PRESS INFORMATION Two new PENs turn on the style and turn up the speed PEN catches up with O-MD quality. Fast. O-MD technology puts PEN Lite & mini top of the class Hamburg, 17 September 2012 Olympus took just a few short months to transfer the impressive Live MOS sensor from its award-winning Micro Four Thirds O-MD flagship to its beautiful range of PEN cameras. The result is the new PEN Lite (or E-PL5) and new PEN mini (E-PM2), which combine best-in-class image quality with the stand-out styling that has made PEN a must-have for fans of iconic product design. The new sensor teams up with another O-MD component the TruePic VI image processor to power FAST AF, which makes the autofocus on the new PEN duo comparable to the lightning-quick O-MD E-M5. Like every PEN, both new models are unusually easy to use owners will love the PEN Lite s tiltable, touch-sensitive monitor. And both cameras have in-body IS that ensures blur-free recording with any lens, 12 easyaccess Art Filters and a direct wireless link to social media for sharing images via smartphone. In spec terms, the diminutive PEN mini is very nearly as strong as the Lite and in the style department it s more than capable of holding its own. Both the PEN Lite and mini are available from late October with a precision, near-silent M.ZUIKO DIGITAL 14-42mm 1:3.5-5.6 IIR lens. The new Lite costs 699, the new mini 599. The fast track to best-in-class The new PEN Lite and PEN mini join the PEN pantheon of masterpiece cameras. But while the cool design is 100% PEN, the technology inside is 100% high-end O-MD. The large Live MOS sensor and TruePic VI image processor do much more than provide the power for FAST AF. They generate exceptional, 16.1-Megapixel stills and Full HD movies, even in low 1
light. In fact, sensitivity runs as high as ISO25600. When you re recording a Full HD movie, Olympus technology makes it easy to react quickly and get the ideal shot. You can magnify a subject up to 4x as you record with no loss of that radiant 1080 High Definition resolution. The easy way to creative posts The tiltable, touch-sensitive 3-inch LCD on the PEN Lite gives its owner the flexibility to get creative in all sorts of new ways. Of course it helps with overhead movies and shooting very low down, and if you flip it around it s also ideal for self-portraits. Another major plus is FlashAir compatibility and the free app that lets you upload images to your favourite social network via the familiar interface on your smartphone. You can get creative with 12 Art Filters and Art effects that apply to movies and stills, and test the effect in real time on the LCD before you capture your shot. This works in the same way as Olympus trademark Live Guide that lets you test the effect of changes to key settings like exposure time and aperture. What s more, in HD Movie Mode you can blend from one Art Filter to another using Art Fade. The simple way to access PEN mini movies The chic new PEN mini (E-PM2) scores over its predecessor with extra buttons that make it easier to replay and delete images. With the exception of the tiltable monitor, it shares nearly all the features of the PEN Lite including a practical self-timer that lets you take up to ten stills at customisable time intervals a great feature for shooting self-portraits together with friends. The PEN Lite is available in black, silver and white for 699 while the PEN mini comes in black, silver, white and red for 599. For just 79, you can enjoy the added protection and flexibility of a super-slim 15mm 1:8.0 Body Cap lens. When your regular lens is detached, the Body Cap lets you shoot spontaneously and provides a built-in barrier against dust. If it s 2
waterproofing you need for diving and snorkelling, the PEN Lite is compatible with the optional PT-EP10 housing that s watertight down to fully 45 metres. The housing will be available from the end of November 2012. Outstanding features Imaging Quality 16.1-Megapixel new Live MOS sensor for high resolution and excellent low-light performance Powerful TruePic VI image processor for faster recovery time and excellent image quality (still image shooting sensitivity as high as ISO25600) Ultra-effective, double-axis in-body image stabilisation for blur-free movies and stills with any lens Compact M.ZUIKO DIGITAL ED 14-42mm (28-84mm*) 1:3.5-5.6 IIR fast and near-silent (Movie and Still compatible) lens 1080 Full HD stereo movie recording in mov format Ease of Use FAST AF autofocus system plus 3D tracking for improved moving object tracking Tiltable 3.0 460,000 dot LCD incl. a capacitive touchscreen panel with fast response (E-PM2: non-tiltable 3.0 LCD with 460,000 dot resolution) Live Guide in Full HD Movie, still and P/S/M/A mode My set settings assignable to any symbol on mode dial (PEN Lite E- PL5 only) Mode selection by using the touch screen instead of a mode dial (PEN mini E-PM2 only) Creativity 12 creative Art Filters in HD Movie and still modes incl. new Water Colour, combinable with Art Filter Effects incl. new Monochrome 3
Art Fade in HD Movie mode for blending from one Art Filter into another Art Filter Bracketing for capturing multiple versions of one subject with different Art Filters and just one shot HDR Bracketing for capturing one subject with five different exposures Live Bulb/Live Time feature, updating the Live View image on the rearpanel monitor at pre-set intervals during long exposures Design Beautiful, compact design with an all-metal finish Interchangeable, removable grip for E-PL5, stylish fixed grip on E-PM2 Other highlights Compatible with 26 Micro Four Thirds, 27 Four Thirds and more than 500 other lenses (via an adapter) Compatible with 15mm 1:8.0 Body Cap lens with built-in barrier for protection against dust 8fps high-speed sequential shooting SDXC card and Eye-Fi compatible FlashAir compatible to link camera with smartphone for perfect social network communication Free ios and Android software downloads for editing and sharing images in social networks via smartphone and/or computer Optional PT-EP10 waterproof case for dives up to 45m deep (for E-PL5 only) * 35mm camera equivalent. SD is a trademark of SD Card Association. Eye-Fi is a trademark of Eye-Fi, Inc. FlashAir is a trademark of Toshiba Corporation. For feature descriptions, please see the online appendix at http://www.olympus-europa.com/corporate/images/appendix.pdf For questions or additional information, please contact: 4
Julia Rauther Olympus Europa Holding GmbH Tel.: +49-40-23773-4258 Email: Julia.Rauther@Olympus-europa.com www.olympus-europa.com 5