Chapter 22: Communication Process Study Guide Matching Match the following terms with their definitions. A. barrier B. channel C. decoding D. empathy E. encoding F. feedback G. four Cs of writing H. memo I. nonverbal communication J. prejudice K. receiver L. report M. scanning N. sender O. skimming P. transmission Q. verbal communication 1. The process of turning the idea for a message into symbols that are communicated to others. 2. The act of sending a message. 3. How a message is transmitted, such as face-to-face conversation, telephone, e-mail, text, or any other vehicle. 4. The person who gets a message. 5. Translating the message into terms that the receiver can understand. 6. A brief message sent to someone within an organization. 7. Actions, as opposed to words, that send messages. 8. A feeling of like or dislike for someone, especially when it is not reasonable or logical. 9. The process of seeing things from the point of view of another person. 10. Quickly glancing over the entire document to identify the main ideas. 11. Clear, concise, courteous, and correct communication. 12. The person who has a message to communicate. 13. Moving the eyes quickly down the page to find specific words and phrases. 14. Speaking. 15. A longer discussion of a topic presented in a structured format. 16. Anything that prevents clear, effective communication. 17. The response of the receiver to a message that also concludes the communication cycle.
True/False Indicate whether the statement is true or false. 18. Communication is the process of sending and receiving messages that convey information, ideas, feelings, and beliefs. 19. The sender of a message is always one person. 20. In order for a language to be understood, both the receiver and the sender must know the language. 21. Once a message is decoded, it is ready to be sent. 22. Listening is an innate ability, except in the case of a physical disability, but hearing is a conscious action. 23. Words are very powerful. 24. The writing process is a set of sequential stages for each writing task. 25. The term memo is short for memorandum. 26. Tone of speech is very important in nonverbal communication. 27. Slang is the English language, grammar, and spelling generally used in professional writing. 28. Active listening takes place when the listener is focusing on what is being said. 29. Empathy enables people to understand how someone is feeling, even when they do not have the same feelings; it is a key to effective listening. 30. Reading for detail takes much less time than skimming or scanning. Multiple Choice Identify the choice that best completes the statement or answers the question. 31. Which of the following is not an element in the communication process? A. Sender. B. Receiver. C. Green marketing. D. Translation. 32. Marketing professionals send many messages. A. inappropriate and unflattering B. partial and incomplete C. funny and sad D. promotional and business 33. Which of the following is not a sending barrier? A. Presenting professional-looking text and graphics.
B. Presenting visually unattractive text or inappropriate graphics. C. Using inappropriate language. D. Using poor grammar or spelling. 34. are often written to present new ideas, propose solutions to problems, or summarize work completed. A. Rules B. Etiquettes C. Evaluations D. Reports 35. Which of the following is a formal speaking opportunity? A. Having a phone conversation. B. Sending a memo. C. Chatting with coworkers during a break. D. Speaking in front of an audience. 36. Facial expressions, including smiles, frowns, raised eyebrows, and eye contact are a form of. A. body language B. verbal communication C. presentation skills D. telephone etiquette 37. Which of the following is not a passive listener? A. Narrow listener. B. Active listener. C. Careless listener. D. Defensive listener. 38. Which of the following is not a listening barrier? A. Feedback. B. Interruptions. C. Assumptions. D. Planning a response. 39. Prejudice interferes with the communication process because it generally means an opinion was formed the communication has ended. A. after B. during C. before D. when 40. Which of the following can help to improve reading comprehension? A. Read when you are very tired. B. Talk on the phone while reading. C. Watch TV while reading. D. Focus on the words to understand their meanings. Completion Complete each statement. 41. The is a series of actions on the part of the sender and the receiver of the message the path a message follows.
42. The response of the receiver to a message at the end of the communication cycle is called, and it may be positive or negative. 43. communication is recording words through writing or keying to communicate. 44. barriers can occur when the receiver says or does something that causes a message not to be received as intended. 45. stationery has the name and address of the company printed at the top of the page. 46. is nonverbal communication through facial expressions, gestures, body movements, and body position. 47. Using good manners on the telephone when making or receiving calls is considered good telephone. 48. People often _ when they have a limited amount of time to read a lot of material, so they read the headings and captions and look at any pictures. 49. reading takes place when the reader is thinking about what he or she is reading. 50. listening takes place when the listener is not paying attention to what is being said.