CDX-GT710HD - PRODUCT INFORMATION DOCUMENT Product announce date: August 15, 2012 Product on shelf date: November 15, 2012 MODELS (FAMILY) CDX-GT270MP CDX-GT470UM CDX-GT57UP CDX-GT570UP CDX-GT575UP CDX-GT710HD CDX-GS500R ALTERNATE NAME(S) CDX-GT710HD Receiver with Pandora control CONSUMER FACING DESCRIPTION (40 CHARACTERS)-FEEDS ONTO FACT TAGS CD/USB HD Radio Receiver w/pandora SHORT BULLETS / FACT TAG BULLETS (55 CHARACTERS)-FEEDS ONTO FACT TAGS FOR SELECT RETAILERS AND SHOULD BE COMPETITIVE GIVEN OTHER MANUFACTURER FACT TAG APPROACH KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER. (MAX 10 BULLETS) HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. Step up features 1 Front USB in for ipod 3, iphone 3 & other USB devices 2 2 Pandora internet radio app control for iphone 4 3 Integrated HD Radio tuner 8 with itunes Tagging 4 Dynamic Color Illuminator TM with Sound Synchronization 5 SiriusXM Satellite radio connector ready 5 6 Intuitive Quick-BrowZer and ZAPPIN search features 7 CD and MP3/WMA/AAC music file playback 1 with DM+ 8 Advanced Sound Engine with EQ7 & HPF/LPF crossovers 9 Automatic Level Optimizer balances levels between tracks 10 Detachable faceplate with LCD display & front aux input 11 Hi-power 52 watt x 4 Dynamic Reality Amp 12 2 Volt front, rear and sub preamp outputs 13 Digital Clarity Tuner with Radio Data System (RDS) 14 Convenient wireless remote (RM-X211) 15 Steering wheel remote control input ready 7 REFERENCE INFORMATION ONLY. NOT FOR USE IN COMMUNICATION. FOR INTERNAL USE ONLY! TARGET Car audio consumers looking for HD Radio and iphone INFORMATION: connectivity (TARGET AUDIENCE) MAJOR COMPETITORS: (WHAT IS CURRENTLY IN MARKET?) COMPETITIVE FEATURES: (WHAT ARE THE SONY Pioneer, Kenwood, Alpine Front USB, integrated HD Radio, Pandora app control for iphone
SPECIFIC FEATURES) LINE-UP FEATURES: (HOW THIS FITS IN OUR PRODUCT LINE- UP) National Distribution with HD Radio, USB and Pandora for iphone KEY FEATURE COPY CONSUMER FACING KEY SELLING POINTS IN ORDER OF PRIORITY. MUST BE WORDED AS CLEAN AND SIMPLE BENEFIT DRIVEN. IMAGE JPG CAN BE HERO IMAGE OF ASSOCIATED TECH FEATURE OR TECH ICON OR RICH MEDIA THUMBNAILS; DO NOT PUT LIFESTYLE IMAGES IN FEATURE AREA. FEATURE (35 CHARACTER MAX) MARKETING DESCRIPTION / LONG BULLETS (250 CHARACTERS MAX) IMAGE FILE NAME Feature Headline/Name Feature Description Image and file name 1 Versatile front USB 1-wire input 2 Pandora Internet Radio Control 4 Connect and charge your Walkman, ipod 3, iphone 3, Android 6, Blackberry 6, or other compatible USB device 2 while accessing your digital music files via the front USB input. You can also view metadata like song title and artist on the front display. Pandora is the leading internet radio service, giving people music they love anytime, anywhere, through personalized radio stations. The CDX-GT710HD provides complete access to your Pandora account using File: USB input.jpg iphone_4_pandora.jpg
3 HD Radio 8 with itunes Tagging 4 Variable Color Illumination 5 SiriusXM Satellite radio ready 5 your iphone 4. The integrated HD Radio tuner receives compatible AM and FM radio stations signals 8 in digital format for improved sound quality while providing metadata information and itunes Music Tagging so that you can find the songs you like later. Match your radio s illumination with over 35,000 colors to complement your existing vehicle lighting components with the Dynamic Color Illuminator TM. With selectable Sound Synchronization, the timing of the color change is synchronized with the audio source. The on-board SiriusXM connector 5 simplifies satellite radio installation by eliminating compatibility issues and providing direct connection to the new platform of tuners. Image: CDX-GT710HD_HD Radio display_blue.jpg Dynamic Color illuminator_pid image.jpg SiriusXM_XV200_ant_top.jpg 6 Intuitive music Use Quick- File: Intuitive search features.jpg
search features 7 Plays CDs and popular digital files 1 8 Custom sound settings with EQ7 BrowZer to find music by artist, album, genre, song or playlist. Jump Mode allows you to fast forward through a category in 10% increments while the ZAPPIN feature can play a 6, 9, or 30 second intro clip to help you find a specific song. Multi-format playback lets you play your MP3, WMA, or AAC songs 1. Hear digital music files in their original vibrancy with DM+ (Digital Music Plus), a Sony codec enhancer that reproduces detailed frequencies from compressed audio files. The Advanced Sound Engine uses EQ7 equalizer, adjustable LPF/HPF crossovers, Listener Position calibration, DM+ advanced sound restoration, Rear Bass Enhancer, and Dynamic Loudness volume leveler to deliver an impressive listening experience. File: CD-MP3-WMA-AAC playback disc.jpg File: EQ-spectrum-analyzer.jpg 9 Smooth Automatic Level File: Automatic Level Optimizer simulation graph.jpg
playback transitions 10 Convenient control panel design 11 Powerful indash amplification 12 RCA outputs for system expansion Optimizer analyzes each tracks playback levels and adjusts output level to optimize transitions between tracks and sources. The easy-to-read single line LCD display shows clock, station ID and track data when playing back digital files from CD or external USB devices. Front auxiliary input lets you connect almost any portable audio device to your car's sound system. The internal Dynamic Reality Amp delivers 52 watts x 4 to your interior speakers, allowing you to crank up the volume while maintaining low distortion, low noise levels and smooth frequency response. Your music isn t just louder, its clearer too. When you re ready to expand your system, the CDX-GT710HD offers 2 volt front, rear and sub preamp RCA outputs for external amplifiers. The adjustable subwoofer level control lets you dial in the bass when you re File: CDX-GT710HD_display_front-aux_wire.jpg File: Dynamic Reality Amp_IC_52x4.jpg File: RCA out_3 pair.jpg
13 The immaculate reception 14 Convenient wireless remote included ready to pump it up. The Digital Clarity Tuner delivers industry leading signal to noise ratios, lower interference, better multipath rejection and better stereo separation. The RDS feature displays broadcast information when listening to compatible AM/FM stations. Control your receiver while keeping your eyes on the road with the included wireless card remote (RM- X151). File: Digital Clarity Tuner_IC.jpg File: RMX-151.jpg 15 Steering wheel control ready input 7 This receiver is compatible with aftermarket remote control adapters 7 designed to utilize the vehicles existing, primary radio controls directly from the steering wheel. The 1/8 rear panel mounted remote input jack allows for simple connectivity. Image: Wired remote control input_rear with hand.jpg ADDITIONAL RESOURCES: Product App prioritization SONY RELATED TECHNOLOGY LOGOS: Front auxiliary input
Front USB input MP3 file playback WMA file playback AAC file playback Digital Music Plus Dynamic Color Illuminator Quick-BrowZer ZAPPIN EQ7 Advanced Sound Engine Hi-Power 3 RCA preamp outputs Lo-pass/Hi-pass filters Digital Clarity Tuner Radio Data Systems PARTNER LOGOS: Android phone playback HD Radio Pandora SiriusXM Made for ipod / iphone ADVERTISING COPY
HIGHLIGHT PRODUCT BENEFIT AND/OR FEATURE MESSAGE. PRODUCT HEADLINE (SUGGGEST 20-35 CHARACTERS FOR SONY STORE ONLINE/OFFLINE, CRM ACTIVITY.) More music choices including HD Radio 10 words (12) 25 words (29) 50 words (49) Enjoy the drive with HD Radio 8, Pandora app control 4 and USB input 2. Enjoy driving with integrated HD Radio 8 and in-dash control of your Pandora app on your iphone 4. Also connect to ipod 3 or other USB devices 2, it's also SiriusXM control ready 5. Even long drives are a breeze with the integrated HD Radio 8 tuner and in-dash control of your Pandora app on your iphone 4. You can also conveniently connect to your ipod 3 and other USB devices 2. This CD receiver is also SiriusXM TM control ready 5, putting unlimited listening options at your fingertips. RETAIL EXPERIENCE BULLETS (20-35 CHARACTERS MAX)-UTILIZED ON TILES AND TAGS FOR SONY STORES, WEBSITE, RETAIL DISPLAYS AND CRM ACTIVITIES; SHOULD BE ALIGNED WITH FACT TAG BULLETS IN ORDER OF PRIORITY WHEN POSSIBLE. HERO MODELS ONLY AND NO ACCESSORIES NEED EXPERIENCE BULLETS. MUST BE WORDED AS CLEAN AND SIMPLE BENEFITS FOR THE CONSUMER AND AS SHORT AS POSSIBLE FOR USE IN SMALL SPACES AT RETAIL AND ONLINE. (MAX 3 BULLETS) 1 Simple front USB connectivity 2 2 Pandora control for iphone 4 3 Enjoy HD Radio 8 programming 4 SiriusXM satellite radio ready 5 5 Plays CDs and popular digital files POSITIONING:. CONSUMER FACING COPY TO BE FILLED OUT WHEN TEAMS IDENTIFY NEEDS. DI AND HD TEAMS UTILIZE THESE FIELDS BUT OTHER GROUPS DO NOT NEED TO FILL OUT IF NOT UTILIZED. CATEGORY HEADLINE CATEGORY MESSAGE SONY CAMPAIGN MANTRA CONSUMER FACING COPY. make.believe make.believe (make-dot-believe): Anything you can imagine, you can make real. CAMPAIGN MESSAGE LEGAL AND FOOTNOTES FOOTNOTES 1. Not all files may playback due to file variations. Copyright protected ACC-LC files not supported. 2. Not all USB devices are compatible. Consult www.esupport.sony.com for complete details.
3. Works with ipod touch (1st 4th generations), ipod nano (1st 6th generations), ipod classic, ipod with video and iphone, 3G, 3GS, 4 and 4S. 4. Works with iphone 3G, 3GS, 4 and 4S via USB port. 5. Requires tuner and subscription service, sold separately. 6. Compatible with Android TM or Blackberry smartphones supporting MSC (Mass Storage Class) devices, users required to manually select MSC/USB connection in smartphone menu for proper functionality. 7. Compatibility varies by manufacturer as not all devices are compatible. 8. HD Radio reception requires tuner to be within range of station s HD Radio signal. 2012 Sony Electronics Inc. All rights reserved. Reproduction in whole or in part without written permission is prohibited. TRADEMARKS Sony, ZAPPIN, Walkman, Quick-BrowZer and their respective logos are trademarks of Sony. ipod, ipod classic, ipod nano, ipod mini, and iphone are trademarks of Apple Inc. PANDORA, the PANDORA logo, and the Pandora trade dress are trademarks or registered trademarks of Pandora Media, Inc., Android and the Android logo are trademarks of Google, Inc., used with permission. All other trademarks are trademarks of their respective owners. Third-party features are subject to change or termination without notice. Subscription fee and/or PC registration may be required.