Security Industry Market Share Analysis December 2010 Introduction The Research OPSWAT releases quarterly market share reports for several sectors of the security industry. This quarter s report includes both worldwide and North American market share and usage data for antivirus software and Windows Operating Systems, and for the first time, worldwide data for backup client software. The data used was collected between August 16 2010 November 15 2010. Data was collected from a sample of the estimated 100 million endpoints that employ the OESIS Framework. OPSWAT analyzed almost ninety thousand opt-in reports that were submitted between August 16 2010 and November 15 2010. About OPSWAT Founded in 2002, OPSWAT provides software engineers and IT professionals with development tools and data services to power manageability and security solutions. The company s primary product, OESIS Framework, is a manageability solution licensed by major technology companies like Cisco Systems, Juniper Networks, F5 Networks, Microsoft, HP and many others. Having been adopted as the industry standard software development toolkit (SDK) for creating compliance and manageability applications, the framework s application libraries have now been deployed on over fifty million endpoint systems worldwide. To learn more about OESIS, please visit the product page at www.opswat.com/products/oesis-frameworkae. Data for this report was collected using the detection capabilities of the OESIS Framework as well as by searching for common applications in the OS registry on endpoints. Antivirus vendors and Backup Clients looking for inclusion in the OESIS Framework are encouraged to contact marketing@opswat.com to partner with OPSWAT through the OESIS OK Certification Program and ensure that they are fully supported. Parties interested in hosting this report are free to do so as long as credit is given to OPSWAT, Inc. and a link is provided to www.oesisok.com.
Worldwide Antivirus Vendor Market Share The avast! Antivirus product line has helped AVAST Software maintain the title of number one antivirus vendor worldwide with 17.53% global market share. ESET Software and Symantec round out the top three in global market share with 12.05% and 10.04% respectively. When comparing to the worldwide data reported in our June 2010 report, we show that ESET has the largest gain in market share with an increase of 6.39%. Other notable increases shown since June are Kaspersky, with a 2.46% increase in market share, and Panda Software, with a climb of 2.50% in global market share. WORLDWIDE DECEMBER 2010 AVAST SOFTWARE ESET SOFTWARE SYMANTEC CORP. AVG TECHNOLOGIES KASPERSKY LABS GMBH MICROSOFT CORP. SECURITY INC. PC TOOLS SOFTWARE TREND MICRO, INC. COMODO GROUP F-SECURE CORP. EMSI SOFTWARE GMBH SOFTWIN 17.53% 12.05% 10.04% 9.71% 8.42% 8.26% 7.99% 5.94% 5.02% 2.74% 1.79% 1.21% 1.15% 1.05% 0.96% 6.13% AVAST VS. JUNE 2010 ESET MICROSOFT 20 SYMANTEC 18 JUNE 2010 16 14 KASPERSKY AVG 12 10 8 6 4 2 0 AVAST ESET SYMANTEC AVG KASPERSKY MICROSOFT PC TOOLS TREND MICRO COMODO F-SECURE EMSI SOFTWARE SOFTWIN
N. America Antivirus Vendor Market Share With Symantec s vast Norton product line and effective distribution channels, they have maintained their position from our September 2010 report as the top antivirus vendor in North America, holding a 16.45% share of the market despite a slight decrease from the 16.67% share shown in September. Meanwhile, ESET and Microsoft have both shown strong gains climbing to 10.86% and 10.39% respectively in market share. McAfee also showed a rise since September with a 1.16% increase in North American Market Share. NORTH AMERICA DECEMBER 2010 SYMANTEC CORP. AVAST SOFTWARE ESET SOFTWARE MICROSOFT CORP. AVG TECHNOLOGIES INC. SECURITY PC TOOLS SOFTWARE KASPERSKY LABS GMBH TREND MICRO, INC. CA TECHNOLOGIES SUNBELT SOFTWARE WEBROOT SOFTWARE INC. COMODO GROUP 16.45% 12.86% 10.86% 10.39% 10.18% 7.33% 6.76% 5.15% 4.00% 3.04% 2.77% 1.22% 0.86% 0.85% 0.83% 6.47% SYMANTEC KASPERSKY VS. SEPTEMBER 2010 PC TOOLS AVAST 18 SEPTEMBER 2010 ESET 16 14 AVG MICROSOFT 12 10 8 6 4 2 0 SYMANTEC AVAST ESET MICROSOFT AVG P-ANDA PCTOOLS KASPERSKY TREND MICRO CA SUNBELT WEBROOT COMODO CHECKPOINT
Antivirus Product Market Share Microsoft s Security Essentials Antivirus leads the North American Market for individual products with 10% market share, a 2.5% increase since our September 2010 report. Free antivirus solutions also accounted for 3 of the top 4 antivirus products detected globally, as avast! Free Antivirus, Microsoft Security Essentials, and AVG Anti-Virus Free were all available as free downloads. NORTH AMERICA A B C D E F G H I J K L M N O P MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS) AVAST! FREE ANTIVIRUS ESET NOD32 ANTIVIRUS AVG ANTIVIRUS FREE NORTON ANTIVIRUS MCAFFEE VIRUSSCAN NORTON 360 PC TOOLS INTERNET SECURITY (ANTIVIRUS) CLOUD ANTIVIRUS SYMANTEC ANTIVIRUS ANTIVIR PERSONAL - FREE ANTIVIRUS ESET SMART SECURITY SYMANTEC ENDPOINT PROTECTION VIRUSSCAN ENTERPRISE KASPERSKY INTERNET SECURITY 10.00% 8.81% 7.15% 6.44% 5.70% 4.78% 2.88% 2.88% 2.58% 2.56% 2.43% 2.43% 2.34% 2.28% 2.11% 34.63% Conclusion In North America, fifty-three different antivirus companies were detected in this report. Of those fifty-three, five companies combined to control 60.74% of the antivirus market. While Symantec still controls a large part of the market, trends are moving away from paid antivirus software and towards free antivirus solutions such as those from Microsoft, AVG, and AVAST Software. Our current data shows that 58% of respondents were using a free solution, confirming our trend noted above when compared to a 42% free solution share as shown in our June 2010 report. When looking at worldwide data, the top three vendors are AVAST, ESET, and Symantec, together controlling nearly 40% of the market. The same three vendors also control more than 40% of the North American market, with Symantec leading the way with 16.45% market share. Of the ninety thousand reports that were submitted worldwide, only 60% of those reports detected having any antivirus application installed. P A B C D O N M L K J I H G F E
Antivirus Product Market Share WORLDWIDE A AVAST! FREE ANTIVIRUS B MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS) C ESET NOD32 ANTIVIRUS D ANTIVIR PERSONAL - FREE ANTIVIRUS E AVG ANTIVIRUS FREE F KASPERSKY INTERNET SECURITY G NORTON ANTIVIRUS H ESET SMART SECURITY I VIRUSSCAN J CLOUD ANTIVIRUS K AVAST! ANTIVIRUS PROFESSIONAL L AVG9 M KASPERSKY ANTIVIRUS N AVG 10 O AVAST! ANTIVIRUS P VIRUSSCAN ENTERPRISE Q SYMANTEC ANTIVIRUS R NORTON 360 S PC TOOLS SPYWARE DOCTOR T SYMANTEC ENDPOINT PTOTECTION U ACTIVESCAN 2.0 V NOD32 ANTIVIRUS SYSTEM W AVAST! INTERNET SECURITY X NOERTON INTERNET SECURITY Y EMSISOFT ANTIMALWARE Z 11.67% 7.84% 7.42% 6.57% 5.67% 4.76% 4.32% 3.39% 3.22% 2.72% 2.08% 1.88% 1.86% 1.77% 1.65% 1.64% 1.37% 1.28% 1.28% 1.27% 1.23% 1.19% 1.19% 1.16% 1.03% 20.53% Z A B Y X W V U T S R Q P O N M L K J I H G F E D C
Windows Operating System Deployments NORTH AMERICA WINDOWS XP WINDOWS 7 WINDOWS VISTA 52.25% 24.60% 22.66% <1.00% WORLDWIDE WINDOWS XP WINDOWS 7 WINDOWS VISTA 55.89% 28.64% 14.75% < 1% VISTA VISTA XP 7 XP 7 Our North American data shows the trend that users are gradually moving away from Windows XP and moving towards Windows 7. While Windows XP and Windows Vista have declined in market share, Windows 7 has increased by almost 6%. Windows 7 continues to grow globally as well, jumping up 6.97% to 28.64% of the Windows Operating System s worldwide market share. Meanwhile, Windows Vista dropped in global market share with just 14.75% since our June 2010 report, which showed a 15.8% market share. SEPTEMBER 2010 60% 50% 40% 30% 20% 10% JUNE 2010 60% 50% 40% 30% 20% 10% 0 XP 7 VISTA 0 XP 7 VISTA
Backup Client Adoption Backup Client Market Share Backup Clients are becoming more and more popular as the importance of securing data increases. After analyzing worldwide backup client usage data, we were able to detect that nearly 47.83% of users with an installed backup client, backed up their data within one day. Of those we could detect, there were 26.09% of users who backed up their data between 1 day and 1 week. This data shows us that almost 75% of all users with backup clients are using them weekly, with nearly 82% of all users backing up their data at least monthly. This data was taken from a sample of reports received that used backup clients by Carbonite, Panda, Bullguard, Soonr, Avanquest and Mozy. BACK-UP USAGE LESS THAN 1 DAY 1-7 DAYS 1 WEEK - 1 MONTH 1 MONTH - 6 MONTHS 6 MONTHS - 1 YEAR MORE THAN 1 YEAR 47.83% 26.09% 7.83% 11.31% 4.34% 2.61% Of the top 17 backup client vendors OPSWAT was able to detect globally, Norton claimed the most market share with 26.49%. Rounding out the top 3 in backup client market share are McAfee 10.58% and Dropbox 10.41%. BACK-UP NORTON 26.49% 10.58% DROPBOX 10.41% 10.21% LENOVO 6.44% SYNCBACK 5.40% CARBONITE 5.29% SYNCTOY 4.91% 4.78% MACRIUM REFLECT 4.64% COBIAN 4.07% MOZY 2.30% WEBROOT SOFTWARE 1.68% COMODO 1.04% ACRONIS 0.72% GENIE-SOFT 0.68% SOONR 0.26% 0.10% 1 MONTH - 6 MONTHS 1 WEEK- 1MONTH DAILY NORTON 1-7 DAYS Conclusion SYNCTOY Companies that offer all-inclusive security packages which include backup clients, such as Norton and McAfee, are at the top of the charts when it comes to market share. Their bundled, as well as standalone backup clients, help them CARBONITE SYNCBACK control the backup client market. The most prominent example of a standalone backup client is Dropbox, who holds the third largest market share at 10.37%. This shows that LENOVO DROPBOX standalone backup clients can still compete with all-inclusive security suites.
Contact and Reproduction Information Please contact sales@opswat.com for more information on the OESIS Framework. Parties interested in hosting this report are free to do so as long as credit is given to OPSWAT, Inc. and a link is provided to www.oesisok.com. About OPSWAT Founded in 2002, OPSWAT is the industry leader in software management SDKs, interoperability certification and multiple-engine scanning solutions. With both software manageability and multi-scanning products, OPSWAT offers simplified and comprehensive SDKs that reduce time and costs for your engineering and testing teams. Products OESIS OESIS Framework is a cross platform, open development framework that enables software engineers and technology vendors to develop products that detect, classify and manage thousands of third-party software applications. OESIS is perfect for SSL VPN, network access control (NAC) and other manageability solutions, and is deployed on an estimated 100 million endpoints worldwide MD4M MetaDefender for Media (MD4M) is the ideal solution to protect your organization from risks associated with infected media present on peripheral devices such as USB drives and CDs/DVDs. MD4M scans your media using up to nine licensed antivirus engines simultaneously, enhancing content security with multi-scanning technology. OESIS OK OESIS OK is the certification program that verifies the interoperability of endpoint security applications with leading network and technology solutions such as Citrix. Application types cover a range including antivirus to VPN clients. Additional information is available at: www.oesisok.com AppRemover The free AppRemover utility enables the thorough uninstallation of security applications like antivirus and antispyware from your computer. AppRemover is available for commercial licensing if you wish to deploy multiple copies of AppRemover within an organization or entity, or if you wish to bundle AppRemover with hardware, software or other services. Metascan Metascan enables IT professionals and software engineers to enhance network security by integrating multi-scanning technology into their proprietary solutions. Metascan includes licenses for multiple built-in antivirus engines from market leaders such as CA, ESET, AVG and others, and allows for integration with other engines of your choice if needed. Using multiple engines significantly improves the likelihood of detecting malware, as your solution will be secure if any of the included engines detects the threat. An online demo built using Metascan is available at filterbit.com. MD4SA/Malware Scanner Powered by five anti-malware engines, MetaDefender for Secure Access (MD4SA) enables fast multi-scanning of endpoints for key loggers, viruses and other malware. Available as either a cloud service or hosted software package, MD4SA is ideal for quickly scanning endpoints running processes and memory prior to a network, web or server login. Malware Scanner is also available as a ready-to-go application and demo built using MD4SA technology. 2010 OPSWAT Inc. AllRights Reserved. OPSWAT, OESIS, OESIS OK, Metascan, MetaDefender, AppRemover and the OPSWAT logo are trademarks and registered trademarks of OPSWAT, Inc. All other trademarks, trade names and images mentioned and/or used herein belong to their respective owners. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, photocopying, recording or otherwise, without prior written consent of OPSWAT Inc. No patent liability is assumed with respect to the use of the information contained herein. While every precaution has been taken in the preparation of this publication, OPSWAT Inc. assumes no responsibility for errors or omissions. This publication and features described herein are subject to change without notice. Disclaimer of Warranty OPSWAT Inc. makes no representation or warranties, either express or implied by or with respect to anything in this document, and shall not be liable for any implied warranties of merchantability or fitness for a particular purpose or for any indirect special or consequential damages.