Virtualizing Mission Critical Applications for Business Production bernie baker sr. vspecialist, vcp, vexpert emc corporation, vce alliance team +1 (339) 293-2320 dave toonders director, systems engineering vmware, inc. +1 (416) 560-8956 1
Forward-Looking Statements This presentation may contain forward-looking statements as defined under the Federal Securities Laws. Actual results could differ materially from those projected in the forwardlooking statements as a result of certain risk factors, including but not limited to: (i) adverse changes in general economic or market conditions; (ii) delays or reductions in information technology spending; (iii) our ability to protect our proprietary technology; (iv) risks associated with managing the growth of our business, including risks associated with acquisitions and investments and the challenges and costs of integration, restructuring and achieving anticipated synergies; (v) fluctuations in VMware, Inc. s operating results and risks associated with trading of VMware stock; (vi) competitive factors, including but not limited to pricing pressures and new product introductions; (vii) the relative and varying rates of product price and component cost declines and the volume and mixture of product and services revenues; (viii) component and product quality and availability; (ix) the transition to new products, the uncertainty of customer acceptance of new product offerings and rapid technological and market change; (x) insufficient, excess or obsolete inventory; (xi) war or acts of terrorism; (xii) the ability to attract and retain highly qualified employees; (xiii) fluctuating currency exchange rates; (xiv) litigation that we may be involved in; and (xv) other one-time events and other important factors disclosed previously and from time to time in EMC s filings with the U.S. Securities and Exchange Commission. EMC disclaims any obligation to update any such forward-looking statements after the date of this presentation. 2
CIOs and IT Operations Want to Virtualize More Our CIO told the team that we need to virtualize as much as we can as soon we can Organizations are on the path to 100% virtualization for: Consolidation and infrastructure efficiency Simpler management Built-in availability Greater Agility VI Admin, VMware Customer 3
No way, Say Many App Owners The Exchange admin vetoed the virtualization project, he felt it was too risky VI Admin, VMware Customer Tier 1 applications raise unique challenges: What is the performance overhead? Will I be guaranteed resources? What s in it for me? Does my ISV have virtualization-friendly support and licensing policies? 4
The Trend Is Clear % of customers running apps in production on VMware 56% 53% 50% 36% 41% 34% 24% 27% MS Exchange MS SQL MS SharePoint Oracle Middleware Oracle Source: VMware customer survey, September 2008, sample size 1038 Data: Within subset of VMware customers running a specific app, % that have at least one instance of that app in production in a VM DB IBM WebSphere IBM DB2 SAP In a recent Gartner poll, 73% of customers claimed to use x86 virtualization for mission critical applications in production Source: Gartner IOM Conference (June 2008) Linux and Windows Server Virtualization Is Picking Up Steam (ID Number: G00161702) 5
Yes You Can! Debunking Common Objections for Tier 1 Apps Performance Virtual Machines run the most demanding apps 8 vcpus and 255 GB of memory Small overhead (typically 2% to 10%) Scale apps better on large multicore servers Double server capacity for Exchange 2007 ISV Support / Licensing Majority of large ISVs support VMware Microsoft, SAP and IBM provide full support Oracle in grey zone has support statement Licensing costs often reduced with virtualization Per vcpu licensing: pay only for what you use Physical processor licensing: consolidate multiple licenses on shared cluster 6
% of Applications >95% of Apps Match Native Performance on Virtual Machines ESX 2 ESX 3 ESX 3.5 ESX 4 30% - 60% 20% - 30% <10% - 20% <2% - 10% Overhead 1 vcpu 2 vcpu 4 vcpu 8 vcpu < 4 GB 16 GB 64 GB 255 GB 380 Mb/s 800 Mb/s 9 Gb/s 30 Gb/s < 10,000 20,000 100,000 > 350,000 1. Source: VMware Capacity Planner assessments Application Performance Requirements 7
Benefits of Databases on VMware Performance Server Consolidation I/O is not an issue Scale up and out Newer HW can Increase Performance Fully Utilize Hardware Maintain Application Isolation Scale dynamically and right-size infrastructure Rapid Provisioning Streamline activation, deployment, and validation of servers Avoid Manual Configuration Errors Change Management Faster, more accurate change mgmt. using fewer resources Move tested configurations into production in minutes High Availability VMotion, HA, FT, DRS Without Clustering or RAC Business Continuity SRM HW Reduction at failover site Comprehensive Testing of DR solution 8
Apps Run Better on the Private Cloud Consolidation Cut Infrastructure and Software License Costs Achieve 5X - 10X server consolidation for large apps Increase utilization of software licenses App Lifecycle Accelerate App Lifecycle from Dev to Production Reduce provisioning times from weeks to minutes Self-service provisioning Quality of Service Guarantee Application Quality of Service Policy-driven Service Level assurance Provide cost-effective HA and simple Disaster Recovery 9
Attributes of Today s Data Centers Trusted Controlled Reliable Secure Multiple Incompatible Architectures 10
Attributes of Cloud Computing Trusted Controlled Reliable Secure Dynamic Cost-Efficient On-Demand Flexible Multiple Incompatible Architectures Homogeneous x86 Architecture 11
The Best of Both Worlds Customers Private Cloud Trusted Controlled Reliable Secure Trusted Dynamic Controlled Cost-Efficient Reliable On-Demand Secure Flexible vsphere = Cloud OS Compute Storage Network Dynamic Cost-Efficient On-Demand Flexible Service Providers Public Cloud 12
Three Approaches to Cloud Computing Verticalization Virtualization Über-cloud Applications Middleware Database Operating System Server Storage Applications Middleware Database Operating System Virtual Infrastructure CPU Pool Storage Pool Network 13
How Do You Get There from Here? COST EFFICIENCY QUALITY OF SERVICE BUSINESS AGILITY IT Production Business Production IT as a Service 85% 70% 30% 15% How? 14
The Journey to The Private Cloud IT Production Business Production IT-as-a-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% % Virtualized 50% 30% 15% Platinum Gold 15
The Journey to the Private Cloud IT Production Lower Costs Business Production Improve Quality Of Service IT-as-a-Service Improve Agility % Virtualized Development, Test & IT Owned Applications 50% 85% 95% 30% 15% Platinum Gold 16
EMC Ionix EMC Avamar EMC Replication Manager EMC Recoverpoint RSA Envision RSA DLP/vShield Zones vsphere Scaling Cisco UCS scaling EMC V-Max scaling Application APIs Availability Security Scalability vcenter 4.0 VMware vsphere 4.0 Infrastructure APIs vcompute vstorage vnetwork EMC vcenter Plugins EMC VM-Aware Storage Cisco VM-Aware Network Universal use of latest Intel Technologies across VMware, Cisco and EMC EMC PowerPath/VE EMC SRM API integration All EMC VAAI-Ready EMC FCoE and 10GbE Support Cisco VN-Tag Cisco Nexus 1000V Cisco FCoE and 10GbE Support 17
Optimized for VMware (over 60 integration points) vcenter Integration Single point of control for storage tasks Just 2 clicks to provision storage VAAI Integration Intelligent off-loading of storage functions to EMC storage Accelerates VM deployment, replication, Storage vmotion 10X less I/O, 10X more VMs, up to 10X faster FAST Suite optimized for virtualization Automatically meet dynamic virtual workload demands 18
Demo EMC and VMware deliver Storage DRS... Today. 19
The Journey to the Private Cloud IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% 30% Mission 50% Critical Applications 15% Platinum Gold 20
Virtual Server Evolution Standalone Consolidation Pools of Cooperation Virtual Infrastructure Exchange File/Print Exe t Exe t AP ERP Virtual Infrastructure Virtual Infrastructure SAP ERP Virtual Infrastructure Stor age Pool P Virtual Infrastructure 21
Virtual Storage Evolution Standalone Consolidation Pools of Cooperation F A S T Federation 22
Virtual Servers and Virtual Storage Federation cooperating pools of resources Data Center Exe Data Center t dynamic application and data movement Data Center P Data Center 23
EMC VPLEX Capabilities Advanced Data Cache Open Storage Support VPLEX WAN VPLEX Array Aware Distributed Cache Coherence Data Center Data Center EMC & Non-EMC Arrays EMC & Non-EMC Arrays April 2010 2011 VPLEX Local Data Center VPLEX Metro Synchronous VPLEX Geo Asynchronous VPLEX Global Anywhere 24
The Journey to the Private Cloud IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% 30% 50% Run IT As A Business 15% Platinum Gold 25
Standardization Improves Predictability Certified configurations Vblock small, medium and large Standard target platform for ISVs Vblock2 Vblock1 Vblock0 26
IT-as-a-Service SLA-Driven Management Availability Security Performance Cost $ 99.99% High.2 ms $500K Application Service Catalog VMware vcloud Director & vcenter Infrastructure Service Catalog EMC UIM Platinum Gold Silver Bronze Copper CPU Pool Network Storage Pool 27
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The Benefits of the Private/Public Cloud 29
EMC Virtualization Services Capabilities Strategy Design Implement Operations Discovery Analysis Detailed Design Pilot and Test Implement Transition Continuous Improvement Manage the virtual program, processes, and environment Create business case; determine requirements Create operational best practices, processes Transition operations to new virtual model Report metrics continuously Optimize virtual infrastructure and service levels Develop strategic endstate architecture and roadmap Develop detailed design Deploy virtual infrastructure Develop skills Virtualize Tier 1 applications Rationalize application portfolio; determine platform strategy Profile application characteristics Migrate applications to virtual environment Manage the Virtualization program 30
Enhancing Skills and Expertise Featured Courses from EMC Education Services Hands-on workshops to integrate and optimize capabilities of EMC storage platforms in VMware virtualized application environments VMware vsphere integration with CLARiiON, Celerra, and Symmetrix Performance and capacity optimization involving CLARiiON, Celerra, Symmetrix, ControlCenter StorageScope and multiple server operating systems Symmetrix FAST Configuration and Management VMware courses, available from EMC VMware vsphere Install, Configure, Manage VMware vsphere Manage Availability VMware vsphere Design Workshop And more Cloud Computing Foundations e-learning Expand your public, private, and hybrid cloud perspective Learn more http://education.emc.com 31
Only EMC provides the most & comprehensive support for vsphere and VMware s companion product portfolio can deliver the scale and integration diversity required to reach your virtualization SLAs and goals is the industry leader with a turnkey, full integrated platform of products, services and solutions that fuel the transformation from physical to virtual Joint offering with Cisco & VMware -- Vblock brings the broadest set of capabilities, know-how and technology offerings to extend the value of your VMware investment -- accelerating, extending and enhancing your Journey to the Private Cloud 32
EMC: The #1 Choice for Virtualized Environments Why do twice as many CIOs pick EMC for their VMware environments? Best technology + Best people + Best solutions = Zero Risk 33
Next Steps Review Reference Architectures on www.emc.com and www.vmware.com Meet with an EMC vspecialist to learn more Meet with EMC Consulting to develop a strategy Accelerate your Journey to the Private Cloud Visit us on the web to learn more on specific apps: http://www.vmware.com/solutions/business-critical-apps/ Best Practices, Reference Architectures, and Case Studies Microsoft Apps (Exchange, SQL, SharePoint) Oracle SAP Download ISV toolkit for VMware customers http://www.vmware.com/files/pdf/resources/isv_toolkit_vmware_customers.pdf Contact VMware Account Manager and Professional Services Solutions Architect P2V Acceleration Services Other PSO Offerings 34
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