Jim Tsui Sr. Solution Manager Mobile Communications Business Microsoft Corporation WMB202

Jim Tsui Sr. Solution Manager Mobile Communications Business Microsoft Corporation WMB202

Agenda Microsoft Mobility Vision Windows Mobile for You Windows Mobile for Your Customers What s New in 6.5 and Demo Final Thoughts and Key Takeaways

Microsoft Vision Create experiences that combine the magic of software with the power of Internet services across a world of devices PC Internet Devices Server

Windows Mobile Compatible Evolving Mobile Landscape Rapid shift to Converged Devices Converged Device hardware at Feature Phone prices Customers demanding rich new experiences Experiences require software + services 1400 1200 1000 800 600 400 1,091 172 16% 772 71% 1,394 301 22% 887 64% 200 147 13% 277 CY09 Feature Phone Basic Phone Converged Device PC 206 14% CY12 374 1 IDC, March 2009

Enable New Business Scenarios

Enabling Business Productivity Secure anywhere access to business information From any device or location to people, tools and resources Access Control Team Workspaces E-mail LOB Applications Intranet Web Applications Firewall Documents and Files Identity And Presence Web and Video Conferencing Calendaring Instant Messaging Securely Managed by IT

Windows Mobile for You IT Pros and Developers Benefit Equally Security Manage & Manageability devices Familiar Familiar & Productive UI No Lower middleware TCO Push policies Business Fewer servers Productivity Apps Control network access Inventory and asset tracking Languages Devs know Robust Dev tools Fewer FTEs Familiar tools & interfaces

Security and Manageability Device and Information Security Security and Management Infrastructure and Tools Microsoft Exchange System Center Forefront Infrastructure

Familiar and Productive Applications and Dev Platform Use existing skills and tools Office Mobile, Office Communications Server and Outlook Mobile Microsoft SharePoint, BizTalk & Dynamics Biz Productivity Dev Platform Biz Applications

Lower TCO Use the Infrastructure and Applications you already have Interfaces IT knows Familiar tools for Developers Biz Productivity Infrastructure Dev Platform Biz Applications

What is RIM/Blackberry

Windows phone is Better than RIM For Your Customers: 1. Exchange 2007/2010 includes EVERY policy they use on RIM today 2. RIM costs more than Exchange 3. With Exchange 2007 and Windows phone; IT can mobilize Mail/UC/SPS in minutes

Windows phone is the better option Why pay for policy you don t Use?

Windows phone is better than RIM For Your Customers: 1. Exchange 2007/2010 delivers EVERY policy they use on RIM today 2. RIM Costs MORE than Exchange 3. With Exchange 2007/2010 and Windows phone; IT can mobilize Mail/UC/SPS in minutes

The RIM Tax on Corporate Users Example Company with 500 Smartphone Users, 2 year time period 1 Mobile email is expensive, basically $10 per user, per month for Blackberry device support. Ted Schadler, Forrester Research Up to 28% higher cost! RIM Tax > Cost of Exchange

Windows phone is better than RIM For Your Customers: 1. Exchange 2007 delivers EVERY policy they use on RIM today 2. RIM costs MORE than Exchange 3. With Exchange 2007/2010 and Windows phone; IT can mobilize Mail/UC/SPS in minutes

Extending the Value of the MSFT Platform Communicator for Mobile Remote Desktop Mobile Included Works Out of the BOX SharePoint Documents on Mobile Exchange Integration

Windows Mobile for Your Customers One mobile platform to mobilize your entire workforce. One mobile device for your whole life.

Introducing Windows Mobile 6.5 The New Windows phone

New User Experience Lock Screen slide, upcoming appointments Today Screen scrolling, gesturing, Active Icons Start Screen personalize, scroll, Widgets Internet Explorer 6 Mobile touch-friendly, search directly from address bar

Stay More Connected Nickname cache Outlook shortcuts Create groups Unified messaging Conversation view Reply/forward indicator Free/busy in calendar

It's a Phone Too! Dial number from a link Mute and speakerphone while device is locked Single Number Reach with Communicator Mobile and OCS R2

Single Number Reach Scenario: Sean calling Rob (slide animation) Sean Sean select Call via Work (signal goes trough the cellular network data channel) Sean and Rob both receive call back from OCS (signal goes through cellular network voice channel+ PSTN) Rob

Enterprise Cellular Telephony (ECT)

Mobile Presence State Windows Mobile Client Published presence state indicates Mobile Improved device activity detection ensures accurate publication of Mobile presence state Mobile indicator informs contacts of your capabilities

Usability Enhancements Windows Mobile Client Access Most Recently Used contacts Expand Distribution Lists Easily navigate between multiple IM conversations Notification of unsupported modes

Give 'em Apps Facebook, LinkedIn, MySpace, Netflix Large ISV community Widgets, Widgets, Widgets! Deliver Web content without the browser Adobe Flash Lite plug-in Games: SimCity, Spore Trial, Sudoku and more

Windows Marketplace for Mobile Large Library of apps Robust app search tools Download via phone or desktop Pay with credit card or mobile phone bill Self-service return of unwanted apps Mobile Operator Mobile Operator-branded applications and services Service Overview Billing integration Windows Marketplace for Mobile Download from phone or Web ISVs Application configuration Register at http://developer.windowsmobile.com

Back it Up with Microsoft My Phone Syncs personal content to the cloud Easily restore to new device Drag and drop files to device

Windows Phone to come..(q4 2009) Windows phones Diamond 2 3.2, 5Mpix Pro 2 3.6, 3.2Mpix TG01 GM730 4.1, 3.2Mpix, 3, 5Mpix 9.9mm F1 3.8, 5Mpix, 1GHz, 9.9mm Omnia 2 3.8, 5Mpix, 1GHz, 9.9mm M20 2.8 3Mpix S1200 3.1, 11.4mm and more..

Windows Phone to come.. XPERIA X2 Sony Ericsson 3.2, 8Mpix TOUCH 2 HTC 2.8,3.2Mpix HD2 betouch E100 HTC Acer 4.3, 5Mpix,1G Hz 3.2, 2Mpix

Windows Mobile 6.5 Demo

Final Thoughts and Key Takeaways Your end-user is your customer. Your end-user is our customer, too. Together, we can: Delight our customers Enrich their lives Improve their productivity Make them more effective Help them WIN!

Learn More You can learn more about the benefits of Windows Mobile 6.5 for enterprise organizations by visiting: http://www.microsoft.com/windowsmobile/business/default.m spx Developers, to register for Marketplace, please visit http://developer.windowsmobile.com For complete mobility session list: http://2009.msteched.com./sessionlist/default.aspx

Resources www.microsoft.com/teched Sessions On-Demand & Community www.microsoft.com/learning Microsoft Certification & Training Resources http://microsoft.com/technet Resources for IT Professionals http://microsoft.com/msdn Resources for Developers www.microsoft.com/learning Microsoft Certification and Training Resources

Windows Mobile Resources TechNet TechCenter System Center Mobile Device Manager 2008 http://technet.microsoft.com/scmdm TechNet TechCenter Windows Mobile http://technet.microsoft.com/windowsmobile MSDN Center Windows Mobile http://msdn.microsoft.com/windowsmobile Webcasts and Podcasts for IT Windows Mobile http://www.microsoft.com/events/series/msecmobility.aspx General Information Windows Mobile http://www.windowsmobile.com General Information System Center Mobile Device Manager 2008 http://www.windowsmobile.com/mobiledevicemanager Windows Marketplace Developer Portal http://developer.windowsmobile.com

2009 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.