No strings attached Daniel Fendlason, Patrick LeClair,, Bryan Gyorgak,, Tim Lawless
Founders Daniel Fendlason: Lead hardware and software engineer for all internal components Bryan Gyorgak: Head of marketing and project oversight Patrick LeClair: Critical aspect manager and feature research Tim Lawless: Lead designer for concept theme and implementation
Audigy: What is it? The Audigy is a Personal Computer that encompasses every feature into a single unit, that s s the size of a cell phone. Instead of having many electronics that do a single function, such as: Ipod for music camera for pictures PDA for organization This new never seen before unit, the Audigy, does it all
Features
Features Fully functioning Microsoft Windows Xp Mobile Wireless Wide Area Network for Internet access GPS navigation Music/Movie player Cell phone with walkie- talkie feature XM Radio player and recorder Voice and Video recorder 8.0 mega pixel camera LCD Xbrite touch screen TV tuner Line-Out Recorder Biometric security
Communication Capabilities E-Mail 8.0 mega pixel camera Video recorder Built in Microphone Direct Connect voice recognizable speaker phone Microsoft Office Xp Professional
Entertainment Comes with Itunes to download music and movies as easily as an Ipod Bose Triport ear bud wireless head phones for exceptional sound Watch and record satellite TV through the TV tuner XM radio player
Internet Connectivity Connects to the Internet through Wireless Wide Area Network (WAN) using Verizon wireless network Still capable download software programs such as: Mozilla Firefox Google Earth and Desktop Divx Player
Never Miss a Beat XM radio has unlimited music of any genre without interruptions of radio commercials The Audigy contains XM radio with new recording capabilities For the first time in this industry, record any kind of music offered by XM radio onto the Audigy hard drive
Still Recording Line-out record, allows a person to record music off of another person audio player with the touch of a button Attach given line out cable from line-out port to other person s s audio jack They press play You press record It s s that simple
The Phone Direct Connect- take the well-known Direct Connect feature from Nextel, but now perfected better from Verizon Wireless for the best service Along with the #1 network service for regular dialed calls
Micro Celled Fusion Core Battery It runs longer than Lithium Ion battery It s s safe from radiation and doesn t t run as hot Once it s s activated you never need to recharge The Audigy contains an alternate Lithium Ion port on unit, just in case
Dual Screen The Audigy, comes with a dual screen option as an added feature The normal screen size vertically is 3.0 X 4.0 Place Audigy on its side, for a reverse screen size of 4.0 X 3.0 which allows for a widescreen movie view Given a big screen, the LCD Xbrite screen is excellent bright color display with a high resolution
Jet Effect The Audigy has capabilities of sound enhancing features such as: Custom equalizer settings Bass enhancement 3D surround sound enhancement
Specifications LCD: Xbrite screen TFT LCD Screen size LCD: L/H 3.0 x x 4.0 Max Resolution: 1024 X 600 USB: USB 4.0 Size: 5.24 X 3.07 X 0.87 inches Charging: 5 hours first use only with MCFC Weighs 1.2 pounds Playback Time Audio: Endless with MCFC Video: Endless with MCFC 8.0 3x zoom still shot camera lens Audio Playback: MP3, OGG, WMA, FLAC Line-out Recording: MP3 Up to 44.1KHz, 192Kbps Bluetooth enabled Keyboard, Touch Screen enabled AC [5.0V, 2A] Adapter included for Alternate power 120 GB hard drive AMD Quad core processors / 4 X 2.0Ghz Video Playback file format: AVI, WMV, ASF, DivX, XviD
Design
Designing the Audigy The Audigy was conceived with the notion that incorporating all the features of an MP3 player, Cell Phone, PDA, and still being fully functional was essential. With the help of the SolidWorks program, Audigy finally became a tangible product. Its reduction of complicated buttons and useless bells and whistles has revolutionized the micro PC industry.
Design Approach In the initial stages of design, the aim for a final look was based on user ability and how the customer would interact with the product. Points that were taken into consideration included: Contour to the customers hand Simplicity of product features Astatically pleasing to look at Maximum amount peripherals for enhanced expansion Large Vibrant Display for stunning picture and clarity Keeping it compact yet secure with Biometric security
Brief Overview of Design
Final Design
Marketing
The Marketing Plan There are four aspects of our particular marketing strategy: 1. Emphasize our products unique aspects to gain an edge overall competition 2. Use our business partners to secure a place in the market 3. Capitalize on our products wide range of customer appeal 4. Highlight our accessories and the one of a kind Audigy service plan
Product Edge We are not the only hand held computer, but we are the most powerful and versatile on the market. We will continue to take advantage of this edge over the competition; such as: Remaining current with new technology Constantly striving higher Remembering our commitment to provide our customers with state of the art electronics that provide versatility, and at the same time simplify the users life.
Customer Appeal Audigy will be launched with three baseline models: The Basic The Business The Extreme By offering more them one model at the same time we will be able to maximize are audience. With unique pre- bundled packages that speak to the customer, and as the customer changes over time they will be able to simply add to there existing Audigy product, whether that be more memory or an additional accessory; the Audigy will grow with the customers needs.
Business Partnerships Through our business partnerships with Verizon Wireless, Tom-Tom, Bose, XM Satellite Radio and Microsoft. Audigy will be able to do the following: Have unique cross promotions with these corporations Establish exclusivity contracts with these business partners. So that they don t t do business with future competition, and in turn we will not provide our services to their competitors.
Audigy Accessories & Support Offering accessories that work for all three lines of products will help maintain are market edge. The accessories we provide are: A home docking station for your Audigy that will turn your pocket PC into your only computer. We will also be offering our own brand name of standard accessories like Bluetooth printers, scanners, home surround sound systems, so you can turn your Audigy in to your home entertainment system. We will also being offering a one of a kind extended warranty for your Audigy products, and if you never use the warranty then the $200 will be accredited to your next purchase.
Financial Information