Cisco Expo The Journey to the Cloud. Axel Clauberg, SE Director Solutions & Architectures, CTO, Emerging Markets

Software as a Service Platform as a Service Utility Computing Grid Computing Database as a Service lication Hosting Virtualization Infrastructure as a Service Storage as a Service 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 3

lication (SaaS) lications at Scale (End users) Platform as a Service Execution Platforms at Scale (Developers) Infrastructure as a Service Infrastructure at Scale (System Administrators) Enabling Technology Cloud Service Delivery at Scale (Public / Private Cloud Providers) Cloud Service Delivery at Scale (Public / Private Cloud Providers) 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 5

Public Cloud Private Cloud Hybrid Cloud Community Cloud Cloud infrastructure made available to the general public. Cloud infrastructure operated solely for an organization. Cloud infrastructure composed of two or more clouds that interoperate or federate through technology Cloud infrastructure shared by several organizations and supporting a specific community and one other Virtual Private Cloud Cloud services that simulate the private cloud experience in public cloud infrastructure 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 6

Total 500 Million Total 35 Billion Total 50 Billion Total 500 Billion~ 1/10 th of a Device per Person on Earth 2007 5 Devices per Person on Earth 2010 7 Devices per Person on Earth 2013 70~ Devices per Person on Earth 2020 Source: Forrester Research, Cisco IBSG 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 8

Data Centers Mobile Devices Data Center Sensors Reference: J. Rabaey, A Brand New Wireless Day, Keynote Presentation, ASPDAC Jan. 2008 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 9

Traditional Data Centers Cloud Computing Public or Private Adoption Curve 2000 2005 2010.............................. Prediction is very difficult, especially if it's about the future. Niels Bohr 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 12

Essential Infrastructure for Building Clouds Solutions for Deploying Cloud Services Innovation to Accelerate Use of Clouds For customers to build and operate public or private clouds For customers to deploy fully-tested, best-of-breed cloud services For users to access and collaborate using secure cloud services 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 14

Business Services Content and lications Virtual Infrastructure (Compute, Storage, Networking) Consumer Services On-Demand, At Scale, Multitenant 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 15

Cloud computing is an operational model that arose out of the world of web applications needing massive, horizontal scale It s already taking off in new web-based companies where the economics favor a pay-as-you go financial model The economics of this has caught the attention of mainstream businesses Service providers are beginning to acknowledge the requirements for enterprise-class cloud computing In the meantime, can the cloud-computing model work in an onpremise, private cloud? 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 17

Complexity Grows With Number of s Corp Mktg Finance Engineering HR Physical Server Physical Server Physical Server Physical Server Physical Server Physical Server Physical Server DB DB DB Storage DB DB Poor Utilization Inflexible Infrastructure 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 18

lications Run on Virtualized Infrastructure Corp Mktg Finance Engineering HR Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Cloud Infrastructure Cloud Service Infrastructure Service Physical Server Physical Server Storage DB Service Queue Storage Physical Server Physical Server 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 19

Corp Mktg Finance Engineering HR Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine Virtual Machine API-driven services Self-service portal Selective application mgmt Cloud Infrastructure Service Pool of shared resources Physical Server Physical Server Storage DB Service Queue Storage Physical Server Physical Server 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 20

TCO and Provisioning Times Compute TCO ($/Qtr/ instance) Virtualisation> Unified Computing > Cloud $4000,0 $3500,0 TCO Physical $3000,0 $2500,0 $2000,0 $1500,0 Average TCO Today TCO Virtual $1000,0 $500,0 $,0 Legacy (Rackmount); All Physical Legacy; Medium Virtualization (54%) Current State; 46/54% Legacy/UCS; 75% Virtualized Target State; 100% UCS/Cloud; 80% Virtualization Delivery Time 6 8 Weeks (On-Demand) 2 3 Weeks (Manual) 15 Minutes VM (2 9 Days E2E) 15 Minutes (Self-Service) Updated Q2FY11. 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 21

Network, Compute and Storage Resources Pre- Integrated into pods System adds capacity by adding pods Each pod is discovered by the system, integrated into the resource pools, and assigned workloads as needed. Nexus NAS Nexus NAS UCS SAN UCS SAN Pod 1 Pod 2 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 22

Network Management of VMs, Virtual Network Services, Security, & Intelligent Routing Physical Network Services Private Cloud Virtual Firewall Virtual WAN Opt Public Cloud VDC-1 WAN Opt Firewall Firewall WAN Acceleration Load Balancing SLB/ADC Hypervisor VDC-2 Virtual appliance form factor Elastic Instantiation/Provisioning Service transparent to VM mobility Integrated policy-based management Intelligent traffic steering with vpath Virtual Security Gateway Virtual WAN Acceleration Virtual Management Center Nexus 1000v 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 23

New Service Creation and Revenue Generation Driving Productivity New Bus. Models, Governance and Risk BUSINESS VALUE Cisco Lifecycle Services Transformative Agile Efficient Partner Ecosystem Consolidation Virtualisation Automation Cloud SOLUTION DIFFERENTIATION Policy Open Standards. Performance Unified Fabric Energy Efficiency Unified Network Services Security Continuity Unified Computing Workload Mobility SYSTEMS EXCELLENCE 2010 Cisco and/or its affiliates. All rights reserved. lication Switching Security Storage Management Compute Networking TECHNOLOGY INNOVATION Cisco Public 24

Whole Offers and Solutions New Service Creation and Revenue Generation Driving Productivity New Bus. Models, Governance and Risk BUSINESS VALUE Cisco Lifecycle Services Transformative Agile Efficient Partner Ecosystem Consolidation Virtualisation Automation Cloud SOLUTION DIFFERENTIATION Policy Open Standards. Performance Unified Fabric Energy Efficiency Unified Network Services Security Continuity Unified Computing Workload Mobility SYSTEMS EXCELLENCE lication Switching Security Storage Management Compute Networking TECHNOLOGY INNOVATION 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 25

New Solutions and Whole Offers New Service Creation and Revenue Generation Driving Productivity New Bus. Models, Governance and Risk BUSINESS VALUE Cisco Lifecycle Services Policy UCS: Oracle Open Standards OLAM vblock: SAP Netweaver UCS: MS Unified Exchange Fabric Hyper-V. Performance Transformative Agile Efficient Partner Ecosystem Consolidation Virtualisation Automation Cloud Desktop Energy Open APIs Virtualization Security Efficiency Intelligent with Citrix Automation and Net Services Desktop Unified Network BMC Virtualization Services with VMware and Net Desktop Virt on vblocks Continuity VCE vblocks (VMware/ Unified Net) Computing FlexPod Workload Mobility Secure Multi- Tenancy VMDC Cloud starter kits lication Switching Security Storage Management Compute Networking SOLUTION DIFFERENTIATION SYSTEMS EXCELLENCE TECHNOLOGY INNOVATION 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 26

Integration and Certification Partners Database /Middleware Enterprise lications Operating Systems Virtualisation Storage Management 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 27

Business lication Solutions Hosted Collaboration Solution Virtual Desktop Infrastructure (VDI)/ Cisco VXI Tier-1 Business lications Cloud Management Integrated Computing Stacks Portal Hypervisor vblock FlexPod Cloud Starter Unified Data Centre Networking Unified Fabric Unified Network Services Unified Computing 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 28

Hosted Virtual Desktops User 1 PC lications s s s User 2 PC lications Desktop Virtualization Software Hypervisor Data Center Server User 3 PC lications Network Client Device 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 30

= Collaboration VXI End-to-End System Architecture = Borderless Networks = Data Center Cisco Collaboration lications Microsoft Desktop Virtualization Software Hypervisor MS Office CDN Branch Cisco Clients Cius Business Tablets WAAS Virtual Unified CM Cisco WAN Cisco Desktop Virtualization Endpoints Nexus Virtual Quad WAAS Thin Client Ecosystem ACE End-to-End Security, Management and Automation 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 31

Cloud-Enabling Solutions Unified Computing System Unified Service Delivery Public and Private Cloud IaaS VDI & VXI Pervasive Trust and Security Solutions ScanSafe, IronPort, AnyConnect Security Intelligence Operations Physical and Virtual liances Security In, By and For the Cloud Communications and Collaboration Solutions Hosted Collaboration Solution WebEx TelePresence Professional Cloud Services Cloud Strategy Cloud Planning and Design Cloud Implementation and Optimization 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 32

Enterprise & Public Sector Be clear on your core competences, focus & requirements SLAs Security Data Protection Business Needs, lication Skills Many large Enterprises decided to build a Private Cloud move some services out into a Public Cloud Long Term vision: Hybrid Many government entities build their Community Cloud or contracted a Service Provider to build it Most Services Providers entered the market by building their Private Cloud, in preparation for Virtual Private Cloud/Public Cloud Services 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 33

Sustainable Differentiators Internet Companies ( OTT ) Service Providers Systems Integrators and Server Vendors Typical Players Targeting SMB and Enterprise SPs are the dumb pipe Hosting compute and storage platforms and building clouds Unique Assets: Competitive Advantage Global footprint and scale Learned from managing huge web applications Low cost End-to-End NW and IT Control QoS & SLA at application level Advanced Systems Integration Capabilities Enterprise customer trust on IT advisory SMB channels and brand Challenges Concerns about stability No performance guarantee Security and privacy Priced higher than internet players Service capabilities challenged by large SIs No end-to-end control: SLA / QoS / Security not at application level 2011 Cisco and/or its affiliates. All rights reserved. Cisco Public 34