MSI Graphics Cards 2015 Product Marketing H1 v1.0
Gaming popularity has exploded Before PC s Arcades with social interaction 2011 100.000 viewers 150 on-site 2012 7 Million viewers 10.000 on-site 2013 32 Million viewers 20.000 on-site 2014 32+ Million viewers 25.000 on-site is just one of the world s major gaming events
Countless games being played
Product Line Overview Overclocking GAMING Armor Fan Exhaust Fan
Product Line Overview Overclocking GAMING Armor Fan Exhaust Fan
Armor Fan Custom PCB Design For increased stability and overclocking abilities Armor 2X Thermal Design Dual fans providing immense airflow Propeller Blade Technology Optimized blade design for increased silent airflow Airflow Control Technology Directing more airflow to the heat pipes
Military Class 4 Components High quality components ensure extreme reliability and premium performance. Hi-C CAP Self-healing low profile capacitors offer 10x more durability. Super Ferrite Chokes Provide 20-50% more current for better power stability. Solid CAP Highly efficient Japanese capacitors with increased durability.
Black & White Trend Many vendors offer products with black & white design to meet demands. We have something to match this black & white build
Black & White Armor Fan
Product Line Overview Overclocking GAMING Armor Fan Exhaust Fan
History of the Frozr Line 2008 2009 2010 2011 2012 2013 Hybrid Frozr Twin Frozr 2014 Twin Frozr II Twin Frozr III Twin Frozr IV Twin Frozr IV Advanced *Finished products may vary from images shown in this presentation Twin Frozr V
Twin Frozr V Thermal Design is so good It has received 200+ awards worldwide! *Finished products may vary from images shown in this presentation
What makes the Twin Frozr V so good? TORX FAN Cutting edge fan design for superior cooling SuperSU PIPE Special heat pipes for better heat dispersion ZERO FROZR Fans stop spinning under idle load, keeping cool & quiet
Twin Frozr V Exploded view MOSFET memory heat-sink & antibending plate MOSFET VRM heat-sink Twin Frozr V Thermal Unit 3x DisplayPort 1x HDMI 1x DL-DVI-I Twin Frozr V GAMING cover *Finished products may vary from images shown in this presentation
Custom PCB Design Matte black PCB to suit GAMING design Powerful Military Class 4 VRM Design *Finished products may vary from images shown in this presentation Large PCB for lower temperatures
Torx Fan Technology 19% more airflow than Twin Frozr IV fan 5% less noise vs TF IV @ 100% fan speed Traditional Fan Blade Dispersion Fan Blade *Finished products may vary from images shown in this presentation
Zero Frozr Technology Twin Frozr V s Fans only start spinning above 60 C to reduce noise in idle and low-load situations. This also greatly increases durability of the fans. Fanspeed RPM 1000 800 600 400 200 0 60+ C 0 20 40 60 80 Regular Curve MSI Zero Frozr Temperature in C *Finished products may vary from images shown in this presentation 60- C Did you know Zero Frozr was first introduced as Hybrid Frozr by MSI in 2008, years ahead of competitors
Super SU Architecture 40% higher heat-pipe efficiency 2x 8mm SuperPipe & 2x 6mm heat pipe New heat pipe layout increases efficiency by reducing unused heat pipe length *Finished products may vary from images shown in this presentation
4K Enabled I/O Interface DL-DVI-I 2048x1536@60 Hz HDMI 2.0 3840x2160@60 Hz 3x DisplayPort 1.2 4096x2160@60 Hz *Finished products may vary from images shown in this presentation
LED GAMING Dragon LED control with MSI Gaming App 5 unique lighting modes Apply with just one click *Finished products may vary from images shown in this presentation
MSI Gaming App Provides easy access to performance profiles and additional functionalities & features for gamers. Color mode selection Performance Profiles LED light control
MSI Afterburner Get maximum performance out of your graphics card using the most recognized and widely used overclocking software in the world. KOMBUSTOR Benchmarking PREDATOR Afterburner is the gold standard of overclocking utilities. Video Capture
Bundled XSplit streaming software Webcam & Chroma key Share your broadcast Real-time notes Record & Upload
Milestone: 100 MILLION NVIDIA cards Celebrating our success by offering our fans & customers something special
Gaming Promotions & Bundles
Product Line Overview Overclocking GAMING Armor Fan Exhaust Fan
Lightning Ultimate Overclocking GTX 260 Lightning / BE HD 5870 Lightning HD 6970 Lightning GTX 580 Lightning / XE GTX 275 Lightning GTX 480 Lightning HD 7970 Lightning / BE GTX 680 Lightning GTX 770 Lightning
Lightning Built to be perfect Only the highest quality components are used Power Supply Reference Design MSI LIGHTNING Memory Power Shared with PLL from PCI Express Bus Separate power pins for GPU and Memory, PLL uses power from slot PWM controllers 1 for the whole card 1 for GPU power, 1 for memory & PLL System influence Memory OC will increase power noise on motherboard Motherboard not affected by GPU & Memory OC
Lightning - World Record Holder When Lightning strikes
Hawk Overclocking Essentials Affordable Overclocking Enhanced Power Design Active Phase Switching for power saving in low power situations V-Check Points for Voltage measuring Twin BIOS with unlocked LN2 BIOS
Product Line Feature Overview MSI Afterburner Exhaust Fan Armor 2X GAMING HAWK Lightning Thermal design Reference Armor 2X Twin Frozr V Twin Frozr IV Military Class Components TriFrozr Custom PCB Design Enhanced Power Design Unlocked LN2 BIOS MSI Gaming App
MSI Graphics Cards Have a rich, long and successful history of introducing innovative and cutting-edge technologies, making MSI the leading brand! Have a strong focus on the immense GAMING market Feature the most awarded, best performing, silent and iconic thermal design, the Twin Frozr V Often include promotions & bundles with hot new games and premium accessories for gamers Are available in a stylish black & white design for custom builds, matching perfectly with MSI Krait Edition motherboards Are known to break records every time a Lightning card is released
Thank You Very Much for Your Attention