The Internet of Things

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The Internet of Things Here, Now Jaishree Subramania Director, Product & Solutions Marketing, Internet of Things April 15, 2015

Gartner Also Thinks So IoT Adoption Momentum Expectations 2012 2013 2014 2011 Mobile Robots Human Augmentation Big Data Human Augmentation Big Data 3D Printing Big Data 3D Printing Mobile Robots Smart Robots IoT IoT Consumer 3D Printing IoT Consumer 3D Printing Cloud Computing Big Data Cloud Computing Cloud Computing Cloud Computing Years to Mainstream Adoption 10+ 5 10 2 5 < 2 Human Augmentation 2014 Cisco and/or its affiliates. All rights reserved. 2

The Internet of Things Is More Than Just Things PEOPLE THINGS 20% 13% The Internet of Everything 40% DATA Source: Cisco IoT Global Study, 2014 27% PROCESS 2014 Cisco and/or its affiliates. All rights reserved. 3

Environment Great Barrier Reef in Australia Buoys equipped with sensors collect biological, physical, and chemical data to minimize and prevent reef damage.

Healthcare Medication in The United States Smart pill bottles remind patients to take their medication and records that the patient has taken the correct dosage.

Agriculture Minimizing the Use of Insecticides Smart trapping solutions compile data and map the number of different types of insects that have been detected.

IoT Investments Are Growing 86% % of Respondents Increasing IoT Investments in 91% the Next 3 Years 86% 89% 76% 79% 77% Source: Cisco IoT Survey 2014; % of survey respondents N=1230 2014 Cisco and/or its affiliates. All rights reserved. 7

What Business Executives Think About IoT 63% 95% Planning to Deploy IoT Within 3 Years Fall Behind Competitively Without IoT 58% Need Governments to Further Adoption of IoT 2014 Cisco and/or its affiliates. All rights reserved. Source: Economist Intelligence Unit Survey 2013 8

SPACE INVADERS ATARI 2600 2014 Cisco and/or its affiliates. All rights reserved. 9

Angry Birds TOUCHSCREENS 2014 Cisco and/or its affiliates. All rights reserved. 10

INCREASE PARKING REVENUE 20-30% REDUCE URBAN TRAFFIC 30% 2014 Cisco and/or its affiliates. All rights reserved. 11

Barcelona Smart City - $3.6B Value Creation IoT Solution Smart Parking, Smart Lighting, Smart Waste, Smart Bus Stops City of Barcelona We are obsessed with building quality of life for our citizens. We needed to break through organizational siloes and Cisco became our IoE backbone. That is our present and the future of our city. Antoni Vives Deputy Vice Mayor City of Barcelona, Spa $50M Parking Revenue Increase $37M Lighting Savings $58M Water Usage Savings Smart Cities 2014 Cisco and/or its affiliates. All rights reserved. 12

Hamburg Is on Its Way to Becoming a Smarter City IoT Solution Citywide traffic incident management solution, Smart Street lighting and environmental sensing, smart shipping container management Hamburg, Germany Solution Partners Deployed Smart Traffic and Street Lights Smart Cities Improved Traffic Flow Optimized Power Consumption 2014 Cisco and/or its affiliates. All rights reserved. 13

Harley-Davidson Accelerates Product Cycles IoT Solution Manufacturing flexibility across supply chain York, PA Solution Partners Sped up Product Cycles by 10 20% Manufacturing Accelerated Triage and Troubleshooting Improved Working Culture 2014 Cisco and/or its affiliates. All rights reserved. 14

Louis Vuitton Changes Customer Experience IoE Solution Make Shopping a Physical and Virtual Experience 80% Improve in User Experience 3X Increase Customer Dwell Time Drive Higher Margin Products Retail 2014 Cisco and/or its affiliates. All rights reserved. 15

Business Outcomes Enhanced Quality of Products and Services Reducing Costs with OpEx Savings Improved Decision-Making with Data Analytics Accelerating Innovation

Cisco s IoE Focus IoT Infrastructure Vertical Solutions Services Investment IoT World Forum and Innovation Centers Global Partner Ecosystem Standards Development From Cloud to Fog Intelligent Network Data Center Analytics Security Public Sector Manufacturing Energy Transportation Retail FSI Healthcare $ Consulting Security Cloud and MS Big Data and Analytics Software Services Professional Services Technical Services $250M Investment fund IoT Venture Event - 3/24/15 Cisco Campus San Jose with SAP Sapphire and Siemens Innovation Challenges London, UK Rio de Janeiro, BR Songdo, KR Toronto, CAN Barcelona, SP Berlin, DE Tokyo, JAPAN Rockwell Auto. Schneider Electric Itron AGT SAP Intel IEEE IETF 3GPP IIC Wi-SUN

Internet of Things World Forum

The IoT World Forum Is Accelerating 2013 Barcelona 800+ 30+ 65 Attendees Press and Analysts Steering Committee Members 2014 Chicago 1500+ 75+ 100+ Attendees Press and Analysts Steering Committee Members

104 IoTWF Steering Committee Members Barcelona City Council MCMS Group Sculley Brothers Family

IoTWF Steering Committee Working groups Vertical Working Groups Education Health Manufacturing Energy Retail Transportation Smart City Horizontal Working Groups Security, Privacy, Compliance Standards & Interoperability Architecture, Management, Analytics Innovations, Start-Ups Sensors & Embedded OS GTM: New Business Models Marketing

Some of The Companies

IoT World Forum 2014 Moving IoT from Early Adoption to Wide Deployments Business Outcomes Ecosystem Education 2014 Cisco and/or its affiliates. All rights reserved. 5

IoTWF Chicago October 2014 ANALYTICS! It s not about big data, it s about actionable intelligence SENSORS are too expensive once the price goes down, IoT will take off SECURITY - Scaling IoT security is critical! AUTONOMOUS MACHINES are next (mining, cities, manufacturing, ) The same IoT solution will have a different use in different verticals Healthcare has slower IoT adoption but the high potential LEGO - The IoT ecosystem s job is to make IoT really simple

An Open Membership Consortium now 140 companies strong IIC Founder Companies As of 9 12 2014 Content restricted to IIC Members only not for External Publication

Industrial Internet Consortium Focused Areas The goal of the IIC is to improve integration of the physical and digital worlds, to help drive adoption of Industrial Internet applications. Testbeds Innovation to drive new products, processes, services Technology & Security Architectural frameworks, interoperability, privacy & security of Big Data Thought Leadership Community to advance innovation, best practices and insights April 16, 2015 26

Winning the IoT Opportunity Killer Apps Data Analytics IoT Security

IoT World Forum 2015 Dec 06 08, Dubai One of the Fastest Growing Cities in the World 15M+ Tourists; World s Busiest Airport Largest Man-made Port, 3 rd Busiest 2020 World Expo Continued Investment in Infrastructure Goal: The Smartest City in the World 2014 Cisco and/or its affiliates. All rights reserved. 28

Trying to determine the market size for the Internet of Things is like trying to calculate the market for plastics, circa 1940. At the time, it was difficult to imagine that plastics could be in everything. Prof. Michael Nelson, Georgetown University 2014 Cisco and/or its affiliates. All rights reserved. 29

The Internet of Things. Here. Now.