e-shelter marketplace for a hybrid and multi cloud world Munich, November 8, 2016 1
Cloud is everywhere so «Do you still need your data center if everything goes onto to cloud?» «Is cloud a disruption for data center operators?» 08.11.2016 2
Colocation/DC space still growing 1.000 sqm (net) MW Bedarf 4.500 400 4.000 3.500 3.000 CAGR: 11% 350 300 250 200 CAGR: 13% 2.500 150 2.000 2014 2015 2016 2017 2018 2019 100 2014 2015 2016 2017 2018 2019 Increased demand of hyperscale public cloud providers (AWS, MS & Google) specialized cloud solutions (Oracle, SAP) and SaaS platform (SalesForce, ServiceNow) Enterprise and SMB companies started adoption of hybrid & multi cloud strategy Large-scale colocation/dc provider leverage their eco-system and benefit from adoption of hybrid cloud (Broad Group Report 2016, 08.11.2016 3 European Colocation Market and assumptions)
Data center outsourcing is growing Key drivers for outsourced DC Availability of high-quality/security DC space & colocation Increased compliance requirements Modern application requirements (In-Memory, Big Data, Machine Learning, etc.) (Hybrid) Cloud Der Trend geht weg vom Eigenbau. Nur noch jeder vierte CIO will die eigenen Rechenzentren ausbauen. Um die IT zu flexibilisieren, will die Mehrheit der CIOs ihre bestehenden Rechenzentren konsolidieren und mit Cloud Computing, Co- Location und Managed-Lösungen das Wachstum der IT adressieren. crisp Research 22.9.2016 100% 80% 60% 40% 20% 0% 16% 18% 21% 24% 28% 31% 2013 2014 2015 2016 2017 2018 In-House Outsourced (Broad Group Report 2014, 08.11.2016 4 Western European Data Centre Market)
Public cloud generates over $20B in quarterly revenues for IT Companies Supply side $10 billion going to companies supplying public cloud operators with hardware, software and data center facilities Demand side $12 billion being generated from selling IaaS, PaaS and SaaS to enterprise customers >$100 billion in supporting internet services Public cloud continues to make big inroads into the total IT market (Synergy Research Group, 08.11.2016 5 figures as of Sept 2015)
Hyper scale public cloud providers are dominating the IT world Big Four still dominate in Q1 as Cloud Market Growth Exceeds 50% Amazon Web Services (AWS) continues to dominate the cloud infrastructure services market with a 31% Three followers Microsoft, IBM and Google in aggregate accounted for 22% of the market Next 20 top-ranked cloud providers accounted for another 27% (Synergy Research Group, 08.11.2016 6 figures as of Apr 2016)
Future IT is going to be hybrid and multi cloud (Crisp Research, figures as of 08.11.2016 7 2015)
There are good reasons to go hybrid and multi cloud There is no One-Stop-Cloud-Shop Tap into full innovation potential of greater breadth and depth of ecosystem Risk management Not everything can or should be cloud Regulatory compliance (some workloads must remain on-prem) Performance IT organizations likely can t update, innovate and reduce cost of private clouds as quickly as large scale providers (Crisp Research, Gartner, e-shelter) 08.11.2016 8
e-shelter is going to invest into new data centers across Europe Market share Germany 2015 16% e-shelter T-System/Itenos 51% 4% 10% 9% 5% 5% 2% Equinix Telehouse Interxion Global Switch TeleCity Others (Broad Group Report 2016, 08.11.2016 9 European Colocation Market)
e-shelter s areas of investments and growth jointly with partners 08.11.2016 10
Connectivity e-connect platform offers carrier-neutral, flexible and scalable connectivity services e-connect offers dedicated layer 2 virtual private connections across all e-shelter data centers. This allows flexible and scalable connectivity between customers, Internet service- or cloud-providers. e-connect is based on a dedicated network infrastructure, managed and owned by e-shelter and does not use the public Internet. Therefore customers are taking advantage of higher reliability, faster speeds, lower latencies and higher security than typical connections over the Internet. 08.11.2016 11
Connectivity via e-shelter s platform e-connect the Microsoft German Azure cloud is available in the first data center in Berlin at e-shelter Customers can use services such as Microsoft s German public cloud Azure and applications such as Office 365 via secure ExpressRoute access at e-shelter. Illustration: End-to-End Microsoft German Azure cloud at e- shelter (source: e-shelter) 08.11.2016 12
Ecosystem e-marketplace seeds and grows the future ecosystems Consulting & Integration partner ISV & Technology partner AWS Google Microsoft Security OpenStack Container Data Hub/ Scale-out Storage Industry 4.0/IoT & Connected Car In-Memory Machine Learning Big Data, HPC, Supply Standardized Data center & Co-location offering e-marketplace (content layer) e-connect (connectivity layer) Demand (customer/partner) e-cage TM e-power-rack e-carrier-rack open colocation space 08.11.2016 13
Ecosystem e-marketplace key objectives Broad selection and top-class service platform Instant innovation Accelerated Time-to- Market Sales enablement and demand generation Facilitate enterprise IT service supply and customer demand in a hybrid/multi cloud world Broad selection of applications Integrated into e-connect connectivity layer Instant fulfillment Secure, robust and scalable platform for enterprise applications Applicable to customers of all sizes Innovation Lab enables customer to explore new emerging technologies to drive innovations instantly: Cloud - Proof of Concept (PoC) Platform Test and verify cloud architecture without technical barriers of complex data center deployments Free, limited and enterprise versions of use cases customer can perform low cost pilot, then migrate seamlessly to hybrid cloud production Accelerate time-to-innovation of cloud deployments Provide end to end offer including design, implementation, and ongoing management with technology partner and system integrator Turnkey appliance pre-tested and pre-validated by partner of marketplace Offer free technology and solution trial up to 30 days Funded PoCs Customer testimonials Landing pages Webinars/events 08.11.2016 14
e-shelter Innovation Lab start in FRA1 and to be continued 2 x Technology areas Innovation lab partners deploy their PoC/Prototype environments in this area Housing and Rack technology provider o Emerson o Rittal Showroom area Provides an area to the innovation lab partners and their customers to demonstrate and touch&feel emerging technologies directly within a productive e-shelter data center 08.11.2016 15
e-shelter lnnovation Lab driven by technology and showroom atmosphere 08.11.2016 16
Ecosystem e-marketplace connects and facilitates cloud supply and demand on a single platform Consulting & Integration partner ISV & Technology partner Data Hub/ Scale-out Storage Industry 4.0/IoT & Connected Car In-Memory (e.g. SAP) Supply Standardized Data center & Co-location offering e-marketplace (content layer) e-connect (connectivity layer) Demand (customer/partner) e-cage TM e-power-rack e-carrier-rack open colocation space 08.11.2016 17
Ecosystem e-marketplace Cloud Service Provider Matrix Company Name Service Name Segment Category / description Adacor Cloud Services Private, Hybrid Hosting, Compute, Storage, DataBase, Amazon Web Services AWS Direct Connect Public Hyperscaler Bechtle Bechtle Clouds Private, Hybrid Hosting, Compute, Storage, DataBase, Telefonie, blackpoint Cloud-Server, Cloud, Telefonie, Online-Backup Private, Hybrid Hosting, Compute, Storage, DataBase, Telefonie, ComputaCenter Hosting, Managed Services, Enterprise Mobility, Network Services DimensionData itelligence SAP Private SAP managed hosting Microsoft Azure/ExpressRoute Public Compute, Storage, Analytics, Big Data, Messaging, Network Services.. Syseleven Private Managed Hosting, IaaS, Professional Services, ISP Services Vodafone Cloud Flex, Cloud Fusion Private, Hybrid.. 08.11.2016 18
Let s start your hybrid cloud journey today Thank you. 08.11.2016 19