: contain up to 49% bio plastics in their structural t plastic parts All are energy-savy with OLED displays Power save mode High efficiency chargers Lowest stand-by power consumption Electronic user-guides 6 2009 Nokia 6 2011 Nokia
Smart Packaging Reducing CO2 and Costs Compact size Chargerless sale 7 2009 Nokia 7 2011 Nokia
Making Sustainable Choices Easy for Consumers Energy labels Energy saving tips Sustainable choices Eco Services 8 2009 Nokia 8 2011 Nokia
Eco-Services Offering 1. Go Green collection at the Ovi Store 2. Green Explorer bookmark/link 3. Climate Mission 3D 4. Green Riders (Car 5. Oxfam Unwrapped Pooling) 9 2009 Nokia 9 2011 Nokia
Take-back and Recycling Programme Objectives Create awareness on mobile phone/accessories recycling in India Bring a behavioral change amongst people Build lasting structures/models for Collection & Recycling 10 2011 Nokia
Concept and Set-up Provide Possibilities to Act Make it - Easy to Act Develop information systems for consumers on Why, When, How, and Benefits of Recycling Provide Incentives 11 2011 Nokia
Infrastructure Set-up Possibilities/Ease to Act Permanent Infrastructure 1400+ bins @ Care & Retail Training of 8000+ staff SMS Green <pincode> to 55555 for nearest point Drop phone of any brand Reverse logistics Tie up with a well qualified recycler 12 2011 Nokia
People Messaging Why? What? How? 13 2010 Nokia
Incentives for People Declared Benefit : - Nokia will plant a tree for every phone you recycle (an incentive which benefits the society at large) Retail Surprise : - Small appreciation Gift 14 2011 Nokia
Awareness Campaigns
Awareness Campaigns Print (Local language) 1 st page of newspaper turns green with an editiorial & advert on recycling of old phones on 1 Jan 2009 16 2011 Nokia
Awareness Campaigns Local Activation (Resident areas)
Self-Driven Retail Innovations
Corporate Engagement g Tie-ups with 50+ Corporations Activations in 300+ offices 19 2011 Nokia
Educational Initiatives Workshops @ 25 new schools/month Covered over 60 schools in 6 cities Yearly Competition among top 15 Institutions Management 2 Nokia-TERI books for children Sponsored green debates
Results Collection in Phase I, II and III ~ 3 tons, ~ 17 tons, ~ 50 tons Over 1,100,000 pieces of phones and accessories recycled 21 2011 Nokia
Tree Plantation Tree Plantation Trees planted: Over 50,000 Partnering NGO, Locations & Number of Saplings Planted Humana People to People India Planting 50,000 in 2010-2011 Schools Communities in Gurgaon & Delhi Schools & public places in Khetri & Lakheri Rajasthan Communities in Ghaziabad in Uttar Pradesh Schools & public places in Korai & Danagadi in Orissa World Alliance for Youth Empowerment (WAYE) of Art of Living Foundation Planted 8,000 in Barsana near Mathura in Uttar Pradesh in Jun-Aug 10 Rotary Mid-town Planted 10,000 at Bangalore University in Karnataka in Aug-Oct 09 Ahimsa Planted 12,500 in the villages of Kalakattur, Kooram, Maruthuvanpadi, & Sankarapuram, all in the Kancheepuram district of Tamil Nadu in 2009 All partners are taking care of the saplings for 2 years after plantation. 22 2011 Nokia
Thank You!