Modernize Without Modernize Without Compromise- All Flash Compromise All-Flash Portfolio Haider Aziz Haider Aziz System Engineering Manger- Primary Storage System Engineering Manger- Primary Storage
Modern Business Requirements EFFICIENCY AGILITY SPEED 2 Copyright 2016 Dell Inc.
Pillars Of The Modern Data Center Protection and Trust Security/Governance Encryption Data Protection Services/Support Flash Cloud-Enabled Scale-Out Software-Defined Reduce costs (# of drives, power, floor space, more.) Consistent and predictable performance Policy driven service delivery On/off premises data and/or application mobility Lower entry costs and scale as you grow Manage massive capacity with fewer resources Automated provisioning and business agility Flexible and programmable data services 3 Copyright 2016 Dell Inc.
Annual Revenue in Billion $ Flash A Fundamental Market Shift... $60 $50 $40 $30 $20 $10 Hard Disk Drives Flas $- 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2 Source: Wikibon Server SAN Research Project 2015 4 Copyright 2016 Dell Inc.
CAPACITY COST Driven By Economics Flash 15K HDD Cross-over Point 2000 2005 2010 2015 2020 5 Copyright 2016 Dell Inc.
6 Copyright 2016 Dell Inc.
Every Day More Customers Choose All-Flash Competitive Edge Infrastructure Agility Lower TCO 10% of companies are all flash today (they re not telling anyone) 80% have a plan to get there. Eric Burgener, IDC 7 Copyright 2016 Dell Inc.
Architecture Matters = = + Use Flash Go Faster Go Faster Business Get Smarter Agility It s About The Right Architecture It Unlocks Unique Business Value 8 Copyright 2016 Dell Inc.
Architecture Matters Mid Range Storage Basic Mid-Range SAN Type I Advanced Mid-Range SAN Type II Active Passive Active Active 9 Copyright 2016 Dell Inc. Block and File
Performance Performance Shared Memory Shared Memory Architecture Matters Enterprise Storage Type III Type IV 2M IOPS 4M IOPS 24GB/s Highly Random 1.6 PB Copy Data Management 150 GB/s General Purpose 4.3 PB SRDF, Mainframe Capacity Scale Out Capacity Scale Up Scale Out 10 Copyright 2016 Dell Inc.
Sudden Impact Of Flash On Applications Before Dell EMC All-Flash Data Migrated After Dell EMC All-Flash 11 Copyright 2016 Dell Inc.
Sudden Impact On Oracle Before All-Flash Oracle On Traditional Storage After All-Flash Oracle On Dell EMC Flash Array 12 Copyright 2016 Dell Inc. Oracle runs 10X faster on Flash Storage
All Flash Market Leader Revenue Share More Share Than The Closest Competitor 13 Copyright 2016 Dell Inc. IDC Tracker. "Worldwide Quarterly Enterprise Storage Systems Tracker." September 2016
Runaway Market Leader In All-Flash *IDC Market Share Report Q2 2016 Sources: DELL EMC All-In Bookings, Pure Storage S1 Filing, Public Earning, Gartner Market Share Report 14 Copyright 2016 Dell Inc.
Powered by Intel Xeon Processors Biggest All Flash Array Scale up to 4.3PB Modernizing All Applications Open Systems, iseries and Mainframe World Class Replication Six 9s Availability Rich Data Efficiency Services Enabling The Agile Data Center 15 Copyright 2016 Dell Inc.
Customer Business Outcomes Oil & Gas Company 58% 14% 50% environmental cost savings. reduction in cost per effective TB. annual maintenance expense savings leveraging XpectMore Program. 5x 50% Banking Customer better performance with dual engine 450F and availability is being delivered for their mission critical applications. less time managing their legacy environment. VMAX AFA is expected to eliminate time consuming performance optimization tasks previously required. $1M+ over $1M in 3 year savings compared to their business as usual scenario. 16 Copyright 2016 Dell Inc.
The All Flash Market Leader Powered by Intel Xeon Processors Simple Provision storage in less than 30 seconds. Designed for IT generalists. Modern Data Services Maximize Efficiency. All Thin Provisioned, Always Inline Deduplication and Compression Speed Scale-out design delivers predictable linear scale. Integrated Rich Application Integration. No Compromise Copy services. 17 Copyright 2016 Dell Inc.
Customer Business Outcomes Callaway Golf SAP Production and Landscapes. 75% 66% 80% reduction in ETL times. reduction in long running SAP batch jobs (3 days to 1 day). capacity reduction. 7x more Prod snapshots maintained on live XtremIO system. Energy Customer Faster development sprints, moving from 3 week sprints to weekly development sprints enables agile development & faster release cadence. Full database copies taken from production to development environments in minutes vs. days, enables better quality of developed code. Significant reductions in floorspace, power and cooling costs and CO2 emissions. 18 Copyright 2016 Dell Inc.
UNITY The New Midrange Product Line ALL BEST $/GB, BEST DENSITY SIMPLE SLICK UX, PROACTIVE ASSIST CLOUD-BASED ANALYTICS $ MULTI-PROTOCOL FILE, BLOCK, VVOLS, VM-AWARE, REST-API, OPENSTACK LOW COST INLINE COMPRESSION STARTING FROM AS LITTLE AS $7000 * Performance numbers based on 8 Engine, RRH, OLTP2 19 Copyright 2016 Dell Inc.
Customer Business Outcomes Investment Mgmt. Company 15x 20% 3x lower latency over legacy storage. lower TCO delivered and predictable response time for end user applications like SAP and Microsoft. more snapshots to increase application development productivity. Retail Customer Simple to manage, all-inclusive software, quick rack-and-stack, customer installable, a new slick HTML5 user interface, with proactive assist with call home. 3 Year TCO savings: $157,255; 3 Year ROI: 73%. Customer was able to drastically reduce latency associated with VM workloads, increasing end user productivity. 20 Copyright 2016 Dell Inc.
Storage Growth Shadow Copies = Shadow Costs Growing Faster than Primary storage Copy Data 13-120 Copies Per Primary Primary Data 21 Copyright 2016 Dell Inc. Source: Laura Dubois IDC Time
Copy Data Management Approaches And The New Integrated CDM Option Full Copies Clones Traditional Snapshots Copy/ Redirect-onwrite Subsets 3 rd Party CDM Tools DELL EMC In-Memory Integrated CDM Costs Performance Agility Scalability $$$$ $ $$ $$$ Free - - - - - - - + + Limited Moderate Limited Moderate Limitless Limited Limited Limited Very limited Massive 22 Copyright 2016 Dell Inc.
DELL EMC Integrated Copy Data Management Workflow Consolidation And Self Service Data Analytics App Self Service App Development Integration And Orchestration Operations DELL EMC All-Flash Copies Consistent Scale-Up Or Scale-Out Performance & Data Services Data Protection More Copies? Why Not? 23 Copyright 2016 Dell Inc.
World Class Data Protection ACROSS DATACENTERS IN THE ARRAY INSTANT COPIES No Impact Consistent Performance Almost Unlimited IN THE DATACENTER PROTECTPOINT 20 times faster backups Reduces backup storage requirement by 10-30 times Eliminates production impact Active/Active Sync/Asynch replicatio Metro & Geo Multi Site Heterogeneous Replication Continuous availability Federated Live Migrations Zero RTO 25 Copyright 2016 Dell Inc.
Modern Business Model Modern Pricing Approach All Inclusive Software Licensing Maintenance = 11% Of Net Per Year Promoting 2X Longer Storage Lifecycle 26 Copyright 2016 Dell Inc.
Xpect More LIFETIME Maintenance Price Protection* $ 3 YEAR Money Back Warranty* LIFETIME Flash Endurance Protection* *See www.dellemc.com/xpectmore for details, terms and conditions. 27 Copyright 2016 Dell Inc.
DATA DATA DATA DATA Flash Assessment Performance Impact IOPS Response Time Bandwidth Financial Impact Current Costs Future Costs TCO Operational Impact Power Cooling Floor Space Data Efficiency Services Ease of Use Business Impact Application Data Workload Improvement 28 Copyright 2016 Dell Inc.
Flash Assessment Averages KPI s $36K in annual POWER & COOLING SAVINGS 91.7% LESS LATENCY 2:1 DATA REDUCTION 85 % LESS POWER / COOLING 84 % LESS RACK UNITS 5x MORE PERFORMANCE C U R R E N T E N V I R O N M E N T A L L - F L A S H P R O P O S E D Analyzed Average 308 TB Useable (No data reduction) Cooling:516 BTU/Hour All-Flash 353 TB Effective (@2:1 reduction) Cooling: 104k BTU/Hour Power: 17 kw Power: 2.7 kw 9ms Response Time Latency <0.8 ms Response Time Latency * ~64k IOPs 327K IOPs * Operational Management Manual Perf tuning, storage engineering No ability for data reduction Reactive storage tiering Operational Management Zero config work, Zero tuning, Zero engineering INLINE data services Average across 400+ flash assessments completed in Q2 16 * RRM 8K blocks 29 Copyright 2016 Dell Inc.
Modernize Without Compromise Agility reduction in floor space reduction in in provisioning batch processing tasks Speed Agility Speed Efficiency reduction in physical storage capacity improvement reduction in in planning application & architecture performance Efficiency reduction in power & cooling 30 Copyright 2016 Dell Inc.