! CAPS MANITOBA with Hugh Culver
PROBLEMS Money makes our decisions Wait for bookings Chase techie solutions Don t invest in product Poor systems Weak disciplines. www.expertsenterprise.com
TODAY Afternoon A formula for success Goals Enterprise thinking Build your calendar first Sales Funnel with content Products Before/During/After units How to micro-outsource Write faster and better Fast ways to grow your list Super easy testimonials 1:1 attention for you. Building a freedom team Systems Webinars.
ENTERPRISE FORMULA GOALS PRESENTATIONS PASSION => HUNGRY AUDIENCE PRODUCTS CAMPAIGNS LIST BUILDING COMMUNITY SYSTEMS DISCIPLINE.
STEP UP WITH GOALS income bookings writing products campaigns Investment presentations conferences/learning S/M platform web site blog/podcast/guest blogs/video building your team master mind group/coach/mentor time off/retreat skill development.
Build your calendar first Travel, Family, R&R, Stat holidays Bookings/Holds Live Events Interviews Teleseminar/Webinars Education Release Articles/Reports Release CD/DVD s Blogs Podcasts Books, Workbooks Writing retreats. www.hughculver.com
Build your calendar first
Build your calendar first
ee.com blog ee podcast hc.com blog bookings holds kindle-free events GMAB webcasts hughculver.com
podcast interviews presentations S/M YouTube blog campaigns affiliates webinars guest posts Opt-In nurture $
Webinars/Teleseminars
Webinars/Teleseminars Adds value Create new content Pull new leads Make an offer Learn from attendees Valuable recording.
Web site Opt-in Design 1) Provide value 2) Collect names 3) Sell products Add contacts to list Announce campaign/ event Publish blog Purcha$e product your website Opt-in Auto Responder sequence (deliver product and nurture) Emails to list Deliver product www.hughculver.com
Win clients with Webinars A to Z set up for your first webinar. " Consultation " Complete How To guides " Webinar platform " Set up webinar " Create 2 email campaign and S/M posts " Update website " Pre-event sound check " Live support " After Unit coaching.
INVEST IN PRODUCTS Already purchase/consume? Serve the most people? What do I enjoy? Least cost/effort? Create revenue? Do immediately, 2nd, 3rd, etc? www.expertsenterprise.com
YOUR Expert s Enterprise S p e a k i n g Client options Self hosted Products Break out sessions (at conferences) KEYNOTE Emcee Seminars (in house) FACILITATION Coaching Retreats webinars Public seminars host a Conference Leader forums Membership programs. On-line courses Workbooks (BOR or with sale) affiliate sales Video tutorials Ebooks Books Kindle DVD/CD packs.
Webcasts Opt-in gift Articles Interviews Guest posts HC.com Kindle Book Blog Vids Blog Vids Resources Podcast Guest posts EE.com Articles Interviews Opt-in gift Affiliate sales Webcasts
www.expertsenterprise.com
www.expertsenterprise.com
hughculver.com
hughculver.com
hughculver.com
Kindle select 70% control over price up to 5 free days (every 90) paid for loans. hughculver.com
www.expertsenterprise.com
OPT-IN PRODUCTS Check list Self assessment tool ebook Article Audio lesson Screen capture lesson Video lesson Video presentation Resource list. www.expertsenterprise.com
Screenflow example
Building Your Team Bookkeeper Accting S/Media Graphic design Office Typing Web pages Transcribing post blogs Printing/ w.books book covers Experts Enterprise book layup Video Audio editing Web design podcast edit/post www.hughculver.com
SYSTEMS OF SUCCESS Before/During/After Units Writing Webcasts Blogging Enquiry Follow up Collecting Contacts Meeting Planner Resources on-line. www.hughculver.com
hughculver.com
hughculver.com
Detailed prog. desc. C.T.A. A/V Intro. Bio. Pics (lo/hi). hughculver.com
TODAY Afternoon A formula for success Goals Enterprise thinking Build your calendar first Sales Funnel with content Products Before/During/After units How to micro-outsource Write faster and better Fast ways to grow your list Super easy testimonials 1:1 attention for you. Building a freedom team Systems Webinars.
Invoicing System Traditional Proposal Contract 1st invoice 2nd invoice Travel expenses Better System Proposal, contract 1st Invoice (including travel est) = 50% Ttl 2nd invoice = 50% Ttl www.hughculver.com
typing service welcome CSV file gift sent out upload to CRM campaigns nurture emails. receive gift +1 day e-tip +1 week e-tip offer product +1 week e-tip.
www.hughculver.com
Campaign systems Blog posting Event campaign Video shoot Podcast Mind map Mind map Mind map Invite Draft/edit/final 3-4 emails Flip chart Interview Tweets Script Shoot Intro/outro Image Web page Edit (light) Edit Keywords Load emails Vimeo/ Upload Post/format Host show Blog Youtube post Post blog Bufferapp Recording out HC time 1.5 hrs/post 2 hrs/event 0.5 hrs/vid 2 hrs/post Outsource $1.80/post $25/event $12/vid $2.5/post hughculver.com
Topics and Micro-Topics The tools, Books, Systems and Resources that helped us the most. Is your work changing lives? Here s how to tell. What s ACTUALLY important to think about in your business. 10 fastest ways to become and even better writer. What publishing 500 blog posts taught me about rocket science.
Topics and Micro-Topics The difference between the wise and the foolish How do you become and overnight success? How to get rid of professional isolation and loneliness - for good. Is your destiny leaving you clues? How to find time for the important project? Why you-yes, You!-should consider writing a book.
Topics and Micro-Topics When a prospect calls 5 ways to win the sale without sounding like an idiot Grow your sales one person at a time Show your personality Lists, lists, lists-do you have too many of them? Pick a lane-make more income by doing less Turn on non-work.
Create a new speech Mind dump Mind map Template Design Edit Test.
Template Mind Dump
The secret template The PROBLEM My STORY The SOLUTION The MAIN POINTS Do s and Don ts Next STEPS.
Video testimonial example
ADDING TO YOUR TOOLBOX Dropbox 1password Screenflow/Camtasia Vimeo Survey Monkey Evernote Mail Chimp Instantteleseminar Meeting burner. www.expertsenterprise.com/resources