Freescale i.mx Applications Processors based on ARM Technology Connected Multimedia

Freescale i.mx Applications Processors based on ARM Technology Connected Multimedia 2010 ARM Technology Symposiums Vivek Tyagi- Country Sales Manager, Freescale India Freescale, the Freescale logo, CodeWarrior, ColdFire and Powerquicc are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. Flexis, Processor Expert and QorIQ are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org. ARM is the registered trademark of ARM Limited. ARM Cortex-M4 and ARM Cortex-M3 are trademarks of ARM Limited. 2010 Freescale Semiconductor, Inc. 1

Portfolio Solutions Body & Security Powertrain & Hybrid Chassis & Safety Driver Infotainment Base stations & Controllers Routers & Switches Security Appliances Printers & Gateways General Embedded Appliance Control Home Portable Medical Smart Meters, Smart Grids Factory Automation & Drives General Embedded Smart Books ebooks RF Remote Controls Sensors for Phones & Games Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 2

Kinetis MCU & i.mx MPU Overview Broad portfolio of MCUs and MPUs Kinetis Microcontrollers Design Potential. Realized. The first broad-market mixedsignal MCU family based on the new ARM Cortex -M4 core. Multiple hardware- and software-compatible MCU families with exceptional lowpower performance, memory scalability including on-chip FlexMemory (EEPROM) and peripheral integration. Comprehensive software enablement Market leading integration Energy efficient and low power Assured supply Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink i.mx Microprocessors Connected Multimedia Providing smart processing solutions for the connected world and enabling the multimedia experience, i.mx offers scalability from ARM9 to Cortex -A8 MPUs with market-leading power, performance and integration. 3

Market Solutions based on ARM Technology Automotive Appliance Consumer General Purpose Energy & Metering Medical Factory Automation Robustness Connectivity Human Machine Interface Multimedia Robustness Highperformance Timers Human Machine Interface Low Power USB Connectivity Encryption User Interface Touch Sensing Multimedia Large, Compatible Portfolio Full Connectivity Offering User Interface Low Power Enablement Analog Wireless Capability Connectivity User Interface User Interface Precision Analog Ultra-Low Power Connectivity Continua User Interface Connectivity Protocols Integrated Analog and Mixed-Signal Safety and Security Kinetis MCUs i.mx MPUs Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 4

i.mx Microprocessors Cortex - A8 1588 Ethernet, CAN, 720P Encode, 1080P Decode, 2D/3D Graphics Ethernet, D1 Encode, 720P Decode, 2D/3D Graphics Ethernet, E-ink EPD, 2D Graphics Cor re ARM 11 Ethernet, CAN, 2D/3D Graphics MPEG4 Decoder, PATA, 3D Graphics Ethernet, D1 Video Encode/Decode ARM 9 PMU, DDR2, 1588 Ethernet, L2 Switch, CAN DDR2, Ethernet, CAN, PATA, Tamper Detection Power Management Unit (PMU), Analog Audio Performance Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink

Performance 400MHz to 1 GHz ARM processors with optimized architecture Graphics & video acceleration up to 1080p i.mx: Leadership in Multimedia Low Power Advanced power management techniques Multiple low power modes Auto Infotainment Industrial Low Cost Rich connectivity including Ethernet & CAN Mixed-signal integration Display Centric Connected Devices Software & Ecosystem Open OS and multimedia codecs support Reference boards & System on Module solutions Time to Market IP re-use Application portability Enabling a rich user experience with smart processing solutions for the connected world. Home Mobile 6 Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink

i.mx Product Family Features 2 Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink

Freescale Focus Markets and Trends for ARM Processors Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink

Internet Penetration Trend / Forecast 8.0 7.0 2009 23.8% Internet Penetration 1.4 Billion PCs 4.7 Billion Mobile Phones 2015 +50% Internet Penetration 6.0 5.0 4.0 World Population 3.0 2.0 1.0 0.0 2001 Internet Users 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Source: Internet World Stats, Industry estimates Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 9

PCs: Yesterday s Internet Access Device Users of Different Internet Access Devices as % of Total Internet Users in 1H 2009* 89.4% Trend Towards Portable Devices 78.3% 1H 09 2H 08 46.0% 27.8% 40.9% 25.9% Desktop Laptop Handset Compared to half a year ago, a greater percentage of Internet users access the internet with portable devices including laptops and handsets Source: CNNIC *Note: Respondents could give more than one response Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 10

Consumer: The ereader v. the Tablet Computer ereader Target market: avid readers Buyers have an average age of 43 and earn at least $35k annually with an average income of $72,030 ipad & Smartbook Tablet Target market: a younger, social networking crowd that wants to check latest Facebook update The Book Industry Study Group, 2010, www.bisg.ort The target customers are largely different segments Both types of devices use ebooks Both markets are expected to realize significant growth Both will hasten the acceptance and pace towards more ebooks Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 11

Audio Connectivity and Telematics Compressed Audio playback from storage devices and personal media players High-speed CD ripping (encode) to USB, SD/MMC or HDD for virtual CD changer Audio processing and wireless for hands-free telephony Speech Recognition for controls A/V Connectivity and Navigation Features above plus high resolution displays Map display & route calculation Video decode (software and/or hardware) Sophisticated graphics (hardware accelerated) High-end Instrument Clusters Fully reconfigurable using one or two LCDs OpenVG and OpenGL ES graphical APIs Automotive Key Applications Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink

Industrial:Home Energy Gateway Gate for Smart Energy Management Entry points Into home The Home Energy Gateway Collects power consumption data from various sources Controls activation/deactivation of HAN appliances Generates dashboards to provide feedback about power usage Provides control menus to control appliances and other Home Automation devices Provides a ubiquitous link to the WAN for remote control/readout Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 13

Going Green Energy Efficiency i.mx architecture designed to provide optimal trade-off between performance and power Smart Speed performance Dynamic Voltage Frequency Scaling (DVFS) and Dynamic Processor Temperature Compensation (DPTC) Independent peripheral clock gating Multiple low power modes Hardware acceleration offloads CPU and lowers power consumption during run modes Video encode/decode Graphics Embedded software drivers optimized to use low power techniques Freescale Energy Efficient Solutions mark awarded to the i.mx Applications Processor family. Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 14

Freescale Product Longevity Program The embedded market needs long-term product support Freescale has a longstanding track record of providing long-term production support for our products Freescale is pleased to introduce a formal product longevity program for the market segments we serve For the automotive and medical segments, Freescale will make a broad range of program devices available for a minimum of 15 years For all other market segments in which Freescale participates, Freescale will make a broad range of devices available for a minimum of 10 years Life cycles begin at the time of launch A list of participating Freescale products is available at: www.freescale.com/productlongevity i.mx processors provide supply stability to customers Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 15

i.mx Development Platform Hardware Platform Software Linux, Microsoft Windows Embedded CE and Android Operating Systems API Apps Stacks Codecs MW OS Hardware platform for each product family Includes BSP and codecs Schematics and layout, documentation Reference platforms for proof of concept in targeted applications Full-featured, scalable, optimized and proven OS Product-worthy software for reference designs and product development Simplifies hardware management Streamlines software development Drivers HW Use development platform to differentiate and accelerate product development Broad multimedia codec library Growing developer community www.imxcommunity.org Full Hardware Evaluation and Development Platform Complete software Visual package and automated framework Simple download at to no accelerate cost development time Price. Performance. Personality. Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 16

i.mx Ecosystem Operating System Hardware Middleware/Apps System Integrators ODM IDE/Tool Chain * Represents a sampling of i.mx partners Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 17

Kinetis Microcontrollers Freescale, the Freescale logo, CodeWarrior, ColdFire and Powerquicc are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. Flexis, Processor Expert and QorIQ are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. The Power Architecture and Power.org word marks and the Power and Power.org logos and related marks are trademarks and service marks licensed by Power.org. ARM is the registered trademark of ARM Limited. ARM Cortex-M4 and ARM Cortex-M3 are trademarks of ARM Limited. 2010 Freescale Semiconductor, Inc. 18

New Kinetis MCUs Scalable Mixed-Signal Consumer and Industrial Microcontroller Families The most scalable portfolio of low-power ARM Cortex- M4 MCUs available today Innovative Low Power 90nm Thin-Film Storage Flash with FlexMemory Over 200 hardware and software compatible ARM Cortex-M4 devices with high performance signal processing capability and run currents of <200uA/MHz. Scalable FlexMemory Offers EEPROM capability with unprecedented programming speed and endurance, capable of over 10 Million cycles Exceptional mixed-signal integration Mixed Signal Enablement One of the most comprehensive ARM enablement portfolios Flexible, High-speed, high-precision 16-bit ADCs, 12-bit DACs, Programmable Gain Amplifiers, Voltage References, and Hardware Touch Sensing lower system costs. More than 200 New Parts 7 scalable families Complimentary Freescale MQX RTOS and Eclipse-based CodeWarrior 10.0 IDE, as well as IAR, KEIL and other ARM ecosystem providers help speed time to market First available broad-market MCU samples based on ARM Cortex-M4! Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 19 19

Kinetis Product Family Features K70 Family 512KB-1MB, 196-256pin K60 Family 256KB-1MB, 100-256pin K50 Family 128-512KB, 64-144pin K40 Family 64-512KB, 64-144pin K30 Family 64-512KB, 64-144pin K20 Family 32KB-1MB, 32-144pin K10 Family 32KB-1MB, 32-144pin Common System IP 32-bit ARM Cortex-M4 Core w/ DSP Instructions Next Generation Flash Memory High Reliability, Fast Access FlexMemory w/ EEPROM capability SRAM Memory Protection Unit Low Voltage, Low Power Multiple Operating Modes, Clock Gating (1.71V-3.6V with 5V tolerant I/O) DMA Common Analog IP 16-bit ADC Programmable Gain Amplifiers 12-bit DAC High-speed Comparators Low-power Touch Sensing Common Digital IP CRC I 2 C SSI (I 2 S) UART/SPI Programmable Delay Block External Bus Interface Motor Control Timers esdhc RTC Development Tools Bundled IDE w/ Processor Expert Bundled OS USB, TCP/IP, Security Modular Tower H/ware Development System Application Software Stacks, Peripheral Drivers & App. Libraries (Motor Control, HMI, USB) Broad 3rd party ecosystem Available at launch Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 20

Building the Industry s Most Trusted MPU Solutions Freescale offers leadership in the 32-bit MPU space Scalable platforms from ARM9 to Cortex-A8 Multimedia and graphics leadership Intelligent integration and connectivity Low-power capability Complete enablement Hardware development platforms Linux, Windows Embedded CE, Android operating systems and multimedia codecs Comprehensive ecosystem i.mx by Freescale is the clear choice for your MPU needs Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMAROS, TurboLink 21