EPICMIX 2016/ 2017 Season Kick Off 1
About EpicMix 2
About EpicMix CAPTURE. CONNECT. SHARE. The Official App of Vail, Beaver Creek, Breck, Keystone, Park City, Heavenly, Northstar, Kirkwood, Afton Alps and Mt. Brighton. Features include: EpicMix Time - Exclusive access to lift line times Vertical Feet Photos GPS Maps Conditions (Road, Snow & Grooming Status) Terrain and Lift Status Mountain Web Cams Friends and Family Pins, Challenges & Guide Race Academy Download the FREE ios or Android App (Also available on Web and Mobile Web) 3
EPICMIX TIME 4
EPICMIX TIME PRODUCT HIGHLIGHTS Compare lift line times Download the free EpicMix ios or Android App Available at Vail, Beaver Creek, Breck & Keystone Coming to PC & Tahoe December 2016 Introducing Trail Maps with GPS View lift line times and closed status View in List or Map view 5
EPICMIX TIME TALKING POINTS Time is only available through the apps, not on the desktop or mobile web versions of EpicMix What is Time and how does it work: Smartphones typically broadcast Wi-Fi and Bluetooth signals. EpicMix is using these signals anonymously to calculate the line times at participating chair lifts. It is a similar technology that is used to calculate traffic patterns. If you do not wish for your information to be included, you can turn off your devices Wi-Fi and Bluetooth services. The services see when guest enters and exists a maze line using their cell phone signals and will calculate how long the person was in line for. The median of all times are used so that outliers (people standing outside maze line, ski school lines, etc..) are excluded and not counted as part of the line time. What is GPS and how does it work: Your phone's GPS Signal is used to display your location on a map. Your current location is only used to update your location on the map and is not saved by EpicMix. It is a similar technology that is used in mapping apps to show you your location. If you do not wish to see your location, you can turn off GPS on your device. location services must be turned on to be seen as blue dot 6
EPICMIX TIME TALKING POINTS How can guests use Time: To better navigate the mountain using real time chairlift line times and the ability to see your location on the mountain. Get more from the mountain with EpicMix, the official app of Vail Resorts. Maximize your time on the mountain by comparing lift line times in the free ios or Android App. This new functionality will allow you to view lift line times from your phone whenever you like while you navigate the mountain. Plus, this revolutionary feature is introducing GPS functionality allowing you to see your location on the trail map. Get started today by downloading the app. Do all chairlift have real time line times? Not all chairlifts will be calculating line time, but all chairlifts will have at least a status of open or closed. 7
EPICMIX TIME 8 *Example Copy Only
Chairlift Ad Example 9
Chairlift Ad Example 1
Chairlift Ad Example 1
Gantry Disk Signage Example 12 *Left Side will feature EpicMix Time
EPICMIX PHOTO HOW IT WORKS Professional on-mountain photos View with the free EpicMix ios or Android App Receive a Push Notification when your photos are available to view in your account Personalize and share for free to Facebook & Twitter Purchase the Unlimited Digital Download Package Get Your Mix $50 All Images. All Resorts. All Season. 13
EPICMIX RACE HOW IT WORKS Race against yourself, friends, family and even Lindsey Vonn Earn Gold, Silver, Bronze or Racer Medals View with the free EpicMix ios or Android App Race 10+ times to qualify to race at the 5 th Annual EpicMix Race Finals (March 2017) 14
EPICMIX ACADEMY HOW IT WORKS Track progress in Ski and Snowboard School Earn Certified Pins Add family members to your account Available with all Lesson Products 15
EPICMIX GUIDE CREATE YOUR PERFECT DAY Resort & base area starting location Ability level Length of time SHARE AT ANY MOMENT Include exclusive resort images Facebook or Twitter ADDITIONAL Guides must be completed within a single day Self select completion of steps in real time Rate a Guide for future reference (private) Start or Save for later 16
EPICMIX CHALLENGES HOW IT WORKS Actively join a public challenge Invite family and friends to a challenge Awarded a pin upon completion of a challenge Track progress throughout the challenge Share at any moment CHALLENGES V. PINS Challenges (Active) Seek a challenge and awarded a pin upon completion Based on ability (Green, Blue, Black & Double Black) Timeframe: Daily, Weekly, Monthly & Full Season Pins (Passive) Awarded automatically based on actions 20 pins will be converted from Pins to Challenges 17