SSDs Going Mainstream Do you believe? Tom Rampone Intel Vice President/General Manager Intel NAND Solutions Group

SSDs Going Mainstream Do you believe? Tom Rampone Intel Vice President/General Manager Intel NAND Solutions Group

Agenda Current SSD adoption in mainstream markets Innovations to go mainstream Silicon innovation SSD innovations Software innovations Call to action for NVM Industry August 2010 2

SSD Adoption Where are we? Mu 10 SSD TAM We are here 07 08 09 10 August 2010 3

SSD Adoption Where are we going? August 2010 - Source, Gartner 09-14 forecast 4

SSD Adoption Where are we going? Mu 100 SSD TAM We re just getting started! We are here 10 07 08 09 10 11 12 13 14 15 August 2010 - Source, Gartner 09-14 forecast 4

Enterprise Adoption August 2010 5

Enterprise Adoption August 2010 5

Enterprise Adoption There is a major shift in storage. We ve gone from hard disk drives that have been performing at 400 IO per second for 20 years to SSDs now performing at over 60,000 IOPS - Bob Weisickle, CTO, ZT Systems August 2010 5

Enterprise Adoption There is a major shift in storage. We ve gone from hard disk drives that have been performing at 400 IO per second for 20 years to SSDs now performing at over 60,000 IOPS - Bob Weisickle, CTO, ZT Systems August 2010 5

Enterprise Adoption There is a major shift "GridIron's in storage. products, We ve designed with Intel SSD gone from hard disk technology, drives that have the scale, performance, been performing at 400 efficiency IO per second and economics for to handle large 20 years to SSDs now performing databases at and over enterprise workloads 60,000 IOPS improving our customers' system and - Bob Weisickle, CTO, application ZT Systems performance by at least 2x. - David B. Wright, CEO, Gridiron Systems 12TB of SSDs per rack unit! August 2010 5

Enterprise Adoption Beyond Demos The Level 3 Network The Win 3x increase in transactions per server 25% reduction in storage power August 2010 Previous Config: Dual-Core Intel Xeon Four SATA HDDs 24 - servers per rack CDN Servers New Config: Dual-Core Intel Xeon Three SATA HDDs Intel X25M SATA SSD 24 - servers per rack 6

Enterprise Adoption Beyond Demos 1 Million IOPS system Workload exceeded 1 million IOPS and ~4GB/s throughput Commercial off the shelf components Meets the performance needs of the FSI segment IOMeter Dynamo 19 dynamo workers Windows 2008 Server IOMeter Dynamo Intel Xeon 12GB DRAM Intel Server Board The Win Performance Value $20K for a 1 million IOP system x8 PCIe G2 5 LSI HBAs SATA II (3Gb/s) 28 Intel X25-M 160G, 34nm, config d as 146G August 2010 7

Corporate Client Adoption August 2010 8

Corporate Client Adoption Benefits to IT include lower TCO, faster malware scans, better performance with less RAM, and extended battery life cycle - Intel IT August 2010 8

Corporate Client Adoption Benefits to IT include lower TCO, faster malware scans, better performance with less RAM, and extended battery life cycle - Intel IT August 2010 8

Corporate Client Adoption Benefits to IT include lower TCO, faster malware scans, better performance with less RAM, and extended battery life cycle - Intel IT It s clear to us that high-performing Intel X-25-M SSDs offer a viable, cost-effective alternative to traditional spinning HDDs. They provide better performance, extended battery life, greater reliability as well as reducing technical support costs. - Mike Smith, Chief Technology Officer, Managed Operations, Atos Origin UK. August 2010 8

Consumer Adoption an incredible change - Consumer review, Newegg.com Just buy it already!!! - Consumer review, tigerdirect.com the best upgrade you can do to your laptop or desktop - Consumer reviewer, Amazon.com a revolution - Consumer review, Newegg.com Cannot live without it once you experience it you ll never go back to traditional hard drives - Consumer review, CompUSA.com August 2010 9

Reaching the Consumer But it will take more 10

Innovations to go Mainstream August 2010 11

Silicon Innovation INTEL, MICRON FIRST TO SAMPLE 3-BIT- PER-CELL NAND FLASH MEMORY ON INDUSTRY LEADING 25-NANOMETER SILICON PROCESS TECHNOLOGY - Today, August 17th 8GB 2bpc on 25nm 167mm 2 August 2010 Lowering the cost Increasing capacity Setting the pace 8GB 3bpc on 25nm 131mm 2 12

Silicon Innovation Compute Quality NAND SSD and compute SLC/MLC 3bpc TLC August 2010 Consumer Electronics 13

SSD (Platform) Innovation Dual-Drive SSD + HDD Platforms continue to shrink Everyone wants Portability Fast responsiveness Low cost storage Soda Creek msata 40GB SSD SATA SATA Sandy Bridge Next generation processor Cougar Point Advanced I/O processing SSDs offer performance and power efficiency HDDs offer capacity, lower $/GB storage Best of both worlds Small form factor SSD ( msata) with Hard Disk Drive August 2010 14

Promoting Software Innovation OS/Driver Optimizations Trim, Power efficiencies RAID write back cache Storage Tiering Software developers Gaming optimizations Visual fidelity Faster responsiveness August 2010 15

Accelerating Adoption Industry Call to Action August 2010 16

Industry Call to Action - Standards JEDEC on SSD Endurance Specify the Endurance (Terabytes Written) Verify the Specification (Endurance Verification Test) SNIA on SSD Performance Call for Performance Rating Currently under committee evaluation ONFi has and continues to deliver innovation & interoperability NVMHCI Workgroup Driving Client and Enterprise solution specifications August 2010 17

Industry call to Action Reaching the Consumer Innovations for Ease of Use SSD Toolbox Cloning Software OS Detection SW Optimizations Endurance Concerns Performance Ratings Continued Education / Awareness Cloning Ratings/Quality Trim HW Install Optim ons Must make SSDs Easy for consumers August 2010 18

Industry Call to Action Reaching Enterprise and Client IT Educate, Enable, Innovate Tools to understand actual workload Software to efficiently run on high performance SSDs Storage Tiering New Interfaces Total Cost of Ownership focus Do more with less Financial Analysis Datacenter Refresh Web 2.0 19 August 2010 Energy Exploration Digital Content Cloud Computing

Conclusion SSDs are going mainstream. Period. Innovation must continue at every level, at every stakeholder August 2010 20

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