Disruptive Technology Forces Driving Opportunity Laura DuBois, Program Vice President Storage, ediscovery and Information Governance
What are Today s Leading CIO Challenges? Cost/constrained capital budgets Security, Compliance and change control 47.4% 50.6% Disaster recovery / high availability capabilities Dealing with the impact of mobile devices Improving business agility and IT credibility Making effective use of cloud IT staff productivity, headcount and skills Effectively leveraging big data 29.9% matter... 28.9% 27.9% 18.2% 35.4% 38.3% Why does this Other 0.6% 0% 10% 20% 30% 40% 50% 60% Source: IDC End-User Survey, July, 2013, N=308 2
Strategies Transformative to the Business Available now. Apps Show Predict Help Monetize Engage 3
Same Objectives are Driving Adoption of Disruptive Technology Flash-enabled Software Defined Cloud Services Data Protection
Flash Becoming a Component of Every Data Center Flash-enabled Virtual infrastructure Performance and energy/space Write minimization $/GB declines Projected $/GB 2017 Growing use cases Usage 51:49 SSD PO HDD CO HDD $.692 $.183 $.034
Spending Across Multiple Vectors Flash-enabled 2014 Spend and CAGR 1 Hybrid AFA 3 E-SSDs $8.3B 21.1% $0.8B 58%2 2 $4.2B 27.2% Use case: tier, indices, metadata Capacity needs Application specific or MWL Available data services Write minimization/overhead Storage protocols supported Opportunity! Flash workloads need protection. Source: IDC Reports #240424, 244353, and 244353 1: CAGR is 2012-2017 unless otherwise noted 2: CAGR is 2012-2016 3: External systems
What is Software-Defined Storage and Why Does it Matter? Software Defined Software decoupled commercial or open Runs on commercially available, off the shelf hardware Software-defined Storage Data organization Persistent data stores Storage services Delivery model Block Access Interfaces Software-only Object File Internal External Cloud Object nosql Data Services Metadata Mgmt Federation Management/QoS Appliance Cloud service Hyperconverged API Access
Opportunity: Commercial Softwaredefined Storage Software Defined Revenue ($B) 2014 2017 CSP $1.5B $2.8B Market 22.5% CAGR Overall storage at 3% Motivations and drivers Enterprise and MSPs Small and Mid-size Opportunity! Software only AND Appliance Offerings. Source: IDC s WW Software-defined Storrage Taxonomy #240500 8
Changes: Protection and Recovery Landscape Data Protection In the Past Today In the Future Backup Back-office Structured Data center Data only 300 GB Initial SANs + Options C-level focus + Unstructured + Edge Data and image Multi-TBs Silos Native formats -as-a-service ++ Objects ++ Endpoints Storage pooling Search/Analytics Reuse Physical Virtual Performance Consolidation Information matters 9
Information Matters. Measuring the Cost of Downtime Q:For your most mission critical application, what is your estimated cost of downtime per hour? $1,800,000 $1,600,000 $1,400,000 Mean Cost of Downtime/Hour $1,659,482 $12M Savings $1,200,000 $1,000,000 $800,000 $600,000 $400,000 $200,000 $224,952 $2M Savings $4M Savings $498,958 $- 1000-4999 (n=106) 5000-9999 (n=72) 10000+ (n=87) Opportunity! Measure Value through Faster RTOs. Source: Storage Quickpoll, 2013, n=307 10
Converged, Integrated and/or Engineered Systems. Data Protection $3.4 B Market Opportunity Purpose Built Backup Appliances Integrated Target Q2-14 Vendor Performance Vendor Rev Y/Y Growth 1. EMC $498.7 10.7% 2. SYMC $108.5 21.9% 3. IBM $53.6 2.3% 4. HP $30.6-20.1% Opportunity! Deliver Software as an Appliance. 11
Adoption of Public Cloud? Cloud Services Q. How likely are you to adopt public cloud services for Email Data backup/archive Collaboration apps Mobile apps Personal productivity apps Storage IaaS IT Help desk IT Mgmt apps Server IaaS Web New apps Opportunity! Archiving as a Service. 3.3 3.4 3.5 3.6 3.7 3.8 3.9 4 Doc #242464 / Aug 14, 2013, N=493 12
Archiving Market Dynamics Today Cloud Services Backup as archive Market consolidation Cloud/SaaS Expanding content Fourth driver or #1 driver Role of analytics
Use the Cloud as a Target for Recovery? Cloud Services Platform agnostic VM and application aware Multi Hypervisor Offload host/application Controlled automation Replication options Management integration Multi-site / multi-cloud WLs SLA DR Site Cost Opportunity! Recovery as a Service.
Summary: Disruptors Drive New Opportunities Flash-Enabled Software Defined Disruptive Technology is Creating New Opportunities Cloud Services Data Protection
Opportunity: Symantec and You Identify flash workloads Not all AFAs and HFA have full suite of data services SLA driven, mixed workloads require range of services Customer appetite for Software-defined storage Software stack coupled with COTS or Appliance Opportunity scale out file/obect based storage offering Protect and extend with appliances Leverage as mechanism for hybrid cloud Extend value proposition with more use cases Go after the untapped cloud services opportunity Recovery to and in the Cloud 16
Thank You! Laura DuBois Program VP, Storage and GRC Infrastructure ldubois@idc.com @baldydubois +1-508-988-7990 http://blog.idcstorage.com