IPsec VPN Quick Guide 3/19/15 2014 EarthLink. Trademarks are property of their respective owners. All rights reserved.
2 IPsec VPN Customers Business Challenges Bandwidth constrained Improving the customer experience Protect the brand Business continuity for applications IPsec VPN Service Description IPsec VPN is a PCI compliant WAN solution that securely connects all locations on a high bandwidth network. Value Proposition Cost Optimization: Choose the most economical Internet access methods from EarthLink or your provider of choice for every location for a cost-optimized network deployment. Converge Voice and other services on your network to dramatically reduce costs. Security: You get a highly secure and PCI compliant WAN to keep your business running, your employees productive, your customers happy, and your brand protected. You get managed CPE/Firewalls to protect your applications and information. Design Flexibility: You can get a fully redundant and highly available network connecting all your locations to the business applications you need. Your network is proactively monitored and immediate actions are taken to resolve your network and onpremises equipment issues.
3 Features Premised based router & firewalls provided PCI compliant service approved by EarthLink auditors IPsec encryption for all tunnels - (3DES) Firewalls protecting each location with multiple features (SPI & IDS/IPS, DOS, web/content filtering) Split tunnel at each location private and public egress Flexible Internet Access Options Connect using any type of Internet access: DSL, Cable, T1, Ethernet or Wireless Choose fully managed EarthLink access or bring your own access Optional EarthLink will manage 3 rd party access Easily Deployed Self-installation or professional installation by EarthLink Managed Network Includes Silver level of Managed Service mylink Portal Complete visibility and control with customizable dashboard WAN Solutions - Positioning IPsec VPN versus MPLS IPsec VPN might be the better choice if business needs include: Value additional bandwidth over traffic prioritization (CoS) May want the flexibility to select their own access providers Want to utilize local access for Internet and VPN with split tunnels Connecting to cloud based applications via internet don t need private connections View on-premises managed Firewall protection as more secure Value higher bandwidth vs better SLAs for layer 2 access MPLS - might be the better choice if business needs include: Value traffic prioritization (CoS) versus simply adding more bandwidth Want the network provider to provide all local access Want to utilize private access versus Internet access Connecting to private applications that are not accessible via the Internet Value cloud-based Firewall protection versus premises-based Value layer 2 access and SLAs versus higher bandwidth
4 Targeting New Logos Target Businesses that are aligned to current target market Discovery questions: Application Expansion and Virtualization What applications do you want the network to support and what are the performance requirements? What are your business continuity plans for the mission critical applications? Are your applications in the cloud or in your data centers? Business Expansion Is your network supporting your current needs? Will your needs for bandwidth increase? Is your network positioned for anticipated business growth? Do you need to consolidate disparate networks? Do you desire flexibility in selecting access types and providers? Current Service Up For Renewal or Dissatisfaction with Current Service Provider What issues do you have with your current provider? What types of features, security or support would you like to have that are not available to you today? Do you have the business continuity plans in place that you need? Are you experiencing any lack of bandwidth availability? Does you network provide the performance and uptime you require? Cost Reduction and/or Consolidation Who handles your network management? Are you staffed to handle this in-house 24x7? Who handles your security management, and do you have the right controls in place? Are you able to deploy multiple access types to minimize your access costs? Can you acquire local Internet access cheaper than your service provider? Network Security Do you need to meet industry compliance requirements, such as PCI or HIPAA? How do you provide security for the locations on your network? Have you recently assessed your network security?
5 Targeting Customers Avoid Current MPLS Customers - Complete or legacy Conversions from MPLS to IPsec VPN are NOT a positive revenue MPLS has not been certified as a PCI compliant service, and presenting an alternative that is, WILL create problems and expectations Exceptions on Customers to Avoid - Current MPLS Customers: reactive only - not proactive Customers that are unwilling to re-term and looking for an alternative network provider Customers seriously considering similar non-mpls services from IRG, Virtela, MegaPath, or ANX Have deemed ELNK MPLS access connections to be too expensive or not with enough bandwidth Want to purchase their own access from multiple ISPs, and not exclusively from ELNK Demand the PCI compliance that isn't available with MPLS Best Target Customers Opportunities and why Hosted Voice Customers that are NOT on MPLS, and have 2+ locations Likely on an EarthLink Internet Access product, and easy to add over existing circuits Adds Secure Networking capabilities and Premises based Firewalls to existing connections - no new access A PCI compliant solution - especially important for retailers Able to combine current ELNK access with any other ISP into a unified network Managed Services customers that are NOT on MPLS and have 2+ Locations Might have some ELNK Internet, but likely not to have any ELNK Internet access Leverage existing Internet Access and adds Secure Networking capabilities and Premises based Firewalls - no new access A PCI compliant solution - especially important for retailers Able to combine disparate ISP connections into a unified network Provides High availability business continuity solution, able to supply wireless backup options Legacy customers that are NOT on MPLS and have 2+ Locations Might have some ELNK Internet, but likely not to have any ELNK Internet access Leverage existing Internet Access and adds Secure Networking capabilities and Premises based Firewalls - no new access A PCI compliant solution - especially important for retailers Able to combine disparate ISP connections into a unified network Provides High availability business continuity solution, able to supply wireless backup options
6 Targeting by the C-level Challenge C-Level Challenges CEO Protect the brand image. CIO More bandwidth for store operations Increase security Business Continuity CTO/VP Store Ops Bandwidth to power new technology to improve customer experience and employee productivity CFO Minimize CAPEX & OPEX CSO PCI compliance Increase security IPsec VPN - Key value proposition PCI Compliant service Leverage high bandwidth options PCI Compliant service High Availability options Leverage high bandwidth options Supports cloud- based applications Lower WAN operating costs No CAPEX PCI Compliant service Premises based firewalls CMO Improve customer experience Build Brand loyalty More bandwidth to deliver more customer applications Supports a guest WiFi deployment
7 Competitive Differentiators EarthLink MegaPath IRG ANX PCI Compliant Service High Availability cloud aggregation option 4G/3G Wireless for primary or backup access Provide Facilities based Network All IPsec Network Support 3 rd Party Networks