25.8.2015 Olympus launches second-generation OM-D E-M10 Mark II with best-in-class 5-Axis stabilisation New E-M10 Mark II brings 5-Axis In-Built Image Stabilisation and 2.36 mega-dot viewfinder clarity to the entry model of the OM-D range SYDNEY 25 August 2015 Olympus Imaging is pleased to announce the second generation of the entry model in the OM-D line-up, the E-M10 Mark II. This new model features Olympus renowned 5-Axis In-Built Image Stabilisation (IBIS), a high-clarity 2.36 mega-dot OLED viewfinder, advanced picture sharing functionality and a modern-classic design. It is aimed at the first-time SLR owner, enthusiastic travellers and families. The E-M10 Mark II s 5-Axis IBIS lets you shoot with greater mobility and freedom than you can with other entry or intermediate class interchangeable lens camera. Its superior effectiveness means consistently sharp, naturally-lit pictures can be taken sans tripod. It provides convenient handheld shooting flexibility for photography novices with a wide-range of subject interests. From wide-angle landscapes, portraits, social snapshots, travel movies and macro close-ups to exciting telephoto action sports, Olympus advanced 5-Axis IS effectively counteracts camera shake to deliver brilliantly sharp handheld imaging results. It encourages compositional creativity as the superb anti-shake enables you to position or hold the camera much more freely than you can with other cameras. With the IS mechanism built into the camera body, every lens used with the new E-M10 Mark II automatically benefits from stabilisation, ensuring that your choice of lenses is truly fuss free. Feature highlights 1. 16.1 megapixel LiveMOS sensor 2. 2.36M dot OLED viewfinder 3. 5-Axis IBIS (up to -4EV steps performance) using VCM technology 4. TruePic VII image engine 5. Tilting 3 Touchscreen LCD with 1.04M dots resolution 6. OM-D Movie stabilisation with Full HD 24/25/30/50/60 fps options; CLIPS video mode 7. Focus bracketing 8. 8.5 fps burst rate (RAW/Jpeg) 9. AF Track Pad touchscreen AF point selection 10. 4K resolution time-lapsed movies 11. Built-in flash (GN8.2/ISO200) 12. Wi-Fi control and picture transfer with smart devices (Android & ios using Olympus OI.Share app) *Olympus in-house testing based on CIPA standard test protocols
For eye-level framing, the E-M10 Mark II uses a superb 2.36M dot OLED based digital viewfinder that shows you what the camera will capture in real time, with a 100% view of the scene. You are fully in control of the photographic process with live preview of exposure and camera settings; simplifying the learning of photographic concepts, and encouraging creative experimentation. The viewfinder s advanced aspherical optics provide a distortion-free 1.23x magnification, with an eye-glass comfortable 19.2mm viewpoint. A special simulated optical viewfinder (S-OVF) setting mimics the visual experience of the traditional SLR camera. Using HDR technology to enhance the live view dynamic range to provide a realistic optical viewfinder experience, S-OVF live view improves viewing visibility in backlit photography, and re-introduces the element of creative unpredictability inherent to SLRs. Premium design & materials For high quality Full HD movie recording, Olympus OM-D Movie technology (introduced with the enthusiast E-M5 Mark II) is incorporated in the E-M10 Mark II. OM-D Movie combines high-performance mechanical and digital 5-Axis stabilisation to help you smoothly capture exceptional shake-free movies with the camera in hand. A special CLIPS recording mode lets you easily produce high quality short films using time-limited, pre-planned video segments that can be conveniently combined within the camera. The E-M10 Mark II is designed to be socially well-connected with its advanced smartphone integration. With Olympus OI. Share app (ios & Android), you can wirelessly transfer pictures and videos from your camera to phone, and instantly post them to your favourite social channels. OI. Share provides the ability to attach picture geotags as well as remotely control (with remote live view) the camera from a distance. Tactile knurled dual dial controls The new OM-D E-M10 Mark II defines a new standard in entry-level premium interchangeable lens cameras. Tilting 3 Touchscreen LCD with 1.04M dots resolution
NEW SYSTEM ACCESSORIES External Grip, ECG-3 This is a removable grip exclusively for use with the E-M10 Mark II that enhances the hold of the camera. With a one-touch release lever on the bottom, you can smoothly exchange the battery and memory card. Genuine Leather Strap, CSS-S119L This genuine leather strap exudes luxury. It has been treated with water repellent to prevent damage to the leather from water droplets. The moderate size of the shoulder pad provides stability when hung around the neck. Just as shown in the images, the attachment loop can be used to attach a decorative item or accessories. SILVER BLACK The Olympus OM-D E-M10 Mark II is available in Silver & Black from September 2015. Recommended retail price of camera is $799 body only, $999 single lens kit (14-42mm electronic zoom lens) and $1,199 double zoom kit (14-42mm electronic zoom lens and 40-150 telephoto zoom lens). About Olympus Olympus Imaging Australia Pty Ltd is a subsidiary of Olympus Corporation, headquartered in Japan. Olympus Imaging Australia is responsible for the marketing and distribution of Olympus consumer products in Australia and New Zealand, and through Olympus agents and dealers in Papua New Guinea, Tahiti and the South Pacific region. The Olympus consumer range encompasses still and video imaging products, binoculars and digital audio recorders. Your Vision, Our Future. olympus.com.au For further information or high-resolution images, please contact Olympus: Alexandra Lithgow (02) 9886 3992 pr@olympusimaging.com.au
TECHNOLOGY ADDENDUM 1. Advanced 5-axis in-built image stabilisation Image quality has been traditionally described as a function of the camera s lens, its image sensor, and the image processor. Olympus believes that in real world photography where the camera is largely used hand held by photographers, image stabilisation (IS) is the fourth variable in the image quality function. It is the camera component that lays the foundation for a camera system s total imaging performance potential. To provide an effective IS solution to the problem of camera shake on the E-M10 Mark II, Olympus has incorporated a 5-axis VCM image stabiliser into its entry-level OM-D series for the first time. Powerful compensation of up to 4 steps of shutter speed* 1 is now possible. In addition to the 2-axis image stabilisation that corrects for angular shake (yaw and pitch) on most SLR cameras, Olympus 5-axis image stabilisation system additionally compensates for lens-axis roll movement common in handheld slow shutter speed night scene shooting, and horizontal and vertical shift camera movements endemic in handheld macro-range photography. OM-D Movie refers to the commercial grade video stabilisation first introduced with the enthusiast E-M5 Mark II model. This groundbreaking video stabilisation system combines 5-Axis mechanical IS with advanced digital IS to effectively counteract camera shake due to motion and handling movements; resulting in super smooth, super stable video footages. It s so effective that you can capture high quality shake-free video even when the camera is held one-handed. 2. High-speed performance that ensures you rarely miss important moments The E-M10 Mark II is equipped with a Touch AF Shutter and FAST-AF for instant tap and shoot capability. A class-leading shooting time-lag and quick operational responsiveness ensures that you re able to easily capture split-second action. Its sequential shooting speed of 8.5 fps is an improvement over the original OM-D E-M10 model. 3. Large electronic viewfinder The 2.36-million-dot OLED electronic viewfinder (EVF) makes it easy to frame your shots even in direct sunlight. It has a 100% field of view a specification superior to the optical viewfinders found in most entry level SLR cameras. Advanced aspherical optics provide a native viewfinder magnification of 1.23x (35mm equivalent: 0.62x) with an eyepoint of 19.2mm; superior to the original E-M10. With an optical viewfinder (OVF) on an SLR camera, poorly lit subjects can be hard to see especially when a slow lens is used. The E-M10 Mark II s electronic viewfinder provides a live view of low-light scenes at an optimal brightness for easy framing. With always-on live preview, the EVF provides a true WYSIWYG photographic experience where you re in full control of exposure, white balance and creative settings. The E-M10 Mark II is the first OM-D model equipped with the AF Targeting Pad functionality: With your eye looking through the viewfinder, simply trace your thumb on the rear LCD touchscreen to select the desired focus point for enhanced precision and control over autofocus.
4. Creative shooting functions The E-M10 Mark II is equipped with an outstanding range of creative features: I) 14 Art Filters (with Art Effect variation) Preview-able digital filters that instantly enhance stills and videos. Pop Art Soft Focus Pale & Light colour Light Tone Grainy Film Pin Hole Diorama Cross Process Gentle Sepia Dramatic Tone Key Line Watercolour Vintage Partial colour II) Photo Story (5 patterns) Combine multiple photos into templated photo montages III) Live Bulb and Live Time Advanced long-exposure settings that show the progressive development of the image on the rear LCD during exposure. Useful for night scenes. IV) Live Composite Advanced long exposure shooting mode. Live Composite combines multiple exposures of the same scene into one single image composite with automatic prevention of overexposure of the brighter parts of the scene. This special shooting mode vivid and beautifully captures light paintings (even in bright ambient light), makes star trail photography easy, and ensures that firework photos are captured with rich black skies.