Health wearables: Early days
What is wearable technology? Wearable technology includes items, such as jewelry, glasses and clothing worn on, in and around the body incorporating sensors and other electronic technologies.
Wearables are not mainstream yet Just one in five US consumers say they own a wearable device. 21 % of US consumers currently own a wearable technology product 2% no longer use it 2% wear it a few times a month 7% wear it a few times a week 10% wear it everyday
Health tops list of information US consumers want from wearables Consumers want wearables to help them exercise smarter, pull together their medical information and eat better. Consumers were asked what information they want to receive from wearable technology. 77 % Exercise smarter 75% Collect and track medical information 67 % Eat better 46% Finding retail deals 32% Controlling home appliances Access to entertainment Plugging into social media 29% 26%
Fitness bands remain US consumers top wearable pick Almost half of US consumers said they were very likely or somewhat likely to purchase a fitness band in the next 12 months. One in three said they were considering a smart watch. Consumers were asked how likely they are to purchase the following wearable technology devices in the next 12 months.* 45% Fitness band 35% Smart watch 20% 19% Smart clothing Smart glasses 13% People-tracking devices * Note: This survey was conducted before the announcement of the Apple Watch.
Most US consumers are interested in lower-priced or free wearables While about one in 10 consumers are willing to pay a premium price for a wearable, most would rather receive one for free from their employers or insurers. Consumers were asked how likely they would be to purchase a fitness band at each price point. $ 500 Very / $ 4% som ewh at w $ 5% som ewh at w 63 % ewh at w illing In ed provid Very / 66 % som 100 38 % Very / som ewh illing Fsruraencee E ed provid som Very / illing e Fmrpe loyer Very / 300 ewh at w illing e FEmrpeloyeerd vid pro Ve ry /so at w illing Insurance premium discounts for anonymous data 68 % me wh at wil ling
Many US consumers don t want to share health data with friends and family Most consumers do not want to receive these data from friends and family either. Consumers were asked what kinds of information they would share with friends and family. I don t feel comfortable sharing any information about myself 43% 25% Exercise levels 23% Health 20% Mood/happiness level Weight tracking Dietary intake Sleep pattern recognition Daily medication intake/schedule 15% 14% 12 % 12% Fewer than 1 in 4 want to share their health information.
US consumers trust their healthcare partners most with their wearable data Already keepers of so much sensitive health data, physicians topped the list. Consumers were asked who they trust with information gathered by wearables. Your health insurance company, Medicaid, Medicare or other government provider Your primary care doctor s office A hospital Tech company Your bank
High hopes for wearables Many consumers believe wearables will greatly improve their health and the health of the general population. US consumers were asked how likely each of the following is to come about as a result of widespread use of wearable technology. 56 % believe that the average life expectancy will grow by 10 years because of wearable-enabled monitoring of our vital signs 46 % believe wearable technology will decrease obesity by allowing us to monitor our nutrition and exercise 42 % believe the average person's athletic ability will improve dramatically as we use wearable technology to monitor and fine-tune our sports progress
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