SEAMLESS AIR ALLIANCE CONNECTED SKIES
Seamless Air Alliance 2018 2018 SAFE HARBOR The following is intended to outline general information and direction only. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any product or service, and should not be relied upon in making purchasing decisions. Any statements contained in this document that are not historical facts are forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. 2
Seamless Air Alliance Overview For Prospective Members CLEAN PASSION SERVICES! Ambition! Why Join! Benefits! Organization! Working Groups! Architecture! Key Policies! Membership 3
! 39% Only 39% of passengers worldwide have the option of a Wi-Fi equipped flight.with the majority offering only limited media streaming - Routehappy 2017 Wi-Fi report Trying to stay connected during your flight? 4
What if the best Internet you ever experienced was in the air?
Seamless Air Alliance 2018 Ambition OUR MISSION To usher in a new era of in flight connectivity that will delight passengers and enable open innovation inside the cabin 6
Seamless Air Alliance 2018 Ambition OUR MISSION! To develop standards for connectivity that will astound customers with fast, reliable service and seamless connectivity across all devices! To enable! Airlines with better customer engagement opportunities, in flight management and entertainment options! Industry to develop the technologies needed to extend Mobile Operator relationships from gate-to-gate, in flight, anywhere in the world! To build standards that can be used by solution providers to deliver end to end services to passengers. Maximizing stakeholder participation to enable a broad ecosystem with ongoing value for infrastructure providers 7
Seamless Air Alliance 2018 Ambition REMOVING BARRIERS TO ACCESS!! Develop solutions to support seamless connectivity for all of your devices! Enabling light touch login devices just work using existing mobile network operator authentication mechanisms! Enabling all types of devices and connectivity, Wi-Fi + cellular; easily connect your phone, laptop, tablet, and watch Enable true broadband without limitations! Design an experience equivalent to premium broadband services you expect at home! Enable no limits to the use of high bandwidth services and industry leading streaming services! Enable high bandwidth, low latency backhaul for customer and airline services without limitations 8
Seamless Air Alliance 2018 Why Join? 1 2 3 WHY JOIN THE SEAMLESS ALLIANCE? Take a seat at the table Be an active participant in creating this future standard and contribute to creating a better, more streamlined passenger experience. Create solutions that open up the marketplace and excite your customers Enable Seamless airline connectivity, ease the selection and installation of on board solutions and provide a quality customer experience. Play a key role in defining and implementing this transformative framework Ensure quality and interoperability requirements for telecommunication s operators will be properly set. 9
Seamless Air Alliance Benefits For Airlines 1. Better quality of service while removing barriers to access for customers. 2. New and unique stakeholder applications 3. Single universal 3GPP and GSMA compliant connectivity kit for line-fit or retrofit 4. Standard kit reduces cost, and time to install and maintain 5. Future-proof, reliable, global, over the pole, high speed connectivity BENEFITS For Passengers 1. Ease of connectivity 2. High performance 3. Low Cost For Mobile Operators 1. Ubiquitous connectivity for devices of all types with soft touch login 2. New services and packages for high-value customers which include access to a world wide fleet of aircraft
Seamless Air Alliance 2018 Organization ORGANIZATION SUMMARY! Organizational look & feel comparable to major industry organizations and standards development organizations (e.g., 3GPP/ETSI)! Independent Board of Directors! Independent third-party management! Leadership slots open to be filled by new members! Clear initial work plan 11
Seamless Air Alliance 2018 Seamless Air Alliance Organization BASIC ORGANIZATIONAL STRUCTURE 12
Seamless Air Alliance 2018 Organization FOUNDING MEMBERS 13
Seamless Air Alliance 2018 Organization DIRECTORS & OFFICERS Board of Directors Airbus Marc Fontaine, Digital Transformation Officer Airtel Sandeep Gupta, EVP Strategy & Architecture Delta Hampton Haucke, Director SCM Technology OneWeb Greg Wyler, Executive Chairman Sprint Michell Combs, President and CFO Officers Chairman of the Board of Directors Greg Wyler Vice-chair of the Board of Directors Hampton Haucke Chief Executive Officer Jack Mandala Treasurer and Secretary Mark Yarkosky 14
Seamless Air Alliance 2018 Working Groups WORKING GROUPS **Working Group Chairs [ TBD ] TECHNICAL OPERATIONAL VALUE CHAIN! Hardware, Operations, Deployment & Certification! Responsible for crafting the portfolio of specifications.! Has the authority to create working groups as required to create specification, cross working group direction, guidance & policy.! Accountable for delivery of specifications per timelines! Third Party Ecosystem Committee! Supports the Technical Steering Committee! Drives the development of third party product specifications and system performance metrics 15! Customer Experience, authentication and billing framework! Committee responsible for defining bilateral mechanisms, proposals for strategy and vision, and analysis and validation
Seamless Air Alliance Architecture ARCHITECTURE HIGH LEVEL ARCHITECTURE 1 Seamless, automatic authentication and login on all devices on current mobile operator 2 Access points throughout the aircraft for Wi-Fi, LTE, IoT, and 5G 3 App servers will enable unique applications and experiences for passengers, organizational and airline business applications 16 2018
Seamless Air Alliance 2018 Key Policies KEY POLICIES! Articles of Incorporation! Bylaws! IPR Policy! Membership Agreements! Anti-trust Guidelines 17
Seamless Air Alliance 2018 Membership MEMBERSHIP LEVELS CHARTER - $100,000 USD! Ability to submit candidates for Board over time! Voting privileges one vote per company, per issue! Ability to participate in, and chair Working Groups! Eligible to chair Alliance committees and subcommittees! Access to pre-release specifications and certification activities! Ability to certify products! Attend all annual, general, special & committee meetings ADOPTER - $25,000 USD! Ability to participate in Working Groups! Access to pre-release specifications and certification activities! Ability to certify products! Attend general session and working group meetings 18 ASSOCIATE - $5,000 USD! Access to pre-release specifications of the Alliance! Attend select open general session meetings
Seamless Air Alliance 2018 Seamless Air Alliance Membership MEMBERSHIP PROCEDURE! Prospective members can apply by submitting their membership application via email or web! Apply on-line at www.seamlessalliance.com! Or download and submit to membership@seamlessalliance.com! Questions?? Contact Seamless Alliance at +1.510.492.4028 19
SEAMLESS AIR ALLIANCE CONNECTED SKIES