Digital Foundations
Digital Literacy Knowing which tools to use and how to use them. The goal of our workshop today is to improve your digital literacy so you strategically choose what to do online and comfortably ignore everything else. If you need additional help following the session, we have free guides available at: 9clouds.com/resources and personal assistance at: 9cloudsacademy.com. Your Digital Home Online you need a home base (usually your website) that all other digital efforts (your outposts) point to. Draw what outposts you currently use and those you are considering. 2
Websites The Long Tail Search Engine Optimization (SEO) 93% of online experiences start with a search Relevancy + Link Authority + Social Full details: 9clouds.com/resources On-page SEO (Relevancy): Page titles: 70 characters or less, keywords first, brand last, different titles for each page Headings Images Text Off-page SEO (Link Authority): Links equal authority Popular links best Anchor text (what the link says) should be keyword Social: Your social connections will see you and what you share Authorship matters Google Webmaster Tools (claim site) Action Items: -Improve/update Google Places, Yelp.com -Change page titles to: keyword, keyword, geography company name 3
Email Largest reach, key to the social web, best when nurturing, make it mobile Based on data from 9 billion Mailchimp email sends: Action Items: -Collect and enter emails -Create automated follow-up and preparation emails 4
Blogs Blogs get 97% more links than other pages, remarkable content is shared Most linked to words: Hubspot 2012 State of Social Media Action Items: -Move blog to the actual site -Create blog content worth sharing and specific -Post weekly (at least) -Add sharing buttons on the blog (wordpress plugin: ShareThis) to 5
Social Media Facebook - largest network (1 billion+), talk to fans, edgerank YouTube - video, massive reach (2nd largest search engine), personal LinkedIn - B2B, great data, greatest sales value Twitter - serendipity, talk to tribe, open Google+ - future, SEO, hangouts Pinterest - visual, 80% female, impulse buy is high Instagram - photos, build community, tied with Facebook Facebook Three recommendations: 1. Setup (under Edit Page > Update Page Info) Claim your unique URL Add and frequently update your cover photo Create About Us section Upload email contacts (Under Build Audience > Invite Email Contacts) 2. Attract, Engage, Advertise Post on your website and paste link and comments on Facebook Tag individuals or other pages to increase reach Posts last up to three hours, balance social and promotional Know audience (Insights can help) Use scheduler (bufferapp.com or hootsuite.com) 3. Measure Login to Insights at View Insights on your business page View when your fans are online and the posts that work best Improve success with website analytics Scheduling A minimum schedule for digital media would include: One-time set-up of Google Places, website page titles On-going collecting and marketing via email Once weekly blog post (include words you want to show up for) Twice weekly Facebook posts (one is a link to your blog) 6
What s Next? 9 Clouds Academy 9 Clouds Academy provides personal tech support and strategy for digital media. Your members can call us when they have a questions so they use their time effectively online. Members enjoy: Personal support via phone, email and chat Private group consulting sessions Interactive online tutorials for all skill levels Membership to private social media groups and discussions Current information and access to apps, digital strategy, social media & more The investment per user is $270/yr or your Chamber can purchase an Enterprise Edition for an unlimited number of users for $3500/yr. Learn more: 9cloudsacademy.com/chamber 7