Sienna- Integration
Sienna Components End to End Digital Media Infrastructure Sienna is a family of powerful modules which, together, create a seamless workflow for News, Sports and Live Production. Each module excels in its purpose, and the tight integration between components creates a sophisticated workflow where media and metadata flow smoothly, and users interact with an intelligent, object oriented media asset management system. Sienna Modules Technology Utilisation Equipment Baseband Ingest Recording of SDI Signals, with edit Sienna PictureReady during capture and automatic proxies Tapeless Camera Ingest One click transfer of assets from SxS, P2 and other tapeless camera formats Sienna Taro File based Ingest Media Asset Management MOS Integration Edit Integration Production Control Automation File Based Publishing Unsolicited file check in from watch folders, cloud services, social media and FTP Powerful, Flexible MAM, Web based cross platform GUI, search, preview, edit, deliver The most comprehensive MOS Integration on the market links Sienna to popular NCS systems including ENPS, inews, Octopus & OpenMedia. The entire production is pre-planned and sequenced inside the NCS including control of all aspects of Plug in for popular NLE systems including Premiere Pro, Final Cut Pro 7 and Final Cut Pro X. Adds MAM integration for media in and media out, plus MOS story integration within NLE MOS Driven live-assist playlist automation, controlling video playback, and also complete automated production control of Vision Mixer, Audio Mixer, virtual sets, CGs, robots etc Secondary publishing of media, to Web, Social Media, Archive etc Sienna FileFlow Sienna OriginOne Sienna OriginOne Sienna StoryCut Sienna AutomationX Sienna MediaServices
Media and Control Infrastructure MEDIA FILES MOS NewsRoom Computer System SDI IN Premiere or Final Cut Pro Editors Baseband and FileBased Ingest Sienna OriginOne MAM File Based Publishing Shared Storage Playlist Automated Control of all Functions Sienna AutomationX CAMERA FEEDS IP VIDEO CONTRIBUTION IP Video Channels Video Player Channel Video Player Channel CG Channel Audio Mixer Virtual Set Vision Mixer SDI OUT IP VIDEO OUT NEXT GENERATION AUTOMATED PRODUCTION CONTROL IP VIDEO WORKFLOW
Automated Production Control Modern news bulletins call for ever more sophisticated on-screen acrobatics. Viewers expect to see a slick, dynamic visual presentation of video, graphics, and camera motion. Historically broadcasters have used large teams of well rehearsed operators to conjure up the magic using a control room full of equipment - dedicated Vision and Sound Mixers, CG, Video players, robotic cameras, and other devices. More recently Automated Production Control (APC) has brought all these devices under automation control to create slick, repeatable, pre-planned sequences with a much smaller team in the control room. The Sienna- integration builds on this idea, but brings all the control room elements into a single box, and delivers the complete APC experience to a new market at a price point an order of magnitude lower than ever before. Integration with Newsroom Computer Systems News bulletins are planned and constructed within a Newsroom Computer System (NCS) where producers and editors start the day with ideas, schedules and plans, and build up to a complete media-rich news bulletin. In the past, only the video objects from the bulletin have been directly integrated within the NCS, and control room instructions have been purely comments to prompt a human operator. Now, with Sienna- APC, the entire bulletin can be sequenced inside the NCS with control of all functions - Video playback, CGs, Vision and Sound mix, virtual set camera moves and more. The MOS rundown is sent and updated in real time from the NCS through Sienna OriginOne and is live in the Sienna AutomationX APC playlist. As stories and elements change in the NCS, so they are reflected in AutomationX in real-time, even whilst the show is on-air. AutomationX provides a list of every on-screen move and shake. All the single Sienna AutomationX operator needs to do is press NEXT, NEXT, NEXT and so on- and the magic of APC creates a stunning on air Seamless NLE Workflow delivery to rival a team of four or five manually controlling traditional equipment. Creating the media for the bulletin is a vital part of the everyday news process and the various Sienna components provide a seamless and powerful workflow for ingest and editorial staff. Media is ingested directly to shared storage with a proxy for every object, and can be edited whilst still being captured from live and external feeds. Sienna StoryCut presents the emerging MOS Rundown and stories to the NLE editors, so they can cut packages to fit news stories. One click media into the NLE and one click media publishing back to the MAM and NCS creates a fluid and error-free editorial workflow. In addition to this, Sienna allows editors to pre-synchronise lower 3rds directly on the NLE timeline, using markers. For each planned lower 3rd, the editor simply drops a special marker with the caption metadata. This not-only creates the captions automatically in the, but it *also* automates the timing - so that AutomationX can automatically present each lower 3rd, perfectly on cue with no need for the operator to do anything - the lower 3rds are timed off the start of the package IP Video Infrastructure playback, entirely automating the presentation. The broadcast industry is beginning to dream of an IP Video workflow - eliminating SDI throughout the media chain. This dream is realised to a large extent with the Sienna- integration with file based operations, single-media file operations with no media copying, direct playback of media by off the same central shared storage used for ingest and editorial. Also, outside broadcast contribution can arrive over IP, directly into the, with Sienna AutomationX controlling the connections. Finally, can simultaneously deliver baseband and IP based on-air presentation. Secondary publishing for the web and social media is completely automated within the Sienna MAM.
Summary The Sienna- integration draws on years of evolutionary development, both within the, as a revolutionary media device, and within Sienna as a comprehensive management and automation platform. The combination of 2 innovative products, seamlessly integrated triggers a tectonic shift for the news broadcast industry, delivering the dream of a fully automated, ip video based bulletin, with a smaller crew and superb production values. What s more, it does this all at a price which can transform the industry, allowing all broadcasters, not just those with big budgets, to enjoy the power and productivity of full automated production control. For more information, visit: email: info@sienna.tv http://sienna.tv/tricaster.html