What is SD WAN and should I know or care about it? Ken LaMere Ecessa

What is SD WAN?

10 Years Ago

7 Years Ago 7 Years Ago

5 Years Ago 5 Years Ago

Today Today

Market Trends Emergence of SD-WAN 150 North American businesses were surveyed and 45% indicated that they plan to spend more on SD- WAN over the next two years. IHS With a estimates ranging from $3.2 billion to $12.1 billion by 2018, the size of the SD-WAN market is anybody s guess. IDC Hosted VoIP explosion The number of seats for hosted business VoIP and Unified Communications services will double by 2018. Gartner SIP trunking service revenue jumped 128% in 2015, as businesses adopt SIP trunking for flexibility, centralization of resources and cost effective voice connectivity. IDC Growth of cloud hosted apps Throughout the next five years, a 44% annual growth in workloads for the public cloud versus an 8.9% growth for on premise computing workloads is expected. Forbes It is predicted that the global market for cloud equipment will reach $79.1 billion by 2018. Gartner

Usage Drivers 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% PROJECTED BANDWIDTH GROWTH 2016 2017 75% 47% 39% 14% 17% 7% More than 100% Between 51-100% Up to 50% APPLICATION & NETWORK PERFORMANCE Projected bandwidth growth is a clear factor driving the rollout of larger network pipes. Half of network engineers expect bandwidth demand for their organizations to grow by more than 50% in 2017. 54% of respondents expect network growth to exceed 50% in 2017. APPLICATION OVERLOAD There is a perfect storm that s driving this unabated growth of bandwidth demand: Users with multiple devices to access network resources and larger files Real-time unified communications applications require significant pipes Unified computing, private cloud, and virtualization initiatives State of the Network Survey 2016

SD-WAN Overview (SD-WAN) is an approach to designing and deploying an enterprise wide area network (WAN) that uses softwaredefined networking (SDN) to determine the most effective way to route traffic to remote locations SD-WAN products and services vary by vendor, but many enable hybrid WAN -- dynamically routing traffic over both private and public links, such as leased MPLS links, broadband, and wireless 30% By the end of 2019, 30% of enterprises will use SD-WAN products in all their branches, up from less than 1% today. Gartner $7.5B SD-WAN market will reach $7.5 billion by 2020. This technology is poised to be truly disruptive. Rayno Report

Traditional Network Traditional Carrier MPLS Network with Remote Offices connecting back to the Headquarters/Data Center. All Office Internet is centralized at the HQ/DC Challenges: Limited bandwidth option Single points of failure throughout network Many points of network congestion

SD WAN Network SD WAN is a revolutionary new way for organizations with multiple locations to design, deploy and manage secure wide area networks and improve business application performance. SD-WAN solutions makes your WANs work better, makes management easier, can save you the expense of downtime from unplanned carrier outages and the hassle of quality of service issues like jitter and latency. Benefits: Seamless uptime Superior application performance Reliable Cloud access Flexible SD-WAN architecture Use all available bandwidth Scalable

SD WAN Alternate Design SD WAN example with Internet alternately being delivered at the remote offices. Benefits: Seamless uptime Superior application performance Reliable Cloud access Flexible SD-WAN architecture Reduces Internet backhaul traffic Scalable

WAN Improvement Results 85% Improvement in Latency 99% Improvement in Loss 100% Improvement in Reorder

Visibility with Cloud Management Offline configuration management One-for-one configuration interface Automatic cloud backups Site grouping Location mapping Monitoring Automatic setup for monitoring Email alerts Tactical dashboard Site and service checks Reporting Real-time and historic graphs 3 months to a year of data Track service level agreements Manage service providers performance Version update information

Types of SD-WAN Solutions The SD-WAN solutions being offered today give end users, network administrators and Managed Service Providers (MSPs) the ability to adjust, optimize, automate and test their WAN connections through software controls. SD-WAN uses tools like encryption, Quality of Service (QoS), traffic shaping and alerts to make the most of the WAN connections. Virtual Solutions Pros Integrated into broader SDN toolsets Software only, easy to port from one place to another Scalable with license management Cons Extensive expertise required to deploy and manage Requires an established, mature virtualized network to build on Hardware not optimized for WAN management. Cloud Based Solutions Pros Tend to be lower cost Easy to deploy with simplistic edge appliance controlled from Cloud More control over cloud applications Cons All network traffic goes to the cloud, then to your enterprise Bandwidth scalability at the edge is limited If the cloud goes down you go down Premise Based Solutions Pros Customer has control over where network traffic flows Premise appliance easily scale Robust premise appliance functionality Cons Higher up-front cost due to dedicated hardware Deployment requires an understanding of the network Not optimized with cloud SaaS providers

How SD WAN Helps Agents Market Threats Commoditization of bandwidth Declining billings Increased competition Expertise required to sell newer technologies such as networking devices and cloud services Ways to Differentiate Change the conversation from speeds and feeds to value added solutions Offer new solutions that customers do not know are available Offer solutions that simplify and address customers more complex IT challenges Ecessa s Offering Helps By Reducing churn of existing billing Creates new revenue from both current and new customers Allowing for residual revenue from 3 or more providers on each sale Creates a rebuttal to, I'm under contract by allowing partners to sell a 2nd or 3rd connection for redundancy

How SD WAN Helps MSP s/var s Market Threats Managed desktop support offers Iaaa/Saas services from public cloud Carrier and Data Centers competing for business Ways to Differentiate Leveraging any carrier transport to reduce costs Ensure application performance of your customers hosted cloud solutions Eliminate business downtime as a result of cloud and carrier disruptions Ecessa s Offering Help Creating ROI through carrier savings to invest in managed services billing or other revenue producing projects Provides solution that mitigates competitors selling managed services Additional revenue from Ecessa hardware and services sales

Case Study Summit Partners is a global growth equity investment firm that is focused on partnering with growth stage companies in the technology, healthcare, business and financial services and consumer sectors, among others. Notable companies backed by Summit include AVAST Software, E-TEK Dynamics, Hittite Microwave Corporation, Fleetcor Technologies and Wildfire Interactive. Challenge Solution Results Make network failures transparent to employees. Lessen the technological learning curve so a junior person could diagnose the network and take action when necessary. Summit Partners globally deployed Ecessa s SD-WAN solution leveraging WANworX devices to support network data resiliency, VoIP, and video conferencing. 98% improvement in packet loss 9 network outages avoided in first two weeks of deployment

Ecessa Track Record Ecessa has been designing, deploying and supporting WAN technology products since 2002 Scalable All Ecessa devices are upgradable to feature enhanced platforms and even to SD-WAN Deployment Ecessa s proven deployment process minimizes time and effort getting you to production quickly Support Ecessa s support team is continually recognized for their networking knowledge and attention to detail Management & Analytics Ecessa s Cloud management tool makes deploying and maintaining Ecessa devices as simple as possible Proven Technology Ecessa has over 10,000 devices successfully deployed in a just about every type of business

Ken LaMere klamere@ecessa.com