Alcatel-Lucent Application Partner Program

Alcatel-Lucent Application Partner Program AAPP Team December 2012

Alcatel-Lucent Application Partner Program What are our objectives? Developing a broad ecosystem of partners and developers To complement and reinforce our enterprise portfolio - Covering a broad range of applications - Addressing key verticals and key business needs - For communication platforms, infrastructure, applications and terminals To offer our enterprise customers and business partners a choice of solutions - Based on open standards and protocols - Certified and supported by Alcatel-Lucent - Maintained over releases 2 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program What s new? New web portals Application Partner Portal Developer Portal New membership levels to support a new ecosystem for My IC Phone («Developer Partner») to meet business needs for joint solutions («Solution Partner») New approach to better promote technology and business services offered by the program New pricing policy to facilitate development on A-L platforms to encourage partner certifications and re-certifications 3 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Application Partner Portal Resources - Public area (accessible to all): - Registration - Partnerships promotion - Technology and business Services, APIs and Program information - Links to other A-L developer communities - Private area (to Program Participants): - Service Request Management - Technical Knowledge Base - API and software downloads etc. http://applicationpartner.alcatel-lucent.com 5 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Developer Portal Resources - My IC Phone API and Software Development Kit - Community collaboration - Application warehouse - Developer s store - Developer s services http://developer-enterprise.alcatel-lucent.com 6 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program Membership levels Customer Business Partner INNOVATIVE APPLICATIONS Based on Alcatel-Lucent latest technologies CERTIFIED APPLICATIONS Verified interworking JOINT SOLUTIONS Reinforced technical marketing and sales support AAPP FACTORY ALCATEL-LUCENT APPLICATION PARTNER PROGRAM 8 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program Developer Partners and Solution Partners Developer Partners are accredited for their ability to develop innovative, high quality applications for My IC Phone: A minimum of 2 developers trained on My IC Phone Submission of one sample application on My IC phone for validation Solution Partners are engaged in close cooperation with Alcatel-Lucent to provide joint solutions based on both parties products Technology and business cooperation 9 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program What are the benefits? The Program supports application developers and partners throughout the application life cycle helping them to: Develop innovative applications, Certify and deploy trusted applications, Market and sell joint solutions. Technology Benefits Develop Deploy Application Enablement Certify Sell Market Business Benefits 11 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Technology Benefits DEVELOP Allowing development in Alcatel-Lucent environments with minimum investment in terms of equipment and people A comprehensive range of APIS to interface the whole enterprise communication range A repository of technical documentation on Alcatel-Lucent Enterprise technologies and products Dedicated development assistance Virtual labs Physical labs E-testing facilities with secure remote access to develop and test applications based on Alcatel-Lucent products, APIs and SDKs Develop Certify Deploy Market Sell 12 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Technology Benefits CERTIFY Ensuring proper interworking and high level of trust for customers and business partners Certified Application certification process Based on successful application testing consigned to an InterWorking-Report (IWR) Developer Partner accreditation process Based on partner ability to develop applications based on specific APIs or SDK (eg: My IC Phone) Develop Certify Deploy Market Sell 13 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Technology Benefits DEPLOY Enhance customer satisfaction Technical support to deploy and maintain the applications at the customer s premises Same Technical Support as Business Partners (hot line, e-mail, eservice Request Management) Direct access to Alcatel-Lucent experts 24/7 Reinforced technical support for Solution Partners Throughout common SLA (Service Level Agreement) Develop Certify Deploy Market Sell 14 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Business Benefits MARKET Expand marketing reach Promote partner applications and joint solutions Connect AAPP Partners with Alcatel-Lucent Business Partners and customers Partner logos and certificates Web toolkits Joint press activities Partner presence on Alcatel-Lucent websites and e- newsletters Joint case studies and customer references Joint participation in trade shows, events and briefing centers Develop Certify Deploy Market Sell 15 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Business Benefits SELL Develop co-sell and re-sell strategies: Joint sales enablement actions (sales and presales training) Joint business plans Sales agreement with Alcatel-Lucent Business Partners Sales agreement with Alcatel-lucent Partner offer available in the Alcatel-lucent catalog OEM agreement etc. Develop Certify Deploy Market Sell 16 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program Program fees Facilitate application development My IC Phone API and SDK free downloads (open APIs) for all developers Program fees include unlimited access to e-testing facilities for all participants Encourage partner certification/accreditation Program fees include one certification/accreditation session every two years for Partners 18 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program Benefits per membership level Benefits Registered Developer Application Solution companies Partner Partner Partner Fees 2000 euros 4000 euros 4000 euros Contractual agreement DEVELOP APIs APIs APIs APIs + Development + Development + Development + Development assistance + Virtual assistance + Virtual assistance + Virtual assistance + Virtual labs labs labs labs + Advanced technology services CERTIFY Optional YES Partner accreditation YES Application certification YES Application certification DEPLOY - YES YES YES MARKET - YES YES YES SELL - - - Advanced business services 19 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program AAPP by numbers A community of thousands developers enriching our solution capabilities A repository of more than 50 interfaces and APIs for Alcatel- Lucent enterprise products with the associated documentation and SDKs A directory of more than 180 reliable member companies across different regions and different industries A list of more than 200 applications certified to interoperate with Alcatel-Lucent enterprise products A dedicated team to provide technical, marketing and operational support to partners, sales and customers throughout the partnership lifecycle 21 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.

Alcatel-Lucent Application Partner Program Partnership examples UNIFIED COMMUNICATIONS MOBILITY TERMINALS CONTACT CENTERS VERTICALS NETWORK MANAGEMENT DATA NETWORKS & SECURITY 22 Titre de la présentation Mois Année Copyright xxxx Alcatel-Lucent. Tous droits réservés.