Avid Connect 2017 Sponsorship Prospectus

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Customer Association Avid Connect 2017 Sponsorship Prospectus April 22-23, 2017 Wynn Las Vegas

Avid Connect 2017 The world s most remarkable media and entertainment event. Avid Connect 2017, the world s most remarkable media and entertainment event is taking place from April 22-23, 2017 at the Wynn Las Vegas and there s no better place to showcase your solutions. Avid Connect is making a real difference to our customers businesses and livelihoods in every corner of the media world. It s at the forefront of the movement that is inspiring the media industry to become more open, more successful and to be remarkable. That s why so many make Avid Connect their business event of the year. As a sponsor, you ll have direct access to over 1200 of the most influential users and decision makers in professional media who are joining us for two days to participate in innovative keynotes, 40+ technical and education breakout sessions, hackathons, an appathon, networking receptions, a party, and so much more. The Open Technology Pavilion is the heart of Avid Connect where deals get done, connections are made, and news is announced. This is one sponsorship opportunity you just can t miss. WHY SPONSOR? BUILD RELATIONSHIPS Make critical business connections and connect with over 1,200 attendees including Avid executives, customers, prospects, partners and press and industry analysts. BUILD BUSINESS Gain traction in the industry by launching new products and services, drive new business, and build relationships with prospective customers. BUILD YOUR BRAND Build your brand awareness by promoting your company across the Avid ecosystem and establish your unique position in the media and entertainment industry. Get Ready For A Transformational Event. Secure Your Sponsorship Today.

2016 Highlights 95% Satisfaction Rate 90% Would Recommend Avid Connect to Others 640 Unique Organizations 1000+ Attendees 50+ Speakers 30+ Breakout Sessions 3,700,000 Social Media Interactions INDUSTRIES 47% Broadcast/Media 25% Video Production 9% Other 8% Audio 7% Education 2% Corporate 1% Venue GLOBAL PARTICIPATION 64% Americas 27% EMEA 9% APAC JOB LEVEL 34% Directors/Managers 23% Executive Management 18% Technical Professionals 8% Sales and Marketing 7% Creative Professionals 5% Others

Sponsorships At-a-Glance DIAMOND $150,000 PLANTINUM $100,000 GOLD $75,000 SILVER $50,000 BRONZE $25,000 EXHIBITOR $12,000 COMMUNITY EXHIBITOR $3,000 Company logo, abstract and link on event microsite 150-words 100-words 75-words 50-words 50-words Logo only Logo only Company logo included on promotional emails All emails 2 emails 1 email Promotion via Avid social media outlets Profile on Avid Connect blog and ACA newsletter feature 15 minute general session Ted Talk Host executive roundtable session Future Vision Leadership Panelist Co-sponsorship of ACA Dinner (Friday night) Co-sponsorship of Avid Connect Celebration (Saturday night) Happy Hour sponsor (Saturday night) Lunch sponsor (Saturday or Sunday) Breakfast sponsor (Saturday or Sunday) Refreshment break sponsor (Saturday or Sunday) Track sponsor Breakout session with joint customer Collateral distribution in general session Insert in conference bag Mobile app promotion Promotion via Avid social media channels Recognition in post-event emails PROMOTION VIA AVID PARTNER CHANNEL Presentation at Avid global sales conference (January 2017) Blog only Session host All-access conference passes 10 8 6 4 3 2 1 Meeting with Avid executive VIP cocktail hour with Avid executives (Saturday) Turnkey demo kiosk Customized kiosk branding Shared table

Diamond Package (by invitation only) $150,000 EXCLUSIVE BENEFITS Thought Leadership Ted Talk (15 minute general session) Future Vision Leadership Panelist (general session) Executive roundtable covering a specific conference topic. Attendees include sponsor company, targeted customers/prospects and Avid execs/ product managers Track Sponsor Breakout session presentation with a joint customer ACA Dinner Co-sponsor. Position your company face-to-face with the leaders and members of the ACA by co-sponsoring the Avid Customer Association Dinner on Friday night Avid Connect Celebration Co-Sponsor. On Saturday night, your company will be included in all of the festivities, promotion, décor and marquee entertainment. You will also have your own branded private cabana to network in style Turnkey demo kiosk with custom graphics Large format plasma monitor, electrical and WiFi Lead scanner Kiosk installation and dismantle Materials handling Company logo and 150-word solutions abstract on event microsite Company logo included on all promotional emails Company promotion via Avid social media outlets Company profile on the Avid Connect Blog Cont d Inclusion in two ACA Newsletter features Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Pre-event registration list (available April 1, 2017) Collateral or promotional giveaway included in conference bag or distributed on chairs during general session Verbal sponsor recognition at opening keynote Promotion on general session and sponsored track/session slides Featured ads and sponsor profile on mobile event app Downloadable (.pdf) collateral on mobile event app Recognition in post-event emails Full conference attendee list (available April 25, 2017) PROMOTION VIA AVID PARTNER CHANNEL Presentation at Avid Global Sales Conference in January 2017 Monthly abstract in Avid Sales & Partner communications Ten all-access conference passes One-on-one meeting with Avid executive (30-minutes) VIP cocktail hour with Avid Executives on Saturday

Platinum Package (by invitation only) $100,000 EXCLUSIVE BENEFITS Thought Leadership Ted Talk (15 minute general session) Future Vision Leadership Panelist (general session) Breakout session presentation with a joint customer Happy Hour sponsor. There is no better way for attendees to remember your company than by sponsoring the Happy Hour in the Open Technology Pavilion on Saturday night Turnkey demo kiosk with custom graphics Large format plasma monitor, electrical and WiFi Lead scanner Kiosk installation and dismantle Materials handling Company logo and 100-word solutions abstract on event microsite Company logo included on two promotional emails Company promotion via Avid social media outlets Company profile on the Avid Connect Blog Inclusion in one newsletter feature Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Pre-event registration list (available April 1, 2017) Collateral or promotional giveaway included in conference bag or distributed on chairs during general session Verbal sponsor recognition at opening keynote Promotion on general session and sponsored session slides Featured ads and sponsor profile on mobile event app Downloadable (.pdf) collateral on mobile event app Recognition in post-event emails Full conference attendee list (available April 25, 2017) PROMOTION VIA AVID PARTNER CHANNEL Presentation at Avid Global Sales Conference in January 2017 Monthly abstract in Avid Sales & Partner communications Eight all-access conference passes One-on-one meeting with Avid executive (30-minutes) VIP cocktail hour with Avid Executives on Saturday

Gold Package $75,000 EXCLUSIVE BENEFITS Future Vision Leadership Panelist (general session) Breakout session presentation with a joint customer Lunch sponsor. Provide attendees with a gourmet lunch and let them graze and schmooze happily. Sponsorship includes verbal acknowledgement over PA, branding, table placards and collateral distribution Turnkey demo kiosk with custom graphics Large format plasma monitor, electrical and WiFi Lead scanner Kiosk installation and dismantle Materials handling Company logo and 75-word solutions abstract on event microsite Company logo included on one promotional emails Company promotion via Avid social media outlets Company profile on the Avid Connect Blog Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Pre-event registration list (available April 1, 2017) Collateral or promotional giveaway included in conference bag Verbal sponsor recognition at opening keynote Promotion on general session and sponsored session slides Featured ads and sponsor profile on mobile event app Downloadable (.pdf) collateral on mobile event app Recognition in post-event emails Full conference attendee list (available April 25, 2017) PROMOTION VIA AVID PARTNER CHANNEL Quarterly abstract in Avid Sales & Partner communications Six all-access conference passes One-on-one meeting with Avid executive (30-minutes) VIP cocktail hour with Avid Executives on Saturday It s a great opportunity to talk with people, meet with them, and plan on what we re doing together. Together with Avid and ACA is a fun time. Dell

Silver Package $50,000 EXCLUSIVE BENEFITS Breakout session presentation with a joint customer Breakfast sponsor. Help attendees start the day and fuel up before the excitement begins. Sponsorship includes verbal acknowledgement over PA, branding, table placards and collateral distribution Turnkey demo kiosk with custom graphics Large format plasma monitor, electrical and WiFi Lead scanner Kiosk installation and dismantle Materials handling Company logo and 50-word solutions abstract on event microsite Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Promotion on general session and sponsored session slides Featured ads and sponsor profile on mobile event app Downloadable (.pdf) collateral on mobile event app Full conference attendee list (available April 25, 2017) PROMOTION VIA AVID PARTNER CHANNEL Two abstracts in Avid Sales & Partner communications Four all-access conference passes "It's hard to get such an educated, informative and innovative group of people in one area, and Avid Connect has that" Spectra Logic

Bronze Package $25,000 EXCLUSIVE BENEFITS Breakout session host: Host a breakout session including a 5 minute corporate overview, presenter introduction and moderate Q&A session Refreshment break sponsor. Keep attendees moving from session to session by sponsoring one of the refreshment breaks! Sponsorship includes exclusive collateral distribution, branding and table placards Turnkey demo kiosk with custom graphics Large format plasma monitor, electrical and WiFi Lead scanner Kiosk installation and dismantle Materials handling Company logo and 50-word solutions abstract on event microsite Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Promotion on general session slides Sponsor profile on mobile event app Downloadable (.pdf) collateral on mobile event app Full conference attendee list (available April 25, 2017) PROMOTION VIA AVID PARTNER CHANNEL One abstract in Avid Sales & Partner communications Three all-access conference passes

Premium Exhibitor $12,000 Turnkey demo kiosk with custom graphics Large format plasma monitor, electrical and WiFi Lead scanner Kiosk installation and dismantle Materials handling Company logo on event microsite Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Promotion on general session slides Sponsor profile on mobile event app Full conference attendee list (available April 25, 2017) Two all-access conference passes Community Exhibitor (limited availability) $3,000 Signage and table top space within the pavilion, shared with a limited number of other Community Exhibitors Company logo on event microsite Avid will create a co-marketing toolkit for you to use to promote your sponsorship and presence at Avid Connect 2017 Sponsor profile on mobile event app One all-access conference pass I d recommend whole heartedly taking part Root6

Exclusive A la Carte Opportunities Put your brand front and center by taking advantage of one of these great A la carte opportunities. OFFERING BENEFITS PRICE Conference Bag, Registration Counter and Lanyard Sponsor Water Bottle and Hydration Station Sponsor WiFi Network Sponsor Partner Theater Session Sponsor Microsite Banner Sponsor Avid Connect Blog Post Sponsor ACA Newsletter Profile Sponsor Get your company name and logo in front of attendees as they arrive at Avid Connect. Your company logo will be prominently featured on the conference bag, on the registration counters and on the name badge lanyards. Ensure Avid Connect attendees stay hydrated and refreshed with a branded water bottle. Avid has a policy to not serve pre-packaged bottled water during the conference so this reusable bottle with your company logo will be used over and over again. Help all conference attendees stay connected as the official WiFi sponsor with exclusive naming rights on the WiFi network SSID. This is your company s time to shine with a 20-minute product demonstration in the Avid Partner Theater. A partner theatre session can only be purchased in addition to a booth sponsorship. Attendees will take notice of your presence at Avid Connect with a banner prominently showcased on the conference microsite. Connect with Avid's global audience by writing a guest blog which will be featured and promoted on Avidblogs.com. Promote your brand within the Avid Customer Association community by being featured in the monthly newsletter that is sent to over 6,000 media and broadcast professionals. $20,000 $10,000 $10,000 $5,000 $2,500 $2,500 $2,500 Best Avid Connect so far! I am encouraged at the direction our industry is headed, as well as Avid and their partners role in that growth. x.news

Open Technology Pavilion The hub of activity at Avid Connect 2017 The Open Technology Pavilion is a high-profile area designed to highlight important business conversations and provide attendees with a place to network, learn and be inspired. When attendees are not in sessions, they will be visiting the Open Technology Pavilion. With over seven hours of dedicated exhibit time this is your time to maximize your exposure to Avid Connect attendees. Thank you to the 2016 sponsors that made Avid Connect a huge success. EXHIBIT HOURS Saturday, April 22 8:00 am 9:30 am 11:30 am 1:00 pm 3:00 pm 3:30 pm 5:00 pm 6:30 pm Sunday, April 23 8:30 am 10:00 am 12:00 pm 1:00 pm *Hours subject to change Get in Touch! The sooner you sign up to sponsor, the more you can leverage our team and maximize your investment. Confirm your sponsorship by November 1, 2016