2015 media kit
Exceeding the standard: AKERS MEDIA We not only set the standard, but we are also committed to continually improving the standard. Kendra Akers, Publisher Akers Media is the publisher of the highly visible Style Magazine/Lake-Sumter Edition and Style Magazine/Villages Edition which was first published in November 2004. These publications live on the cutting edge, utilizing innovative design and revolutionary, award-winning photography. We have quickly become a leader in the publishing industry because of our distinct voice, strong following and solid advertising support. Our magazines have won dozens of awards for excellence in writing, design, photography and overall quality, but we re not resting on our laurels. We re committed to improving content and design. And we re always looking for new ways to inform. Style Magazine provides up-to-date, entertaining, and thought-provoking content that thoroughly represents the people and places that make the communities special. Our philosophy is simple: We feel if we remain client-friendly and publish magazines with compelling editorial content and extraordinarily beautiful design, then everything else will fall into place. Staying true to this philosophy is why no other magazine in the Lake and Sumter market can match Style Magazine. Being committed to excellence and committed to the area we serve has made Akers Media the standard by which others are measured.
Representing Lake and Sumter county in style FOR OVER 10 YEARS read by 2 out of 4 residents, style magazine is the magazine of choice Our readers are: AFFLUENT AVERAGE HOUSEHOLD INCOME IS $77,250 EDUCATED 63.2% ARE COLLEGE EDUCATED LOYAL 10 PERSON PASS ALONG RATE SHOWS THAT OUR READERS SHARE THE MAGAZINE WITH THEIR FRIENDS AND FAMILY
Where the reader is: print, digital, online, tv OUR DISTRIBUTION Akers Media has developed the most comprehensive distribution plan of any other publication in the market. Reaching over 210,000 readers monthly, Style Magazine is distributed complimentary to readers in three counties: Lake, Sumter and parts of Marion. Our plan is designed to target a specific audience of the area s most affluent residents, newcomers, and professionals. The magazine is distributed in high-traffic locations such as medical offices and facilities, restaurants, professional offices, country clubs, salons, spas and fitness centers. Akers Media is the only company in the market that has a dedicated distribution manager whose sole responsibility is to distribute Style Magazine on a full-time basis. This commitment ensures that each and every magazine will make into the hands of our readers and provide a great return for our advertisers. Style app Style Magazine/Lake-Sumter Edition is also available on all Apple and Android devices. Every month. Everywhere.
Style Magazine DEMOGRAPHICS INCOME 150K 75-149K 18.3 % 33.6 % AGE 25-44 45-54 55-64 22 % 32.7 % 27 % 50-75K 29 % AVERAGE HOUSEHOLD INCOME: $ 60,750 EDUCATION HS GRADUATE/SOME COLLEGE COLLEGE DEGREE ADVANCED DEGREE Source: The Media Audit 2013 Ranker - Cume persons 63.2 % 21.7 % 12.8 %
December 2014 2015/2016 Editorial CALENDAR JAN 16 FEB 16 MAR 16 APRIL 16 What s New Business Profiles 11.25.2015 Best Places to Work Top Realtors Home Builders Profiles 12.25.2015 TBD TBD 1.25.2016 Must Eats Top Restaurants 2.25.2016 MAY 16 JUNE JULY AUG Woman Power Man Power The Water Issue The Hot Issue Business Women of Style 3.25.2016 Business Men of Style 4.25.2015 TBD 5.25.2015 Hot Deals 6.25.2015 SEPT OCT NOV DEC Education TBD 7.25.2015 The Darkside of Lake County TBD 8.25.2015 The ExtraOrdinary Issue ExtraOrdinary Homes 9.25.2015 Year in Review Holiday Gift Guide/ Shop Local 10.25.2015
Style Magazine AD RATES Lake/ sumter edition CONSECUTIVE FREQUENCY * 12x 6x 3x 2 PAGE SPREAD 2450 2650 2850 FULL PAGE 1650 1850 2050 HALF PAGE 1050 1250 1450 QUARTER PAGE 750 950 1250 DINING 450 650 850 *Rates are based upon consecutive frequency PREMIUM POSITIONING INSIDE FRONT COVER 2050 INSIDE FACING FRONT COVER 2050 INSIDE BACK COVER 2050 INSIDE FACING BACK COVER 2050 BACK COVER 2650 ADVERTORIAL FEATURE 8 PAGE GATEFOLD (WITH 1K OVERRUNS) 10,950 4 PAGE 4950 3 PAGE 3950 2 PAGE 2950 SPECIALTY PRODUCTS ZIP COVER 8950 FLIP COVER 8950
The Villages has been the fastest growing metro area in the country over the last four years! STYLE VILLAGES EDITION villages edition ADS ONLY APPEAR IN THE COPIES DISTRIBUTED SOLELY IN THE VILLAGES COVER WITH 8-PAGE GATEFOLD (WITH 1,000 OVERRUNS) 12,950 SPECIAL V-STYLE SIGNATURE PLACEMENT 2 PAGE SPREAD FULL PAGE HALF PAGE 1650 1150 750 AVERAGE VILLAGES HOUSEHOLD INCOME: 53,186 $
Style Magazine AD SUBMISSION DEADLINES 45 Days prior to publication. All camera-ready ads must be in no later than the 5th of the month prior to publication. AD SPECS Lake/sumter edition 2 PAGE SPREAD (WITH.125 BLEED) 18.25 x 11.125 FULL PAGE TRIM SIZE 9 x 10.875 FULL PAGE (WITH.125 BLEED) 9.25 x 11.125 FULL PAGE LIVE AREA* 8 x 9.875 HALF PAGE VERTICAL 3.9062 x 9.875 HALF PAGE HORIZONTAL 8 x 4.8437 QUARTER PAGE 3.9062 x 4.8437 AD SPECS villages edition FULL PAGE TRIM SIZE 8.375 x 10.875 FULL PAGE (WITH.125 BLEED) 8.5 x 11.125 HALF PAGE HORIZONTAL 7 x 4.5764 FILE FORMATS Collected Indesign files: Creative Suite CC or lower; include all fonts (both printer and screen) and all linked files Adobe Illustrator or Photoshop files: all type should be converted to paths/outlines PDF files: must be high-res PDF/X-1a:2003 compliant, all colors must be CMYK, all type must be converted to outlines (we reserve the right to rasterize PDFs as TIFFs) All submitted images must be 300dpi or higher (TIFFs preferred) We DO NOT accept QuarkXpress files Files may be submitted via email (no larger than 8MB) or on CD/DVD All text and logos must stay within a.5 margin on full-page ads or spreads * Live area refers to the area in which all text and important artwork (i.e. logos) must be within. Due to printer restraints, any non-bleed full page ads must have a 0.5 margin on all sides, thus creating the live area.
DIGITAL Media Kit When digitally advertising with Style, you can establish your online presence, make an emotional connection and get online customers excited about who you are and what you have to offer. Let your ad work for you 24 hours a day and get access to a limitless, ideal audience. 7,000 AVERAGE UNIQUE MONTHLY VISITORS 340% INCREASE IN UNIQUE VISITORS DIGITAL SPECS LAKEANDSUMTERSTYLE.COM Pixels Width Height SKYSCRAPER 150 600 RIGHT SIDE VERTICAL 300 525 RIGHT SIDE SQUARE 300 300 A URL must be supplied File types accepted are.jpg,.gif,.swf Files must be RGB and 50k or less Supplied ads due 2 days before publication date In-house designed ads due 1 week before publication date Contact your sales representative for in-house design fee information
P.O. Box 490088 Leesburg, FL 34749 352.787.4112 lakeandsumterstyle.com