Dell EMC Servers Innovation at the core of your data center Paul Hollebon, Domain Engineering
Agenda 1) The Era of the 3rd Platform 2) Tech Trends and Implications 3) Dell EMC s Server Strategy 4) Business Innovation
ARE IT REQUIREMENTS EVOLVING FASTER THAN YOU? 4 Dell - Internal Use - Confidential
Our world is changing We want it now Work is not a location We re drowning in information Everything is at risk 8 seconds Average human attention span 80-90% Employees telecommute 90% of data has been created in the past 2 years One million cyber-attacks released every day 5 Dell - Internal Use - Confidential
Entering the Era of the 3 rd Platform 3rd Platform 2 nd Platform 1 st Platform 1970s 1990s 2010s 2020 s 6 Dell - Internal Use - Confidential
Technology s new role in business Last 15 years IT-centric Systems of record Traditional applications Transactional data and reporting Internet Next 15 years Business-centric Systems of engagement and insight Cloud-native apps Streams of data and analytics Internet of Everything 7 Dell - Internal Use - Confidential
Traditional to Cloud-native Bridging two distinct architectural paradigms 8 Dell - Internal Use - Confidential
Traditional Client-server scale-up apps Infrastructure resiliency ITIL-based IT processes 9 Dell - Internal Use - Confidential
CIO Challenge: next generation infrastructures are needed Traditional Cloud-native Client-server scale-up apps Infrastructure resiliency ITIL-based IT processes Distributed scale-out apps Application resiliency DevOps based IT processes Coexisting IT paradigms 10 Dell - Internal Use - Confidential
HOW DO I KEEP PACE IN A CHANGING WORLD? 11 Dell - Internal Use - Confidential
Pervasive innovation redefines Data Center Software on standard hardware replaces specialized hardware SDDC emerges FLASH is the new HDD HDD is the new TAPE NVMe emerges 50x faster than Flash Omni-Path changing fabric landscape. The rise of Hyper-Convergence
Compute Laws are not (always ) on our side Moore LogicElements cm 2 1 2 Year 1.5 Amdahl S latency s = Gustafson 1 p + p S latency s = 1 p + sp s I m giving you more cores I can t use any more cores I ll make your problem size bigger 1. Moore s Law doubles transistors in an integrated circuit every two years 2. Amdahl limits how core parallelism improves speedup for a given dataset 3. Gustafson allows speedup to improve simply by increasing the dataset Balanced System Law says to focus on memory & IO 13 Dell - Internal Use - Confidential
Reduced access time (latency) = increased performance Increase speed Performance gap CPU Cache DIMM NV Memory (SCM) NVMe SSD SAS SSD HDD SRAM (1961) DRAM (1966) NAND (1989) Magnetic (1956) 10 0 10 1 10 2 10 3 10 4 10 5 10 6 Reduce distance Access Time (ns) 14 Dell - Internal Use - Confidential
L/S Block Memory is too claustrophobic 3RD PLATFORM APPLICATIONS STRIVE TO KEEP DATASETS IN MEMORY CLOSER TO PROCESSOR SAN HDD SAN HDD Local HDD Local HDD SAN SSD SAN SSD Local SSD Local SSD DRAM Memory Domain DRAM Latency critical applications vying for limited low latency memory (cap/core is flat!) 15 Dell - Internal Use - Confidential
Block Load/Store Load/Store Memory Requirements Present What we need. SCM will enable Memory Centric Architectures DRAM Fast DRAM Slow Application and / or OS changes are required SCM Fast (Memory) SCM DRAM SCM Slow (Block SSD & Cards) And then storage 16 Dell - Internal Use - Confidential
Complex Storage Pyramid Present Mem NVM Past Mem Primary HDD (15k/10k) Near Line HDD (7200) PCIe NVMe Write Intensive SSD Present Mixed-Use SSD Read Intensive SSD Primary HDD (15K/10K) Near Line HDD (7200) SMR HDD Cloud Future Mem NVM NG Flash (PCIe) HDD (high capacity) Cloud 17 Dell - Internal Use - Confidential
Storage Device Trends SSDs lead in capacity / density HDDs lead in $ / GB Capacity and cost trends leading to 2-tiered storage strategy: Active data in flash, all cold data on HDD 18 Dell - Internal Use - Confidential
Shifting Requirements Customers Traditional IT Emerging IT Hyper-scale HPC Applications Database OLTP Mature Apps Virtualization (ESX Hyper-V, KVM, OS) NoSQL Big Data Hadoop, Spark, Custom Apps and Infrastructure Luster, GPFS, Storage Class SAN / NAS SDS (Block, File) PDFS SDS (Object) Valued Traits Low latency, Scale-Up Scale-Out, Optimized Low $/Metric High Bandwidth 19 SDS Dell - Internal growing Use - Confidential with 3 rd Platform
Future-Ready Server Portfolio PowerEdge T M R FX2 C TOWERS BLADES / CONVERGED RACKS NEXT-GEN EXTREME SCALE TRADITIONAL WORKLOADS CLOUD-NATIVE 20 Dell - Internal Use - Confidential
IN A CHANGING TECHNOLOGY LANDSCAPE WHO CAN I TRUST? 21 Dell - Internal Use - Confidential
Dell Enterprise: 20+ years of disruptive innovation 2015+ 1995+ PowerEdge Launches 2000+ PowerEdge disrupts proprietary server market 2005+ Modular, DCS 2010+ Hyper-scale, Converged, Embedded management Hyperconverged SDDC, Hybrid- Cloud FRS FY17 Dell - Internal Use - Confidential Confidential
Compelling, customer-inspired innovation Industry s 1 st hyperscale-focused solutions provider Dell establishes Data Center Solutions (DCS) to meet the needs of the world s largest web & social media providers 1 st enterprise-focused microservers DCS extends storage and memory capabilities of microservers for Content Distribution Network (CDN) Embedded Management vflash Storage Open Compute Project Dell DCS helps get OCP off the ground with Wildcat and Spitfire server solutions Ground-breaking MDC power efficiency Dell DCS produces the industry s lowest PUE (1.014) Tier1 to optimize Hadoop 1 st 64-bit ARM server Dell and Applied Micro showcase Mustang (ARMv8) Enterprise-class App Acceleration Office-optimized Converged IT Distributed VRTX System 2007 2008 2009 2010 2011 2012 2013 2014 2016 Industry s 1 st microserver Dell DCS invents the microserver category with Fortuna (VIA Nano) for European web hosts Energy Smart Servers 1 st external PCIe chassis Dell DCS develops the PowerEdge C410x expansion chassis in cooperation with TACC to meet growing needs for HPC accelerators 1 St ARM server development Dell DCS begins research & initial development of first ARM-based low-power enterprise servers Key OpenStack supporter Dell is a founding member of and leader in the OpenStack community 23 Dell - Internal Use - Confidential 1 St server with compute, storage and GPU sleds in unified chassis Dell DCS introduces Scorpion to provide unmatched performance flexibility for TACC s Stampede supercomputing project Express Flash PCIe SSD 2 nd Gen Intelligent Infrastructure One million cloud servers shipped Dell DCS cementing its position as the densityoptimized server leader NFC enabled server management NVMe PCIe SSDs Agent-free monitoring of storage 1 St 25GbE servers Dell announces industry s first servers with 25GbE connectivity driven by needs of hyperscale cloud service providers
Dell EMC Server Strategy 1 Maximize operational effectiveness 2 Optimize flexibility at any scale 3 Ensure worry-free computing 24 of 133 Dell - Internal Use - Confidential
Maximize operational effectiveness 1 Optimize control of operating costs and resource utilization by reducing the complexities of infrastructure management and optimizing resource consumption Automation Increase productivity with replicable processes that use fewer manual steps to perform essential tasks in less time Simplification Deliver maximum uptime and functionality using fewer tools that leverage embedded, agentfree management Resource Optimization Improve resource utilization dramatically with enhanced density, energy and timesaving advantages for unparalleled TCO idrac8 with Lifecycle Controller technology Zero touch deployment OpenManage Mobile idrac Quick Sync idrac Direct Fresh Air 2.0 In-system power characterization 25 of 133 Dell - Internal Use - Confidential
Optimize flexibility at any scale by providing versatile solutions tailored to deliver maximum performance for your environments and workloads 2 Scale to meet today s always on demands 2 Components Customize your IT environment for specific workloads with selectable and upgradeable elements 3 1 1 3 Infrastructure Deploy and grow at the precise pace your needs dictate with adaptable, scalable infrastructures 2 Management Manage your systems using the tools that best fit your individual environment Flash/Hybrid local storage Select Network Adapters Express Flash 2.0 SSDs PowerEdge FX PowerEdge VRTX PowerEdge M-Series OpenManage Essentials Integration Suites Connections 26 of 133 Dell - Internal Use - Confidential
3 Ensure worry-free computing 3 Maximize uptime to deliver results the instant they are needed by delivering robust, highlyavailable platforms designed for your specific needs 3 2 1 Resiliency Get assured uptime for confident computing operations Redundancy Ensure hardware remains on-line and available to better support your critical workloads 2 Recoverability Speed your return to productivity with quick and easy interaction Optimized airflow Fault Resilient Memory Pre-failure notification Power & cooling PERC9 RAID Failsafe Virtualization SupportAssist Tech Support Report Auto parts replacement 27 of 133 Dell - Internal Use - Confidential
CAN A SERVER PLATFORM REALLY HELP ME INNOVATE? 28 Dell - Internal Use - Confidential
Efficiently serve complex needs Portfolio Leverage, Flexibility and Agility TECHNOLOGY FLEXIBILITY COMPUTE PROCESSING STORAGE NETWORKING ENGINEERING EFFICIENCY LEVERAGE RE-USE CUSTOMER RESPONSE STORAGE CHASSIS OPTIONS CUSTOMIZATION 29 Dell - Internal Use - Confidential
Best of Breed x86 Server Ecosystem Meeting a broad spectrum of customer requirements 100s OS VIRTLN DB APPs 296 NIC PSU idrac RAID HBA PLATFORM CHOICES 2961 STORAGE OPTIONS 116 MEMORY OPTIONS 36 CPU OPTIONS 8 BASE CHASIS OPTIONS UNIQUE CONFIGS R730 30 Dell - Internal Use - Confidential
Innovations for every workload Dense flash to feed I/O intensive applications Hybrid storage for capacity and performance Ultra dense flash nodes for faster transactions. Not waiting on information, acting on it. Combine dense flash and HDD for 2-tier architectures. Greater usage for every inch of your datacenter. Maximum disk utilization for SDS Turbocharged host-based caching SDS optimized controllers and expandable networking Building blocks for software defined storage. Application acceleration for performance and data integrity Greater rewards should not come at greater risk. 31 Dell - Internal Use - Confidential
Next-gen, Converged, Modular infrastructure: FX The FX systems architecture is the likely future direction of mainstream enterprise servers. Forrester Research FLEXIBILITY SCALABILITY CHOICE 32 Dell - Internal Use - Confidential
Maximum choice in server form factors Tailor your infrastructure precisely to workloads FLEXIBLE SCALABLE MODULAR Adapt dynamically to changing IT needs FC630 8 x 1.8 drives FC630 2 x 2.5 drives Grow as needed to avoid overprovisioning FM120 8 x 1.8 drives FC630 4 x 2.5 drives FC830 8 x 2.5 drives FC430 2 x 1.8 drives FC830 16 x 1.8 drives FC430 1 x1.8 & 2X IB 33 Dell - Internal Use - Confidential
Fully adaptable workload centric architecture 1 FC630 (8 x 1.8 SSD) + 3 FD332 (48 2.5 HDD) Higher storage capacity 1 FC630 (2 x 2.5 NVM / SSD / HDD) + 3 FD332 (48 2.5 HDD) 2 FC630 (16x 1.8 SSD) + 2 FD332 (13 x 2.5 SFF per node) 2 FC630 (2 x 2.5 NVM / SSD / HDD) + 2 FD332 (16 x 2.5 SFF per node) 4 FC430 (2 x 1.8 SSD) + 2 FD332 (8 x 2.5 SFF per node) 4 FC630 (8 x 1.8 SSD per node) + All Flash local storage OPTIMIZE WORKLOADS SIMPLIFY COMPLEXITY MAXIMIZE EFFICIENCY Higher performance per node 34 Dell - Internal Use - Confidential
PowerEdge Server Technology Unique Innovations Simplified management OpenManage tools offer local access from mobile devices for secure monitoring from your handheld Energy efficiency Power and cooling technologies such as Fresh Air allow data centers to run at constant temperatures of up to 40 C/104 F 35 Dell - Internal Use - Confidential
OpenManage Innovations Embedded system management - idrac idrac QUICK SYNC Zero Touch AUTO CONFIGURATION idrac HTML5 VIRTUAL CONSOLE idrac DIRECT Server inventory, configuring, health status using Android mobile device Eliminates time-consuming manual configuration and otherwise possible errors Virtual console for secure remote management w/o the need for Java plugins at-the-box server troubleshooting via USB with idrac GUI OOB AGENT FREE MONITORING AGENT-FREE REAL-TIME RAID MANAGEMENT idrac8 EASY RESTORE Service Tag idrac license BIOS, idrac & LOM settings AT-THE-BOX CONFIGURATION CPU, I/O, Memory usage metrics w/o OS-based agents server storage management directly from idrac Automatically restores HW settings after a motherboard or part replacement Complete and easy configuration of server locally via an XML file 36 Dell - Internal Use - Confidential
The Industry s Gold Standard x86 Compute Engine Powering an entire portfolio of solution platforms PE Compute Engine for DSS PE Compute Engine for 30+ Storage Appliances PE Compute Engine for Nutanix, VX-Rail, VX Rack PE Compute Engine for Precision 7000 Series SC Series NX Series DR Series DL Series Hybrid Cloud 37 Dell - Internal Use - Confidential
The Dell EMC Enterprise Server Portfolio TRADITIONAL CONVERGED PowerEdge T PowerEdge R PowerEdge VRTX PowerEdge FX PowerEdge M PowerEdge C Extreme Scale ESI Tower platforms for ROBO/SMB Rack optimized density for larger businesses Integrated platform designed for office environments Redefining data center converged architecture Blade platform for datacenters needing maximized efficiency Optimized for distributed workloads, scale-out and cloud deployments Solutions specifically tailored for large scale customer infrastructure deployments General Purpose Distributed Applications 38 of 64 Dell - Internal Use - Confidential
Making technology more accessible Dell gives organizations of any size the power to do more CAPABILITY Deliver superior long-term value Make the powerful easy to use COST Drive out inefficiency COMPLEXITY 39 Dell - Internal Use - Confidential