BLOCKBUSTER BACKUP REDESIGN Markus Fischer BRS Sales Austria 1
Today s Discussion What s Happening in Backup Redesign Market Update EMC Backup and Recovery Solutions 2
Data Protection Software Market Appearance Same Players Similar Share Trench War Why? Retooling 3
Tape Automation Market Collapse Tape Automation Factory Revenue as % of External Storage Factory Revenue 12% 10% 8% 1999: 11.9% 6% 4% 2% 0% 2005 2006 2007 2008 2009 2010 2010: 4.6% Forecast Source: IDC Tape Automation Worldwide Forecast 2010-2014, April 2010 4
What s Changed 5
DEDUPLICATION CHANGED EVERYTHING 6
Protection Storage Disrupts Backup Market $6.8B 100% 90% 80% 70% 60% 50% 40% 30% 20% CAGR: 5.2% CAGR: 16.6% $9.7B Source: IDC Data Protection and Recovery Software Purpose Built Backup Appliances Tape Marginalized Storage, Software Functionality Peers Software Within Storage End-to-end Designs Will Dominate 10% CAGR: 7.9% 0% 2010 2011 2012 2013 2014 Tape Automation Source: IDC, Worldwide Tape Automation 2010-2014 Forecast and Analysis and 2009 Vendor Shares, Doc #223182, May 2010 7
Purpose-Built Backup Appliances Open Systems + Mainframe 2010 Total Market $1.69B EMC: 64.2% EMC IBM HP Oracle Quantum Sepaton FalconStor Dell Others Source: IDC, Worldwide Purpose-Built Backup Appliance 2011-2015 Forecast and 2010 Vendor Shares, Doc #228091, May 2011 8
EMC Backup & Recovery Market Leadership 1800 1600 $ Millions 1400 1200 1000 800 600 400 200 Data Protection & Recovery Software Purpose-built Backup Appliances Tape Automation (est.) 0 EMC Symantec IBM Oracle Quantum CA Source: IDC, Worldwide Tape Automation 2010-2014 Forecast and Analysis and 2009 Vendor Shares, Doc #223182, May 2010. 9
Today s Discussion What s Happening in Backup Redesign Market Update EMC Backup and Recovery Solutions 10
Backup Architectures Are In Transition Application Backup Clients Backup/Media Manager Onsite Backup Storage Disaster Recovery Storage Conventional (Tape-centric) DB Backup software Backup software Tape VTL Tape VTL/Tape Transformational (Disk-centric) Home Backup software Deduplication storage Deduplication backup software and system 11
Why? 12
VIDEO BRS Customer 13
BLOCKBUSTER BACKUP REDESIGN Thomas Zauper BRS Sales Austria 14
Data Continues to Explode Data Volume Growing 44x 2009-2020 2009 = 0.8 Zettabytes 800.000.000 TB 2020 = 35.2 Zettabytes 35.200.000.000 TB 15
Data Continues to Explode Data Volume Growing 44x 2009-2020 2009 = 0.8 Zettabytes 800.000.000 TB DB.doc/.ppt 2020 = 35.2 Zettabytes 35.200.000.000 TB 16
Data Continues to Explode Data Volume Growing 44x 2009-2020 2009 = 0.8 Zettabytes 800.000.000 TB DB.doc/.ppt 2020 = 35.2 Zettabytes 35.200.000.000 TB 17
Shift from Physical to Virtual Tipping Point 05 06 07 08 09 10 11 12 13 Physical Hosts Virtual Machines IDC 18
Shift from Physical to Virtual Tipping Point 57% 05 06 07 08 09 10 11 12 13 Physical Hosts Virtual Machines IDC 19
Cloud Acceleration 1) IT Production 0% Physical Environment 100% Increasing Data Protection Demands 0% Virtual Environment 100% 20
Cloud Acceleration 1) IT Production 2) Business Production 0% Physical Environment 100% Increasing Data Protection Demands 0% Virtual Environment 100% 21
Cloud Acceleration 1) IT Production 2) Business Production 3) IT as a Service 0% Physical Environment 100% Increasing Data Protection Demands 0% Virtual Environment 100% 22
Traditional Backup Can t Keep Up Reliability Issues Costly and Complex Not Built for the Future 23
Deduplication Makes Redesign Happen Data Set 1 Data Set 2 More Efficient Reduced Storage Less Bandwidth Data Set 3 24
Deduplication Makes Redesign Happen Data Set 1 Data Set 2 Data Set 3 More Efficient Reduced Storage Less Bandwidth 46% 15% 25
EMC Deduplication Makes it Better Faster (24TB /h) Greater Scalability (26PB logical) Data Domain 26
EMC Deduplication Makes it Better Data Domain Avamar Faster (24TB /h) Greater Scalability (26PB logical) More Efficient (95/90/95) Proven Reliability More than 20,000 Systems in Use 27
Backup and Recovery with Deduplication Retain longer Keep backups onsite longer eliminate tape WAN 28
Backup and Recovery with Deduplication Retain longer Keep backups onsite longer eliminate tape WAN Replicate smarter Only deduplicated data over networks 29
Backup and Recovery with Deduplication Retain longer Keep backups onsite longer eliminate tape WAN Replicate smarter Only deduplicated data over networks Recover reliably Fault detection and self-healing 30
EMC Leads Backup Deduplication: F1000 The in-use rating for EMC is now over 3x that of its nearest competitor Source: TheInfoPro, Wave 14 Storage Study Q2 2010, published August 19, 2010; n=146 (7/6/10 F1000 sample) 31
Integrated Deduplication Architecture Integrated Performance Ease of Use Predictability Supportability 32
Virtualization New Efficiencies But Requires New Thinking New Infrastructure New Management Paradigm New Backup and Recovery Options 33
EMC Provides Better Backup for VMware Deduplication Software Deduplication Software Deduplication Software Deduplication Storage System VMware Speed Backups Simplify Recovery Save Resources 34
Backing Up 1,000 Virtual Machines 50 TB protected in 43 minutes 110 100 90 80 70 60 50 40 30 20 10 0 68 12,5 79 25 89 37,5 101 12,5 13,13 13,75 14,38 STEADY STATE Proxy infrastructure: Dual-quad core, 64 GB memory VCE Vblock Infrastructure 50 50 50 50 43 43 43 2,5 2,5 2,5 Day 1 (250 VMs) Day 2 (500 VMs) Day 3 (750 VMs) Day 4 (1000 Day 5 (1000 Day 6 (1000 Day 1 Day 2 Day 3 VMs) Day 4 Day VMs) 5 VMs) Day 6 (250 VMs) (500 VMs) (750 VMs) (1,000 VMs) (1,000 VMs) (1,000 VMs) TB Protected TB Scanned Total Time (Min) Day 7 (1000 VMs) Day 7 (1,000 VMs) 35
Our Comprehensive Portfolio Enterprise Applications Greenplum Big Data Applications VMware VPLEX Ionix VMware VNX VMAX Isilon Atmos Primary Storage EMC Backup and Recovery Solutions Backup And Archive 36
EMC: #1 in Backup and Recovery Data Domain Avamar Disk Library for Mainframe NetWorker Data Protection Advisor 37
Start Your Backup Redesign Now Next Steps Assessments Workshop Contact Your EMC Account Rep or Partner Visit emc.com/backuptothefuture 38
THANK YOU 39