NATIONAL PEDIATRIC CANCER FOUNDATION LOGO & BRANDING USAGE GUIDE Reference Number: PCF-14926 Prepared for: PCF Prepared by: PP+K
TABLE OF CONTENTS 4 ICON LOGO USAGE 9 WRITTEN LOGO USAGE 15 LOGO USAGE DON TS 17 COLOR PALETTE 19 TYPOGRAPHY
IMPORTANT NOTICE: Use of this publication is subject to the following terms and conditions ( Terms and Conditions ) and all applicable laws. BACKGROUND This publication is for the exclusive use of employees and franchisees of National Pediatric Cancer Foundation ( NPCF ) and such other individuals and entities authorized in writing by NPCF ( Authorized Users ). The trademarks, logos and service marks (collectively the Trademarks ) featured in this publication are registered and unregistered Trademarks of NPCF. Nothing contained in this publication should be construed as granting, by implication, estoppel, or otherwise, any license or right to use any Trademark featured in this publication without the express written permission of NPCF. Misuse of this publication or the Trademarks featured herein is strictly prohibited. NPCF will enforce its intellectual property rights to the fullest extent of the law, including the seeking of criminal prosecution. By accepting and keeping your copy of this publication, you shall be deemed to have accepted, without limitation or qualification, the foregoing Terms and Conditions. If the foregoing Terms and Conditions are not acceptable to you, please immediately return the entire publication to: National Pediatric Cancer Foundation 5550 West Executive Drive Suite 300 Tampa, Florida 33609 PAGE 2
CHAPTER 1 ICON LOGO USAGE
OVERVIEW OF CORE TRADEMARK RADIENT LOGO The National Pediatric Cancer Foundation Radient Logo and the written National Pediatric Cancer Foundation Logo make up the two core trademarks of the NPCF brand. These trademarks provide the public with instant and powerful brand recognition. The Radient Sun Logo is our primary trademark and the Written Logo our secondary. PAGE 4
RADIENT LOGO - VERSIONS 4 Color Solid Color Black and White 1 Color Black 1 Color White PAGE 5
RADIENT LOGO - VERSIONS WITH TAG LINE Standard Extra Long Horizontal Horizontal Abreviated Horizontal w/name Abriviated Horizontal No Name PAGE 6
RADIENT LOGO - VERSIONS WITH NO TAG LINE Standard Extra Long Horizontal Horizontal Abreviated Horizontal w/name Abriviated Horizontal No Name PAGE 7
RADIENT LOGO - ALT Icon PAGE 8
RADIENT LOGO, ORANGE - VERSIONS WITH TAG LINE Standard Extra Long Horizontal Horizontal Abreviated Horizontal w/name Abriviated Horizontal No Name PAGE 9
RADIENT LOGO, ORANGE - VERSIONS WITH NO TAG LINE Standard Extra Long Horizontal Horizontal Abreviated Horizontal w/name Abriviated Horizontal No Name PAGE 10
RADIENT LOGO, ORANGE - ALT Icon PAGE 11
CHAPTER 2 WRITTEN LOGO USAGE
WRITTEN LOGO PAGE 13
WRITTEN LOGO - VERSIONS 4 Color Black and White 1 Color Black 1 Color White PAGE 14
WRITTEN LOGO - WITH TAG LINE Standard Extra Long Horizontal Horizontal Abreviated Horizontal w/name Abriviated Horizontal No Name PAGE 15
WRITTEN LOGO - NO TAG LINE Standard Extra Long Horizontal Horizontal Abreviated Horizontal w/name Abriviated Horizontal No Name PAGE 16
WRITTEN LOGO - ALT Icon PAGE 17
CHAPTER 3 LOGO USAGE DON TS
LOGO VIOLATIONS RADIENT LOGO Our logos represents the NPCF brand and values. Do not corrupt or degrade the logos by using them incorrectly. VIOLATIONS NOT APPROVED These attached violations are NOT approved for use, but are provided as examples of unacceptable logo/trademark usage and modification. PREVIOUS LOGOS NO LONGER ACCEPTABLE PAGE 19
CHAPTER 3 COLOR PALETTE
OVERVIEW OF COLOR PALETTE RADIENT COLORS The NPCF brand color spectrum has been derived from the brand story. As an organization, we have risen. We have arrived. Our collaborative research creates hope that is as radiant as a fully risen sun. It s this light that shines throughout our research and our mission. PRIMARY COLORS PMS - 107C PMS - 7406C PMS - 1495C PMS - 171C PMS - 185C C - 0 M - 0 Y - 86 K - 0 R - 225 G - 243 B - 59 C - 0 M - 22 Y - 100 K - 0 R - 225 G - 199 B - 9 C - 1 M - 51 Y - 84 K - 0 R - 244 G - 146 B - 64 C - 1 M - 73 Y - 83 K - 0 R - 231 G - 105 B - 61 C - 2 M - 91 Y - 83 K - 0 R - 234 G - 62 B - 58 PRIMARY GRADIENT SECONDARY COLORS PMS - 663C PMS - 7632C PMS BLACK 0961C PMS - 425C PMS BLACK 4C C - 5 M - 3 Y - 3 K - 0 R - 239 G - 239 B - 239 C - 23 M - 17 Y - 19 K - 0 R - 196 G - 197 B - 196 C - 43 M - 34 Y - 36 K - 1 R - 152 G - 153 B - 152 C - 59 M - 50 Y - 49 K - 17 R - 106 G - 107 B - 107 C - 0 M - 0 Y - 0 K - 90 R - 65 G - 64 B - 66 PAGE 21
CHAPTER 4 TYPOGRAPHY
OVERVIEW OF TYPOGRAPHY PRIMARY TYPEFACE: GOTHAM BOLD GOTHAM LIGHT SECONDARY TYPEFACE: Quincy CF Black COPY TYPEFACE: Visby Light PAGE 23
FONT PAIRING EXAMPLES LOREM IPSUM DOLOR AMET AMORE FARTI Phasellus vel elit at lectus cursus placera Vivamus augue metus, luctus nec turpis quis, sagittis porta felis. Vivamus elementum elementum ante, at vestibulum libero vehicula nec. Integer elit metus, posuere vel viverra eget, dapibus eget mauris. Quisque a sapien arcu. Nulla vel imperdiet quam, a tincidunt nibh. Morbi cursus ornare nunc, sit amet ullamcorper mi porttitor sed. Suspendisse egestas purus non lectus dictum placerat Phasellus vel elit at lectus cursus placera Vivamus augue metus, luctus nec turpis quis, sagittis porta felis. Vivamus elementum elementum ante, at vestibulum libero vehicula nec. Integer elit metus, posuere vel viverra eget, dapibus eget mauris. Quisque a sapien arcu. Nulla vel imperdiet quam, a tincidunt nibh. Morbi cursus ornare nunc, sit amet ullamcorper mi porttitor sed. PAGE 24