Welcome Big Data meets Infrastructure Vienna, July 7th, 2016 1
"Home to the Cloud" e-shelter marketplace for a hybrid and multi cloud world Toan Nguyen, e-shelter 2
The IT landscape has evolved dramatically cloud, digital content, sharing economy CLOUD COMPUTING MUSIC & VIDEO MOBILITY 07.07.2016 Home to the Cloud 3
e-connect platform offers carrier-neutral, flexible and scalable connectivity services e-connect offers dedicated layer 2 virtual private connections across all e-shelter data centers. This allows flexible and scalable connectivity between customers, Internet service- or cloud-providers. e-connect is based on a dedicated network infrastructure, managed and owned by e-shelter and does not use the public Internet. Therefore customers are taking advantage of higher reliability, faster speeds, lower latencies and higher security than typical connections over the Internet. 07.07.2016 Home to the Cloud 4
Cloud providers and customers of all sizes and different sectors trust in our services 1% 6% 19% 1% 4% 8% 1% 60% Customers by industry segmentation* Cloud & IT Financial Services Healthcare Government Enterprise Media & Digital Distribution Telecommunication other sectors *Data by kw contracted, as per January 2016 07.07.2016 Home to the Cloud 5
Drivers of growth - PUBLIC CLOUD providers are dominating the IT world 07.07.2016 Home to the Cloud 6
Yet customers still have own data centers Today Majority of customers still own data center (DC) Key drivers for outsourced DC & colocation services Availability of high-quality/security DC space Comprehensive service offering Modern application requirements (In-Memory, Big Data, Machine Learning, IoT/Industry 4.0, etc.) Public Cloud Connectivity (internet, cloud, global coverage) 07.07.2016 Home to the Cloud 7
Future IT is going be hybrid and multi cloud 07.07.2016 Home to the Cloud 8
There are good reasons for multi cloud Risk management No One-Stop-Cloud-Shop Tap into full innovation potential Regulatory compliance Performance 07.07.2016 Home to the Cloud 9
Further drivers of growth Scale-out workloads drive growth of modern data centers Private IaaS, PaaS, In-Memory, Big Data, Scale out storage, SDN/NFV, are the fastest growing workloads in the enterprise Multi / Hybrid cloud strategy Apple uses Google Cloud for iclouds Spotify moves from Amazon to Google cloud Dropbox s exodus from the Amazon cloud Industry 4.0 & IoT Bosch/Kuka/Kärcher/Trumpf/etc. IoT Cloud Philipp City Touch GE data lake for industrial internet Autonomous driving / Connected Car 07.07.2016 Home to the Cloud 10
Customer example: automotive Native cloud applications Example: Storage of video files created during tests of new products, e.g. critical car components High storage volume requirements Cost sensitive: Low /GB Quick retrieval time of high volume required (no tapes) Security category: low Company-wide distributed applications Applications such as ERP, CRM and HRM will be provided on a private cloud platform distributed >200,000 workforce across the globe Security category : high Hybrid cloud with e-connect Legacy IT / R&D applications Highly sensitive R&D / IP data which will be managed on own HW and SW resources and own company personnel Legacy IT R&R & IP data Security category : very high 07.07.2016 Home to the Cloud 11
Customer example: market/consumer research Data Center Total ~ 1 Mega Watt (in Frankfurt) 3 DC/Cloud hubs across the globe One single IT/cloud management platform Services Relocation services 24/7 Remote hands IT services provided by System Integrators (SI) Connectivity AWS Direct Connect MS Office 365 access VMware vcloud Air Direct Connect NTT Global Internet Network (GIN) access 07.07.2016 Home to the Cloud 12
Customer example: consumer loyalty Customer use case Extensive data sets of buying behavior of consumers (sensitive PII data) High security requirements High availability requirements Low latency requirements (<15ms) Preferred cloud provider: MS Azure German Cloud Customer already uses e-shelter data center in Frankfurt Security category : very high 07.07.2016 Home to the Cloud 13
e-shelter marketplace connect and facilitate cloud supply and demand on a single platform 07.07.2016 Home to the Cloud 14
Key objective of the e-shelter marketplace Broad selection and topclass service platform Instant innovation Accelerated Time-to-Market Sales enablement and demand generation Facilitate enterprise IT service supply and customer demand in a hybrid/multi cloud world Broad selection of applications Integrated into e-connect connectivity platform Instant fulfillment Secure, robust and scalable platform for enterprise applications Applicable to customers of all sizes Innovation Lab enables customer to explore new emerging technologies to drive innovations instantly: Cloud - Proof of Concept (PoC) Platform Test and verify cloud architecture without technical barriers of complex data center deployments Free, limited and enterprise versions of use cases customer can perform low cost pilot, then migrate seamlessly to hybrid cloud production Accelerate time-to-innovation of cloud deployments Provide end-to-end offer including design, implementation, and ongoing management with technology partner and system integrator Turnkey appliance pre-tested and pre-validated by partner of marketplace Offer free technology and solution trial up to 45 days Funded PoCs Funded customer testimonials Landing pages Webinars/events 07.07.2016 Home to the Cloud 15
Home to the loud It s all about Innovation «I haven t failed, I ve just found 10,000 ways that won t work.» Thomas Edison 07.07.2016 Home to the Cloud 16
e-shelter Innovation Lab Instant innovation Innovation Lab enables customer to explore new emerging technologies to drive innovations instantly: Cloud - Proof of Concept (PoC) Platform 1. EXPERIMENT FREQUENTLY 2. MEASURE, IMPROVE AND ITERATE 3. FOCUS ON YOUR BUSINESS Drive private/hybrid/multi cloud use cases jointly with technology/isv partners and customers of all sizes within the largest European data center (> 60.000 sqm net data center space) Trial hybrid/multi cloud and distributed architectures in a real-world production environment and measure their impact on IT service delivery Learn about new emerging trends and technologies in the space of: Public cloud, Private / Hybrid cloud technologies such as Openstack, CloudFoundry, Container, Scale-out storage, IoT, Connected Car, In-Memory/Big Data/Analytics/Cognitive solutions, HPC Enables customers to foresee and remove technical barriers to complex data center deployments by running tests on pre-installed IT platforms no equipment purchases needed 07.07.2016 Home to the Cloud 17
Home to the loud Innovation based on OpenStack cloud powered by Canonical 07.07.2016 Home to the Cloud 18
Let s start your innovation today - It s an ongoing process Thank you. 07.07.2016 Home to the Cloud 19