SIGNATURE CAUSE CAMPAIGN GAVIN DOREMUS JORDAN FERRY GEORGE KUNTHARA IRIS MATULEVICH

AGENDA OVERVIEW ANALYSIS RECOMMENDATIONS IMPACT RECAP APPENDIX

THE UN-CARRIER

CHALLENGE THE NORM WE ARE FEARLESS THINKERS WHO AREN T AFRAID TO BREAK THE RULES AND HAVE FUN DOING IT

BE BOLD. THINK BIG. MAKE A DIFFERENCE.

OBJECTIVE TO IDENTIFY ADDITIONAL OPPORTUNITIES FOR IMPACT IN T-MOBILE S SIGNATURE CAUSE CAMPAIGN BY APPLYING THE INNOVATIVE WINWIN PHILOSOPHY.

APPROACH PUBLIC PRIVATE SOCIAL

APPROACH REPURPOSE MONEY REALIGN ASSETS HARNESS SELF-INTEREST ACHIEVE COMMON BENEFIT

WHAT IS THE T-MOBILE SIGNATURE CAUSE CAMPAIGN?

MISSION TO LEVERAGE T-MOBILE S BRAND, TECH, AND PEOPLE TO EMPOWER THE NEXT GENERATION WITH INSPIRATION, SKILLS, AND OPPORTUNITY

CSR MAKES A DIFFERENCE

82% think it s important to have a career that does some good in the world 63% want employers to contribute to social or ethical causes

CUSTOMERS PWC 2015

Subscribers End Q3 2016 (Millions) 0 20 40 60 80 100 120 140 160

INDUSTRY CSR INNOVATIVE LEARNING, DOMESTIC VIOLENCE HOPELINE, SUSTAINABILITY IT CAN WAIT, SUSTAINABILITY, MENTORING, VOLUNTEERING HUDDLE UP, RECYCLING 1 MILLION PROJECT, TECHNOLOGY FOR ALL, SUSTAINABLE USE OF RESOURCES

STAKEHOLDERS CUSTOMERS SHAREHOLDERS EMPLOYEES

OUR GOALS EMPOWER NEXT GENERATION MAXIMIZE TRI-SECTOR IMPACT STRENGTHEN T-MOBILE BRAND

Introducing

SUPPORT YOUTH THROUGH MOBILE EMPOWERMENT, SOCIAL INNOVATION, AND CAREER EXPLORATION

MOBILE OPPORTUNITY SOCIAL INSPIRATION CAREER SKILLS

T-Mobile Gives Changemaker Challenge Gen T Jobs

T-MOBILE GIVES 40% of all families with school-age children in the US do not have high-speed internet at home

T-MOBILE GIVES

T-MOBILE GIVES 62% of households have at least one unused smartphone lying around 17,522,000

T-MOBILE GIVES Preexisting Devices Customer Involvement ConnectED Program Teacher Confidence EveryoneOn Database and Distribution Mission

CHANGEMAKER CHALLENGE Youth see challenges facing their communities, but feel powerless to truly enact change.

APPLY CHANGEMAKER CHALLENGE VIDEO THE BOLDEST

CHANGEMAKER CHALLENGE T-MOBILE TEAM STUDENT WINNERS T-MOBILE CHANGEMAKER CONFERENCE NON-PROFITS GOVERNMENT RESOURCES

T-Mobile: Website, Employees, Facility Hits, Branding, Recruiting CHANGEMAKER CHALLENGE Government Grants, Employees Citizenship Ashoka Youth Venture, Non-Profit Partners Community Betterment

GEN T JOBS The cost of higher education is often out of reach, and many youth lack access to the training, experience and connections needed to realize their potential.

GEN T JOBS A program where bold 16-24 year olds can learn how to BE MAGENTA and job shadow with the T-Mobile team

GEN T JOBS T-Mobile: Branding, Loyal Employees Job Training Schools: Job Fairs, Career Centers Public Good Boys & Girls Club, After School All-Stars Mission

THE IMPACT

GOALS ACHIEVED EMPOWER NEXT GENERATION MAXIMIZE TRI-SECTOR IMPACT STRENGTHEN T-MOBILE BRAND

THE FUTURE T-Mobile Gives Total Device Donations 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 0 1 2 3 4 5 6 7 8 9 10 Years Changemaker Challenge 40% of teams implement their ideas using the provided resources and networking by 2027. Gen T Jobs 500,000 YOUTH IMPACTED

STAKEHOLDERS CUSTOMERS SHAREHOLDERS EMPLOYEES

FINANCIALS TOTAL EXPENSES T-Mobile Gives Changemaker Chal. Gen T Jobs $18,000,000 $500,000 $1,500,000 $20,000,000 SERVICE REVENUE INCREASE Est. Increase Customer Base SR/Customer 1,180,920 *$389 $459,154,909 NET INCREASE $439,154,909

RISKS OVERZEALOUS T-MOBILE MAKES BIG WAVES DELAYED RESULTS AN INVESTMENT TO KEEP T-MOBILE CLIMBING TO THE TOP LOW INITIAL INVOLVEMENT UTILIZE TRI-SECTOR RESOURCES

6.8 MILLION IMPACT YOUTH EMPOWERED

TIME TO RECAP

APPROACH PUBLIC PRIVATE SOCIAL

T-Mobile Gives Changemaker Challenge Gen T Jobs

APPENDIX

CURRENT MARKET STATS Market share of wireless subscriptions held by carriers in the US from Q1 2011 to Q3 2016 16.8% https://www.statista.com/statistics/199359/market-share-of-wireless-carriers-in-the-us-by-subscriptions/

CSR STATS 70% 66% 78% 63% 71% of companies have placed sustainability permanently on their management agendas; many companies have placed it on their agendas in the past six years. (See The Sustainability Movement Nears a Tipping Point. ) of respondents said that sustainability was necessary to being competitive in today s marketplace, up from 55% in our 2010 survey. (2011 Sustainability & Innovation Global Executive Study and Research Project MIT) of consumers would change their behavior based on a company s CSR (PWC) 63% of Millennials like their employers to contribute to social or ethical causes (Brookings) of millennials who strongly agree that they know what their organization stands for and what makes it different from its competitors say they plan to be with their company for at least one year (Gallup)

COMPETITION CSR SPENDING AT&T NI=12.98 BIL T-MOBILE NI=1.5 BIL PROPORTIONAL T-MOBILE CSR SPENDING: $18,097,072 AT&T

WHY T-MOBILE GIVES? Students Connected to High Speed Broadband at School 75% Students Connected to High Speed Broadband at Home 60% 88% of school districts are meeting minimum connectivity goal, which is a 11% increase from 2015. FCC: 70% of teachers assign homework that requires access to broadband. E-rate government program Education Superhighway, FCC

WHY T-MOBILE GIVES? 62% of American families have at least one old smartphone lying around. There are now about 1 billion used cell phones all over the United States, all but forgotten by their owners. 71,000,000 T-MOBILE CUSTOMERS / 2.53 AVG 2016 US HOUSEHOLD SIZE 28,261,000 T-MOBILE HOUSEHOLDS X 62% WITH USED PHONES 177,521,820 T-MOBILE USED PHONES Even if only 10% customers donate devices, that s 1,250,000 devices If 40% are reusable = 500,000 phones year one Assume 5% growth rate in phones donated/year as awareness of T-Mobile Tomorrow spreads 500,000 x $236 = $197,812,500 (Tech Wall Cost to Buy)

EVERYONEON EveryoneOn is a national nonprofit working to eliminate the digital divide by making high-speed, low-cost Internet service and computers, and free digital literacy courses accessible to all unconnected Americans. We aim to leverage the democratizing power of the Internet to provide opportunity to all Americans regardless of age, race, geography, income, or education level. Everyone.org/contact/ 718 7 th Street NW Second Floor Wahington DC 20001 http://everyoneon.org/

IN-DEPTH FINANCES Estimates utilizing data from Q3 2016 Investor Factbook

FUTURE GOALS BREAKDOWN 5% annual increase