Elitecore enables a leading telecom operator to bring the connected Wi-Fi experience in India Rolls out nationwide Wi-Fi services with Elitecore Service Management Platform (SMP) Key Facts Customer: Leading telecom operator India Elitecore products supplied: Wi-Fi SMP Other Add on modules from Elitecore product suite Solution offered: Successful roll out of mobile data offload, public Wi-Fi and event based Wi-Fi services by offering innovative business cases like EAP SIM, Non EAP SIM and OTP based authentication, voucher based Wi-Fi access, location specific differential prepaid plan packages, Wi-Fi bundled with 3G plans etc. Delivery model: Licensing, supply, implementation, delivery and installation Delivery time: Fastest ever roll out in less than 9 months Services supported: 3GPP mobile data offload, walk-in, event based Wi-Fi, location based advertisement display, notifications Traffic supported: Data: time and volume based Background In recent years, Wi-Fi has evolved at an unprecedented rate and continues to be one of the most popular wireless services. With the advancement in the smart devices and increased usage of high bandwidth applications, Wi-Fi becomes the standard access technology that easily caters to the highly dense mobile data traffic by offloading onto Wi-Fi and making connectivity as seamless as 3G / 4G networks. Looking at its plentiful benefits, operators are restructuring their network strategies and rolling out public Wi-Fi hotspots, supporting the next generation digital revolution. With the global Wi-Fi hotspots predicted to pass 10.5M mark in 2018 (Source: ABI Research), there has been an ever growing ubiquity of public Wi-Fi roll outs looking at the portfolio of differentiated services and business models it offers. With this operators are constantly looking for ways to leverage their infrastructure, offer high quality wireless experience and implement differentiator strategy along with monetization offerings. With the endeavour of keeping up with the changing demands of users and catering to the emerging demand of Wi-Fi, Elitecore SMP enabled leading Indian telecom operator to roll out seamless mobile data offload, stadium Wi-Fi, public Wi-Fi and monetization services across hotspots in India and abroad, thus helping them to be the first mover in the market to offer innovative Wi-Fi services. The platform holds great potential to resolve the market challenges and easily suffice the requirements of the operator, thus ensuring increasing customer reach, faster roll out of services and generating new revenue opportunities.
Company at a Glance The operator is one of India's leading private telecom service providers, having a pan-india presence across all of India's 19 telecom circles. The company offers integrated telecom solutions to its customers under one of its unified subsidiary brand, which operates its wireless networks on GSM, CDMA and 3G technology platforms. Communications is among the operator group's larger investments, with over $7. 5 billion already committed. The group's objective is t o p r o v i d e e n d - t o - e n d telecommunications solutions for business and residential customers across the nation and internationally. The telecom service provider operates in more than 450,000 towns and villages across the country. It is the clear market leader in the enterprise space and has market leadership in many product lines, such as mobile broadband with its family of wireless access devices. The operator's bouquet of telephony services includes mobile services, wireless desktop phones, public booth telephony, wire-line and Wi-Fi services. Elitecore enabled Wi-Fi Services at operator laid hotspots across India. Cafes Resorts/ Hotels Cafes Hospitals Airports Malls Stadium Cafes Elitecore Solution To provide a seamless and secure Wi-Fi access with 'Anytime-Anywhere' connectivity, Elitecore Wi-Fi Service Management Platform (SMP) enabled operator with solution to offer classic Wi-Fi at hotspots, carrier Wi-Fi offload and offer monetization services with key modules to support innovative use cases like EAP-SIM, Non EAP-SIM, MAC-ID based authentication, normal walk-in Wi-Fi, nomadic Wi-Fi for operators', non operators as well as roaming users. Elitecore Wi-Fi Service Management Platform (SMP) offerings 3GPP AA MAP GW Captive Portal (WebIn) Voucher Management System Prepaid Rating and Charging Roaming Interface Charging Gateway Other Add On modules from Elitecore product suite Subscriber Profile Repository Monitoring Tool Reporting Tool Key Highlights Varied business cases delivered Delivery in less than 9 months Innovative reports generated 99.99% uptime Enabled operator with largest indoor and outdoor Wi-Fi hotspots services in India
Elitecore's centralized Wi-Fi platform enables operator to launch differentiated services for mobile data offload and public Wi-Fi thus generating more footfalls across the hotspots and speed up Wi-Fi service delivery. Akshat Joshi VP - Wi-Fi Business, Elitecore Technologies Pvt. Ltd. Solution Architecture Internet Operator s Existing User New User EAP & Non EAP devices Wi-Fi Wi-Fi Hotspot 1 Access Point 1 WLC AC Elitecore Wi-Fi SMP 3GPP AAA OCS Captive Portal MAP GW Operator Existing Ecosystem Non-operator User Wi-Fi Wi-Fi Hotspot n Access Point n WAG GGSN VOMS Charging Gateway Add on Modules from Elitecore Product Suite SGSN SPR Reporting Tool BSC/MSC/ 3GPP Monitoring Tool Elitecore Wi-Fi SMP Offerings Operator s Existing Eco System rd or 3 Party Components Business Requirements and Solution Impact Delivered Seamless Wi-Fi access at public places Business requirements: To offer seamless Wi-Fi access at operator held events, portal based In-venue Wi-Fi services across a wide spectrum of locations including airports, cafes, hotels, hospitals, malls, stadiums, educational institutions, showrooms, railway stations through scratch card based vouchers or online vouchers Enabled operator to offer free and paid Wi-Fi services across operator hotspots locations including cafes, malls, universities, IT Parks, hotels across India Secured Wi-Fi access with OTP on registered MSISDN or PIN based authentication Heavy footfalls across various Wi-Fi hotspots GBs of data transfered daily Successfully enabled Wi-Fi services at operator organized different corporate events Enabled existing DSL users to access Wi-Fi and global roaming services at operator hotspots with their existing broadband credentials Enabled Wi-Fi access by creating Wi-Fi account purchase pre-paid Wi-Fi pack online through credit card or net banking, or at the hotspots in form of scratch cards - can be recharged once validity expires Facilitates users to purchase hotspots specific Wi-Fi packs The platform supports Wi-Fi requests from various devices including android, ios, windows, laptops, symbian, tablets, etc. One touch quick connectivity to Wi-Fi with device agnostic user friendly GUI for Wi-Fi Login as below
Free Wi-Fi Paid Wi-Fi Roaming User Name E-mail ID Free Wi-Fi Paid Wi-Fi Roaming User Please enter the details sent to your mobile number via SMS Select Country Free Wi-Fi Paid Wi-Fi Roaming User Dear Customer You have been successfully signed in Remaining Time Select Country Mobile No. HRS MIN SEC Mobile No. I agree to Terms & Conditions Send OTP Enter OTP Submit 00:12:33 Resend OTP Switch to Another Device Already have OTP PLEASE DO NOT CLOSE THIS WINDOW. OPEN ANOTHER BROWSER WINDOW TO CONTINUE SURFING. Free scratch card Redirection webpage for MSISDN OTP received on MSISDN Time counter for usage Mobile data offload for operator and non operator users Business r equirements: To provide seamless Wi-Fi access to operator's existing as well as non operator's users by offering multiple business cases Operator's existing users having EAP-SIM enabled devices To enable the user to connect to the operator's Wi-Fi hotspot, authenticating them with their SIM credentials and offloading from 3G to Wi-Fi Operator's existing users having non EAP-SIM enabled devices - To enable the user to connect to the operator's Wi-Fi hotspot, redirect them to captive portal wherein they enter their mobile number and get verified by a One Time Password (OTP) on the user's registered number Online voucher ( credit card payment) or physical scratch card voucher based access Subscriber Free Paid Scratch Card Online Scratch Card Online Enable MAC-ID based authentication on user's subsequent Login Integration with multiple payment gateways Successfully launched varied business cases, maximum number of use cases ever launched in a single phase Wi-Fi roll out. Few to mention, use cases include: EAP-SIM based mobile data offload onto Wi-Fi OTP based authentication via SMS MSISDN based login MAC-ID based authentication and transparent auto login Walk-in Wi-Fi with voucher based / scratch card or online voucher purchase Inter network roaming Flexible charging Differential policy and location based QoS etc. Centralized quota management for cellular and Wi-Fi Increases customer retention and loyalty: by offering differential 3G+ Wi-Fi bundled plans Time based vouchers Free and paid (physical and online) are generated daily Enabled highest number of payment gateway integrations Faster roll outs and quick time to market: Pre-integration with existing IT, high vendor interoperability helped in CapEx savings and leverage resource investments
Monetize Wi-Fi by offering innovative and personalized Wi-Fi services Business r equirements: Dynamic advertisement platform integration with captive portal Location centric targeted advertisements and deals across hotspots Sponsored Wi-Fi services generate partnership models Location specific customized notifications for nearby Wi-Fi availability Real time reporting and analytics Increased monetization opportunities: Location specific dynamic advertisements displayed on the portal, partnership based revenue through advertisements from retailers, advertisers Increase brand visibility and awareness: with targeted notifications about Wi-Fi availability, displayed Wi-Fi Hotspot Locator for users to latch on Wi-Fi thousands of notifications sent across hotspots daily Unique reports are generated daily and used to analyze the Wi-Fi usage pattern, helps operator to launch new plans and monetize. To mention a few: Daily / hourly time based Usage Location specific hotspot based data usage Location specific plan wise usage Segment wise Device type wise Stadium Wi-Fi solution during IPL matches in India Business requirements: To offer a comprehensive stadium Wi-Fi solution to provide full coverage and high speed Wi-Fi access across sports venue, free Wi-Fi connectivity to all the spectators in the stadium that would allow large number of concurrent users to connect to Wi-Fi at the same time. Customer delight & improved fan experience with seamless connectivity: The solution enabled the organizers to offer Wi-Fi connectivity with free, secured and reliable high quality Wi-Fi access. Thus the solution helps organizers in increasing the footfalls, and improvises the data experience for users which in case of 3G becomes much congested and clogged due to stadium set up and large crowd Simplified network manageability with reduced congestion: The solution eased the congestion caused to 3G data traffic and the immense network clogging which could have hampered the data and even voice calls and text access in such densely crowded events Innovative engagement models for increased revenue potential: The novel solution enabled monetization streams for operators through partnerships \ with various merchandises, advertisers, sponsors, content providers etc. willing to market themselves by customized targeted promotions and branding their offerings at the stadium. Create brand awareness - Interesting statistics: First ever cricket tournament in the world to offer stadium Wi-Fi services Dedicated bandwidth high bandwidth allocation to a total of 34000 fans present in the stadium Free Wi-Fi connectivity provided in all the cricket matches GBs of data was transferred On an average 63% of more data usage on Wi-Fi than on 3G This unique and innovative Wi-Fi Solution was deployed in less than 2 weeks Features like customized mobile app and location specific services were first time introduced in any stadium Wi-Fi solution
Mobile applications for Location direction for food joints in stadium, rest rooms, exit area etc. Online ticket sale, merchandise purchase within stadium, advertisements & promotions HD Live videos, event replays Live score, event statistics and schedule etc. Event related news, photo upload on fan page - social media etc. It also support promotions of exclusive in-venue content through several stadium specific mobile applications and various merchandises, help end user with location of food joints in stadium, ticket sale, cricket videos etc. thus benefit the operator, the cricket sponsors, advertisers and end users as well. About Elitecore Sterlite Technologies' Telecom Software Division Elitecore is a global IT product and service provider. It offers preintegrated BSS, Packet-core and Carrier Wi-Fi solution with modular flexibility. Adhering to TM Forum and 3GPP standard, the offerings are compatible to large vendor ecosystem addressing CSPs requirement of faster time to market and reduced TCO. Elitecore has over 150 network deployments worldwide for 52 Service providers in more than 40 countries. Elitecore's satisfied customer base includes 13 of the world's top 30 operators. Office Sterlite Technologies Ltd. 904, Silicon Tower, Off. C.G. Road, Ahmedabad - 380 006. INDIA. Tel : +91-79 - 66065606, Fax : +91-79 - 26407640 Sales & Marketing Mumbai T el : + 91-22 - 61435100 F ax : +91-22 - 61435151 Delhi T el : + 91-11 - 47540400 F ax : +91-11 - 41589760 Pune T el : + 91-20 - 67083000 Dubai Tel : + 971-4 - 204 5391/5390/5392 Mauritius T el : + 230 9481739 www.elitecore.com For queries or demo email us : sales@elitecore.com www.sterlitetechnologies.com Copyright 2016 I All Rights Reserved. ECCC16/CS//2906