Press Release Sony s New Walkman Range Appeals to Audiophiles with Video and Colours The new compact Walkman NW-A800 series offers a stunning audio and visual experience while the affordable NW-E010 series appeals with its superb sound quality and colourful design Hong Kong, April 11, 2007 Sony Corporation of Hong Kong Limited today announced the latest Walkman line-up, the Walkman NW-A800 series and Walkman NW-E010 series. The sleek NW-A800 series is a slim video MP3 player that can play back up to 8 hours 1 of video while the trendy NW-E010 series is a small, elegant and easy-to-use MP3 player that comes in 5 distinct colours. Integrated into the players are Sony s original Clear Audio technologies that reproduce sounds to satisfy even the most demanding audiophiles. The two new players, combining superior sound quality, exceptional design and long battery life, provide an unparalleled listening experience for users on the move. The Walkman NW-A800 series comes with 4 Clear Audio technologies newly developed Digital Sound Enhancement Engine (DSEE), Clear Bass, Clear Stereo and bundled ø13.5mm EX headphones to generate flawless sounds. More than just a music player, this Walkman series can play back videos encoded in high quality codecs like AVC (H.264/AVC) baseline profile and MPEG-4, both at up to 30 frames per second (fps). The bright 2-inch QVGA (320 x 240 pixels) TFT LCD screen can display videos and JPEG images with high resolution, high contrast ratio and vivid colour reproduction. With a thickness of only 8.3mm and weighing only a mere 53g, it is the ideal portable MP3 player for music and video lovers. Alternatively, the Walkman NW-E010 series is an ideal choice for customers who look for a small, lightweight player to play music on the go. As small as an USB thumb drive, this Walkman series comes with 2 built-in Clear Audio technologies Clear Bass and Clear Stereo, to provide up to 30 hours 2 of pure listening pleasure. The direct USB jack and intuitive operating controls make it an easy-to-use player providing greater convenience when transferring music or data. The beautiful, colour LCD can display cover art and up to 3 lines of text to provide more track information. Available in 5 different colours, this is a music player that marries superior sound technology with a stylish design. Sound Quality at its Best Developed by Sony for MP3 Walkman players, both of these new series integrate Clear Audio technologies to realize superb sound quality. The players utilize Clear Stereo technology to prevent 1 When playing MPEG-4 384kbps and time is approximated when the brightness of the screen is set to 3. The battery life may differ depending on ambient temperature or the status of use. 2 Using ATRAC 132kbps music file, all sound effects, New Song Pop Up and "Screensaver" are turned to "Off" or "None". Display Time is set to other than Always On. The battery life may differ depending on ambient temperature or the status of use. 1
the audio signal leaking from one channel to another and Clear Bass technology to enhance bass without any distortion. DSEE is integrated into the players from the NW-A800 series to restore the high frequency ranges lost due to compression and to reproduce sound quality that is as close to the original source as possible. These features are further enhanced by the addition of a 5-band equalizer system and virtual phone technology, a process that converts playback music to include 3D acoustic effects. User-friendly Interface Searching for songs in a music library has never been easier with the Walkman NW-A800 series. Users can find any song easily by filtering through album, artist or genre and also choose to display the lists of album or video with image thumbnails. What s more, the directional control buttons will switch according to the display direction when users of the NW-A800 series views images or videos vertically or horizontally (left or right direction). Convenient File Transfer With Image Converter 3, Sony s proprietary video conversion software bundled together with NW- A800 series, users can convert and transfer popular formats such as MPEG-1, MPEG-2, Quick Time and WMV files into MPEG-4 or AVC (H.264/AVC) baseline profile format for playback on the Walkman player. Compatible video files can even be transferred directly through simple dragand-drop interface. Sony s Cyber-shot digital camera and Handycam camcorder users will also find it easy to transfer photos and videos through the PC. For transferring music and album cover art, the bundled SonicStage CP software also allows users to easily manage album art and playlists. For greater convenience, a Walkman launcher automatically starts when connecting the NW-A800 series player to the PC, allowing users to simply choose from the music or photo and video applications. The Walkman NW-A800 series and NW-010 series will be available from end of April 2007. A pre-order will be available at Sony Style Stores and Sony Style Online Store (www.sonystyle.com.hk) from April 13 to 26, 2007. Customers who purchase NW-A800 series during pre-order period can receive an AC adaptor and a screen protector free of charge. Other promotions are available and details are available at www.sony.com.hk. Memory NW-A800 series NW-E010 series Capacity Model Available Colours Model Available Colours 1GB - - NW-E013F Black, Violet, Pink, Blue, Gold 2GB NW-A805 Violet, White NW-E015F Black, Violet, Pink, Blue 4GB NW-A806 Violet, White, NW-E016F Black, Pink Pink 8GB NW-A808 Black - - Walkman and Handycam are registered trademarks of Sony Corporation. SonicStage TM is a trademark of Sony Corporation. 2
About Hong Kong Marketing Company Hong Kong Marketing Company (HKMC), a division of Sony Corporation of Hong Kong Limited, provides sales, marketing and after sales services for Sony s consumer electronics products as well as broadcast and professional products in Hong Kong and Macao. For more information on Sony s products and services, please visit its web site on www.sony.com.hk. ### 3
Specifications sheet for Walkman NW-A800 series Model name NW-A805 NW-A806 NW-A808 Usage Music / Video / Photo Capacity 1 2GB 4GB 8GB Supported Audio Formats MP3 / WMA 2 / AAC 2 / ATRAC / ATRAC Advanced Lossless Supported Video Formats AVC (H.264/AVC) Baseline Profile / MPEG-4 (up to 30fps) Supported Photo Format JPEG (Baseline) 4000 x 4000 pixels Display 2.0 inch low-temperature poly-silicon TFT colour display QVGA (240 x 320 dots) / 262,144 colours PC Connection Hi-Speed USB WM-PORT (22pin) Clear Audio Technology DSEE / Clear Stereo / Clear Bass / ø13.5mm EX Headphone Power Source Built-in Li-ion Rechargeable Battery Charging Time Approx. 3 hrs (1.5 hrs for 80% Recharge) Recharging Method USB via WM-PORT(Optional AC adapter is also compatible) Continuous Playback Time Music: Approx. 30 hrs 3 Video: Approx. 8 hrs 4 Input / Output Terminals Headphone / WM-PORT (22pin) Headphone MDR-EX082 (supplied) Supplied software SonicStage TM CP, Image Converter Dimensions Approx. W43.8 x H88.0 x D9.1mm (The thinnest part is 8.3mm) Maximum Dimensions Approx. W44.5 x H88.0 x D9.6mm Weight Approx. 53g 1 Available storage capacity of the player may vary. A portion of the memory is used for data management functions. 2 Copyright protected file cannot be played back on device or converted by application software. 3 Using ATRAC 132kbps music file, all sound effects, New Song Pop Up and Screensaver are turned to Off or None. Display Time is set to other than Always On. The battery life may differ depending on ambient temperature or the status of use. 4 When playing MPEG-4 384kbps. The time is an approximate when the brightness of the screen is set to 3. The battery life may differ depending on ambient temperature of the status of use. 4
Specification Sheet for Walkman NW-E010 series Model name NW-E013F NW-E015F NW-E016F Capacity 1 1GB 2GB 4GB Supported Audio Formats MP3 / WMA 2 / AAC 2 / ATRAC / PCM(Linear-PCM) Display 3-line Colour LCD PC Connection Hi-Speed USB (USB 2.0 compliant): USB A plug Clear Audio Technology Clear Stereo / Clear Bass FM Tuner Yes FM Frequency Range 87.5 to 108.0 MHz Built-in Li-ion Rechargeable Battery Power Source USB power (from a computer or etc., through the USB connector of the player) Charging Time Approx. 60 mins Continuous Playback Time Music: Approx. 30 hrs 3 Input / Output Terminals Headphone: Stereo mini Hi-Speed USB (USB 2.0 compliant): USB A plug Headphone MDR-E804LP Dimensions Approx. W82.9 H22.4 D13.6mm (projecting parts not included) Maximum Dimensions Approx. W83.1 H22.8 D14.2mm Weight Approx. 29g 1 Available storage capacity of the player may vary. A portion of the memory is used for data management functions. 2 WMA / AAC format audio files that are copyright-protected cannot be played back. 3 Using ATRAC 132kbps music file, all sound effects, New Song Pop Up and "Screensaver" are turned to "Off" or "None". Display Time is set to other than Always On. The battery life may differ depending on ambient temperature or the status of use. 5