Company Presentation August 2013 1
Untapped User Base
India: One of the Largest Consumer Economies India : 4th Largest Economy Globally GDP (PPP) : US$ 4.8 Tn GDP at Purchasing Power Parity in 2012 US$ Tn 18 15.7 15.6 India: 2nd Fastest Economic Growth GDP Growth Estimate (2013, %) 9 8.0 7 12 12.4 5.7 5 3 3.4 3.0 6 4.8 4.5 1.9 2.5 1-0.3 0 United States European Union China India Japan Russia -1 China India Russia Brazil United States European Union India is expected to become the world s fifth largest consumer market by 2025 Source: The World Bank data, World Economic Outlook International Monetary Fund, April 2013 3
India: Least Penetrated Internet/ Mobile Markets with Growth Potential Low Internet Penetration Presents Further Upside Internet Penetration (%), As on June 30, 2012 India: 2 nd Largest Wireless Market Globally Million Wireless Subscribers (1) 100 1,200 1155 80 78 900 867 60 48 46 40 40 34 600 28 20 11 300 326 266 250 0 USA Russia Brazil China World Asia India No. of Internet Users (Million) 245 68 88 538 2,406 1,077 137 0 China India USA Brazil Russia Source: Internet World Stats, Regulator Websites and annual filings of public companies 1. Data as of April 30 2013 for India and China; as of June 30, 2013 for Brazil; as of September 30, 2012 for Russia and as of December 31, 2012 for USA 4
Business Overview
India s Leading Local Search Engine We are India s leading local search engine Approximately 364 million usages (1) in FY 13 from users as they are potentially making purchase decision We are a well established Indian local search brand Currently we have approximately 28 million ratings and reviews published on the website Over 16 years of operating history; efficient and profitable business model Usage/search requests include search through voice/sms and, PC and mobile internet visits 6
Justdial Everywhere: Connecting With Users Anytime, Anywhere PC Internet Mobile Internet Voice/SMS Over 18.8 million web visits per month (1) User friendly features Predictive auto-suggest Maps, directions, operating hours, logos, pictures, videos Ratings and reviews Search by company or category Popular category searches Over 6.5 million visits on mobile internet and apps per month (2) Location-based search service Developed android and iphone app and are in the process developing apps for Windows 7 08888888888 Operator assisted Hotline number across India 24 hours a day, 7 days a week Over 13 million voice searches (calls) per month (3) Multi-lingual support Company and category searches 1. Based on 56.4 million visits for 3 months ending June 30, 2013; 18.8 million derived by dividing 56.4 million by 3 2. Based on 19.5 million visits for 3 months ending June 30, 2013; 6.5 million derived by dividing 19.5 million by 3 3. Based on 39.3 million visits for 3 months ending June 30, 2013; 13 million derived by dividing 39.3 million by 3 7
Easy Way for Local SMEs and Users to Connect Users Why Users Utilize Justdial Free Local Multi-platform access Updated Listings Fast Popular Categories 9.5 (3) Million Listings 364 Million usage (1) (FY 13) Enhanced user experience Relevant to Users Everyday Activities Local Listings Consumer Traffic Why Businesses (2) Utilize Justdial Cost effective Local Businesses (2) Market campaigns At the point of making the purchase decision Creates direct and personal relationships Strong branding Connecting Businesses (2) and Users 1. Usage/search requests, includes search through voice/sms and PC and mobile internet visits 2. Businesses include SMEs and larger enterprises/businesses 3. As of June 30,2013 8
Relevant to Users Everyday Activities Automobile Beauty & Spa Car Rentals Education Finance Home Hotels Local Updated Listings Popular Categories Repairs Restaurants Taxis Travel Wedding More 9
Provides Access to Millions of SMEs and User Reviews 1 Options to Specify Search 2 Paid Advertisers Prioritized in Search Results 3 4 Contact and other details of SMEs Click to get Contact Details by SMS/Email SMEs pay fees to run search-led advertising campaigns SMEs can choose from a variety of advertising packages 5 Justdial Periodically Verifies - Helps to Ensure Accuracy of Information for Campaigns 6 Reviews and Ratings: User Generated Content 10
Helping Local Commerce Across India 11
India s Leading Local Search Engine 30 mn usage per month (1) 38 mn usage per month (1) 400 350 Growth:43% 364 12% CAGR: 160% 300 254 million 250 200 150 100 50 0 82 2% 34% 64% 133 1% 44% 55% 181 2% 44% 54% FY09 FY10 FY11 FY12 FY13 FY14 Q1 5% 49% 46% 50% 38% CAGR: 60% CAGR: 28% 115 17% 49% 34% YoY Growth: 36% (2) (2) Mobile Internet PC Internet Voice / SMS PC and Mobile Internet Usage 1. Usage/search requests, includes search through voice/sms and PC and mobile internet visits. 30 million is arrived at by dividing 364 by 12 and 38 million by dividing 115 by 3 2. Represents visits 12
User Community and Reviews Drive Engagement Reviews and Ratings Millions 30.0 26.5 25.0 22.4 20.0 19.8 15.0 14.5 10.0 5.0 2.7 0.0 'Jun-11 'Jul-12 'Dec-12 'Mar-13 'Jun-13 13
Engagement Driven Through Innovative Mobile Applications Justdial Smart Phone Application With A Unique Social Interface Tag Search Rate & Review 14
New Products and Services Order Food Online Book Doctors Appointments (1) Book A Table (1) Order Grocery and Staple Purchases (1) 1. Under Development, Pictures for representation only 15
Track Record of Consistent Growth Total Usage (1) Paid Campaigns Million 000s 400 350 364 250 200 206 221 300 171 250 254 150 200 175 120 150 100 82 131 115 100 50 41 62 50 0 FY09 FY10 FY11 FY12 FY 13 Q1 FY 14 0 FY 09 FY 10 FY 11 FY 12 FY 13 Q1 FY14 1. Usage or search requests includes search through voice/sms and, PC and mobile internet visits 16
Attractive Value Proposition for Local SMEs Total Business Listings Million Paid Campaigns 000 10.0 9.1 9.5 250 221 206 8.0 7.2 200 171 6.0 150 4.0 100 62 2.0 50 0.0 31-Mar-12 31-Mar-13 30-Jun-13 0 '31-Mar-10 31-Mar-12 31-Mar-13 30-Jun-13 17
Multiple Strategies for Growth 1 Total: 31.2 Million SMEs (1) 99 Doctor s Appointment Broaden Geographic Reach Across India Grow SME Base Enhance User Experience Further Strengthen Brand Develop New Products & Services 1. Ministry of Small and Medium Enterprises Annual Report 2012 18
Experienced Management Team V. S. S. Mani Founder, Managing Director &CEO Years of Experience : 25 years in the field of media and local search services Sandipan Chattopadhyay Chief Technology Officer Years of Experience : 16 years in field of technology V. Krishnan Chief Operating Officer Ramkumar Krishnamachari Chief Financial Officer Years of Experience : 20 years in the field of strategic planning and execution Years of Experience : 22 years in the field of finance and accounting Shreos Roy Chowdhury Chief Technical Architect Koora Srinivas Deputy Chief Financial Officer and Senior Vice President Human Resources Years of Experience : 16 years in the field of technology Years of Experience : 13 years in the field of finance and accounting 19
Financial Overview
We Have an Efficient and Profitable Business Model Total Usage grew from 82 MM in FY2009 to 364 MM in FY2013 Growth Paid Campaigns grew from 41,000 at FYE March 2009 to 206,500 at FYE March 2013 Search Revenue grew from INR 735 MM in FY2009 to INR 3,627 MM in FY2013 Profitability Operating leverage driving margin expansion Net Income margin at 8% for FY2009 and 18% for FY2013 Continuity in subscriptions and cash flows Efficiency Negligible receivables; no long term debt Positive return metrics Quarter ended June 30, 2013 highlights: Total revenue: INR 1,119 MM (including search revenue: INR 1,046 MM and other revenue: INR 73 MM) Operating EBITDA margin at 35% for 3 months ending June 30, 2013 Net Income margin at 25% for 3 months ending June 30, 2013 Quarterly numbers are limited review, others are restated financials 21
Rapid Revenue Growth Operating Revenue INR Mn 4,000 3,628 Key Business Model Attributes Paid Advertisers primarily across 11 large Indian cities (Contributes substantially to all of the company s campaigns) 3,500 3,000 2,500 2,000 1,839 43 2,621 27 2 3,626 Paid Advertisers pay fixed monthly or annual fees to run search-led advertising campaigns for their businesses on Justdial s platform Two types of premium memberships: Platinum, Diamond and non-premium packages determine priority of placement in search results Get direct leads to consumers (actual buyers) 1,500 1,000 500 859 735 1,309 1,161 1,796 2,594 817 1 816 983 1,046 0 0 983 1,046 Paid in advance Automatic renewal Justdial also runs multiple city campaigns for pan-india customers 0 FY 09 FY 10 FY 11 FY 12 FY 13 Q1 FY 13 Q4 FY 13 Q1 FY 14 Total Other Operating Revenue Print 2,734 tele-sales executives and 996 feet on street selling to SMEs (1) 1. As on June 30, 2013 Quarterly numbers are limited review, others are restated financials 22
Margin Expansion and Operating Leverage Key Expenses % of Operating Revenue Key Drivers 100% 95% 4% 5% More paid campaigns 80% 25% 81% 4% 5% 79% 78% 4% 3% 5% 5% 76% 4% 4% 73% 3% 4% 76% 4% 4% 69% 4% Improved package pricings, increasing and upgrading contracts Deepen and broaden SME coverage 60% 20% 18% 19% 18% 16% 18% 4% 15% New categories, new products and services Increasing PC Internet and mobile internet 61% usage volume 40% 52% 52% 51% 50% 50% 50% 47% FY 09 FY 10 FY 11 FY 12 FY 13 Q1 FY 13 Q4 FY 13 Q1 FY 14 Increased brand awareness Depreciation Lease Other Opex Personnel Quarterly numbers are limited review, others are restated financials 23
Driving Profitability Growth Profit after Tax (PAT) INR Mn 800 700 685 600 500 506 400 300 288 280 200 193 166 214 100 75 0 FY09 FY10 FY11 FY12 FY13 Q1 FY13 Q4 FY13 Q1 FY14 Quarterly numbers are limited review, others are restated financials 24
Growing Cash Flows and Return on Capital Cash Flow from Operations Return on Net Worth (RoNW) INR Mn 1,200 60% 1,000 957 1,023 50% 50% 800 40% 35% 36% 600 600 30% 26% 400 359 20% 200 10% 61 0 FY09 FY10 FY11 FY12 FY 13 0% FY10 FY11 FY12 FY13 25
Key Strengths First Mover Advantage in the Indian Local Search Market Strong Brand Recognition Attractive Value Proposition For Local SMEs Experience and Expertise in Local Indian Markets Advanced and Scalable Technology Platform An Efficient and Profitable Business Model 26