SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (1 of 4)

= New Campaign SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (1 of 4) Brand Systems Hardware Power Systems Key Offerings / Solution Area BP Marketing Campaign Cross Hardware 1. IBM Systems Point of View (POV) Campaign Linux on Power Power scale-out systems 1. Linux on Power, Digital campaigns 2. Power HPC Campaign 3. Power HPC-Solving problems you couldn t solve before Sales Conversation Why Infrastructure Matters for Cognitive Business IBM Systems Winning New Linux Workloads on Scale-out Solutions Enhance speed of innovation and ROI via performance, resiliency and workload capability through open technology and infrastructure improvements Improve IT's ability to do more with data and speed business transformation, while responding to critical business demands. Availability Date Available 1. Available 2. Available 3. Available Power Systems Power Systems Power Systems Power Systems Power SAP HANA on Power SAP HANA on Power Systems IBM extends the strong performance of traditional SAP on Power to SAP s in-memory database for big data.include big data in business critical analytics with SAP HANA on Power Systems, competitively priced yet offering superior throughput & RAS. Cloud on Power 1. Cloud Economics 2. Power Hybrid Cloud IBM Data engine (Hadoop), NoSQL, DB2, Cognos, SPSS 1. Data Engine for Analytics (Hadoop or Spark) Power LC 1. Power Systems LC 2. Power LC Family Line 3. Power LC - Ask for more workload Migrate to POWER8 1. Migrate to POWER8 2. IBM i Announcement Hybrid Cloud Solutions for Power Systems Builds an efficient, resilient and scalable IT architecture. Improve use of technology across the business to increase enterprise flexibility and agility. Drive new business models, process and services via emerging technologies. Analytics on Power; Winning BDA for Unstructured Data Analytics on Power Winning with Blu Enhances performance, resilience and speed of systems through infrastructure improvements Winning New Linux Workloads on Scale-out Solutions Drive new business models, process and services by rethinking infrastructure design Enhance performance, resilience and speed of HPC systems through infrastructure improvements Implement open technologies to serve stakeholders and drive performance requirements. Available 1. Available 2. Available Available 1. Available 2. Available 3. Available Power Enterprise Workload Expansion with Next Generation 1. Available and Core Applications 2016 IBM 2. Corporation Available 73

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (2 of 4) Brand Key Offerings BP Marketing Campaign Sales Conversation Availability Date Storage FlashSystem TM and DS8000 1. IBM Storage - FlashSystem for CIO, New Buyer 2. IBM Storage FlashSystem IT Architect 3. IBM Storage DS8880 Family Campaign 4. IBM FlashSystem Storage for the Finance Industry 5. IBM FlashSystem V9000 - Flash Makes Time 6. IBM FlashSystem A9000 Fast Storage Made Simple Storage Storwize 1. Storwize Turbo compression 2. IBM Storage - Storwize for IT Architect Campaign Storage VersaStack 1. Make sense of Data Modernization with VersaStack 2. IBM Storage - VersaStack Solution Campaign Q116 Show clients how FlashSystem is driving a paradigm shift in enterprise storage, enabling clients to benefit from up to 50x better performance than enterprise disk. Demonstrate that Storage rip and replace projects are a thing of the past with IBM Storwize and IBM Spectrum Virtualize TM solutions. The VersaStack campaign showcases the economic value of a converged infrastructure by Cisco and IBM. 1. Available 2. Available 3. Available 4. Available 5. Available 6. Available 1. Available 2. Available 1. Available 2. Available Storage Spectrum Control TM Insight IBM Storage: Storage Insights The Insight campaign demonstrates how to optimize storage environments with analytics-driven insights delivered in the cloud Available = New Campaign 74

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (3 of 4) Brand Key Offerings Solution Area BP Marketing Campaign Sales Conversation Availability Date Storage IBM Spectrum Protect TM 1. Spectrum Protect for IT Architect 2. IBM Storage Spectrum Protect for VP of Infrastructure New era cloud environments and applications such as analytics, mobile and social are driving huge growth in data volumes. The campaign shows how to optimize current storage environments and save money. 1. Available 2. Available Storage Spectrum Archive IBM Storage - Spectrum Archive and Linear Tape Open (LTO)... Superior security, performance and cost efficiency with limitless scale, increased flexibility, and intelligent resource management. Available Storage Spectrum Virtualize IBM Storage Spectrum Virtualize Collection Use Case: Sprawling Infrastructure customers can not manage - Enhance the capabilities of existing storage without needing new storage purchase through our IBM Spectrum Virtualize software Available Storage Spectrum Storage Suite IBM Spectrum Storage Suite Increasing agility while decreasing costs and unlocking the innovation of software to deliver storage functionality. Available Storage Spectrum Computing Accelerating Big Data and Analytics Increasing agility while decreasing costs and unlocking the innovation of software to deliver storage functionality. Available 75

SYSTEMS HARDWARE: PRIORITY CAMPAIGNS (4 of 4) Brand Key Offerings Solution Area BP Marketing Campaign Sales Conversation Availability Date z Systems Cross z Systems 1. Core z 2. z13s Announcement Redefining Digital Business with IBM z13 1. Available 2. Available z Systems Analytics, Cloud: z13, z13s, zos Connect 1. z/os Exploratory Analytics for cognitive business 2. z/os Connect Efficient, Scalable APIs for superior insights with hybrid cloud Improving service to customers with a secure cloud on IBM z Systems Real-time Analytics for cognitive business (featuring Apache SPARK) Superior performance, speed, scale for hybrid cloud (zos Connect) 1. Available 2. Available IBM LinuxONE TM IBM LinuxONE Rockhopper, IBM LinuxONE Emperor Designed for Data 1. LinuxONE Awareness Collection: Emails, local events and digital activities 2. IBM LinuxONE Wired Announcement (Rockhopper) 3. Ubuntu and LinuxONE LinuxONE Systems, Solutions and Services Superior performance, flexibility and choice: the premium Linux server. Focus on Linux, database and x86 consolidation. 1. Available 2. Available 3. Available = New Campaign = Updated Campaign 76

Power Systems 78

SAP-HANA on Power Systems - Link Expand the market for SAP HANA on Power Systems by addressing new whitespace opportunities presented by the general availability of HANA Business Suite and scale-out configurations on Power, joining existing capabilities for Business Warehouse and scale-up configurations This IBM Power SAP HANA Campaign addresses the need to enable through IT new levels of business responsiveness and agility by accelerating business/erp reporting and analytics functions using SAP HANA. Cohort: Chief Information Officer - Retain / Up-sell -- The target buyer profile is CIO of a Power Install Client who needs to deploy faster analytics of business data with an SAP HANA in-memory database. Tactics Offers Web Banner - Reduce Complexity, Accelerate ROI and Simplify IT Web Banner - Flexibility and performance for business critical workloads Web Banner - Power Systems + SAP HANA leading to IT simplification Social Tile - POWER8 + SAP HANA leading to IT simplification Social Tile - SAP HANA now runs on POWER8 IBMSystems Magazine Article Blog by VP and Managing Director of SAP, Kyle German Blog IDC Paper - Architectural Choice for SAP Customers That Want to Move to HANA PUND IT - IBM: Empowering SAP HANA Customers and Use Cases Video - NTT Data is Reaching the Full Potential of SAP HANA on IBM Power Systems 79

Power Systems LC (Launch) - Link In a waitless world, IBM and OpenPower Foundation ecosystem innovation can help you. Transform what clusters can accomplish, turn data into valuable insights and create greater efficiency and flexibility with cloud. IBM Power Systems can get faster results without the wait. This campaign includes 3 drive to emails, a social tile, a banner, followup email and Call Guide Telescript to support the Power Systems Launch Try Try Buy Tactics Social Tile driving to Launch Webcast Drive to Launch Webcast Email for HPC end users Drive to Launch Webcast Email for commercial end users Merchandising Banners driving to the Launch Webcast Offer = Webcast Follow up Email after Launch Webcast Power Launch Call Guide/Telescript 80

81 Power Cloud Economics Campaign - Link To better position your business for success, a hybrid cloud from IBM SoftLayer, with POWER8-based systems, is helping enterprises build more efficient and reliable dynamic hybrid cloud solutions with open and secure technologies to speed innovation. Cohort : CTO (CIO) - Retain/Upsell - I am considering /need/ want to set up a hybrid or private cloud. I have Power installed at our shop. As a leading CTOs I do not just develop technology strategy, leverage emerging technologies, define IT architecture, manage budgets but I also aspire for more interaction with business leaders and involvement in strategic planning. Try Tactics Offers Cloud Comic strip social tiles driving to Hurwitz paper Cloud Comic strip static banner driving to Hurwitz paper Email driving to Hurwitz paper Sales Flyer driving to the Hurwitz paper Cloud slideshare driving to Hurwitz paper Cloud 'comic strip' merchandising modules driving to Hurwitz paper Enurture email for Cloud comic strip Hurwitz paper -Three Use Cases for Optimizing the Hybrid Cloud on IBM Systems Hurwitz

82 Power Migrate to POWER8 - Link POWER8 can drive operational efficiency at the lowest cost while still remaining innovative. IBM is the only partner that can deliver a strategic platform designed for big data and analytics workloads that can extend easily into the cloud through our Power Systems portfolio. IBM POWER8 is designed for new data workloads, high transaction workloads, and mission critical workloads, that can easily and securely connect to the cloud Cohort : VP IT & Ops Vice President of IT Infrastructure and Operations of Power install base. Try Tactics Doug Balog In the Making Blog Social Tile Terri Virnig In the Making Blog Social Tile MongoDB Performance Claim Social Tile Redis Performance Claim Social Tile EnterpriseDB Performance Claim Social Tile Redis Journal Gated Offer Social Tile Power Outperforms Competitors SlideShare Social Tile Video: How to simplify your datacenter with POWER8 Video: Redis and POWER8: Developing High Performance Databases Video: Where should you run your latest apps? Mongo Webinar Social Tile Webcast: EnterpriseDB (ON24)

Storage Systems 83

Storage - FlashSystem for CIO New Buyer - Link IBM FlashSystem is driving a paradigm shift in enterprise storage, demonstrating that flash is realized in the data center. IBM FlashSystem enables customers to derive real-time analytical insights with up to 50x better performance than enterprise disk systems. Cohort CIO New Buyer - Proficiency - : Enable better decision-making and knowledge through information technology Tactics/Offers Storage Banner CIO New Buyer FlashSystem Storage Social Tile CIO New Buyer FlashSystem Storage Blog for FlashSystem Storage enurture Email CIO New Buyer FlashSystem Flash Array Deployment for Dummies ebook 84

Storage, Storwize Turbo Compression Overview Campaign Name: Storwize Turbo compression Campaign Overview This campaign demonstrates how the client can double the usable storage of their existing infrastructure. Clients are shown how they can break the cycle of having to rip out and replacing existing storage infrastructure, thereby saving time and money. DCM link Primary offerings / solutions / products Target market (industry, size, geo) Target audience / cohort Storwize Turbo compression IBM Storwize, IBM Spectrum Virtualize All industries in all geographies The buyer is a CFO or CEO faced with economic challenges managing storage infrastructure 85

Storage - IBM FlashSystem Storage for the Finance Industry - Link IBM FlashSystem Storage Finance Collection is intended to aid Sales and Marketing in identifying FlashSystem opportunities and progressing those opportunities into closed deals within the vertical segment of the Financial Industry. The Finance Industry imperatives include customer-centric services, increased flexibility, leveraging IT to increase profits, ensuring data security, risk management. Other imperatives are adapting to new payment & delivery models, data integration from disparate sources and mitigating acceleration of costs. IBM FlashSystem Storage customers can greatly improve speed of transactions, responses and data queries for specific workloads. Cohort Chief Technology Officer Tactics / Offers Brochure : IBM Storage - FlashSystem Overview for Finance Video : CTO for a major bank moves from fraud detection to fraud prevention Solution brief : IBM Storage - FlashSystem Overview for Finance Whitepaper : IBM FlashSystem storage speeds financial services Whitepaper : Edison Group: FIS Accelerates Global Banking with FlashSystem 86

FlashSystem V9000 Flash Makes Time - CIO Link IBM provides efficient retrieval of all data sources through its Flash V9000 offering. IBM is the leader in scaling for both performance and capacity. V9000 can harness client data and put the data to work so applications run better. IBM helps storage clients get faster access to all their data so they make better decisions, faster. Cohort : CIO The cohort for this campaign is CIO who wants to address multiple stakeholders' need for speed. Try Tactic / Offers Storage Social Tile FlashSystem Flash Makes Time - Social tile Flash = Time savings Social tile FlashSystem: Plenty of Fish, making happily ever after a reality Edison Group: IBM FlashSystem: Powering the Future of IT FlashSystem Family is driving a shift in enterprise storage FlashSystem V9000 data sheet Evaluator Group - Enterprise Class Solid State Storage Performance Evaluation IDC: Flash Storage: Foundational Technology For Big Data & Analytics Wanlian Securities - Accelerating financial trading with enterprise flash storage UF Health Shands Hospital

Storage - Storwize for IT Architect - Link Built with IBM Spectrum Virtualize software, the IBM Storwize family provides hybrid solutions with common functionality, management and flexibility. It includes built-in functions such as Real-time Compression and Easy Tier technology optimizing flash and hard disk drives to deliver extraordinary levels of efficiency and high performance. Cohort IT Architect Cross Sell - Strategy of Cohort - Improves performance, resilience and speed of systems through replacement and upgrading of infrastructure Tactics / Offers Storage Banner Cohort 7 PM2A Storwize Hybrid Storage Social Tile Cohort 7 Storwize Hybrid Storage 1Q16 Flash Storwize social tile to infographic Storage enurture Email Cohort 7 Storwize Hybrid Storage 1Q16 Flash Storwize Email to ESG Report Storage 1Q16 Flash Storwize Email to ESG Paper Storwize Infographic - By 2018 Most Users Still Expect SSDs to be 30% or Less of Overall Capacity ESG Paper: All-flash Arrays Can Fit Within Hybrid Storage Infrastructures 88

Storage - VersaStack Solution 1Q/16 - Link IBM and Cisco have introduced storage additions to VersaStack solution, including IBM FlashSystem V9000 allflash and IBM Storwize V5000 disk storage. Customers now have the choice of deploying IBM all-flash or hybrid storage arrays for enterprise applications from the data center to remote locations. With IBM FlashSystem V9000, VersaStack solution can power the most performance-hungry application environments. Clients with departmental workloads, remote or branch offices can leverage VersaStack solution built with IBM StorwizeV5000 and Cisco UCS Mini servers Tactics/Offers Brochure - VersaStack Solution Collection 1Q16 DCM Link Infographic - VersaStack Solution Collection 1Q16 DCM Link Redbook - VersaStack Solution Collection 1Q16 DCM Link 89

Storage: Spectrum Protect for IT Architect Overview Campaign Name: Spectrum Protect for IT Architect Campaign Overview DCM link Primary offerings / solutions / products Target market (industry, size, geo) Target audience / cohort This campaign is designed to demonstrate that IBM Spectrum Protect enables reliable, efficient data protection and resiliency for software defined, virtual, physical and cloud environments Spectrum Protect for IT Architect IBM Spectrum Protect Mid-market and LE clients in all geographies The target profile is the CIO or IT Architect who is not buying IBM storage today and should be thinking not only about virtualized storage, but a virtualized/converged infrastructure (storage, servers, networking) to simplify their infrastructure and increase agility 90

Storage - Spectrum Protect for VP of IT Infrastructure & Operations - Link IBM Spectrum Protect, can simplify data protection, whether data is hosted in physical, virtual, software-defined or cloud environments. With IBM Spectrum Protect, organizations can choose the right software to manage and protect their data while also simplifying backup administration, improving efficiency, delivering scalable capacity and enabling advanced capabilities. Cohort VP of IT Infrastructure and Operations. Oversees data center management, IT management, IT strategy, IT operations & virtualization. Set company wide vision and strategy for empowering a highly efficient workforce, including ongoing evaluation of latest available productivity and communication tools. Tactics / Offers Banner PM2A to Landing Page Spectrum Protect Static Datagram (Data Recovery Heroes) Spectrum Protect Animated Datagram (Superhero Protection) Banner PM2R to Demo Spectrum Protect Video (Tetris Blocks) Try Email - Storage Q116 Spectrum Protect email to demo Spectrum Protect Demo 91

Storage - Spectrum Virtualize for the IT Architect - Link For the IT Architect or Executive who wants to simplify management and improve efficiency of many storage systems. IBM is the only vendor that can enhance the capabilities of existing storage without requiring a new storage purchase, through our IBM Spectrum Virtualize software delivered in SVC, Storwize family and select FlashSystem offerings. Only IBM Spectrum Virtualize delivers an integrated set of storage functions from compression to encryption to mobility to storage tiering. Cohort IT Architect I am an IT Architect and have a sprawling infrastructure that I can not manage effectively. I do buy some IBM Storage but I m not investing in new storage architectures for big data. Tactics / Offers ESG Analyst Video: IBM Spectrum Virtualize Encryption Capability Part of a Larger SDS Whole' IBM Spectrum Virtualize Infographic 3 simple ways to outsmart your storage Try Analyst brief - IBM Spectrum Virtualize Encryption CapabilityPart of a Larger SDS 'Whole' FlashSystem ESG Calculator Try 5 key points to managing data growth with the IBM System Workbook Storwize V7000 Gen2 Disk 92

Storage Spectrum Storage Suite - Link IBM Spectrum Storage Suite provides unlimited access to IBM's comprehensive set of software-defined storage tools with straightforward licensing. IBM has combined all of IBM Spectrum Storage products into this single attractively priced offering. Use the infographic, analyst paper, data sheet and video to develop interest on the benefits of IBM Spectrum Storage Suite. The target profile is both new clients and clients already using some IBM Spectrum Storage solutions. Offers Infographic - IBM Spectrum Storage Suite Video - A Tale of Two Cities 3 simple ways to outsmart your storage Data Sheet - IBM Spectrum Storage Suite 93

Storage Spectrum Computing - Accelerating Big Data - Link This Spectrum Computing (SDI) Campaign shares how IBM can eliminate infrastructure silos and address resource utilization for analytics, big data and cloud-native frameworks with shared infrastructure. The lead offering for this collection is Spectrum Conductor for Spark. This collections include an infographic, social tile, whitepaper and a video to share the impact of IBM Spectrum Computing. Cohort IT Architect Tactics / Offers Infographic: Build your big data strategy on a solid foundation Social Tile: Don't be a big data dinosaur Storage - Platform Computing - Accelerating Big Data - Drive To Email Building a solid foundation for big data analytics IBM Storage - Business Value of Spectrum Computing for Big Data Analytics 94