Cloud without Compromise - Continuous Innovation for Growth

Cloud without Compromise - Continuous Innovation for Growth Michael Healy Vice President IBM Cloud Computing

We are at an inflection point in the industry Technology is increasingly the most critical driver for business growth Mobile customer targeting Card swipe in one store attracts coupons from nearby store resulting in 109% incremental sales lift Just-in-time maintenance Global aircraft engine manufacturer increases service revenue by 12% in one year using real-time monitoring and proactive fault detection Fast Big Data analysis Global stock exchange cuts response times of market surveillance algorithms by 99% while lowering IT resources by 35% using a big data analysis platform 2

The need for Cloud speed With increasing pace of change. CEOs identify technology as the most important external force impacting their organizations. 2004 2006 2008 2010 2012 2013 1 1 1 1 2 2 2 2 3 3 3 3 4 4 4 4 5 5 5 5 6 6 6 6 7 7 7 7 8 8 8 8 9 9 9 9 1 1 Technology Factors 2 3 4 5 6 7 8 9 2 3 4 5 6 7 8 9 Market Factors Macro-economic Factors People Skills Regulatory Concerns Socio-economic Factors Globalization Environmental Issues Geopolitical Factors 3 IBM CEO Study, 2004-2013

Pacesetters use cloud to achieve more than cost savings and scalability. They use it to gain competitive advantage. Strategic reinvention 136% more likely to use cloud to reinvent customer relationships Better decisions 170% more likely to use analytics extensively via cloud to derive insights Deeper collaboration 79% more likely to rely on cloud to locate and leverage expertise anywhere in ecosystem Cloud aggregates services and application intelligence for fine-tuning of the customer experience. Cloud provides access to analytics that enable targeted marketing based on customer preferences. Cloud virtually connects healthcare professionals around the globe to collaborate and share best practices. 4 Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.

Your cloud strategy is your business strategy. Pacesetters use cloud to surface insights from data. They reimagine business models, make better decisions and serve customers in new ways to create winning business outcomes. Almost 2x the revenue growth Nearly 2.5x higher gross profit growth than peers With so much at stake, you don't want just any cloud 5 Source: IBM Center for Applied Insights Under cloud cover: How leaders are accelerating competitive differentiation that surveyed 802 cloud decision makers and users, spanning 13 countries and 24 industries.

The cloud you need Aligns your business and technology goals for better outcomes The right mix of public, private or hybrid to best support your current and future needs. IBM Cloud powers 270,000 more websites than Amazon IBM Cloud speeds service delivery from Weeks to minutes Improving time to value for clients Gives access to, and advantage from, market leading applications Improve time-to-market, economics, and competitive advantage. 1000s of Business & IT applications as SaaS or on IaaS growing daily Is not only cost effective, but open, reliable, and secure 24 of the top 25 Fortune 500 companies trust the IBM Cloud Not just any infrastructure. One that lets you realize value faster, without unnecessary risks. IBM lets you run your most demanding apps on dedicated servers without the disruptions of a solely shared environment 6

The challenge: enabling innovation through focused optimization of existing systems Front Office Innovation Knowledge Sharing Engagement Models Anywhere, Anytime Drives Need Drives Investment Back Office Optimization Optimize IT infrastructure, data and processes Innovate Systems of Engagement Optimize Systems of Record 7

You need a partner that s helped tens of thousands of clients to Think it. Strategize how to use cloud to drive revenue growth and efficiencies. 37,000 experts with deep industry knowledge $6+ billion in cloud-related acquisitions since 2007 80% of Fortune 100 companies use IBM cloud capabilities Build it. Build and run your private or hybrid cloud. #1 in EMA Radar for Private Cloud Platforms #1 in annual world-wide server revenue OpenStack founder 50% reduction in IBM s IT labor cost with Dev / Test Cloud Tap Into it. Utilize cloud services delivered from IBM SmartCloud. More than 21,000 SoftLayer clients in 140 countries SoftLayer is up to 10X faster than other cloud providers More than 100 cloud SaaS solutions 8

Delivering client value and competitive advantage Think it. Build it. Tap Into it. Addressing underlying business challenges and objectives resulting in Implementing IBM PureSystems for unified management of compute, storage, networking and virtualization delivered Outsourcing B2B collaboration to automate e-commerce processing, delivering 36% reduction in customer service calls, reduced asset down time and improved response time. 75% reduction in time to deploy cloud technology and software from 2 months to 2 weeks. 90% lower cost of ownership and improved supply chain visibility. 9

Recent cloud acquisitions: Rapidly growing IBM s cloud capabilities Think it. Build it. Tap into it. Business Process Software Platform Infrastructure Public. Private. Dynamic Hybrid. 10

Deep commitment to open standards Allowing clients to choose how and where to run their workloads Standards-based. Flexible. Customer-driven. Rethink the economics of IT Recognize that business success is not theoretical TOSCA OSLC Leverage crossindustry best practices Manage the market evolution 11

IBM is delivering cloud innovations today to enable the next generation enterprise cloud platform Think it. Build it. Tap into it. Software External Ecosystem Marketplace Analytics App Commerce Collaboration Location Solutions Data Services economy Platform Services and composition patterns Development Operational Mobile Data and integration services Application Security services Traditional workloads Cloud operating environment Infrastructure Workload definition, optimization and orchestration Resource abstraction and optimization Software-defined Software-defined compute Software-defined storage networking Softwaredefined environment Public. Private. Dynamic Hybrid. 12

IBM s approach to cloud: optimize for YOUR business combining public, private, and dynamic hybrid to maximize outcomes Private Cloud & IT Dynamic Hybrid Public Cloud Benefits: Fully customizable Robust management Secure by design Benefits: Low entry cost Pay-per-use Highly elastic + Hybrid Cloud Get the best of both worlds. Achieve better outcomes. Maximize ROI on existing IT, while moving select workloads to public Meet seasonal capacity w/o undue investments in infrastructure Quickly extend the value of existing business process & services with SaaS 13

Best-in-class capabilities ensure dynamic hybrid success Resource Smart Expert Integrated Systems Public IaaS, or private-on-public Software Defined Environment Openstack for choice Application Aware Data integration & security Workload bursting & optimization TOSCA-based for flexibility Service Driven Ecosystem of plug & play services Self-service, dynamic orchestration Full hybrid lifecycle management OSLC-based for interoperability Resource Smart Dynamic Hybrid Application Aware Service Driven On & Off Premise 14 Consulting & Implementation Services Security $ Financing

IaaS SmartCloud Orchestrator and Pure Systems are IBM s fundamental private cloud components IBM SmartCloud Orchestrator An open and scalable cloud platform Easy-to-use orchestrator for cloud service automation A rich set of automation packages Marketplace for automation package sharing and re-use Data Compute Availability Domain Domain Orchestration Engine Storage Monitoring Domain Domain Provision Pattern Network Domain IT Management Web App Monitoring DB Storage IT Asset Domain Management Network Change Domain Management Service Desk Resource Orchestration Onboard, provision, manage CPU, Storage and Network Workload Orchestration Workload aware placement, optimization and operation Service Orchestration Manage the lifecycle of business applications IBM Pure Systems Built-in expertise Integration by design Simplified experience Virtual Infrastructure and Platform patterns Infrastructure Application Platform 15 Delivering Cloud Infrastructure Services Delivering Cloud Application Platform Services

IaaS Unmatched performance. Flexibility and breadth. Complete control. Managed cloud services IBM SmartCloud Enterprise+ Have it all. Bare metal with cloud agility. Cloud instances with predictable performance. Private. Public. Hybrid. One portal. One. One platform. Secure, resilient and agile foundation for critical workloads. Full stack of managed services. Spanning all the way to the application layer. 13 Data Centers 17 Network Locations Choice & control Security Availability A unified platform with common management and programming interfaces. 16

SoftLayer extends IBM s strategy Opening new opportunities with unique capabilities Enterprise Class, Optimized Infrastructure Built using open standards Infrastructure Compute Storage Networking Performance Web Mobile Common user interface and application programming interface Flexibility Bare metal servers Virtual server instances Private clouds Marketing and digital media Automation Triple Network Architecture seamless communication across distributed environments Infrastructure Management System provides orchestration and automation Enterprise 17

IBM SmartCloud Enterprise + Designed to support enterprise-class workloads Includes a full suite of managed services. SCE+ has defined a full stack of managed services that span all the way to the application layer. high availability servers, transactional-ready storage and redundancy. Choice of operating systems (AIX, Windows, Linux) Choice of SLAs 98.5 99.99 at the vm level Migration services to help you move your data quickly and securely AT&T NetBond feature offers elastic and on-demand networking bandwidth that scales in accordance to the compute resources, both up and down SCE+ is the secure, resilient and agile foundation for critical workloads Commerce Dev/Test/Production Oracle Applications SAP Applications 18 Global Collaboration Industry Solutions

Peek inside IBM s IaaS strategy: evolution into an agile, analytics-based Software Defined Environment Abstract infrastructure heterogeneity and complexity Optimize resource usage Workload definition, optimization and orchestration Resource abstraction and optimization IBM Platform Resource Scheduler Infrastructure Software-defined environment Nova Cinder Swift Neutron IBM Drivers IBM Drivers IBM Drivers Compute Storage Network 19

PaaS IBM Cloud Operating Environment. Systems of Record Optimize IT infrastructure, data and processes Drives Need Drives Investment Systems of Engagement Knowledge Sharing Engagement Models Anywhere, Anytime Business Logic Integration Data Respond faster with a broad choice of cloud-based, best-of-breed elements SDKs Analytics Security Management for Public, Private Marketplace 21

Build for success with a closed-loop approach to application delivery DevOps extends lean and agile practices Business Owner Service Developer/Tester Service Operations Target Customer Idea Plan and Measure Develop and Test Release and Deploy Monitor and Optimize Market Continuous Business Planning Collaborative Development Continuous Monitoring Continuous Testing DevOps Continuous feedback and Optimization Continuous Release and Deployment 22 Lean and Agile principles

IBM Cloud operating environment: An open standards-based developer platform and marketplace A composition environment for new systems of engagement cloud apps Flexibility to engage with hybrid cloud environments, IBM services, 3 rd party, and open source Automated provisioning of platform to speed go-to-market time Standardized patterns. TOSCA Platform Cloud operating environment Services and composition patterns DevOps Operational Mobile Data and integration services Security Application services Traditional workloads 23

SaaS IBM s cloud portfolio includes 100+ SaaS offerings Human Resources Talent Management Learning and Certification Employee Onboarding Procurement Contract Management Spend Analysis Strategic Sourcing Customer Care & Support Engagement Advice Experience Management Client Success Social Business Collaboration Suite Legal Contract Management Risk Analytics Document Management Sales & Commerce ecommerce Performance Analytics Quote Management City Operations Transportation Planning Water Management Utility Optimization Finance Reporting Risk Analysis Compensation Models Marketing Demand Generation Campaign Analytics Agency Collaboration IT Operations Service Management Security 25

economy is propelling significant changes across IT and apps ENGAGING USER EXPERIENCE Elevated expectations for user experience MOBILE FIRST Development to multiple form factors DevOps Frictionless development to operations cycle SMALL TEAMS Different talent requirements: small highly skilled development teams THE HACKER WAY Facebook-like software development approach Short, frequent incremental release cycles Economy 20M apps installed daily on facebook 50B mobile app downloads in 2012 + 500K US jobs in last 3 years S & FRAMEWORKS s unlock data as a platform to create new ecosystems CLOUD SCALE Leverage cloud scale to support millions of devices 26

BlueMix: IBM s open cloud development platform Rapidly build, develop, deploy and manage innovative cloud applications 27 To learn more about IBM BlueMix, visit www.ibm.com/bluemix

Towards a composable economy Value Rapid application development and delivery -accessible applications Multi-channel integration Capability Composition of services Marketplace of internal and external services Software economy External Ecosystem Marketplace Analytics App Commerce Collaboration Location Solutions Data Services OAuth 28

Summary: IBM s next generation cloud platform Software External Ecosystem Marketplace Analytics App Commerce Collaboration Location Solutions Data Services economy Platform Services and composition patterns Development Operational Mobile Data and integration services Application Security services Traditional workloads Cloud operating environment Infrastructure Workload definition, optimization and orchestration Resource abstraction and optimization Software-defined Software-defined compute Software-defined storage networking Softwaredefined environment 29

Confidently realize the benefits of cloud: Speed. Empowerment. Economics. 30 Think it. Strategize how to use cloud to drive revenue growth and efficiencies. Build it. Build and run your private or hybrid cloud. Tap Into it. Utilize cloud services delivered from IBM SmartCloud.