STORE DESIGN- Template

1. Introduction 2. Overview of the store page on Lazada s website 3. How to use the store design tool Tutorials page Daily template Simple Banner template New Arrival template Best Seller template Marketing template 4. Version history 5. Analytics page 2

Store Design is a tool which helps sellers customize and design their store page from seller center. The store page will then display best selling products selected and catch the customers eye using attractive designs on Lazada s website. Types of Store Design templates include: Daily template to give a basic introduction to the store Simple Banner template to allow you to insert pictures for a customized banner New Arrival template to display the latest products on the top of your store page as product recommendations Best Seller template to display the best performing products on the top of your store page as products recommendations Marketing template a combination of both customized banner and product recommendations Benefits of using the store design tool: Store design enhances your brand awareness by making your page more attractive. Differentiates your store from your competitors And provides your customers with a better online shopping experience Boosts sales 3

The first step to creating an attractive online store is to select a store design that fits your needs. It is like getting the right interior design for a physical shop. It enhances the shopping experience and encourages customers to revisit your store. This feature helps you to quickly create attractive store designs through a variety of templates which you can choose from. 4

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1. Login to seller center 2. Go to promotion tab 3. Choose Store Design 8

1. Click the drop down button 2. Select the available language available. 1. When you enter the tool for the first time, the tutorial page will pop up. 2. You can click this button whenever you need the tutorial. 9

Click here to start the tutorial 10

First, click on Page Editor. Then click on Page Template. 12

Page Template The Page Template displays the templates you can select from to quickly build your store design. 13

This is the Daily template. Click on Apply to use this template. Daily Template The Daily Template allows you to give a basic introduction to your store using the customized banner and allows you to customize the category bar. 14

Store header This is where you can upload your store logo. The store header cannot be deleted or moved. Click on the header to add your store logo. Category bar 1 st and 2 nd level of the category bar can be edited. Click on the header to edit the category. 15

Click on Edit to edit the categories. A panel will pop up. Because of the specific characteristics of store header, you are required to upload two images one for desktop, one for mobile version 16

Change the order of the category. This function allows you to set two levels of categories in the store header. When you click on the first category, the second level category will be displayed. 1. Click the triangle to see the Add 2nd level category 2. Click the Add 2nd level category button. 3. Set the target link for the category. Click here to set the target link. Click confirm once completed. Click Save to save your changes. 17

This is the Simple Banner template. Click on Apply to use this template. Simple Banner Template The Simple Banner template allows you to upload 3 pictures to create a customized banner that best represents your store. 19

Click on the Banner Graphics to open up the task panel 20

Click here to upload the images for the banner Select Display if you want the banner title to be visible Input your banner title here Click Save to save your changes. 21

Click on the Up/Down arrows to change the order of images. Click on the bin icon to delete images. Click here to upload the banner image This guideline refers to the proportion and minimum size of the image 22

Three ways to generate a target link Page with category result: you can choose a category as the target link. When the customer clicks the banner, it will link them to the product list of this category. Page with keyword: you can input the keyword and Lazada will generate the product list, linked to the keyword. Page of one product detail: just choose one product as a result page. Click here to set the target link Click Confirm once you are ready Click Save to save your edits 23

This is the New Arrival template. Click on Apply to use this template. New Arrival Template The New Arrival template allows you to automatically display or select up to 5 latest products to show at the top of your store page. 25

Click on the product carousel header to open task panel 26

You can choose the SKU automatically or manually. If you choose the automatic way, Lazada will pick the SKUs based on time of creation. Otherwise, you can manually select the SKUs by clicking the edit button. Choose one color for the background of this carousel Upload the left most image. It is also a banner that can link to one SKU. Left image Click Confirm and then Save once you are ready 27

This is the Best Seller template. Click on Apply to use this template. New Arrival Template The Best Seller template allows you to automatically display or select up to 5 best performing products to show on the top of your store page. 29

Click on the product carousel header to open task panel 30

You can choose the SKU automatically or manually. If you choose the automatic way, Lazada will pick the SKUs by volume of sales. Otherwise, you can manually select the SKUs by clicking the edit button. Choose one color for the background of this carousel Upload the left most image. It is also a banner that can link to one SKU. Left image Click Confirm and then Save once you are ready 31

Marketing Template The Marketing template allows you to combine the banner feature with the product carousel feature, giving customer the best shopping experience in your store. This is the Marketing template. Click on Apply to use this template. 33

Click on the banner carousel banner to open task panel Carousel speed is how fast your images will rotate Select if you want the banner title to be visible Put in banner title here Click Confirm and then Save once you are ready 34

You can choose the SKU automatically or manually. If you choose the automatic way, Lazada will pick the SKUs by time of creation/volume of sales. Otherwise, you can manually select the SKUs by clicking the edit button. Choose one color for the background of this carousel Click on the product carousel banner to open task panel Upload the left most image. It is also a banner that can link to one SKU. Click Confirm and then Save once you are ready 35

The platform will save your decorated result every time. You can enter the version history page to view the previous versions. 1. Delete: delete this version 2. Set up: rename the version 3. Duplicate: To duplicate the current version 4. Edit: To edit This is the version list.view it by clicking the version. 37

Preview your store decor 38

To publish your store design and go live 39

1. Introduction 2. Overview of the store page on Lazada s website 3. How to use the store design tool Tutorials page Store header Page background Banner graphics Category navigation Product recommendation 4. Version history 5. Analytics page 40

You can monitor your store s performance by going to the analytics tab. You can see three kinds of data: 1. Traffic: total number of unique visitors 2. Average click through rate (CTR): Number of unique clicks per page. 3. Average time spent on the page per user: Total time spent on the page / number of unique visitors 41

You will see this on your store page when your uploaded images are deemed inappropriate. 42

Thank you