Designing Usable Apps

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This is a free sample excerpt from the book: Designing Usable Apps An agile approach to User Experience design Author: Kevin Matz 264 pages (softcover edition) Print edition ISBN: 978-0-9869109-0-6 E-book edition ISBN: 978-0-9869109-1-3 www.designingusableapps.com Available in print and e-book formats at Amazon.com and other booksellers WinchelseaPress

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Contents 1 Introduction 15 Who is this book for? 16 What is this book about? 17 What is this book not about? 17 Why this book? 17 2 Defining usability and user experience (UX) 19 Learnability 20 Efficiency 20 Pleasantness of the experience 21 What is user experience (UX)? 21 User experience as a factor in the acceptability of a product 22 3 What is involved in designing a software product and its user interface? 25 4 Structuring software projects for usability 29 Project management approaches 29 What is User-Centered Design? 30 Structuring project iterations for User-Centered Design 31 Overcoming objections to User-Centered Design 33 Winning support for usability activities in enterprise application projects 36 How does poor design arise in products? 37 v

5 Recording and communicating software designs 39 Agile and lean documentation 41 Designing a documentation portfolio 43 6 Understanding product requirements 45 Requirements 45 Stakeholders 47 Users vs. buyers/customers 48 Secondary users 48 Eliciting requirements from stakeholders 49 Understanding your users 50 User segments and roles 50 User characteristics 51 Personas 52 From user characteristics to requirements 54 Understanding the work and tasks 54 Documenting requirements 56 User stories 58 User stories and project management 59 Writing requirements for usability 60 Usability metrics 60 7 Understanding and modelling the domain and data 63 A brief introduction to UML class diagrams 65 Relationships 66 Association relationships 67 Inheritance (specialization/generalization) relationships 68 Interpreting data models for user interface design 69 Changing a data model to better fit the real world 69 Usability concerns in moving from a data model to screen designs 70 vi

8 User skill levels and skill acquisition 73 User skill levels 73 Factors influencing skill 74 Assumptions about minimum skills 75 Familiarity with similar products 75 Designing for different skill levels 75 How users skills and competence change over time 76 Practice 77 Skills atrophy 78 Attaining competence 78 Judging competence 79 Facilitating skills acquisition and development 79 9 The fundamentals of human-computer interaction 81 How users get things done with a software application 81 The action cycle 83 Mental models 84 What makes up a mental model? 84 General appearance 85 Concepts, vocabulary, and rules 85 Navigation map 86 Action plans or strategies for accomplishing tasks or for reacting to situations or problems 87 General heuristics and conventions 87 Perceived implementation model 87 Communicating an intended mental model to users 89 Human memory 90 A model of memory 90 How does memorization happen? 91 Recall and recognition 92 Forgetting 92 Applying knowledge of human memory to user interface design 93 The impact of hardware devices on software ergonomics 95 Cognitive load and mental effort 97 Types of thinking 99 Quantifying cognitive load and task efficiency 100 vii

Recreational and creative uses of software 103 Design techniques for reducing cognitive load 103 Flow states, focus, concentration, and productivity 104 Motivation, rewards, and gamification 107 10 Design principles for usability 111 Norman s design principles for usability 111 Consistency 111 Visibility 112 Affordance 113 Mapping 114 Feedback 115 Constraints 116 The importance of good naming 116 11 Creating a positive user experience 123 Usability issues caused by violations of design principles 125 Can a product succeed despite a poor interface? 126 12 Designing your application s interaction concept 127 Defining your application s interaction style 128 Designing the information architecture 130 Data model 130 Naming scheme and glossary 130 Designing navigation and wayfinding 130 Identification of places using names or titles 131 Presentation of places 131 Navigation map 132 Navigation mechanisms 132 You are here indication 134 Searching as a form of navigation 135 Designing a common framework for interaction, tasks, and workflow 136 Thinking about transactions and persistence 137 viii

Document-oriented desktop applications 137 Multi-user web and client-server applications 138 Designing and documenting a transaction and persistence concept 140 Designing the application-wide visual design 141 13 Designing the visual appearance 143 Understanding how people process visual information 144 How do people scan and read pages? 144 The Gestalt Laws of Perception 147 Law of Prägnanz 147 Law of proximity 148 Law of similarity 150 Law of continuation 152 Law of closure 152 Law of common fate 153 Law of good continuation (or good Gestalt ) 154 Law of common region (Palmer, 1992) 155 Law of synchrony (Palmer and Levitin, 1998) 156 Law of connected elements (Palmer and Rock, 1994) 156 Summary 156 Visual attributes 157 Size 157 Color 159 Shape 159 Direction and angularity 160 Weight 160 Text styling 161 Texture 161 Surrounding space 163 How to build a visual hierarchy to express relationships between page elements 163 Attributes 164 Positioning 166 Practical aspects of visual hierarchy for user interface design 168 Making visual designs look good 169 ix

14 Understanding and redesigning system-supported work 173 The components of work and workflow 174 Workflow vs. task flow 176 Techniques for investigating how work is currently done 177 Work redesign and business process reengineering 178 Deciding what functions the application will provide 179 15 Designing and specifying user interfaces and interactions 181 What is a specification? 183 Types of specifications 183 From abstract to precise 184 Adding agility to the specification process: Iteration and incrementalism 185 Criteria to consider when choosing the appropriate design and specification approach 186 Specification techniques 187 Techniques for defining product appearance 187 High-fidelity mockups and prototypes 187 Low-fidelity (wireframe) mockups and prototypes 190 Style guides 191 Navigation maps 191 Techniques for defining product behavior 192 User stories 192 Use cases 192 Scenarios 196 Interaction sequence tables 198 Test cases 198 Flowcharts 201 UML 2.0 activity diagrams 202 UML 2.0 state machine diagrams 204 Behavior tables and event tables 204 Validation tables 207 Summary 208 x

16 Designing auxiliary and cross-cutting aspects 209 Error messages and error handling 209 Presenting errors 211 Guidelines for writing error messages 211 Additional suggestions for presenting and handling errors 212 Help systems and documentation 214 Search systems 218 Search quality 220 Lookups 221 Finding text within a document 221 Security 222 Authentication 222 Authorization (access control) 223 Fraud prevention 224 17 Usability testing and evaluation 227 Choosing goals for usability evaluation sessions 227 Evaluation techniques 228 User observation 228 The environment 228 Running the session 229 The think-aloud protocol 230 Recording notes and observations 230 Afterwards 231 Analyzing and communicating results 231 Cognitive walkthrough 231 Analytics 233 Focus groups 234 Questionnaire surveys 235 Acting on results 237 Conclusion 239 xi

References and bibliography 241 Index 245 About the author 261 xii