Kevin M. Martin, CPA.CITP, MCSE, MCP+I The 2013 North America* Top Technology Initiatives Survey *AICPA and CPA Canada The views expressed by the presenters do not necessarily represent the views, positions, or opinions of the AICPA or the presenter s respective organization. These materials, and oral presentation accompanying them, are for educational purposes only and do not constitute accounting or legal advice or create an accountant-client or attorney-client relationship. Founder & President, Kevin is in charge of Business Development and Client service work at Martin and Assoc. M&A is a 20+ person, local/regional IT consulting firm, charted as a CPA firm based in Cincinnati. He has been active in Sage, Microsoft, ITA (Information Technology Alliance), AICPA, OSCPA and industry partner circles for 20+ years and shares his advice and experiences. Since founding Martin & Assoc. in 1988, Kevin has worked mainly with Sage and Microsoft products, earning 80+ certifications from Sage, Microsoft, Novell, SCO Unix, and others. Contact Information kevin.martin@martinandassoc.com, Office: 513-772-7284 x103 Objectives This presentation is designed to help you better understand the following: Background of the TTI Survey Comprehensive North America High-Level AICPA Industry Comparison from the Public Accounting Perspective from the Business, Industry, and Government Perspective Summary - Key Takeaways AICPA Resources Background of the North America Top Technology Initiatives Survey Survey Methodology & Changes Industry Profile of Respondents Developed by the AICPA s Information Management & Technology Assurance Division CPAs with an interest in Information Technology Certified Information Technology Professionals (CITPs) Continued new survey methodology from 2012 Continued focus on top priorities and increased focus on understanding sub-elements driving priorities Exploration of respondents confidence in ability to fulfill priorities Surveyed AICPA and CPA Canada members with interest in Information Technology *NEW* Corroboration with CPA Canada for 2013 U.S. Industry Profile Nonprofit 6% Public Consulting & Law Firm Support 6% 12% Government & Military 6% public Education Service Line 24% Business & Industry 36% Canada Industry Profile Public Nonprofit Firm Support 4% Consulting & Law 1 public Service Line 18% Government & Military Business & Education Industry 2% 41% www.martinandassoc.com 1
Job Responsibility of Respondents Frequency of IT-related Questions U.S. Job Responsibility Canada Job Responsibility U.S. Respondents Encountering IT Questions/ Concerns Canada Respondents Encountering IT Questions/ Concerns 12% Staff 8% 1 Staff 2% 2 16% 38% 22% 32% 21% 39% 43% 38% 47% 22% Top 10 Technology Priorities 2013 North America Top Technology Initiatives Survey U.S. Priorities 1 Managing and retaining data 2 Securing the IT environment 3 Managing IT risks and compliance 4 Ensuring privacy 5 Managing system implementation 6 Preventing and responding to computer fraud 7 Enabling decision support and analytics 8 Governing and managing IT investment and spending 9 Leveraging emerging technologies 10 Managing vendors and service providers Canada Priorities 1 Managing and retaining data 2 Securing the IT environment 3 Enabling decision support and analytics 4 Managing IT risks and compliance 5 Governing and managing IT investment and spending 6 Ensuring privacy 7 Managing system implementation 8 Leveraging emerging technologies 9 Preventing and responding to computer fraud 10 Managing vendors and service providers Level of the Top Initiatives Securing the IT environment 51% 2 Managing vendors and service 47% 10 providers Managing IT risks and compliance 47% 3 Ensuring privacy 4 4 Managing system implementation 44% 5 Preventing and responding to computer fraud 44% 6 Governing and managing IT 38% 8 investment and spending Enabling decision support and 37% 7 analytics Leveraging emerging technologies 27% 9 U.S. Goal (Initiative) * Survey Rank Managing and retaining data 5 1 Canada Goal (Initiative) * Survey Rank Managing and retaining data 57% 1 Managing IT risks and compliance 57% 4 Securing the IT environment 56% 2 Ensuring privacy 53% 6 Managing system implementation 47% 7 Preventing and responding to computer fraud Managing vendors and service providers Governing and managing IT investment and spending Enabling decision support and analytics 47% 9 42% 10 38% 5 33% 3 Leveraging emerging technologies 22% 8 2012-2013 Comparison of for U.S. Initiative 2013 Ranking 2012 Ranking Managing and retaining data 1 2 Securing the IT environment 2 1 Managing IT risks and compliance 3 3 Ensuring privacy 4 4 Managing system implementations 5 6 Preventing and responding to computer fraud 6 9 Enabling decision support and analytics 7 7 Governing and managing IT investment and spending 8 8 Leveraging emerging technologies 9 5 Managing vendors and service providers 10 10 www.martinandassoc.com 2
2013 U.S. General Assessment #1 Priority: Managing and Retaining Data CPAs rank Data Management as the top priority, unseating Information Security for the first time in years There is a strong correlation between a CPA s top priority and high confidence of the initiative High-Level U.S. Segment Comparison Exception: Managing vendors and service providers CPAs ranked managing vendors and service providers as one of the lower priorities this year, but was more confident that it was being done appropriately May be contributed to the addition of the SSAE 16 reporting standards and SOC1, SOC2, and SOC3 reports Top Priorities U.S. Segments Comparison U.S. Segments Comparison Public Accounting 1 Managing and Retaining Data 2 Securing the IT environment 3 Ensuring Privacy 4 Managing IT Risks and Compliance 5 Preventing and Responding to Computer 6 Managing System Implementations 7 Leveraging Emerging Technologies 8 Managing Vendors and Service Providers 9 Governing and Managing IT Investment 10 Enabling Decision Support and Analysis Business & Industry 1 Securing the IT Environment 2 Managing and Retaining Data 3 Managing IT Risks and Compliance 4 Managing System Implementations 5 Enabling Decision Support and Analysis 6 Governing and Managing IT Investment 7 Leveraging Emerging Technologies 8 Ensuring Privacy 9 Preventing and Responding to Computer 10 Managing Vendors and Service Providers Public Accounting * 43% Managing and Retaining Data 34% Managing Vendors and Service Providers 31% Securing the IT environment 31% Managing IT Risks and Compliance 3 Managing System Implementations 27% Ensuring Privacy 27% Preventing and Responding to Computer 26% Governing and Managing IT Investment 23% Enabling Decision Support and Analysis 18% Leveraging Emerging Technologies Business & Industry * 7 Securing the IT Environment 7 Managing and Retaining Data 6 Managing IT Risks and Compliance 64% Ensuring Privacy 62% Preventing and Responding to Computer 61% Managing Vendors and Service Providers 57% Managing System Implementations 53% Enabling Decision Support and Analysis 51% Governing and Managing IT Investment 37% Leveraging Emerging Technologies * Ranked from MOST confident to LEAST confident Background of Respondents Public Acct from the U.S. Public Accounting Perspective Job Responsibility Staff 7% 4% 18% Frequency of Encountering IT related Questions/Concerns 16% 1% 8% 44% 63% 39% www.martinandassoc.com 3
2013 AICPA Top 10 Technology Priorities for Public Accounting (PA) Top 10 Technology Priorities 2013 2012 Change in 1 Managing and Retaining Data 43% 66% 23% 2 Securing the IT environment 31% 67% 36% 3 Ensuring Privacy 27% 6 33% 4 Managing IT Risks and Compliance 31% 56% 2 5 Preventing and Responding to 27% 39% 12% Computer 6 Managing System Implementations 3 3 7 Leveraging Emerging Technologies 18% 46% 28% 8 Managing Vendors and Service 34% 47% 13% Providers 9 Governing and Managing IT Investment 26% 36% 1 10 Enabling Decision Support and Analysis 23% 31% 8% General Assessment Public Accounting has significantly decreased overall for public accounting professionals due to changes in the IT environment. The greatest decline in confidence is represented by the following priorities: #2 Securing the IT environment (-36%) #3 Ensuring Privacy (-33%) #7 Leveraging Emerging Technologies(-28%) Least declining confidence levels: #6 - Managing System Implementations (-) #10 - Enabling Decision Support and Analysis (-8%) #9 - Governing and Managing IT Investment/Spending (-1) Background of Respondents B&I from the U.S Business & Industry Perspective Job Responsibility Staff 8% 11% 23% 24% Frequency of encountering IT Questions/Concerns 2% 43% 4 34% 2013 AICPA Top 10 Technology Priorities for Business & Industry (B&I) Top 10 Technology Priorities B&I 2013 2012 Change in 1 Securing the IT Environment 7 64% +6% 2 Managing and Retaining Data 7 5 + 3 Managing IT Risks and Compliance 6 59% +6% 4 Managing System Implementations 57% 5 +7% 5 Enabling Decision Support and Analytics 53% 5 +3% 6 Governing and Managing IT Investment/Spending 51% 4 +6% 7 Leveraging Emerging Technologies 37% 48% 11% 8 Ensuring Privacy 64% 31% +33% 9 Preventing & Responding to Computer 62% 3 +32% 10 Managing Vendors & Service Providers 61% 3 +26% General Assessment B&I levels have increased considerably this year despite changes in the IT environment Largest increase in confidence in lowest ranked priorities: #8 Ensuring Privacy (33%) #9 Preventing and Responding to Computer (32%) #10 Managing Vendors and Service Providers (26%) Exception - decreased in only one priority: #7 Leveraging Emerging Technologies (-11%) www.martinandassoc.com 4
Summary Analysis Summary Key Takeaways There is a strong correlation between top priorities and high confidence of the initiative Exception: Leveraging Emerging Technologies CPAs expressed considerably low confidence in the ability to leverage emerging technologies, such as mobile devices, cloud computing, and big data #1 Top Priority: Managing & Retaining Data Data Management is increasing becoming a concern for CPAs CPAs in Public Accounting are losing confidence in their ability to address technology priorities while CPAs in Business & Industry are gaining confidence Additional 2013 TTI Resources AICPA Resources: - Additional TTI Resources - IMTA Section Membership - CITP Credential Program North America Top Technology Initiatives - Resources Survey White Paper (including Press Release) Resource Index lists AICPA resources related to initiatives (contains some IMTA Section & CITP Holders only materials) 2013 Top Technology Initiatives Blog Started May 1, 2013 New Initiative Featured Every Month 2013 Top Technology Initiatives Toolkits IMTA Tools & CITP Tools Available June/July 2013 (IMTA Section Members & CITP Holders only) 2013 Top Technology Initiatives Additional Resources Public Accounting & Business & Industry Checklists Public Accounting & Business & Industry Analysis Reports Available June/July 2013 (IMTA Section Members & CITP Holders only) 2013 Top Technology Initiatives CPE Webcast July 16, 2013 from 2-3:15 pm ET (Discount for IMTA Section & CITP ) IMTA Section Membership - At a Glance IMTA Section members receive: Discounts on Educational programs, such as AICPA TECH+ Conference, NAAATS Conference, and IT School programs Discounts on valuable software and tools, including IDEA products/ training sessions and Active Data products Free Non-CPE web seminar offerings on select topics critical to CPAs plus a discount on all CPE seminars. Valuable technology initiative-related content, including discussion papers, content suites, case studies, and practice aids Communications on current trends and technology developments, including electronic newsletters, podcasts, featured articles, and news about the profession and the IT Community Networking groups and IMTA Section events at multiple AICPA conferences What Is a Certified Information Technology Professional (CITP)? A CITP is a CPA: Credentialed by the AICPA Recognized for their unique ability to leverage technology to manage financial information Who provides Assurance to financial information or Insight to business data, process, or reporting The CITP body of knowledge entails: Risk Assessment, Information Management, IT Assurance and Attestation, Business Intelligence, and Computer-related www.martinandassoc.com 5
CITP Credential Holder Benefits Differentiation from CPAs and other technology and financial management professionals Gain an advantage over your peers Be recognized publicly for your skill: [Your name], CPA.CITP CITP Marketing Toolkit CITP Career Path Resource CITP Networking Opportunities Meet and exchange ideas with other CITPs Participate in the development of practice aids and guidance Great Conference Discounts Free Membership to the IMTA Section Questions For More Information email: IMTAinfo@aicpa.org website: www.aicpa.org/toptech www.martinandassoc.com 6