D46 Project identity and website Project acronym PROMISS Project full title PRevention Of Malnutrition In Senior Subjects in the EU Grant agreement n 678732 Responsible AGE Platform Europe Contributors Coordinator, WP9 partners Document Reference D46 Nature of Deliverable Report Dissemination Level PU Contractual submission date 31/07/2016 Actual submission date 29/07/2016 Page 1 of 14
History Version Date Modification reason Modified by 0.1 26.07.2016 Initial draft Ophelie Durand (AGE) 0.2 28.07.2016 Small revisions Ilenia Gheno (AGE) 0.3 29.07.2016 Last additions Ophelie Durand (AGE) Page 2 of 14
Table of content History... 2 Executive Summary... 4 PROMISS visual identity... 5 Visual identity requirements... 5 Preparatory work... 5 Final logo... 6 Templates... 9 PROMISS Website... 10 Website requirements... 10 Website development... 11 Contact details... 14 Page 3 of 14
Executive Summary In the frame of Work Package 9 Dissemination and implementation task 9.2, PROMISS committed to develop the project identity and common graphic line for all communication materials in order to help external stakeholder recognize the project and be aware of its activities and messages. The creation of the project s visual identity was linked to the design and maintenance of a specific project s website for the project to give visibility to the project and store its developments. To do so, AGE Platform Europe (AGE) decided to contract a specialized communication agency to benefit from technical and graphic support. Discussions with WP9 partners on preferences and suggestions regarding the visual identity and the website were held during PROMISS kick-off meeting in Amsterdam, on 6-7 June 2016. A call for quotation was issued on 27 May 2016 and sent to 17 communication and webdesign agencies. By 6 June 2016, the deadline, AGE had received 8 offers. Based on a comparison of quality and price of the offers, AGE selected the communication agency called double-id and signed a contract for: 1. The creation of PROMISS visual identity (logo, visual guidelines and templates) 2. The design and technical maintenance of PROMISS website 3. The design and printing of PROMISS leaflet The design work started on 10 June 2016. While details on the leaflet (3) will be presented in D38 due in month 12, both the visual identity (1) and the website (2) were ready on time for Deliverable D46 due for month 4 (31 July 2016), and duly presented hereby; The Deliverable keeps in mind that the website is a lively platform which will be constantly updated over the whole duration of the project. Page 4 of 14
PROMISS visual identity Visual identity requirements In the call for quotation, the following requirements for PROMISS visual identity were mentioned: The logo A logo should be developed with the aim of creating a visual reference point for the project and enabling quick identification of all PROMISS related materials. The logo should be suitable for use on printed/non-printed/website materials. It should attract all age groups and citizens to the project, and relate to empowerment of older people. The logo should be in 1 or 2 colours, and in black and white. The logo should be appropriate to the project and to the target groups, i.e. policy makers at all levels, universities, SMEs, food companies, public health agencies, civil society groups, older people, health professionals etc. Particular attention should be putting on avoiding stigmatisation of older persons. The templates Using the logo as the reference point, a Power Point template for all PROMISS related presentations should be developed. A Word template will also be developed. Preparatory work During the preparatory phase, the communication agency prepared three draft logos to initiative the discussion: It was agreed to move forward with the n 1 option (the first on the left), as n 2 and n 3 were considered less adapted to PROMISS activities and objectives. Page 5 of 14
Final logo The chosen logo for PROMISS is the following one: The logo was conceived to reflect the convergence of expertise but also the growth to an empowered, healthier and happier person. It can be read from different points of view: two persons linked together, one person rising to become stronger (the line of the person above is wider than the one of the person below) and the growth of plants to relate with PROMISS objective to create food concepts that are sustainable and environmental-friendly. Regarding the colours, it was agreed to choose bolder, stronger colours in order to have a dynamic visual identity. A tagline has been added to the logo to remind about the project s objective and contribute to the identification of PROMISS among larger audiences: Nutrition for healthy ageing. PROMISS logo is available in several versions: - Horizontal and vertical - Colour and grayscale (black and white) - CYMK and RGB formats, to be used according to the context (web or print) Horizontal version Colour version Page 6 of 14
Black and white version Vertical version Colour version Black and white version Page 7 of 14
Moreover, a version without text has been created for social media channels: Colour version Black and white version Last but not least, PROMISS colour palette and typography have been clearly established: Page 8 of 14
Templates Based on PROMISS visual identity, the following Word and PowerPoint templates have been developed. Word template: PowerPoint template: They will be used for PROMISS mailings, press releases, presentations at conferences and will support the visual recognition of PROMISS. Page 9 of 14
PROMISS Website Website requirements In the call for quotation, the following requirements for PROMISS website were mentioned: The website has to be the identified homepage for PROMISS and should provide information on its objectives, methods and outputs. Use the following url: www.promiss-vu.eu Technicalities required: Hosting (per year) Visual design (in-line with logos/colour/typeface etc.) Structural design (basic structural set-up, an ability at our end to add second-level pages etc.) CMS set up Ad-hoc training/guidance on CMS as necessary Delivery of product to deadlines (see below) Total cost including VAT/TVA (with options as appropriate) Example(s) of previous websites (URLs) Fully accessible website Following sections required (provisional): Home Page: project at a glance text, latest news on a slideshow, events Dedicated sections (to be further defined): About: with sub-sections on /Objectives, /Consortium, /Work Packages News: gathering all news published on the website Events: gathering events published on the website Useful links Publications Outcomes Contact buttons: Subscribe to Newsletter and Contact Us buttons. Acknowledgments: The EU logo will be visible in the footer of the website from every page, together with the acknowledgement of the funding. Short information on the Grant Agreement number of the project and the sole responsibility of the consortium for the information provided must be listed as well. Social media widgets Built-in system to compose, send e-newsletters and collect subscriptions to it Availability of Web Statistics A Google Translator button for automatic translations of all pages Page 10 of 14
Website development PROMISS website has been developed using a WordPress template. This will offer flexibility, stability and will be very easy to maintain, update and enhance during the life-course of the project. The following sitemap has been agreed. It contains in a coherent way all relevant information on PROMISS: - The About section presents PROMISS objectives, consortium, and work packages - The News section contains article on PROMISS updates and other relevant news items - The Events section lists relevant events in PROMISS field of work - The Publications section gathers links to PROMISS leaflet, press releases, newsletters and will also be the place where PROMISS academic articles and outcomes will be made available - The Community section presents for each relevant target group PROMISS activities and contribution: researcher, food industry, health professionals, older persons and policy makers - The Links section gathers links to relevant articles, reference documents and websites of interest in PROMISS field of work, and provides space for news, events and useful links. - The Contact section will offer to the website s visitors the possibility to contact the consortium - The Login button will give the consortium access to the internal part Moreover, buttons linked to PROMISS social media accounts, a Language button to active Google automatic translation tool and a search box have been added on the homepage. Page 11 of 14
The website s design has been based on PROMISS visual identity: Page 12 of 14
Inner page: Page 13 of 14
In the moment of writing, the website is up and running. Its constant update relies on the Work Package leader AGE, under the supervision of the Project Coordinator VU/VUmc, and the contribution of the whole consortium. Contact details AGE Platform Europe is responsible of WP9, its activities and deliverables. AGE team sees the direct engagement of Ophélie Durand, AGE Project Officer, with the support of Ilenia Gheno, AGE Project Manager. The VU/VUmc PROMISS Assistant Project Manager, Rachel van der Pols-Vijlbrief, supervises the whole work and provides the final green lights to AGE. For more details: Ophélie Durand: Ophelie.durand@age-platform.eu Ilenia Gheno : ilenia.gheno@age-platform.eu Rachel van der Pols-Vijlbrief: promiss.po@vu.nl Page 14 of 14