Privacy BASF Online Privacy Notice for the Master Builders Solutions Sweepstakes At BASF, we value your privacy. This privacy notice is designed to provide you with information on the personal information that we collect about users of this website for entering the Master Builders Solutions Sweepstakes and associated online services who are located in the United States and Canada, and how we collect and use such personal information. First and foremost: your personal data is only used in the following cases and will not be used in other cases without your explicit approval. Accountability We have designated a Privacy Officer who is responsible for our compliance with this Policy. The Privacy Officer may be contacted as described below. Collecting data automatically When you visit the BASF website, general information is collected automatically (in other words, not by means of registration) which is not stored as personal related data. The web servers that are used store the following data by default: The name of your internet service provider The website from which you visited us The websites which you visit when you are with us Your IP address This information is generally used for the purpose of improving the attractiveness, content, and functionality of our website, for error and bug reporting, as well as security and fraud protection. Where data is passed on to external service providers, we have taken technical and organizational measures to ensure that the data protection regulations are observed. Collecting personal data directly The personal data we collect will depend on the nature of your interaction with us, your request, or the features you are accessing, but generally includes your name, email address, postal address and contact information, company or employer, title and preferences. For example, personal data is collected when you provide us with this in the course of, say, registration, by filling out forms or sending emails, and in the course of ordering products or services, inquiries or requests for material. We also collect personal data from you when you register or signup for a contest or sweepstakes, or respond to a survey your participation is optional. How we use your data
We use the personal data we collect to perform our services to you and for the purposes set forth in this notice, to respond to your requests and where you have given us specific consent. In general, we may use your data, including personal data, for the following purposes: To provide you with and improve our products and services; for security and fraud detection purposes; to communicate with you about your account and use of our services, including to send you product updates; to respond to your inquiries; to provide you with news and newsletters, special offers, promotions, and other information we think may interest you (with your consent where required by law); for other informational, marketing, or promotional purposes; to administer sweepstakes and contests in which you participate (including to notify you and other participants of the winners); and as necessary to protect the rights of BASF and others (including as evidence in litigation in which we are involved) and otherwise required by law. You may instruct us to refrain from using or sharing your personal information for informational, marketing or promotional purposes at any time by providing written notification to our Privacy Officer. How we disclose data We will not sell or rent your personal data to unaffiliated third parties. We disclose your personal data for the purposes set forth in this notice, to respond to your requests and where you have given us specific consent. In general, we may disclose your personal data to our affiliates consistent with this privacy notice, as well as to our agents, service providers, for example our vendors, service providers, agents, or others who perform functions on our behalf. In addition, we may disclose personal information for the purposes set out below: Business Transfers: to another entity in connection with an acquisition or merger, sale or transfer of a business unit or assets, bankruptcy proceeding, or as part of any other similar business transfer, including during negotiations related to such transactions. Protecting Rights and Interests: to protect the safety, rights, property, or security of BASF, the websites, any third party, or the general public; to detect, prevent, or otherwise address fraud, security, or technical issues; to prevent or stop activity which BASF, in its sole discretion, may consider to be, or to pose a risk of being, an illegal, unethical, or legally actionable activity; to use as evidence in litigation; and to enforce this notice. Legal Compliance: to comply with applicable legal or regulatory obligations, including as part of a judicial proceeding; in response to a subpoena, warrant, court order, or other legal process; or as part of an investigation or request, whether formal or informal, from law enforcement or a government official. We also may disclose aggregate, anonymous, or de-identified information about users for marketing, advertising, research, compliance, or other purposes.
Cross-Border Transfer Notice for Canadian Residents We may transfer your personal information across provincial or national borders to fulfill any of the above purposes, including to service providers located in the United States and other jurisdictions outside of Canada who may be subject to applicable disclosure laws in those jurisdictions. You may contact our Privacy Officer (whose contact information is provided below) to obtain information about our policies and practices regarding our use of service providers outside of Canada, or to ask questions about the collection, use, disclosure or storage of personal information by our foreign service providers. Your choices As noted, we may send periodic promotional emails to you (with your consent where required by law). You may opt-out of such communications by following the opt-out instructions contained in the email. Please note that it may take up to ten (10) business days for us to process opt-out requests. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you emails about your account or any websites you have requested or received from us. Data retention We store personal data for as long as it is necessary to perform a service that you have requested or for which you have granted your permission, and we will keep personal information used to make a decision affecting you for at least one year after using it to make the decision. Thereafter we will destroy, erase or make anonymous the personal data, provided that no legal requirements exist to the contrary such as in the case of retention periods required by trade or tax regulations. Security BASF deploys technical and organizational security measures to protect the information you have made available from being manipulated unintentionally or intentionally, lost, destroyed or accessed by unauthorized persons. Where personal data is being collected and processed, the information will be transferred in encrypted form in order to prevent misuse of the data by a third party. Our security measures are continuously reviewed and revised in line with the latest technology. Right to obtain and correct information Subject to certain legal restrictions, you have the right to obtain information on all of your stored personal data, to receive, to review, and if necessary to amend or erase. To do this, just send an email to the email address indicated in the imprint or to the person in charge of data protection (see below for the relevant contact details). The deletion of your personal data will be completed unless we are legally obligated to store the information. If you demonstrate the inaccuracy or incompleteness of personal information, we will amend the information as required. If appropriate, we will send the amended information to third parties to
whom the information has been disclosed. When a challenge regarding the accuracy of personal information is not resolved to your satisfaction, we will annotate the personal information under our control with a note that the correction was requested but not made. Your California privacy rights If you are a California resident then under Cal. Civ. Code 1798.83 you may request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing by emailing us at the contact information provided below. In your request, please attest to the fact that you are a California resident and provide a current California address for your response. Cookies We and our service providers use cookies, pixels, java script, and other tracking mechanisms to track information about your use of our website. We or our service providers may combine this information with other information, including personal information, we collect about you. Cookies. Cookies are alphanumeric identifiers that we transfer to your computer s hard drive through your web browser for record-keeping purposes. Some cookies allow us to make it easier for you to navigate our Site, while others are used to enable a faster log-in process or to allow us to track your activities while using our Site. Most web browsers automatically accept cookies, but if you prefer, you can edit your browser options to block them in the future. If you would like to opt out of the advantages of these cookies, you can read in the help function on your browser how to adjust your browser to prevent these cookies, accept new cookies, or delete existing cookies. You can also learn there how to block all cookies or set up notifications for new cookies. Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer s hard drive, clear GIFs are embedded invisibly on web pages. We may use clear GIFs (also referred to as web beacons, web bugs or pixel tags), in connection with our websites to, among other things, track the activities users, help us manage content, and compile statistics about usage of our websites. We and our third party service providers also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. Third-party analytics. We may use third-party analytics companies, for example Google Analytics (see privacy policy and opt-out) to evaluate use of our websites. We use these tools to help us understand use of, and to improve, our websites, performance, ad campaigns, and user experiences. These entities may use cookies and other tracking technologies, such as web beacons or local storage objects (LSOs), to perform their services.
Do-not-track signals. Our Site does not respond to do-not-track signals. For more information about do-not-track signals, please click here. You may, however, disable certain tracking as discussed in the Cookies section above (e.g., by disabling cookies). Changes to this notice This notice is current as of the Effective Date set forth above. We may change this privacy notice from time to time, so please be sure to check back periodically. We will post any changes to this notice on our Site, and will take steps to notify users of material changes to their personal information we have collected, such as via email or prominent notice on our website. Contact If you have any questions or ideas, please refer to the following contacts: For US residents: Please direct privacy-related inquiries to Bethann.Spiotta@basf.com or at 100 Park Avenue, Florham Park, NJ 07932, Attention: Bethann Spiotta. For Canadian residents: Please contact our Privacy Officer at Privacy.Officer@basf.com or at 100 Milverton Drive, 5 th Floor, Mississauga, ON L5R 4H1.