MOMENTUM 2008 STYLE GUIDE AS OF 3/18/2008
Momentum 08 Prague Contents Momentum Prague 2008 CONTENTS Introduction Prague Logos 2 Momentum Prague and EMC Logos 3 Momentum Prague Logo with Location Prague Color Palettes 4 Pantone & Process Colors & Main Web/RGB Colors Prague Typefaces 5 MrsEaves, Meta Questions? For support relating to graphic design, layout, and/or production, please contact Jason Wister, Pair Design: jason@pairdesign.net For support relating to strategic issues, staging, or large profile signage, please contact Peta Adamson, EMC: adamson_peta@emc.com Future revisions will be made as other collateral pieces are developed. 6 Prague Web Site Homepage 7 Prague Web Site Tier Page 8 Prague Web Site Second-level Tier Page 9 Homepage Images 10 Tier Page Images (people) 11 Tier Page Sliver Images (Building Detail) 12 Tier Page Images (Building Detail) 13 Powerpoint Template 15 Word Document Template 15 E-mail Headers and Signatures
Momentum 08 Prague Prague Logos Momentum Prague 2008 2 Use only the electronic logo artwork provided. The Momentum and EMC logos should never be altered or recreated. Every printed piece for Prague Momentum should include two logos Momentum 06 and the EMC corporate logo (secondary). Full Color Logo Minimum Size 1.0 wide The Momentum logo should always be reversed to white when placed on a dark, solid background. When using a background color, select one that will create enough contrast between the background and the white logo. When the background is white, always use the full-color version. The above rules apply to the EMC logo as well. (See collateral samples in this document for size and relative position of logos.) 1-Color Logo Minimum Size 1.0 wide Reversed on Black Background Minimum Size 1.0 wide Full Color Corporate Logo Reversed Corporate Logo
Momentum 08 Prague Momentum Prague Logos Momentum Prague 2008 3 Use only the electronic logo artwork provided. The Momentum and Documentum logos should never be altered or recreated. Shown is an optional Prague logo with location and date affixed to the Momentum signature. Every printed piece for Momentum should include two logos Momentum 06 and the EMC corporate logo (secondary). The Momentum logo should always be reversed to white when placed on a dark, solid background. When using a background color, select one that will create enough contrast between the background and the white logo. When the background is white, always use the full-color version. Shown is another option with the reversed logo on a gradient fill of orange with highlight. This button style is featured on the website and can be used on printed materials as well. (See collateral samples in this document for size and relative position of logos.)
Momentum 08 Prague Color Palette Momentum Prague 2008 4 These seven colors make up the Prague Momentum primary palette: Web colors Pantone 7546 C Pantone 4535 C Pantone 7475 C Pantone 1788 C Pantone 611 C Pantone Cool Gray 7 C Pantone 173 C PMS: 611 C CMYK 5/3/76/11 RGB: 213/200/51 Hex: D5C833 PMS: 7546 C CMYK 70/43/23/63 RGB: 57/74/88 Hex: 394A58 PMS: 4535 C CMYK 5/7/32/10 RGB: 209/201/157 Hex: D1C99D PMS: 173 C CMYK 0/80/94/1 RGB: 210/73/42 Hex: D2492A The additional two colors listed make up the EMC corporate palette: PMS: 7475 C CMYK 68/12/28/35 RGB: 71/127/128 Hex: 477F80 PMS: 1788 C CMYK 0/88/80/0 RGB: 234/40/57 Hex: EA2839 Pantone 294 CV Pantone Black Use these exact colors when printing with Pantone spot colors. CMYK color mixes are provided for four-color process printing. Throughout the print collateral pieces shown, many of the colors are used as percentages or tints of the original colors. EMC Color Palette Pantone numbers specify different inks for coated and uncoated paper stock. Use coated stock whenever possible. How to Use the Color Chart PMS: Cool Gray 7C CMYK 100/100/100/100 RGB: 100/100/100 Hex: 000000 Alternate Colors for print PMS: 294 C CMYK 93/66/16/5 RGB: 24/53/122 Hex: 003478 PMS: Black CMYK 69/56/60/80 RGB: 16/16/15 Hex: D1C99D PANTONE (PMS) colors are made from specially formatted inks often used in one- to three-color printing. CMYK colors are mixed from four-color process inks Cyan (C), Magenta (M), Yellow (Y), and Black (K) and are used in four-color process printing.
Momentum 08 Prague Typographical Treatments Momentum Prague 2008 5 MrsEaves Mrs Eaves should be used when typesetting headlines exclusively. For headlines that are over one sentence long please use Meta. Meta Bold LF Meta Bold LF should be used for long headlines and subheads. Meta Book LF can be used when different weights are needed. Meta Book Meta Book should be used when typesetting large amounts of copy ideal for type-setting complex information Mrs Eaves ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (~@#$ %^&*{ ] /fifl ß=+ ;:.oeæ?) Meta Book LF ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (~@#$ %^&*{ ] /fifl ß=+ ;:.oeæ?) Meta Bold LF ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 (~@#$ %^&*{ ] /fifl ß=+ ;:.oeæ?)
Momentum 08 Prague Momentum Prague Homepage Momentum Prague 2008 6 The homepage for Momentum Prague will feature multiple photographs of the city and landmarks and a detailed duo tone image. Physical specifications: 1040 x 780px Resolution 72dpi Colors RGB Home Page Samples shown are not actual size
Momentum 08 Prague Momentum Prague Tier Page Momentum Prague 2008 7 On the tier pages photographs will depict architectural details and business people in a European setting. Physical specifications: 1040 x 780px (expandable vertical dimension) Resolution 72dpi Colors RGB Tier Page Samples shown are not actual size
Momentum 08 Prague Momentum Prague Second-Level Tier Page Momentum Prague 2008 8 The second-level tier page will show full-color images of architectural detail on the left side. Physical specifications: 1040 x 780px (expandable vertical dimension) Resolution 72dpi Colors RGB Second-level Tier Page Samples shown are not actual size
Momentum 08 Prague Homepage images Momentum Prague 2008 9 These images should be used for the homepage of Momentum Prague in the scrolling feature. This image should be used on the homepage in the left side.
Momentum 08 Prague Prague Logos Momentum Prague 2008 10 These images depicting business people in an old world, European environment should be used on the tier pages that
Momentum 08 Prague Prague Logos Momentum Prague 2008 11 The sliver images should be used on the tier pages depicting architectural details.
Momentum 08 Prague Prague Logos Momentum Prague 2008 12 The architectural detail images will be featured on the secondlevel tier pages.
Momentum 08 Prague Powerpoint Slides Momentum Prague 2008 13 The Powerpoint slides have a beginning slide template and a second level slide that has more white space for copy and images.
Momentum 08 Prague Prague Logos Momentum Prague 2008 14 The word header is a reduced version of header to allow enough room for copy.
Momentum 08 Prague Prague Logos Momentum Prague 2008 15 The e-mail header mimics the word header in a 500px dimension. The e-mail signature has location and date.