Scion Dealer Website Manual - PDF Free Download

Table of Contents Page Scion Dealer Website Program Overview 3 Exclusive Scion Website Packages 4-6 Scion Basic Template Option 7 Basic Template Option Requirements 8 Website Guidelines Home Page Requirements 9 Minimum Navigation Requirements 10 Description of Minimum Navigation Requirements 11-14 Additional Content Recommendations 15 FAQ s 16-18 Contact Information 19 2

Cars wired to the next generation. Scion Dealer Website Program Overview Scion has selected Reynolds Web Solutions (RWS) as the vendor of choice for your dealership website. RWS has proven they can accommodate the needs of the Scion buyers with their robust technology platform. Scion and the RWS team have worked together to develop two website packages. You will find that these two packages vary in content and functionality. In addition to providing the minimum requirements necessary for a dealer to comply with the Scion covenant, both of the RWS packages allow additional features to promote your dealership online. If you prefer to use a vendor other than RWS for your Scion website, the Basic Template Option has been created. This option ensures that all Scion dealers maintain a consistent website design, while allowing you the option of vendors. The Basic Template Option is a license for a one year period for use of an approved Scion website template that complies with the covenant. Arrangements must be made through RWS for use of the Basic Template Option. RWS representatives make contact with each Scion dealer to review the program details prior to the dealer opening. We encourage you to select the package that will best fit your needs as early as possible, to allow time for the development of your site. Your Scion District Manager and Performance Coach are familiar with the program and can also assist you. 3

Exclusive Scion Website Packages Scion and RWS created a gallery of website designs which maintain the look and feel similar to www.scion.com and provide our dealers a variety of choices. To view the Scion website designs, please visit http://gallery.reynoldswebsolutions.com/scion_themes.aspx To learn more about our website packages, please contact RWS at 800.767.7879 Home Page Management Essentials Premium All "One-Click" Theme Manager LeadTRAP design themes with one click editing 1 Theme Themes "One-Click" Navigation Manager LeadTRAP site navigation with one click editing N/A Yes Dealership Marketing Wizard Home page marketing message & rich text editor N/A Yes Dealership Primary Image Wizard Home page primary image library & rich text editor N/A Yes Total Inventory Management Essentials Premium Vehicle DMS Data Pull DMS data pull, cleansing & VIN decoder process 7x/week 7x/week Vehicle Pricing Manager Inventory pricing, image upload, and editor tool New Only Yes Vehicle Search Options Inventory search & filter display library options N/A Yes Vehicle List Options Inventory list thumbnail display library options N/A Yes Vehicle Display Options Inventory info & image display library options N/A Yes Real-Time Site Management Essentials Premium Inventory Specials Wizard New & Used vehicle specials tool & rich text editor Yes Yes Parts & Service Specials Wizard Parts & service specials tool & rich text editor Yes Yes SpiderMAZE automated search engine Search Engine Placement management Yes Yes Animated Vehicle Image Library Animated vehicle image library display options Yes Yes Dealership Report Manager StatMakerX proprietary on-line reporting tool Yes Yes Dealership Department Wizard Dealership department tool & rich text editor Yes Yes Dealership Staff Wizard Dealership staff info/image tool & rich text editor Yes Yes Dealership Hours Wizard Dealership hours of operation management tool Yes Yes Dealership Information Manager Dealership primary information editing options Yes Yes Dealership Form Manager Website quote form library & email routing process Yes Yes Dealership About Us Wizard About Us dealer information tool & rich text editor Yes Yes Dealership Calculator Wizard Default calculator and interest rate settings tool Yes Yes Optional Features Essentials Premium Search Engine Optimization SpiderMAZE search engine optimization process N/A Yes Scrolling Virtual Showroom Automated scrolling vehicle image library within site N/A Yes Scrolling Ticker Tape Wizard Automated scrolling message bar tool within site N/A Yes "ebrochure" Vehicle Research Inventory research info display library options N/A Yes "Click-It!" Vehicle Price Gateway Vehicle "click for price" email lead generation tool N/A Yes "Mark-It" Marketing Icon Manager Inventory marketing icon & graphic display options N/A Yes "Pop-It!" Pop-Up Wizard Pop-up/pop-under campaign manager within site N/A Yes Print Ad Publishing Wizard Ad agency print ad publishing tool & rich text editor N/A Yes Custom HTML Page Wizard Custom HTML page publishing tool & rich text editor 3 Pages 3 Pages Email Account Hosting Email account hosting & routing (includes site forms) 10 Accts 10 Accts Customer Training & Support Essentials Premium Initial Customer Training On-line & phone-based one-to-one training per site 1 Hour 3 Hours Monthly Customer Support Pro-active dedicated account team support per site 1 Hour 3 Hours 4

Your Scion compliant RWS website will be maintained by our Scion Support Staff available in the office to offer support from: 7:00AM 7:00 PM Monday through Friday 9:00AM 3:00 PM on Saturdays Emergency Support is also available 24 hours a day, 365 days a year 5

Results driven technology. *Standard web site pricing is for one franchise at one physical location with one Internet department. Dealers with additional franchises at the same physical location with one Internet department may qualify for reduced pricing for additional standard web sites at the same location. Hub web sites, specialty web sites, multilanguage web sites, custom web sites and OEM-sponsored web sites may have different pricing to be determined prior to contract inception. All prices are subject to change without notice and are based on standard web site packages and features as defined at the sole discretion of Reynolds Web Solutions. This document contains confidential information. All prices plus sales tax where applicable. Standard Set-Up Fees* Essentials Premium Standard One-Time Set-Up Fees Standard theme $995 $1,750 Standard Monthly Fees* Essentials Premium Standard Monthly Support Fees Standard base monthly fee for software license $163 $708 Domain & Email Hosting & Fees Standard base monthly fee for domain & email hosting $56 $56 6

Scion Basic Template Option If you select to use a vendor other than RWS for your Scion website needs, you must use one of the Basic Templates made available by RWS for the fee of $759 per year. If the Scion dealer is part of multiple ownership group, a volume discount is available based on the number of Toyota franchises. Multiple Dealers Discount % Annual Template Fee* 1-3 0% $759 / dealer 4-6 15% $645 / dealer 7-9 20% $607 / dealer 10+ 30% $531 / dealer *Template fee for a one-year license To select the Basic Template Option, you must complete a Basic Template Option Agreement and make payment to Reynolds Web Solutions for use of the Scion Templates for a period of one year. The agreement and payment must be renewed each year. Reynolds Web Solutions will automatically bill dealers due for annual renewal of their Basic Template Option agreement to ensure an active agreement. An active agreement allows access to the most current templates and resources needed for compliance. Your Scion District Manager and Performance Coach are familiar with the program and can also assist you. To request a Basic Template Option Agreement, please contact RWS at 800.501.8305 7

Basic Template Option Requirements Your website provider must supply the coding and functionality necessary to create an active website. In order to comply with the Scion covenant, you will need to display the home page requirements, the minimum navigation requirements, and other items outlined in this document. Once your website is ready to go live, you should email your website URL to Shome_Chowdhury@toyota.com. The Scion webmaster will establish a link from the dealer locator on www.scion.com to your Scion compliant website. Lifestyle images, pricing, compliancy guidelines and other information are updated periodically during the year. These updates may also have an expiration date. When information expires, it must be removed from your website and updated. Updates for can be found by accessing: http://sciondealerzone.com/ Click on BASIC TEMPLATE. then NEW TEMPLATE ACCESS and use your template login for updated files http://adplanner.toyota.com/scion/ Scion Ad Planner for logos, graphics, and guidelines http://sciondemo.site.webmakerx.net/ Site provides an updated compliant Scion website to compare and validate a dealer's site For questions on updates or compliancy concerns, please contact your website provider or refer to your Scion District Manager. Reynolds Web Solutions is not responsible for maintaining compliancy on Basic Template customer websites. 8

Website Guidelines Home Page Requirements The following elements must be incorporated on the home page of your dealership website. Dealer name Dealer address Dealer phone number Showroom hours Contact Us link Main navigation requirements Link to Map and Directions Optional Home Page Elements Dealer personalization (logo or dealership photo that fits the design) Return to Portal (link back to a portal page) This link should be in the form of a text link, for example, Our Toyota site or Our Family site. If a dealer graphic is used, it should be smaller and less conspicuous than the Scion logo. Links may not promote other makes. Font Usage Dealer name and address must be displayed in FF DIN font All website pages must use Arial (Helvetica) as the system font FF DIN font must also be used when display the word Scion in a dealer logo. To download the Scion font, go to http://adplanner.toyota.com/scion/ 9

Minimum Navigation Requirements The site map displayed below outlines the required main navigation and sub navigation necessary to comply with the Scion covenant. We strongly recommend additional content be displayed to enhance the online experience for your consumers. Descriptions of the navigation elements are provided on the next page. Home Page Navigation New Vehicles Accessories Finance Service Parts Pre-Owned Vehicles About Us Scion.com Pricing Menu Pricing Menu Pricing Menu Pricing Menu Department Page Department Page About Us and Hours Build Your Scion Department Page Department Page Scion Payment Estimator Department Page Contact Us Vehicle Comparator Optional Navigation Department Page Maps and Directions Privacy Statement Scion World Scion.com 10

Description of Minimum Navigation Requirements The navigation requirements have been developed as the minimum tools necessary to attract today s shoppers to your virtual dealership. We encourage you to go beyond the minimum navigation to enhance the online experience. Pricing Menus The pricing menu for each department is designed to provide the hasslefree experience your customers expect. The menu must be displayed on a web page with print capability, and in your dealership facility with the current day s date. Pricing is required for the New Vehicle, Accessories, Finance, and Factory Maintenance Schedules for Service. New Vehicle Pricing 11

Accessory Pricing Finance Rates 12

Service Pricing Factory Maintenance items in the Service Pricing Menu must be the same as the Scion Scheduled Maintenance Guide in order to comply with the covenant. The service schedule layout provides maintenance up to 100K. Dealers are required to list maintenance pricing up to 60K service. Each dealer is responsible for updating their pricing menu with accurate prices and disclaimers as needed. Department Pages Each department page should display specific information regarding staff, hours, telephone numbers, events, etc. Related images are recommended. Scion Payment Estimator Payment Estimator navigation under Finance should be represented by the OWN link and be directed to http://www.scion.com/#carsfinancing_creditessentials Contact Us The home page must display a Contact Us link that leads to a form with dealer email capability. Contact Us must also be listed under the About Us main navigation. About Us and Hours This section should be personalized for your dealership. Dealer taglines, community involvement, stories, sponsorships, and other dealer specific information should be included. Maps and Directions An interactive map tool is required to provide your online consumers with complete and accurate information. This tool must be accessible from the home page and listed under the About Us main navigation. Privacy Statement A link to a privacy statement must be included in the sub-navigation displayed on the home page under the heading About Us. Links to a privacy statement must also be displayed on any page where a user s personal information is collected. This would include name, address, phone, email, etc., collected on contact forms. 13

Scion.com Links to www.scion.com are required to allow your online shoppers easy access to content and information about Scion. Required links are under the category Scion.com include: o Build Your Scion http://www.scion.com/bys/pub/ o Compare Links xb Manual http://www.edmunds.com/apps/nvc/scion/vehiclecomparison?basestyl eid=100868014&styleid=100890732&styleid=100933812&styleid=1009 39797&styleid=100890771&op=9&tab=advantage xb Automatic http://www.edmunds.com/apps/nvc/scion/vehiclecomparison?basestyl eid=100868013&styleid=100890733&styleid=100933813&styleid=1009 39797&styleid=100890772&op=9&tab=advantage tc Manual http://www.edmunds.com/apps/nvc/scion/vehiclecomparison?basestyl eid=100886207&styleid=100955995&styleid=100875097&styleid=1009 33780&op=9&tab=advantage tc Automatic http://www.edmunds.com/apps/nvc/scion/vehiclecomparison?basestyl eid=100886206&styleid=100955996&styleid=100875098&styleid=1009 33781&op=9&tab=advantage xd Manual http://www.edmunds.com/apps/nvc/scion/vehiclecomparison?basestyl eid=100903480&styleid=100924410&styleid=100902958&styleid=1009 03795&styleid=100895883&op=9&tab=advantage xd Automatic http://www.edmunds.com/apps/nvc/scion/vehiclecomparison?basestyl eid=100903479&styleid=100924411&styleid=100902959&styleid=1009 03797&styleid=100895884&op=9&tab=advantage o Scion.com 14

Additional Content Recommendations: By enhancing your website with additional information, you will improve the online shopping experience for your customers. Areas to consider include the following: Model Year Recommendations for Pricing Menus For New Vehicle, Accessories, and Service Pricing Menus, provide 2 years of information. So current MY and previous MY. This is not required for compliance, a recommendation only. Accessories Having pictures and descriptions of accessories available on your website will enhance the online experience overall. You may want to have a link to the accessories information that appears on scion.com. The links are: http://www.scion.com/#xd_personalize http://www.scion.com/#xb_personalize http://www.scion.com/#tc_personalize Promotions To create excitement about your products and services, we strongly recommend promotions be displayed on your website, keeping in mind, our philosophy about hassle-free experiences and pricing. Promotions should be built around the products and services you offer at the price you display in your current pricing menu. For example, displaying a vehicle decked out with exciting accessories or promoting a clinic event designed to get to know your Scion. Vehicle Inventory Studies indicate that inventory search engines and product information are popular areas of a dealer website. We want Scion customers to have access to the pertinent vehicle information they need in order to make a purchase decision from your dealership. The new inventory listing on a Scion site can only display Scion vehicles. Toyota or any other make is not allowed to be displayed. In addition, new inventory on a Toyota site can not display Scion new inventory. Scion Credit Application The OWN link replaces both the Payment Estimator and Credit Application links. The OWN link should be directed to http://www.scion.com/#carsfinancing_creditessentials Secondary Finance Application - Can be displayed providing the Scion Finance Application link is available and prominent in the sub navigation listing. Calendar of Events Events at your dealership or in the neighborhood can provide an online user with information they need. Be creative! Newsletter Online shoppers like to gather information. Be creative and provide your customers with interesting information. Parts Pricing Although a Parts Pricing Menu is not required, we strongly recommend pricing be displayed for the fast-moving parts. 15

FAQ s Accessories: If an Accessories application is used, how should they be displayed? Accessories should be displayed in the 5 main categories used on www.scion.com Exterior Interior Performance Wheels Audio-Visual Can dealer aftermarket accessories be displayed and if so how? Dealer accessories can be included in a separate category. Pricing: What is a pricing menu? A pricing menu displays the transaction or selling price of items. A pricing menu must list a description and selling price for each item. What pricing information is required to be displayed on the Scion website? Pricing is required for the New Vehicle, Accessories, Finance, and Factory Maintenance Schedules for Service. Parts pricing menus are optional. Where should the vendor find pricing information to be displayed on the website? All pricing must be set by the dealer. The dealer may select to display MSRP. How can an accurate New Vehicle Price be listed in the pricing menu without listing every vehicle in stock? The price can be shown as a Base Price with a notation that *Scion vehicles are mono-spec, and customers can personalize their car with accessories. See accessories section for available products. Can the term Pure Price replace Base Price or Selling Price? Yes, any price term that identifies the price as the selling price is acceptable. Should Lease Factors be displayed on the F&I Pricing Menu? The dealer may post lease factors on the website, however they are optional. Scion.com My link from www.scion.com is not activated? Contact Shome_Chowdhury@toyota.com What links to Scion.com are required and how should they be displayed? The required links are listed below and should open in a new window. See page 14 of this document for links. Scion Build Your Scion Vehicle Comparator 16

Website Design: How should the navigation on the interior pages be displayed? The navigation on the interior pages should be displayed identical to the navigation on the home page. Are there any specific meta tags requirements? It is suggested that you include your dealer name in ways that a consumer may search for your dealership. Where can images be found? Images can be pulled from www.scion.com or the Toyota Ad Planner. Your vendor can access the Ad Planner at: http://adplanner.toyota.com/scion/index.shtml Where can the proper DIN font be obtained and how should it be used? The FF DIN font is the correct font for the Scion Marque. The FF DIN font must be used to display dealer name and address on the home page. It must also be used when using the word Scion in a dealer logo. The font can be downloaded from the Ad Planner Can a dealer logo be added to the website? Yes, a dealer logo can be displayed. To preserve the website design, the logo should be the same size as the other text on the website. Use it in a way that is does not interfere with the Scion logo. If the logo includes the word Scion, it must be displayed in FF DIN font. Where should a dealer link the Scion Showroom graphic on the home page? This section should link to Build Your Scion on www.scion.com, your new vehicle inventory, or an electronic brochure. What are the Scion website size requirements? Template designs should be developed to fit a 1024 x 728 pixel resolution with a 974 x 693 pixel viewable area. Can I add a link to an event at my dealership or in my area that promotes Scion? Yes, event marketing is acceptable. A text or small graphic link can be placed on the home page or in the site. If a graphic is used, it should not interfere with the site design and content. The link should promote Scion and Toyota if applicable, but no other make. Please note that these links are normally inactive after the event and should be removed promptly. Can we promote our Toyota Collision Center on the site? A link under the main navigation Service would be the logical location to promote a collision center. Links from the service page would also be acceptable. The link should not promote other makes. What Toyota or third party links are acceptable? Sites linking from your Scion website must relate to Scion or Toyota and contain appropriate content. Toyota Racing Development (TRD) http://www.trdusa.com Scion Clubs and Scion Enthusiast sites Owner page programs Other links on approval of Scion. Contact your Scion Rep., or rwssciondevsppt@reyrey.com Can my email address be displayed on the home page? Contact Us should always be displayed on the homepage. However, a dealer email address can also be displayed. The email address should not contain the name of any other make other than Scion or Toyota if needed. 17

Can new Toyota inventory be displayed on a Scion site? The new inventory listing on a Scion site can only display Scion vehicles. Toyota or any other make is not allowed to be displayed. In addition, new inventory on a Toyota site can not display Scion new inventory. 18

Contact Information As stated previously, you can build a website using the RWS basic template and by following the requirements outlined in this document. However, if you find it difficult to comply with these requirements, we suggest that you consider the website packages offered by Reynolds Web Solutions. Please contact RWS at 800.767.7879 for more details. Request a Scion Template Agreement 800.501.8305 Request an RWS Website Package 800.767.7879 Compliancy Concerns? rwsoemreviews@reyrey.com 19