MAKING MONEY FROM YOUR UN-USED CALLS Connecting People Already on the Phone with Political Polls and Research Surveys Scott Richards CEO
Call Routing 800 Numbers Call Tracking
Challenge Phone Carriers 150 BILLION 5 BILLION Don t Connect MIDI CALLS
MIDI Calls Misdialed. Incomplete. Disconnected Inbound.
Estimated Carrier Payout* Calls 1 Million 10 Million FROM TO FROM TO Toll-Free DID-BIZ DID-RES $50,000 $75,000 $25,000 $45,000 $10,000 $25,000 $500,000 $750,000 $250,000 $450,000 $100,000 $250,000 *Based on 7+ sec unique calls received over 24 hours. MIDI is an acronym for Misdialed, Incomplete or Disconnected Inbound calls
Virtually Everyone Makes MIDI Calls
Monetizing MIDI Calls Lead Generation Research
Live Calls Call Processing Lead Delivery Geo Time of Day Caller Info Blacklists Performance
Challenges Phone Research Surveys 1. Cost 2. Speed 3. Representivity 4. TCPA Legal Issues
~58 % U.S. households mostly/only use cell phones Survey Magazine July 2015
$12 Million Dollar Settlement
We Invented a Platform that Connects People already on the phone with Research Surveys
How Inbound Calling Surveys Work MIDI CALLS People are screened IVR invites inbound callers to participate in a survey. Gender Age Education Ethnicity Race Geography Survey is conducted by IVR Mobile/Web Live Agent
MIDI Calls Are a Triple Win 1. Telecom 2. Consumer 3. Research
Legal Issues Intercept Messages Optional Content Send Call
Compared to Web Surveys Full-Time Working Mom s with Children Under 18
Compared to Outbound Calling National Presidential Opinion Poll Major Polling Company
Case Study Reconnect Research vs CDC
National Health Survey Please answer our important national health survey. We're America's Real Opinion. Don t miss this opportunity to have your voice heard. The survey will take less than 3 minutes. Let's begin Would you say that in general your health is excellent, very good, good, fair or poor? If excellent, press 1 If very good, press 2 If good, press 3 If fair, press 4 If poor, press 5
Calls & Completes RESPONSE STATUS NUMBERS PERCENT Calls 52,846 100% Non-respondent 440 0.8% Unknown response status 44,694 84.6% Ineligible 913 1.7% Completes 6,799 12.9%
Percent Gender 60 50 40 30 20 10 0 Female Gender Category Male CDC Reconnect Research U.S. Census
Percent Age 35 30 25 20 15 10 5 0 18-24 25-34 35-44 45-54 55-64 65+ Age Category CDC Reconnect Research U.S. Census
Percent Race/Ethnicity 80 70 60 50 40 30 20 10 0 White NH AA NH Hispanic Other Race Race/Ethnicity Category CDC Reconnect Research U.S. Census
Percent Educational Attainment 45 40 35 30 25 20 15 10 5 0 Less Than HS HS Grad Some College BS Educational Attainment Category CDC Reconnect Research U.S. Census
Percent Cell Phone Use 60 50 58% of U.S. Households mostly/only use cell phone 40 30 20 10 0 Cell-only Phone Use Category Reconnect Research reaches more mobile users CDC Reconnect Research U.S. Census
Percent Percent 14 12 10 8 6 4 2 0 AL AK AZ AR CA CO CT DE DC FL GA HI ID IL IN IA KS KY LA ME MD MA MI MN MS State Abbreviations 14 12 CDC Reconnect Research 10 8 6 4 2 0 MO MT NE NV NH NJ NM NY NC ND OH OK OR PA RI SC SD TN TX UT VT VA WA WV WI WY State Abbreviations CDC Reconnect Research
Unequal Weighting Effect CDC 2.10 Reconnect Research 1.14 47% Closer to U.S. Census
Percent General Health 100 90 80 70 60 50 Survey Error 40 30 20 10 0 Excellent Very Good Good Fair Poor General Health CDC Reconnect Research
Percent Physical Activity in Past Month 100 90 80 70 60 50 40 30 20 10 0 Yes Physical Activity No CDC Reconnect Research
Percent Seat Belt Use 100 90 80 70 60 50 40 30 20 10 0 Always Nearly Always Sometimes Seldom Never Seat Belt Use CDC Reconnect Research
Percent Smoke 100 Cigarettes in Lifetime 100 90 80 70 60 50 40 30 20 10 0 Yes Smoke 100 Cigarettes in Lifetime No CDC Reconnect Research
Percent Smoke Daily 100 90 80 70 60 50 40 30 20 10 0 Every Day Some Days Not At All Smoke Daily CDC Reconnect Research
Percent Health Care Coverage 100 90 80 70 60 50 40 30 20 10 0 Yes Health Care Coverage No CDC Reconnect Research
Percent Hours of Sleep 40 35 30 25 20 15 CDC 7.1 Reconnect Research 7.0 10 5 0 0 1 2 3 4 5 6 7 8 9 10 11 12 13 Hours of Sleep CDC Reconnect Research
1-800-TEST BIG
Estimated Carrier Payout* Calls 1 Million 10 Million FROM TO FROM TO Toll-Free DID-BIZ DID-RES $50,000 $75,000 $25,000 $45,000 $10,000 $25,000 $500,000 $750,000 $250,000 $450,000 $100,000 $250,000 *Based on 7+ sec unique calls received over 24 hours. MIDI is an acronym for Misdialed, Incomplete or Disconnected Inbound calls
Scott Richards CEO ReconnectResearch.com 1-800-RECONNECT
Intercept Message The number you ve dialed is no longer in service You ll get $25 Dining Dollars for answering our important national health survey. We re America s Real Opinion. The survey will take less than 3 minutes. Let's begin