CMR India Monthly Mobile Handset Market Report. June 2017

CMR India Monthly Mobile Handset Market Report June 2017 Cyber Media Research Ltd. www.cmrindia.com Submitted by: Copyright 1 Copyright 2017 Cyber 2017 Cyber Media Media Research Research Ltd. Reproduction Ltd. Reproduction is forbidden is forbidden unless unless authorized. authorized. All rights All reserved. rights reserved. India India Asia-Pacific Asia-Pacific North America North America

India Mobile Handset Market Device Type Feature phones 2G Smartphone 3G Smartphone 4G Smartphone 24% 24% 15% 15% 1% 1% 29% 29% 14% 1% 33% 8% 1% 36% 40% 1% 3 4% 42% 3% 51% 3% 44% 46% 5% 2% 38% 4% 59% 60% 55% 60% 58% 56% 53% 59% 54% 46% 51% 52% 58% Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Month Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Vol (In Mn.) 25.2 22.3 23.3 32.2 23.5 21 19.7 19.8 20 17 16.3 22.2 23.3 2 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

India Mobile Handset Market Trend ASP (INR) ASP Feature phone ASP 2G Smartphone ASP 3G Smartphone ASP 4G Smartphone 16,000 14,097 14,000 12,283 11,892 10,842 11,223 12,303 12,225 12,581 12,673 11,880 11,622 11,017 11,354 12,000 10,000 8,000 4,914 5,051 5,201 5,153 4,969 5,399 4,372 4,945 4,514 4,721 4,434 3,782 3,498 2,353 2,912 2,963 2,597 2,560 1,926 2,045 2,148 2,211 2,386 2,344 2,257 2,084 1,362 1,274 1,208 1,273 1,394 1,302 1,360 1,285 1,260 1,255 1,142 1,224 1,220 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 6,000 4,000 2,000 0 Month Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Vol (In Mn.) 25.2 22.3 23.3 32.2 23.5 21 19.7 19.8 20 17 16.3 22.2 23.3 3 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

India Smartphone Traction 2G Smartphones 3G Smartphones 4G Smartphones 12.0 M 10.0 M 8.0 M 9.3 M 6.0 M 4.0 M 6.2 M 5.5 M 6.7 M 7.9 M 7.6 M 8.1 M 7.3 M 8.5 M 8.7 M 7.2 M 10.1 M 8.9 M 2.0 M 0.0 M 3.9 M 3.3 M 3.3 M 3.3 M 1.9 M 1.5 M 1.3 M 0.3 M 0.3 M 0.3 M 0.7 M 0.7 M 0.2 M 0.2 M 0.1 M 0.1 M 0.4 M 0.8 M 0.5 M 0.9 M Jun'16 Jul'16 Aug'16 Sep'16 Oct'16 Nov'16 Dec'16 Jan'17 Feb'17 Mar'17 Apr'17 May'17 Jun'17 Month Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Vol (In Mn.) 10.1 9 10.3 12.7 9.9 9.1 9.5 8 9 9 8 10.7 9.8 4 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Price Band Segmentation Total Handset Market (INR) 2K 2K-4K 4K-6K 6K-8K 8K-10K 10K-15K 15K-20K >20K 100% 3% 1% 2% 2% 3% 3% 1% 5% 3% 4% 3% 4% 4% 3% 2% 2% 4% 4% 8% 3% 5% 6% 6% 3% 4% 4% 8% 90% 8% 3% 9% 8% 8% 8% 8% 14% 13% 11% 11% 80% 8% 9% 15% 5% 9% 12% 9% 6% 8% 8% 9% 6% 70% 6% 6% 8% 9% 6% 6% 11% 5% 60% 14% 11% 4% 5% 8% 9% 5% 5% 2% 5% 6% 5% 50% 2% 100% 80% 60% 40% 20% 0% Vol (In Mn.) 4G Smartphone (INR) 2K-4K 4K-6K 6K-8K 8K-10K 10K-15K 15K-20K >20K 12% 6% 8% 9% 6% 11% 5% 14% 9% 9% 8% 8% 8% 5% 6% 13% 11% 8% 9% 9% 14% 1 16% 15% 14% 26% 28% 30% 12% 22% 20% 32% 29% 28% 21% 21% 26% 29% 24% 12% 25% 24% 31% 19% 2 12% 21% 23% 26% 1 16% 20% 30% 19% 29% 13% 20% 22% 14% 9% 24% 1 21% 18% 8% 8% 13% 1 18% 1 8% 8% 12% 4% 4% 5% 4% 3% 1% 11% 11% 14% 5% 5% 3% Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 6.1 5.5 6.7 9.3 7.9 7.5 8.1 7.1 8.3 8.7 7.2 10.1 8.9 3G Smartphone (INR) 40% 30% 20% 0% 5 59% 54% 55% 58% 53% 54% 54% 5 50% 50% 51% 45% Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 100% 80% 60% 40% 20% <2K 2K-4K 4K-6K 6K-8K 8K-10K 10K-15K 15K-20K >20K 4% 1% 5% 8% 4% 2% 2% 12% 11% 13% 1 16% 12% 5% 3% 15% 1 16% 21% 3% 3% 8% 24% 32% 12% 28% 16% 19% 36% 36% 31% 42% 29% 21% 16% 36% 73% 73% 5 56% 42% 45% 4 45% 51% 5 34% 38% 43% 0% 1% 1% 1% 2% 3% 5% 1% 1% 6% Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Vol (In Mn.) Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 25.2 22.3 23.3 32.3 23.5 21 19.7 19.8 20 17 16.3 22.2 23.3 Vol (In Mn.) Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May`17 Jun`17 3.8 3.3 3.3 3.5 2 1.4 1.3 0.9 0.8 0.4 0.8 0.5 0.9 5 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Top 10 Mobile Handset Brands June 2017 Top 10 Vendors for 4G Handset Unit in (000) Top 10 Vendors for Overall Handset Unit in (000) 2000 1800 4G Handset - 8.9 MN 5000 Overall Handset 23.3 MN 1600 1400 1200 1000 800 600 400 200 0 1886 1744 1381 928 643 333 332 319 236 155 Xiaomi Samsung Vivo Oppo Lenovo Micromax itel Intex Apple Karbonn 4000 3000 Top 10 Vendors for 3G Handset Unit in (000) 4937 240 3G Handset - 0.9 MN 2000 200 2710 160 120 80 253 200 1000 2039 1886 1436 1206 930 855 852 643 40 0 55 45 41 40 26 24 22 20 itel Amosta Vivo Karbonn Lava Gionee Intex Puncher Swipe I-Smart 0 Samsung itel Micromax Xiaomi Vivo Lava Oppo Karbonn Intex Lenovo 6 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Feature Phones - Handset Brands Top 10 Vendors - Feature Phones (Units in 1000) Jun-17 Feature Phones - Price Band Segmentation Feature Phone Market (INR) 3000 Total Feature Phones 13.4 MN <1K 1K-1.5K 1.5K-2K >2K 2500 2000 1500 3193 100% 90% 80% 9% 16% 5% 1 2% 2% 18% 21% 21% 5% 3% 2% 1% 2% 2% 2% 2% 14% 13% 14% 18% 20% 1 14% 19% 1000 500 0 2125 1695 1125 654 507 389 373 283 241 Samsung itel Micromax Lava Karbonn Intex Kechaoda Forme Ziox Jivi 70% 60% 50% 40% 4 41% 44% 50% 45% 50% 49% 55% 46% 53% 38% 42% 4 Base : 13.4 MN Market Share Top Vendors - Feature Phones Jun-17 4.9% 8.4% 23.8% 12.6% 15.8% Samsung itel Micromax Lava Karbonn 30% 20% 0% Vol (In Mn.) 28% 3 36% 2 24% 31% 28% Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 14.9 13.8 12.9 19.4 13.5 11.9 10.1 11.7 11 7.8 8.3 11.5 13.4 25% 33% 31% 48% 39% 3 Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 7 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

India Mobile Handset Top Brands Market Share and Trend June-2017 Market Share Total Shipments 23.3 MN 6.2% Vendor Samsung Trends Samsung remained market leader with 21.2% market share in terms of unit shipments. Vendor witnessed 15% sequential growth in its feature phone shipments in Jun-17. 8.1% 21.2% itel Itel grabbed 11.6% market share in Jun-17. Shipments of itel grew sequentially by 19% in Jun-17. 8.8% Micromax With 16% month-on-month growth in its shipment, Micromax maintained third spot. Vendor improved its performance in feature phones. 11.6% Samsung itel Micromax Xiaomi Vivo Xiaomi Vendor recoded 15% growth in its shipment. Redmi 4A joined the rally of successful models for vendor after Redmi Note 4 and Redmi 4. 8 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Quantity-Wise Performance of Top 5 Brands Brand May-17 Jun-17 % Change Samsung 48,93,172 49,36,749 1% itel 22,69,219 27,09,848 19% Micromax 17,52,973 20,38,541 16% Xiaomi 16,44,932 18,85,592 15% Vivo 15,12,394 14,35,635-5% Others 101,43,790 102,61,745 1% Total Market 222,16,480 232,68,110 5% 9 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Overall Mobile Handset Market By Revenue (INR,Mn) Market Value - INR (Mn) 1,46,936 1,40,587 1,16,045 1,00,514 1,04,743 1,16,277 1,23,472 1,10,071 1,25,478 1,15,358 97,477 1,27,494 1,21,311 Jun/16 Jul/16 Aug/16 Sep/16 Oct/16 Nov/16 Dec/16 Jan/17 Feb/17 Mar/17 Apr/17 May/17 Jun/17 Month Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Vol (In Mn.) 25.2 22.3 23.3 32.2 23.5 21 19.7 19.8 20 17 16.3 22.2 23.3 10 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Top 5 Brands by Technology - June 2017 3G Handset- 0.9 MN 4G Handset- 8.9 MN 6.2% 5.1% 4.6% 28.6% 10.4% 7.2% 21.1% 22.6% 15.4% 19.5% itel Amosta Vivo Karbonn Lava Xiaomi Samsung Vivo Oppo Lenovo 11 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Market Split by Technology-2G,3G,CDMA,GSM/CDMA,LTE 100% 2G 3G CDMA GSM/CDMA 4G 80% 24% 22% 29% 28% 33% 36% 41% 36% 41% 41% 44% 46% 38% 60% 15% 15% 14% 11% 8% 4% 4% 4% 5% 2% 4% 40% 20% 60% 63% 5 61% 58% 5 52% 59% 55% 55% 51% 52% 58% 0% Jun-16 Jul-16 Aug-16 Sep-16 Oct-16 Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Month Jun 16 Jul 16 Aug 16 Sep 16 Oct 16 Nov 16 Dec 16 Jan 17 Feb 17 Mar 17 Apr 17 May 17 Jun 17 Vol (In Mn.) 25.2 22.3 23.3 32.2 23.5 21 19.7 19.8 20 17 16.3 22.2 23.3 12 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

Overall Smartphone Shipments By OS and Trends Android Microsoft Windows Tizen Blackberry ios Firefox 2.6% 0.3% 0.1% 0.6% 0. 1.5% 1.8% 0.4% 4.0% 2.3% 2.4% 2.6% 3. 3. 2.8% 1.8% 2.4% 1.1% 1.2% OS Trend Android Android market share declined marginally in Jun-17. Market share of Andriod 7.0(Nougat) witnessed growth in Jun-17. 97.0% 98. 98.0% 98.2% 96.0% 97. 97.6% 97.4% 96.3% 96.3% 97.1% 97.2% 96.2% ios ios market share witnessed growth in Jun-17 due to improved shipments by the Apple which grew sequentially by 26% in Jun-17. Tizen Tizen market share remained static in Jun-17 as compared to previous month. Jun'16 Jul'16 Aug'16 Sep'16 Oct'16 Nov'16 Dec'16 Jan'17 Feb'17 Mar'17 Apr'17 May'17 Jun'17 13 Copyright 2017 Cyber Media Research Ltd. Reproduction is forbidden unless authorized. All rights reserved. India Asia-Pacific North America

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