OSRAM LIGHTIFY Home
Agenda 1. 2. 3. 4. 5. LIGHTIFY TM system overview and main benefits LIGHTIFY TM market trends and needs LIGHTIFY TM product portfolio LIGHTIFY TM selling guideline LIGHTIFY TM marcom material 2
LIGHTIFY : Make your home intelligent Light was never so enriching, helpful, individual and connected and lighting was never so much fun. + + = You need: IOS/Android tablet- PC or smartphone or an ipod touch an internet connection and a Wifi router Download the LIGHTFY App on your smart device Replace common lamps with LIGHTIFY lamps, install LIGHTIFY luminaires or unite the common luminaire with the LIGHTIFY Plug Connect the LIGHTIFY Gateway to the main electricity Start the LIGHTIFY App and follow the instructions on your App: Connect the Gateway wirelessly to your W-LAN Identify our LIGHTIFY products via LIGHITFY App All LIGHTIFY lamps + luminaires will now be shown on your smart device The installation is fast, easy and mainly automatic 3
LIGHTIFY System Overview Professional Portfolio 4
LIGHTIFY Technical Benefits Light was never so enriching, helpful, individual and connected Lamps and luminaires can be controlled individually or as a group. The system can be expanded to up to 50 light sources LED Technology All LIGHTIFY lamps and luminaires are dimmable Tunable White from 2.700 6.500K (CL A RGBW 2.000-6.500K) Selection of a variety of colors according to moods and atmospheres Luminaires for indoor and outdoor use LIGHTIFY can be controlled by several smart phones or tablet PCs, while on the road or at home Low transmission power of 1mW to 10mW LIGHTIFY products are based on ZLL (Zigbee Light Link) and ZHA (Zigbee Home Automation) Protocol standard for radio control with low data rate based on IEEE 802.15.4 Uses free frequency of 2.4GHz 5
LIGHTIFY App Your needs are always focused on LIGHTIFY offers a wide variety of options and features preset functions such as: Control while on the road or at home Creating and saving of light scenes and groups Usage of pictures to adopt light scenes at home Light control on the go and presence simulation a better feeling of security Or simply plan your day in advance 6
LIGHTIFY App Your needs are always focused on LIGHTIFY offers a wide variety of control options: Dimming Colour picker Tunable White 7
LIGHTIFY App Your needs are always focused on As well as presets and monitoring functions: 8
Standbild Film Supporting you and your everyday needs. 9 OSRAM LIGHTIFY Sales Presenter Light and Building 2014
The most important benefits at a glance What makes LIGHTIFY so special for your daily routine? Light that enhances comfort: Very simple installation. No technician is required Easy set up as well as self explanatory usage Store your personal lighting scenario Comfortable planning of daily routine Trigger pre-set functions on demand Control as a single, individually light source or grouped together as a system (max.50) Overview of actual light settings Better feeling of security - simulate your presence with light, even when not at home Cool White light relieves your sight and supports concentration Real 60W replacement with up to 810lm (more than just a gimmick) 10
Standbild Film Be individual. 11 OSRAM LIGHTIFY Sales Presenter Light and Building 2014
The most important benefits at a glance What makes LIGHTIFY so special for your daily routine? Your complete personalized light: Light that always adapts to your personal needs: Relaxing warm white Activating cool white Calming blue Motivating red Invigorating orange and many more Individual, flexible modification of lighting Creating and saving of light scenes and groups indoor and outdoor, all lamps in a room or throughout your entire home Individualize a house to be your home! 12
Standbild Film Share your preferred light settings with others. 13 OSRAM LIGHTIFY Sales Presenter Light and Building 2014
The most important benefits at a glance What makes LIGHTIFY so special for your daily routine? Light connects people: Light triggers great experiences and connects people Light awakens emotion and creates atmosphere Simply share your chosen lighting atmosphere as LIGHTIFY can be controlled by several smart phones or tablet PCs And people with their home: Control your light source from at home or on the go All components wirelessly networked via ZigBee Technology Advises you about the actual light settings 14
Standbild Film Easy to use and full of fun. 15 OSRAM LIGHTIFY Sales Presenter Light and Building 2014
The most important benefits at a glance What makes LIGHTIFY so special for your daily routine? Light that inspires and inspiration through light: Give free rein to your creativity Experience new facets of light Adds an extra dimension of fun when dealing with lighting Surprise with fun features and effects Playfully try out new lighting ideas Use your photos to adapt light scenarios at home, eg. using your holiday photos 16
Agenda 1. 2. 3. 4. 5. LIGHTIFY TM system overview and main benefits LIGHTIFY TM market trends and needs LIGHTIFY TM product portfolio LIGHTIFY TM selling guideline LIGHTIFY TM marcom material 17
Portfolio LIGHTIFY Home 18
Portfolio LIGHTIFY Home Smartphone and tablet-pc CLAS A TW and RGBW PAR16 50 Downlight Flex Garden Spot Mini Surface light Plug 19
LIGHTIFY Classic A60 Tunable White LED Classic A lamp 60W incandescent lamp replacement With Tunable White 2700-6500K 810lm Diameter: 60mm Lamp height: 110mm 20
LIGHTIFY Classic A60 RGBW LED Classic A lamp 60W incandescent lamp replacement With Tunable White 2700-6500K + RGB 810lm Diameter: 60mm Lamp height: 110mm 21
LIGHTIFY PAR16 50 Tunable White LED Reflector lamp 50W halogen lamp replacement Tunable White 2700-6500K 350lm, 850cd Beam angle: 35 Diameter: 50mm / Lamp height: 58mm 22
LIGHTIFY Surface Light Tunable White Flat LED ceiling and wall-mounted luminaire Tunable White 2700-6500K Up to 2000lm With customizable central section Diameter: 38cm / Height: 2,8cm CRI > 80 23
LIGHTIFY Downlight Tunable White Downlight mit LIGHTIFY PAR16 Replacement for 50W low-voltage halogen applications Tunable White 2700-6500K CRI > 80 Beam angle: 35 24
LIGHTIFY Flex RGBW Flexible, adhesive LED Strip Tunable White 2900-6500K + RGB Up to 850lm Total length: 2m Cuttable (every 10cm) Ra > 80 25
LIGHTIFY Gardenspot Mini RGB LIGHTIFY Gardenspot Mini White Connection ready starter set (contains 9 spots, 10m total length incl. 5m feed cable Expandible up to max. 3 Add-ons Add-on kit available with 3 spots IP66(luminaire), IP44(ECG) Versatile, for various application areas Minimal energy consumption (0,5W/spot) First smart garden light without transformer For impressive RGB effects and/or with tunable white light (2700K) 26
LIGHTIFY Gateway The heart of the LIGHTIFY System with integrated WiFi ZigBee Technology Wireless network and integration into your WLAN system Integrated power supply unit 27
LIGHTIFY Plug + The LIGHTIFY Plug is a plug that enables your existing luminaires to connect to your LIGHTIFY system Plug & Play 28
Packaging 29
Benchmark Technology Technology Zigbee Wi-Fi Bluetooth General Mesh network (Zigbee) ZigBee is a low-cost, lowpower, wireless mesh network standard. The low cost allows the technology to be widely deployed in wireless control and monitoring applications. Low power consumption allows longer life with smaller batteries. Mesh networking provides high reliability and more extensive range. Comparing to Zigbee, Wi-Fi is able to control the lighting devices without gateway, but the high chip cost eliminates this advantage. High power consumption causes low energy efficiency and high standby power. Bluetooth is a wireless technology standard for exchanging data over short distances as a cable replacement. Bluetooth 4.0 now includes a mesh network but without routing function, the applications are limited to small space. Standard IEEE 802.15.4 IEEE 802.15.1 IEEE 802.11b Distance (m) 1 100+ 1-100 1 10+ Network architecture Mesh, Multiple Star Point-To-Point Mesh (BT4.0) Battery life years days months Cost of chipset low low high Max. Date Rate (KB/S) 20-250 11.000+ 720 Operating Frequency 2.4 GHz (worldwide) 2.4 and 5 GHz 2.4 GHz Standby time <30ms <3s <10s Application Focus Monitoring & Control Web, Email, Video Cable Replacement 30
Agenda 1. 2. 3. 4. 5. LIGHTIFY TM system overview and main benefits LIGHTIFY TM market trends and needs LIGHTIFY TM product portfolio LIGHTIFY TM selling guideline LIGHTIFY TM marcom material 31
Agenda 1. 2. 3. 4. 5. LIGHTIFY TM system overview and main benefits LIGHTIFY TM market trends and needs LIGHTIFY TM product portfolio LIGHTIFY TM selling guideline LIGHTIFY TM marcom material 32
MarCom Material Online Special www.osram.com/lightify 33
Point of Sale - Second Placement 34
PolePOSition LIGHTIFY Boards with LIGHTIFY Surface and LIGHTIFY Downlight TW Two demo cases for indoor and outdoor application with LIGHTIFY CLAS A RGBW and LEGHTIFY Flex Illuminated cabinet and lettering 15 screen Product boards Info board and interaction with the tablet and App 35
LIGHTIFY Retail Catalogue 2014-15 36