Brand Guidelines version 2017.1
Primary Logo The OPSWAT logo is a universal signature spanning all of our communications. Because it is such a recognizable and highly visible asset, it s important that it is always applied consistently wherever it appears. In its primary form, the logo should appear as shown to the right in OPSWAT blue and gray. OPSWAT Brand Guidelines 01
Secondary Mark If the primary OPSWAT logo has been previously established within a piece of print or digital collateral, the secondary mark may be used as a more subtle branding element. The mark should never be used as a main company identifier or primary visual focus for materials about OPSWAT. OPSWAT Brand Guidelines 02
Color use Consistent use of color will help further the recognition of the OPSWAT brand identity. Always try to use the primary color palette when applying color in print and digital mediums. solid color 1 solid color 1 solid color 2 PRIMARY COLORS PMS 639c 95c 1m 11y 2k 0r 166g 221b #00A6DD PMS 10c 26c 16m 9y 43k 128r 128g 131b #808083 PMS Process Black C 0c 0m 0y 100k 0r 0g 0b #000000 OPSWAT Brand Guidelines 03
Primary Logo Reversed option 1 There are two options of the OPSWAT logo for use when it is placed on a dark background. Color may be applied to both options provided there is enough contrast between the logo and the background for the logo to be clearly legible. option 2 PRIMARY COLORS PMS 639c 95c 1m 11y 2k 0r 166g 221b #00A6DD White 0c 0m 0y 0k 255r 255g 255b #FFFFFF OPSWAT Brand Guidelines 04
Clear Space To ensure its integrity and visibility, the OPSWAT logo should be kept clear of competing text, images and graphics. It must be surrounded on all sides by an adequate clear space. At minimum, the clear space should equal the height and width of the O on all sides. X OPSWAT Brand Guidelines 05
Size Original logo for all sizes 1.5 inches and above. The symbol should be omitted if the logo is less than 1.5 or 150px wide. 1.5 or 150 px The logo should not be displayed less than 0.875 or 100 px wide. The mark should not be displayed less than 0.375 or 60 px wide. Logo art for use at sizes smaller than 1.5 inches with a minimum size of.75 inch. 0.875 or 100 px 0.375 or 60 px OPSWAT Brand Guidelines 06
LOGO USAGE Correct Usage Use the primary color logo on white and light backgrounds. The OPSWAT logo may be used on color backgrounds that offer enough contrast to easily separate the logo from the background. Select colors for the logo only from the brand color palette. Choose colors that compliment one another and do not vibrate against the background. Use the black logo on light backgrounds or photographs when the primary color logo does not provide sufficient contrast. Use the white logo on a dark or mid-toned photographs or backgrounds when other logos do not provide sufficient contrast. OPSWAT Brand Guidelines 07
LOGO USAGE Incorrect Usage Never alter the colors in the logo. Never tilt the logo. The OPSWAT logo may be used on color backgrounds that offer enough contrast to easily separate the logo from the background. Select colors for the logo only from the brand color palette. Choose colors that compliment one another and do not vibrate against the background. Never distort the shape of the logo. Do not add effects to the logo. Do not outline the logo. Do not use a background image whose subject matter competes with the visibility of the logo. Never alter the proportions of the logo. OPSWAT Brand Guidelines 08
BRAND TYPOGRAPHY Fonts The primary OPSWAT brand typography consists of Open Sans Font Family. The typeface comes in a variety of weights and offer flexibility of use. Commitment to this typeface in all applications helps to support a consistent and strong identity. ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz?! (%)[#]{@}/&<-+ => $ :;,.* Open Sans Light Open Sans Regular Open Sans Semibold Open Sans Bold Open Sans Light Italic Open Sans Regular Italic Open Sans Semibold Italic Open Sans Bold Italic OPSWAT Brand Guidelines 09